Anova

What Anova does

Anova Furnishings is a family-owned manufacturer of commercial outdoor site furnishings, headquartered in St. Louis, Missouri, with two Midwest manufacturing facilities and 251–500 employees. Founded in 1970, the company designs and produces a comprehensive portfolio spanning benches, picnic tables, receptacles, bike racks, grills, ash urns, pool furniture, tables and chairs, umbrellas, pet waste solutions, and outdoor gaming equipment, organized into 25+ named collections with multiple materials, finishes, mounting options, and ADA-compliant configurations.

The company's primary technical differentiator is its proprietary Fusion Advantage finish—a multi-layer coating system combining heavy-duty steel foundation, thick plastisol coating (averaging 1/4 inch thickness), and high-performance powder coating—backed by a 7-year warranty against rust, fading, peeling, cracking, mold, and mildew. Anova also utilizes recycled plastic lumber and Thermory hardwood across collections, and has operated an annual student-design collaboration with Southern Illinois University Carbondale through the Industrial Designers Society of America since 2009 to commercialize new collections. The company invests in specifier-facing tooling, distributing CAD drawings, BIM files, and 3D models through CADdetails (reaching 448,000+ AEC professionals), 3D Warehouse, and Land F/X.

Anova operates a hybrid go-to-market combining direct-to-consumer e-commerce (anovafurnishings.com) with a U.S. field sales force and participation in the TIPS purchasing cooperative for government contracts. Revenue is generated through one-time unit-based sales of physical products, with prices ranging from approximately $35 for accessories to $7,895 for premium tables. Target customer segments include government/municipal, education (K-12 and higher education), commercial real estate, healthcare, sports/entertainment, and hospitality, with named installations at Phillies Citizens Bank Park, SSM SLU Hospital, and multiple school systems. In 2021, Anova acquired Upbeat to broaden its portfolio, followed by a 2022 brand refresh that introduced a new hybrid workspace and e-commerce website.

Name

Anova

Legal name

Anova Furnishings

Website

https://anovafurnishings.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Anova Furnishings is a family-owned, St. Louis-based manufacturer founded in 1970 that designs and produces commercial outdoor site furnishings—including benches, picnic tables, receptacles, and bike racks—for government, education, commercial real estate, and landscape architecture customers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Site Furnishings Sales: One-time sale of physical outdoor furniture products including benches, tables, picnic tables, receptacles, bike racks, grills, pool furniture, and related site amenities. Products are sold with varying price points ranging from $35 for accessories to $7,895 for premium tables. The company offers extensive customization options with different colors, materials, and configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Anova designs and manufactures commercial outdoor site furnishings, including benches, picnic tables, receptacles (trash and recycling), bike racks, ash urns, grills, outdoor gaming, pet waste solutions, pool furniture, tables and chairs, and umbrellas. Products are organized into 25+ named collections (such as Vibe, Victory, Rendezvous, Coronado, Grove, Bistro Ligero, Wainwright, Streetside, Ultra, and others) with extensive customization in materials, finishes, and configurations, and are sold to government, education, commercial real estate, and landscape architecture customers.

Product overview

Anova Furnishings is a family-owned outdoor site furnishings manufacturer offering a comprehensive portfolio of commercial outdoor furniture products. The product line spans multiple categories including ash urns, benches, bike racks, grills, outdoor gaming, pet waste solutions, picnic tables, pool furniture, receptacles (trash/recycling), tables & chairs, and umbrellas. Products are organized into 25 named collections (Airi, Allure, Beacon Hill, Bistro Ligero, Canyon, Coronado, Element, Elevation, Exposition, Grove, Horizon, Infinity, Latitude, Madison, Metrix, Mixx, Plank, Rendezvous, Streetside, Tandem, Tuscany, Ultra, Vibe, Victory, Wainwright) each with distinct design aesthetics and material specifications. The company distinguishes itself through proprietary Fusion Advantage finishing technology—a multi-layer coating system combining heavy-duty steel, thick plastisol, and powder coating. Products are manufactured in the U.S. Midwest with nearly all components sourced within 200 miles of facilities, supporting LEED certification projects. Key materials include recycled plastic, Thermory hardwood, powder-coated metal, plastisol-coated metal, and aluminum.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion Advantage: Patented finish technology combining heavy-duty steel with thick plastisol coating and powder coating for rust-proof, fade-resistant outdoor furniture protection with a 7-year warranty.
• Upbeat

Products and services

• Benches Outdoor benches in contour, flat, deep seat, expanded steel, perforated steel, and recycled plastic designs, available with various mounting options (surface mount, in-ground, portable) for commercial, municipal, education, and landscape architecture projects.
• Picnic Tables Outdoor picnic tables in expanded steel, perforated steel, slotted steel, and recycled plastic materials, including ADA-accessible tables, elementary-school-friendly tables, and Wainwright-style sets; priced roughly $1,610 to $4,430 depending on material and configuration.
• Commercial Receptacles Trash and recycling receptacles, recyclers, lids, and accessories for commercial, municipal, education, and landscape architecture customers; prices range approximately $465 for basic dome-top units to $5,255 for premium Thermory receptacles.
• Bike Racks Outdoor bicycle parking racks in multiple capacities (such as the Streetside Collection's 3-7 bike units) for commercial properties, parks, schools, and campuses, contributing to LEED certification credits through alternative-transportation support.
• Ash Urns Outdoor ash urns designed for cigarette waste disposal in public spaces such as parks, plazas, and commercial properties.
• Tables and Chairs Outdoor dining tables and chairs for commercial and public spaces, including bar-height stools, square bar/dining tables, perforated steel café sets, and accompanying chairs across collections such as Bistro Ligero and Grove.
• Pool Furniture Outdoor furniture designed for pool areas and aquatic facilities, including lounge chairs and benches suited to wet, high-sun environments.
• Grills Outdoor grilling equipment intended for installation in parks, public recreation areas, and similar outdoor amenities.
• Outdoor Gaming Outdoor recreational gaming equipment such as tables and game sets designed for installation in public parks and commercial outdoor spaces.
• Pet Waste Solutions Pet waste stations and accessory solutions designed to manage pet waste in parks, multifamily, and other outdoor environments.
• Umbrellas Outdoor umbrellas and umbrella bases designed for commercial-use patios, dining, and rooftop spaces.
• Bistro Ligero Collection A named collection of elegant, airy outdoor dining furniture including chairs and tables designed for patios, outdoor dining, and rooftop spaces in hospitality and commercial settings.
• Coronado Collection A named collection of maintenance-free recycled plastic outdoor receptacles and contour benches in 4-foot and 6-foot lengths, including receptacles from 35 to 70 gallons.
• Grove Collection A contemporary, minimalist named collection with simple clean lines; includes steel bike racks, dining chairs, rectangular dining tables, trash receptacles, pet waste stations, bar-height stools, square bar/dining tables, and contour and flat benches.
• Rendezvous Collection A best-selling named collection offering benches in 4', 6', 8', and 12' sizes, receptacles in 32-69 gallon capacities, tables with swivel and flat seats in 2-6 capacity configurations, ADA-compliant tables, and coordinating planters.
• Victory Collection Rugged outdoor steel benches featuring the proprietary Fusion Advantage finish that feels cooler in summer and warmer in winter, including flat benches, deep seating benches, and coordinating trash receptacles in sizes from 2.5' to 8'.
• Vibe Collection A sustainably designed named collection featuring Thermory hardwood or recycled plastic lumber, including benches, tables, chairs, receptacles, and bike racks designed to enhance outdoor gathering spaces.
• Streetside Collection A timeless classic reinvented as a named collection offering a full line of site furnishings and receptacle options, including contour benches, bike racks (3-7 bike capacity), receptacles (40-64 gallons), and perforated steel café tables and chairs.
• Wainwright Collection An Arts and Crafts-inspired named collection with steel supports and recycled plastic lumber, including benches, high-capacity receptacles, and innovative picnic table designs.
• Ultra Collection A named collection of high-traffic area furnishings with products designed for durability and easy entry access, including picnic tables (expanded, perforated, slotted steel), benches, bike racks, and receptacles in various capacities.

Quantifiable outcome

• Products have lasted 20+ years for many customers, well beyond the 5-7 year warranties
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• American Society of Landscape Architects (ASLA)coreStrategic or Co-development PartnerAnova is a proud corporate member of ASLA, demonstrating commitment to landscape architecture and the community. ASLA members work together to lead stewardship, planning, and design of natural environments and communities.
• Council of Landscape Architectural Registration Boards (CLARB)coreStrategic or Co-development PartnerCLARB works to protect public health, safety, and welfare by establishing professional licensure standards. Anova created a grant program to help individuals achieve licensing as landscape architects. Eligible candidates nominated by licensed LAs can enter to win funding.
• U.S. Green Building Council (USGBC)coreStrategic or Co-development PartnerUSGBC is committed to a sustainable, prosperous future through LEED, the leading program for green buildings and communities worldwide. Anova products support LEED certification goals.
• Landscape Architecture FoundationminorStrategic or Co-development PartnerAnova is proud to sponsor the mission of LAF to preserve, improve, and enhance the environment. Support provided for research, scholarship, leadership programs, and initiatives.
• Industrial Designers Society of America (IDSA)coreStrategic or Co-development PartnerIDSA is the world's oldest, largest member-driven society for design practices. Since 2009, Anova has partnered with Southern Illinois University Carbondale to turn student concepts into reality through collaborative projects. Each year, a student's site furnishing design is selected to be manufactured as a new Anova collection.
• CADdetailscoreTechnology or IntegrationCADdetails is the leading provider of manufacturer-specific building product information, delivering to more than 448,000 architects, engineers, contractors, and design professionals throughout North America. Provides CAD drawings, 3D models, BIM files, and specifications for Anova products.
• Land F/XcoreTechnology or IntegrationLand F/X provides software plugins that adapt AutoCAD and SketchUp to landscape architecture and irrigation design. Anova products are integrated into the software for easy specification by designers.
• Institute of Real Estate Management (IREM)coreStrategic or Co-development PartnerIREM is an international force of 20,000 individuals united to advance the profession of real estate management. Anova developed a grant program in 2017 to support individuals' career growth through CPM accreditation.
• Building Owners and Managers Association (BOMA)coreGTM or Marketing PartnerBOMA represents owners and managers of all commercial property types including nearly 10.5 billion square feet of U.S. office space. Anova is a proud corporate member.
• St. Louis Apartment Association (SLAA)minorGTM or Marketing PartnerSLAA is chartered for advancing the general welfare of the multifamily housing industry in the Metropolitan St. Louis area. Anova is a proud supplier partner providing educational programs and forums.
• Gateway GreeningminorStrategic or Co-development PartnerGateway Greening is a St. Louis nonprofit organization that educates and empowers citizens to strengthen communities through gardening and urban agriculture. Anova has donated over fifty benches, garden tables, receptacles, and bike racks for distribution among community gardens.
• TIPS (The Interlocal Purchasing System)coreChannel Partner/ Reseller/ DistributorTIPS is a national purchasing cooperative offering access to competitively procured purchasing contracts to its membership, enabling streamlined procurement for government and institutional buyers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jayhawk Plastics: Manufacturer of outdoor recycled-plastic picnic tables, benches, and site furnishings — directly comparable to Anova in materials (recycled plastic lumber) and core commercial outdoor furniture SKUs.
• Keystone Ridge Designs: Manufacturer of site furnishings (benches, tables, receptacles, bike racks) with proprietary finishes such as IronArmor, sold primarily to landscape architects and municipalities — directly overlaps Anova's specification-driven channel and finish-driven differentiation.
• Sitecraft: Manufacturer of commercial outdoor site furnishings including benches, tables, receptacles, and ash urns — directly comparable to Anova's product catalog and institutional/civic buyer segments.
• Madrax: Specialty manufacturer of bicycle racks, benches, and related site furnishings for commercial and municipal customers — overlapping with Anova's bike rack and amenity categories and similar buyer profile.
• Thomas Steele: Wisconsin-based manufacturer of wrought-iron and steel outdoor site furnishings (benches, receptacles, bike racks) targeting downtown, transit, and university customers — closely comparable to Anova's commercial public-space focus and steel-based construction.
• Wabash Valley: U.S. manufacturer of commercial outdoor site furnishings including benches, picnic tables, receptacles, bike racks, and grills — directly overlapping Anova's core product categories, channels (TIPS, government), and customer base (parks, schools, municipalities).
• Pilot Rock (R.J. Thomas Mfg): Long-established manufacturer (founded 1959) of grills, picnic tables, benches, trash receptacles, and bike racks for parks and recreation — directly comparable to Anova in product mix, materials (steel, recycled plastic), and public-sector buyer segments.

Broad incumbents

• GameTime: Major U.S. manufacturer of playground and outdoor recreational equipment for parks and schools — broadly comparable buyer base (municipalities, K-12) and channel (TIPS/government procurement) though Anova focuses on furnishings rather than play structures.
• Forms+Surfaces: Larger, broader architectural products manufacturer offering site furnishings alongside transit, building, and wayfinding products — overlaps Anova's commercial outdoor furnishing portfolio but serves a wider, more design-specified market.
• PlayCore: Owner of multiple outdoor recreation brands (GameTime, etc.) serving parks, schools, and municipalities — overlapping end markets and government procurement channels, with a broader product portfolio than Anova.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ANOVA_Furniture
• Facebookfacebook.com/anovafurnishings
• LinkedInlinkedin.com/company/anova-furnishings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anova