United Pools

Name

United Pools

Legal name

United Pool Management

Website

https://unitedpools.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Pool Management Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Aquatic Centers & Swimming Facilities (MPAKAEAF), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Pool management services
• Commercial pool maintenance
• Aquatic facility staffing
• Pool construction renovation
• Community aquatic programs

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Pool Facility Management: Comprehensive turnkey pool management services for commercial facilities including lifeguard staffing, daily operations, and oversight. Recurring revenue through annual management contracts.
2. Weekly Maintenance Services: Customized maintenance packages including cleanliness, chemical balancing, pump room maintenance, and facility upkeep. Tailored service packages provided at all-inclusive pricing.
3. Pool Construction & Renovation: New pool construction, renovations, and repairs for commercial facilities. Partnered with leading manufacturers including Pentair, Neptune Benson, Hayward, and others.
4. FUN PAK Community Programs: Community engagement programs including swim lessons, aqua aerobics, pool parties, and dive-in movies. Part of comprehensive management proposals.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

United Pools provides turnkey commercial pool management, including certified lifeguard staffing, weekly water-chemistry and equipment maintenance, pool construction and renovation, and community engagement programming (Fun Pak). Customers are HOAs, municipalities, golf and country clubs, fitness clubs, apartments, condos, and hotels primarily in Georgia with construction projects across the Southeast and other U.S. states.

Product overview

United Pools is a pool management company offering a portfolio of services centered around four core offerings: Pool Facility Management (full-service staffing and operational management), Weekly Maintenance (technical pool care and repairs), Pool Construction (new builds, renovations, and repairs), and Fun Pak (community engagement programs). The company operates primarily in Georgia and serves municipalities, homeowners associations, golf and country clubs, fitness clubs, apartments, condos, and hotels. The FUN PAK adds community-building features as an add-on to facility management contracts.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduced no-shows of onsite staff by 90%
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Red CrosscoreOthersUnited Pools is a leader in American Red Cross trained aquatic lifeguards. All lifeguards receive American Red Cross Lifeguard certification training.
• National Swimming Pool Foundation (NSPF)coreOthersUnited Pools technicians are certified by the National Swimming Pool Foundation, the world's largest organization certifying pool technicians and operators.
• Association of Pool and Spa Professionals (APSP)coreOthersCompany is affiliated with APSP as a member, indicating industry leadership and standards compliance.
• Community Associations Institute - Georgia Chapter (CAI)coreOthersCompany is affiliated with CAI Georgia Chapter, supporting HOA and community association relationships.
• Club Management Association of America (CMAA)minorOthersCompany is affiliated with CMAA, supporting club management industry relationships.
• National Recreation and Parks Association (NRPA)minorOthersCompany is affiliated with NRPA, supporting parks and recreation industry relationships.
• Better Business Bureau (BBB)minorOthersCompany maintains BBB accreditation showing commitment to customer satisfaction and ethical business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pool Troopers: Pool service and management company offering residential and commercial pool maintenance, repair, and renovation services. Comparable to United Pools in combining maintenance with light construction/renovation across the Sun Belt.
• American Pool Enterprises: One of the largest commercial pool management companies in the United States, providing lifeguard staffing, facility management, and maintenance services to HOAs, municipalities, hotels, and country clubs. Directly comparable to United Pools in service portfolio and customer verticals, but at significantly greater national scale.
• Premier Pools & Spas: National pool construction and renovation company with a large builder network. Comparable to United Pools' construction vertical, though focused primarily on residential new builds rather than commercial facility management.
• Jeff Ellis & Associates: Long-established commercial pool and aquatics management company specializing in lifeguard staffing, swim instruction, and facility management for municipalities, HOAs, and hotels. Comparable in service mix and target customers to United Pools, with a longer-standing national footprint.
• ASP - America's Swimming Pool Company: Franchise-based pool service company offering residential and commercial pool maintenance, repair, and renovation. Comparable in service delivery model and target customers, though more franchise-driven than United Pools' direct operation.
• SwimSafe Pool Management: Commercial pool management company offering lifeguard staffing, maintenance, and consulting services to HOAs, apartments, and municipalities. Comparable to United Pools in service portfolio and customer base, typically operating in regional markets.

Regional players

• California Pools & Spas: Large regional pool builder and service provider in the Western U.S. Comparable to United Pools' construction vertical with comparable integrated maintenance offerings, but primarily serves California and adjacent markets.

Others

• Pool Corporation (PoolCorp): Largest wholesale distributor of pool products and equipment in North America, serving builders, retailers, and service companies. Comparable as an ecosystem participant rather than direct competitor; United Pools is a downstream customer via its Pentair/Hayward partnerships.

Broad incumbents

• Pinch A Penny: Franchise-based pool supply and service retailer with strong Southeast presence. Adjacent competitor offering pool maintenance services and supplies to residential and small commercial customers in markets overlapping United Pools' territory.
• Leslie's Poolmart: Largest direct-to-consumer pool chemical and supply retailer in the U.S., also offering equipment repair and service through affiliated providers. Comparable to United Pools in the pool maintenance ecosystem but operates at retail scale rather than facility management.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unitedpoolmgt
• Facebookfacebook.com/UnitedPoolMGT
• LinkedInlinkedin.com/company/unitedpools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Pools