What Brandnamic does

Brandnamic Srl is a privately-held Italian hospitality solutions company founded in 1996, headquartered in Brixen (South Tyrol) with additional offices in Meran and Munich. It serves hotels, hotel cooperation groups, and tourism entities across the DACH region through an integrated three-pillar offering: software (the Brandnamic Hospitality Apps suite), marketing agency services, and strategic consulting. Named software modules include Marketing Cockpit, Korrespondenzmanager (with AI Autoresponder), Kosmo chatbot, Brainy revenue management, Sales App, Newsletter App, Voucher App, Carlito on-stay upselling, Mediapad, Data Hub, Content Hub, Payment Hub, Privacy App, Cluster App, Customer Care Management, and Enquiry Management, all connected through the Data Hub central platform that supports over 100 third-party interfaces.

The company's revenue model combines annual software licences (typically one-year terms with auto-renewal, indexation tied to the ASTAT consumer price index, and a 30% deposit on order placement) with project-based marketing agency engagements and consulting at EUR 115 per hour billed in 15-minute units. Distribution is sales-led through direct field and inside sales in Brixen, Meran, and Munich, supported by the Brandnamic Academy training platform (online plus in-person sessions at the Brixen Campus), trade fair presence (ITB Berlin, Internorga Hamburg, Hotel Bozen, Alles fuer den Gast Salzburg), and channel partners including Kohl & Partner (cooperation group management), Yanovis (software and sales), and Meta Business Partner status. Brandnamic co-manages the Belvita Leading Wellnesshotels Suedtirol and Familienhotels Suedtirol cooperation groups with Kohl & Partner, and since October 2024 has operated under the Brandnamic Unlimited holding alongside Yanovis with financial backing from Elvaston Capital Management.

Name

Brandnamic

Legal name

Brandnamic Srl

Website

https://brandnamic.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Brandnamic is an Italian hospitality solutions company providing integrated software, marketing agency, and consulting services to hotels and tourism businesses across the DACH region, with 140+ employees and offices in Brixen, Meran, and Munich.

Ownership category

akta.pro rank

Product category

Hospitality Software Solutions

NAICS

Software Publishers (5132), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

akta.pro secondary industry

Brand Architecture & Portfolio Strategy (MPAAAEAE)

Keywords

• Hospitality software solutions
• Hotel marketing services
• Revenue management software
• Guest communication software
• Hospitality consulting services

Headquarters

HQ city

Brixen

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions and Licences: Brandnamic generates revenue primarily through annual software licences and subscriptions for its suite of Brandnamic Hospitality Apps. Contracts are typically for one year with automatic renewal. Hourly rates of EUR 115 apply for additional services, billed in 15-minute units. The GTC specifies a 30% deposit on placement of order with further advance payments invoiced monthly.
2. Marketing Agency Services: Full-service marketing agency covering naming and logo design, communication concepts, website development, SEO and SEA, GEO, advertising campaigns, social media, print and media design, copywriting and translations. Revenue is project-based with custom quotes per engagement.
3. Hospitality Consulting: Strategic consulting engagements including positioning, offer and pricing strategy, hotel coaching, training, and cooperation group management. Billed at hourly rates of EUR 115 per hour.
4. Brandnamic Academy Training: Revenue from Masterclasses, webinars, and professional development programmes offered through the Brandnamic Academy, a hybrid training platform combining online modules with in-person sessions at the Brixen campus.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Brandnamic provides integrated hospitality solutions combining proprietary software applications (Brandnamic Hospitality Apps), full-service marketing agency capabilities, and strategic consulting for hotels primarily across South Tyrol and the broader DACH region. The software suite spans marketing automation, AI-driven guest correspondence, revenue management, on-stay upselling, loyalty, and a central Data Hub integrating with property management systems and tourism portals, sold under annual subscription licences.

Product overview

Brandnamic is a hospitality solutions company offering an integrated platform combining software (Brandnamic Hospitality Apps), marketing services, and consulting. The software portfolio includes 10+ branded modules: Marketing Cockpit (central control center), Korrespondenzmanager (guest correspondence with AI Autoresponder), Kosmo (AI chatbot), Brainy (AI revenue management), Sales App, Newsletter App, Voucher App, Carlito App, Mediapad, Data Hub, Content Hub, Payment Hub, Privacy App, and Cluster App. These are complemented by loyalty system (Customer Care Management), inquiry management, and utility tools (Ferienkalender, Südtirol Reise). The marketing division provides naming/logo, website development, SEO & SEA, GEO for AI search, social media, advertising campaigns, print design, and copywriting/translation services. The consulting arm covers strategic hospitality consulting, hotel checks and analyses, positioning, pricing strategy, coaching/training, and cooperation group management for Belvita and Familienhotels Südtirol. The Brandnamic Academy provides professional development via Masterclasses and webinars. The company operates as Brandnamic Unlimited following a 2024 merger with Yanovis under Elvaston Capital Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Cockpit Centralized control center for managing marketing activities and guest data across Brandnamic Hospitality Apps, providing real-time reporting and performance monitoring for hotel marketing teams.
• Korrespondenzmanager Professional email and guest correspondence software with AI Autoresponder for 24/7 multilingual automated responses; supports multi-channel communication including WhatsApp, adapted to hotel corporate design and language.
• Kosmo AI-powered chatbot for hospitality providing conversational AI capabilities for guest interactions and service automation.
• Brainy Revenue Management System AI-driven revenue management system for hotels that optimizes pricing, forecasting, and yield management decisions.
• Sales App Mobile sales tool for hotel staff to manage inquiries, proposals, and direct bookings on the go.
• Newsletter App Email marketing and newsletter management system for hotel guest communication and campaign delivery, with segmentation capabilities.
• Voucher App Digital voucher sales and management tool for hotels, supporting promo codes, gift vouchers, and holiday-season sales campaigns.
• Carlito App AI-driven upselling application for the on-stay phase enabling hotels to sell spa treatments, room upgrades, F&B orders, and vouchers during guest stays.
• Mediapad Digital media management tool for hotels that manages and displays multimedia content on in-hotel devices.
• Data Hub Central data platform for guest data management and interface administration, enabling seamless data exchange between Brandnamic Hospitality Apps, external tools, property management systems, and channel managers via 100+ integrations.
• Content Hub Content management and distribution hub for organizing and publishing marketing content across channels.
• Payment Hub Payment processing integration hub for hotel billing and transaction management.
• Privacy App Privacy and consent management tool for GDPR-compliant guest data processing; integrates with Zerberus.
• Cluster App Multi-property management tool for hotel groups and clusters to manage operations centrally.
• Naming & Logo Design Brand naming and logo design service for hotels and hospitality businesses, supporting brand identity creation.
• Website Development Hotel website design and development service including landing pages, web design, and accessible site builds.
• SEO & SEA Agency Search engine optimization and search engine advertising service for hotels to drive organic and paid traffic.
• GEO & AI Visibility Generative Engine Optimization service that optimizes hotel content for AI-powered search tools such as ChatGPT and Gemini.
• Social Media Agency Social media management and marketing service for hotels in South Tyrol across Instagram, Facebook, LinkedIn, and TikTok with editorial planning and follower growth.
• Advertising Campaigns Paid advertising campaign management covering Meta Ads, programmatic ads, Spotify Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and out-of-home advertising.
• Print & Media Design Graphic design, corporate design, and print materials design service for hotels and hospitality businesses.
• Copy & Translations Professional copywriting, content creation, and translation service available in multiple languages.
• Strategic Hospitality Consulting Strategic consulting for hotels covering positioning, revenue optimization, and guest journey management.
• Hotel Checks & Analyses Hotel performance audits, analyses, and diagnostic assessments to identify operational improvement opportunities.
• Hotel Positioning Hotel positioning strategy development that helps hotels define and articulate their unique market position.
• Offer & Pricing Strategy Pricing strategy consulting including revenue management, pricing optimization, and offer design for hotels.
• Hotel Coaching & Training Hotel coaching, leadership training, and team development programs for hospitality staff and managers.
• Cooperation Group Management Management of hotel cooperation groups Belvita Leading Wellnesshotels Südtirol and Familienhotels Südtirol, in partnership with Kohl & Partner.
• Brandnamic Academy Professional development and training platform offering Masterclasses, webinars, and workshops for hospitality professionals covering marketing, leadership, AI integration, and team development; includes a continuing education flat-rate subscription combining online modules with in-person sessions at the Brixen campus.
• Südtirol Reise Accommodation Platform Online accommodation platform for South Tyrol that connects guests with hotels and enables hoteliers to reach potential travellers; integrated with the Brandnamic Data Hub.

Quantifiable outcome

• AI autoresponder increases conversion rates by 391% for responses within one minute, and eightfold for responses within five minutes
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• YanoviscoreTechnology or Integration · 1 October 2024Yanovis is a software development and sales partner for Brandnamic, implementing hospitality software solutions. In October 2024, Brandnamic and Yanovis unified under the shared brand 'Brandnamic Unlimited' with the goal of developing solutions for the European hospitality industry, focusing on guest journey management and operational support.
• Kohl & PartnercoreStrategic or Co-development PartnerKohl & Partner is a renowned hospitality consulting firm that co-manages two hotel cooperation groups with Brandnamic: Belvita Leading Wellnesshotels Südtirol and Familienhotels Südtirol. The partnership provides strategic direction and market positioning for member hotels.
• Meta Business PartnersecondaryGTM or Marketing PartnerBrandnamic is a Meta Business Partner, enabling it to leverage Meta advertising platforms (Facebook, Instagram) for client campaigns and demonstrating certified expertise in Meta's advertising ecosystem.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SiteMinder: Global hotel-distribution platform spanning channel manager, booking engine, PMS, and demand-side tools. Larger, broader incumbent competing against multiple Brandnamic modules simultaneously.
• Cloudbeds: All-in-one hotel-management platform (PMS, booking engine, channel manager) serving independent hotels worldwide. Broader, more horizontal SaaS competitor to Brandnamic's hospitality-app stack.
• Mews: Cloud-native PMS and hospitality-operations platform with marketplace integrations. Comparable to Brandnamic's PMS-adjacent and Cluster App offerings, but at significantly larger scale.

Direct peers

• SHR Group: Hotel CRS, CRM, and digital-marketing automation suite for hotel groups. Comparable to Brandnamic's hospitality-apps suite and central guest-data platform, with similar mid-market and chain-hotel targeting.
• Revinate: Guest data platform for hotels combining CRM, email marketing, and reputation management. Closely comparable to Brandnamic's Data Hub, Newsletter App, and Customer Care Management (loyalty) modules.
• Profitroom: European hospitality SaaS and direct-booking marketing platform serving hotels with booking engines, channel managers, and CRM. Most directly comparable to Brandnamic on the software + direct-booking marketing side, with overlapping mid-market hotel customers in Europe.
• Triptease: Guest-experience and direct-booking platform for hotels (now part of Lighthouse). Overlaps with Brandnamic on direct-booking conversion, on-site messaging, and guest-journey orchestration tools.
• Hotelchamp: Hotel-direct-booking and guest-conversion platform offering booking-engine messaging, metasearch, and on-site conversion tools. Overlaps with Brandnamic's Booking Engine, Carlito, and direct-booking positioning as a focused booking-conversion SaaS for hotels.

Emerging players

• Lighthouse (formerly OTA Insight): Revenue-intelligence and commercial-platform suite for hotels (also parent of Triptease). Overlaps with Brandnamic's Brainy revenue management and direct-booking positioning from a more analytics-led angle.
• Atomize: AI-driven revenue-management system for hotels. Direct functional comparator to Brandnamic's Brainy RMS, with narrower scope and a more specialised go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandnamic
• Facebookfacebook.com/brandnamic
• LinkedInlinkedin.com/company/brandnamic-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandnamic