Avcom Colombia
Avcom Colombia is a Bogotá-based wholesale distributor of professional audiovisual solutions, representing 50+ global AV brands and serving hundreds of authorized integrators across corporate, live events, broadcast, DOOH, and retail verticals in Colombia.
- Company typePrivate
- Founded1999
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Avcom Colombia does
Avcom Colombia S.A.S. is a Bogotá-based wholesale distributor of professional audiovisual solutions, operating exclusively through authorized AV integrators and rental companies across Colombia since 1999. The company aggregates and resells equipment from more than 50 global AV manufacturers — including Martin Audio, Leyard/Planar, NETGEAR AV, Robe Lighting, Audio-Technica, Grass Valley, EVS, Avid, Kramer, Taiden, TVU Networks, NovaStar, and TiMax — organized into five business units: AV Corporativo (meeting, conference, and control rooms), Eventos en Vivo (concerts, festivals, theater, worship), Broadcast (production, transmission, streaming), DOOH (LED/LCD digital signage), and Retail (prosumer content-creation equipment). Revenue is generated through hardware mark-ups on wholesale distribution, supplemented by certified pre-sales engineering, post-installation support, factory-certified repair services, and a channel-protection program that preserves margins for both manufacturers and integrator customers.
The underlying technology stack Avcom distributes spans professional audio (line arrays, DSP, immersive/spatial audio), professional lighting (moving-head luminaires, atmospheric generators), LED/LCD display technology (MicroLED, GOB, fine-pitch videowalls, video wall controllers), broadcast infrastructure (SDI/IP routers, switchers, cloud and 5G remote production), and AV-over-IP networking (managed switches, controllers, and protocols including Dante, NDI, AVB, SMPTE ST 2110, and IPMX). The company does not manufacture proprietary technology; rather, its value proposition rests on certified technical pre-sales design, manufacturer-trained post-sales engineering, multi-brand interoperability curation, and a B2B-only channel model that intentionally avoids direct end-customer sales. Customer concentration is structurally diversified across hundreds of integrators serving end verticals that include government, higher education, religious institutions, professional touring, theater, broadcast, and DOOH advertising.
Avcom Colombia firmographics
Firmographics- Name
- Avcom Colombia
- Legal name
- AVCOM COLOMBIA S.A.S.
- Website
- https://avcom.com.co
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avcom Colombia is a Bogotá-based wholesale distributor of professional audiovisual solutions, representing 50+ global AV brands and serving hundreds of authorized integrators across corporate, live events, broadcast, DOOH, and retail verticals in Colombia.
- Ownership category
- akta.pro rank
Avcom Colombia industry classification
Industry- Product category
- Professional Audiovisual Distribution
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industries
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Avcom Colombia is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Avcom Colombia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale AV Distribution: Avcom operates as a wholesale distributor (mayorista) of professional audiovisual equipment, reselling products from multiple global brands to certified AV integrators, live events companies, broadcasters, and corporate clients in Colombia. Revenue is generated through the mark-up on product sales, with volume-based relationships and B2B contract pricing with channel partners and integrators.
- Technical Pre-Sales & Consulting Services: Avcom provides specialized pre-sales engineering services, solution design, and technical consulting to support integrator clients in specifying and configuring complex AV systems. These services complement product sales and strengthen the distributor-integrator relationship.
- Post-Sale Support & Certification Services: The company offers certified post-sale technical support, installation supervision, and after-sales service through engineers certified across its brand portfolio, contributing to recurring service revenue and customer retention.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Avcom Colombia product offering
Product offeringCore offering
Avcom Colombia is a wholesale B2B distributor of professional audiovisual solutions, aggregating and reselling products from over 50 global AV manufacturers across multiple technology verticals including professional audio (Martin Audio, Audio-Technica), LED displays (Leyard/Planar), broadcast production (Grass Valley, Avid, TVU Networks), stage lighting (Robe), AV over IP networking (NETGEAR AV, Kramer), digital signage (DOOH), conference systems (Taiden), and spatial audio (TiMax). The company sells exclusively to authorized AV integrators and certified installation partners in Colombia, complemented by certified pre-sales engineering, post-sale technical support, and channel protection services.
Product overview
Avcom Colombia is a wholesale B2B distributor of professional audiovisual solutions operating five distinct business units: AV Corporativo (corporate AV, meeting rooms, conference, and control rooms), Eventos en Vivo (live event production with audio, lighting, and LED screens), Broadcast (professional video production, transmission, and streaming), DOOH (LED/LCD digital signage for outdoor advertising and retail), and Retail (prosumer equipment for content creators and music production). The company distributes and supports a portfolio of more than 25 international professional AV brands including Leyard/Planar (LED and LCD displays and Netpix video processors), Martin Audio (professional loudspeakers and amplifiers including Wavefront Precision, TORUS, and Blackline series), Audio-Technica (wireless and conference microphones), NETGEAR AV (network switches purpose-built for AV over IP supporting Dante, NDI, AVB, SMPTE ST 2110, and IPMX), Grass Valley and EVS (broadcast production), Kramer (AV connectivity and Velocity Rooms collaboration), Taiden (conference and congress systems with 4K cameras), NovaStar (LED control systems), TVU Networks (5G/Cloud broadcast), Robe Lighting (moving head stage lighting and the iBolt IP65 outdoor fixture), MDG Fog Generators (theONE atmospheric generators), Iconik by Backlight (cloud media asset management with AI summarization and automation), TiMax (3D spatial audio), Hollyland, Avid, Cinegy, Xilica, Focusrite/Novation, Optimal Audio, and NST Audio. These are complemented by technical services including certified pre-sales engineering, post-installation support, factory-certified repair, and channel protection programs. The company serves AV integrators, live production companies, broadcasters, government institutions, and corporate enterprises throughout Colombia.
Differentiator
Problem solved
Functional benefit
Products and services
- AV Corporativo Audiovisual technology solutions for corporate meeting rooms, conference rooms, debate rooms, control rooms, and hybrid collaboration environments, distributed to AV integrators serving corporate, government, and institutional clients in Colombia.
- Eventos en Vivo Professional AV solutions for live events including audio systems, stage lighting, LED screens, and intercomunication, targeting concerts, festivals, theater productions, and live broadcasts in Colombia.
- Broadcast Professional video production and transmission solutions including live broadcast, streaming, remote production, and content management for media companies, broadcasters, and television networks in Colombia.
- DOOH (Digital Out-of-Home) LED and LCD display solutions for digital signage, outdoor advertising, and retail environments, enabling dynamic content distribution and audience engagement across Colombia's digital out-of-home advertising networks.
- Retail / Prosumer AV Consumer and prosumer audiovisual equipment for content creators, live streaming, music production, and professional use cases in retail and small business environments across Colombia.
- Preventa Técnica (Pre-Sales Engineering Service) Technical pre-sales engineering service where factory-certified engineers design custom AV solutions tailored to each integrator client's specific project requirements, supporting system specification and configuration.
- Servicio Postventa (Post-Sale Support Service) Post-installation technical support and specialized maintenance services to ensure implemented AV solutions meet performance and customer satisfaction standards, available to integrator clients across Colombia.
- Centro de Servicios Certificado (Certified Service Center) Factory-certified technical support and repair services delivered by engineers certified across all distributed brands, ensuring high-quality service for distributed AV products.
- Protección al Canal (Channel Protection Program) B2B commercial protection program based on transparent, trust-based relationships that safeguard the commercial integrity and margins of allied brands and authorized integrator clients.
Quantifiable outcome
- Avcom is recognized as the leading wholesale distributor of professional audiovisual solutions in Colombia with 25+ years of market presence.
- +1 more outcomes
Companies that use Avcom Colombia
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Avcom Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Avcom Colombia partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- NETGEAR AVcoreAvcom announced a new partnership to become the official wholesale distributor of NETGEAR AV products in Colombia. The partnership brings professional networking infrastructure for AV over IP and broadcast to the Colombian market, including managed switches (M4250, M4300, M4350, M4500 series), the Engage Controller centralized management platform, and Pro WiFi professional wireless connectivity. NETGEAR's networking ecosystem is designed for AV over IP using Dante, NDI, AVB, SMPTE ST 2110, and IPMX protocols. According to Eric Law, VP Worldwide Sales at NETGEAR, the partnership aims to expand NETGEAR AV's success in Latin America leveraging Avcom's market reach and integration partner network in Colombia.
- Martin AudiocoreMartin Audio is a globally recognized professional audio brand distributed by Avcom in Colombia. The partnership covers the full Martin Audio portfolio including Wavefront Precision line arrays (WPC, WPL, WPS), TORUS constant-curvature arrays, BlacklineQ, FlexPoint, CDD coaxial differential dispersion speakers, SX subwoofers, and iKON amplifiers. Avcom positions Martin Audio as a flagship brand for live events, auditoriums, theaters, worship spaces, and corporate AV projects across Colombia.
- Leyard / PlanarcoreLeyard/Planar is a world-leading LED and LCD display technology brand represented by Avcom in Colombia. The portfolio includes MicroLED (Planar Cobra, TruMicro), LCD displays, GOB LED modules (MG series), and video wall controllers (Netpix). Leyard/Planar solutions serve corporate AV, broadcast, DOOH, education, and government verticals in Colombia.
- KramercoreKramer is distributed by Avcom in Colombia, providing AV distribution, signal processing, collaborative workspaces, and network AV solutions. Kramer's product lines include the Ashton Bentley integrated AV furniture platform, Velocity Rooms (certified for Cisco and Microsoft ecosystems), and enterprise AV-over-IP infrastructure. The partnership integrates with Avcom's AV over IP ecosystem alongside NETGEAR, Xilica, Audio-Technica, Grass Valley, Avid, and Leyard/Planar.
- Robe LightingcoreRobe Lighting is a leading moving head luminaire manufacturer distributed by Avcom in Colombia. The portfolio includes MegaPointe, Spiider, BMFL WashBeam, iFORTE (IP65), T-Series luminaires, and atmospheric generators. Robe products serve live events, concerts, theaters, television production, and architectural lighting applications.
- Audio-TechnicacoreAudio-Technica is a globally recognized professional microphone and wireless systems brand distributed by Avcom in Colombia. Featured products include the D50 digital UHF wireless system (awarded Best of Show and BEST Award at InfoComm 2026), the Series 3000 wireless microphone system, and conferencing microphones. Audio-Technica solutions serve corporate, educational, broadcast, and live events applications.
- TaidencoreTaiden is a conference and congress system manufacturer represented by Avcom in Colombia. The portfolio includes multimedia congress systems (HCS-8600 series), digital wireless infrared conference systems (HCS-5300 series), HCS-6200M modular central controller, HCS-4895 delegate units with 4.3-inch touchscreen, HCS-5393R detachable wireless conference units, HCS-9316UHD 4K videoconferencing cameras, and electronic nameplate displays (HCS-1086 series). Taiden serves government, institutional, and corporate conference environments.
- NovaStarcoreNovaStar is a LED video processing and control manufacturer distributed by Avcom in Colombia. Featured products include the COEX MX2000 Pro (IPMX ecosystem integration), COEX 5G/10G (fiber optic transmission for millions of pixels), and INFINITY series with hybrid PWM+PAM technology for MLED applications. NovaStar solutions serve LED wall installations, broadcast studios, and large-scale digital signage.
- Grass ValleycoreGrass Valley is a leading broadcast infrastructure and production switching manufacturer distributed by Avcom in Colombia. Grass Valley solutions serve broadcasters, television networks, and live production environments requiring broadcast-grade switchers, routers, and production workflows.
- AvidcoreAvid is a professional video and audio production software and hardware platform distributed by Avcom in Colombia. Avid's Media Composer, Pro Tools, and Nexus solutions serve broadcast post-production, music production, and enterprise media workflows.
- TiMax (Out Board)coreTiMax (by Out Board) is a 3D spatial audio reproduction and control system distributed by Avcom in Colombia. The TiMax SoundHub platform and Tracker D4 artist tracking system provide real-time spatial audio processing, scene automation, and immersive sound design for theaters, concert venues, worship spaces, and corporate events. Avcom highlights TiMax's compatibility with Martin Audio and other professional PA systems.
- TVU NetworkscoreTVU Networks is a cloud-based broadcast and remote production technology provider distributed by Avcom in Colombia. Products include TVU One 4K live video encoder, TVU Anywhere mobile streaming app, TVU Router for bonded connectivity, TVU Producer cloud production platform, and TVU Channel multi-platform distribution. TVU solutions leverage 5G and cloud for live event broadcasting and remote production.
- MDG Fog GeneratorscoreMDG Fog Generators is a manufacturer of atmospheric haze and fog machines distributed by Avcom in Colombia. The flagship product is the theONE hybrid atmospheric generator (IP65-rated, 100% duty cycle, 308 hours haze runtime) suitable for festivals, concerts, touring, and theater applications. MDG also offers the ATMe haze generator for advanced atmospheric effects.
- Focusrite / NovationcoreFocusrite and Novation are professional audio equipment brands (audio interfaces, studio monitors, MIDI controllers, and signal processors) distributed by Avcom in Colombia, serving music production, podcasting, broadcast, and professional recording applications.
- Backlight (Iconik)coreBacklight's Iconik cloud-native media asset management platform is distributed by Avcom in Colombia. Iconik offers AI-powered automation, transcription summarization, thumbnail generation, a new media player with comparison mode, and dynamic watermarking. Avcom presents Iconik as a tool for broadcast, production, and media companies to streamline collaborative media management workflows.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Avcom Colombia competitors and assessment
Company assessmentDirect peers
- Midwich Group: UK-listed value-added Pro AV distributor serving integrators across EMEA and APAC with a multi-brand portfolio and technical services - the closest direct comparable to Avcom's model of distributing global Pro AV brands to certified integrators with pre- and post-sales engineering support.
- Exertis: European Pro AV distributor within DCC plc's Technology division, formed via consolidation of Stampede, Almo Pro A/V, and Maverick AV - the same Pro AV wholesale-plus-services model as Avcom, but at substantially larger scale and broader geographic reach across EMEA.
Broad incumbents
- ScanSource: US-listed hybrid distributor with a dedicated Pro AV division serving resellers and integrators across the Americas - broader portfolio than Avcom (also IT/UC) but directly comparable in its Pro AV channel distribution and value-added services model.
- TD SYNNEX: Global IT and AV distributor formed from the merger of Tech Data and SYNNEX - much larger scale and broader categories than Avcom, but overlapping in distributing Pro AV, networking, and communications hardware to channel partners and integrators.
- Wesco International: Global distributor of communications, security, and AV products post-Anixter acquisition - larger and more diversified than Avcom, but a comparable value-added distribution model targeting integrators and contractors with technical services across multiple verticals.
Regional players
- Nexsys: Latin American AV/IT value-added distributor with presence across multiple LatAm markets including Colombia - directly comparable regional peer operating in adjacent geographies with similar Pro AV and unified communications distribution to integrators and resellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avcom Colombia social profiles
Digital presenceAvcom Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avcom Colombia leadership team
Management profileNumber of profiles
Profiles1 record
Avcom Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avcom Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avcom Colombia
What does Avcom Colombia do?
Avcom Colombia is a wholesale B2B distributor of professional audiovisual solutions, aggregating and reselling products from over 50 global AV manufacturers across multiple technology verticals including professional audio (Martin Audio, Audio-Technica), LED displays (Leyard/Planar), broadcast production (Grass Valley, Avid, TVU Networks), stage lighting (Robe), AV over IP networking (NETGEAR AV, Kramer), digital signage (DOOH), conference systems (Taiden), and spatial audio (TiMax). The company sells exclusively to authorized AV integrators and certified installation partners in Colombia, complemented by certified pre-sales engineering, post-sale technical support, and channel protection services.
Is Avcom Colombia a public or private company?
Avcom Colombia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avcom Colombia founded?
Avcom Colombia was founded in 1999. It employs 11 to 50 people.
Where is Avcom Colombia based?
Avcom Colombia is headquartered in Bogotá, Colombia, in the Latin America region.
How does Avcom Colombia make money?
Three revenue lines are on record. Wholesale AV Distribution is the primary driver. The others are technical Pre-Sales & Consulting Services and post-Sale Support & Certification Services.
Who are Avcom Colombia's main competitors?
Direct peers on record are Midwich Group and Exertis. Broad incumbents are ScanSource, TD SYNNEX and Wesco International. Nexsys is listed as a regional player.
Does Avcom Colombia have an API?
No public API is recorded for Avcom Colombia.
What industry is Avcom Colombia in?
Avcom Colombia's product category is Professional Audiovisual Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls).