Soocial
Soocial is a New York-based branding agency offering tiered naming ($199–$399) and tagline ($189–$389) services, brand identity design, and 60+ AI-powered content generation tools. Founded in 2007, it serves entrepreneurs, SMBs, and established businesses globally via a self-serve D2C model.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soocial does
Soocial is a New York-based branding agency founded in 2007 that provides brand naming, taglines/slogans, brand identity, and website design services to entrepreneurs, startups, and established businesses worldwide. Its core productized offerings are tiered naming services priced at $199–$399 and tagline services at $189–$389, delivered through a self-serve D2C website with Stripe-powered checkout; the firm also offers custom branding packages priced up to $100,000 for clients requiring bespoke identity work. The technology stack includes a suite of 60+ AI-powered content generation tools covering social media bios, captions, scripts, and hashtags, which appear to leverage third-party AI models rather than proprietary systems.
The business model is hybrid: high-volume, low-ticket D2C transactions at the entry level combined with infrequent high-margin bespoke engagements at the top. Distribution is primarily direct via the company's website, supplemented by press coverage in 13 publications including Forbes, TechCrunch, and Wired. The team of 1–10 includes alumni from Harvard (MBA), Juilliard, Northwestern, Columbia, and USC, which the firm highlights as a creative credential. The company has completed over 1,000 projects since inception and is privately held with only one disclosed funding round of $403,213 in June 2007; no subsequent capital raises, acquisitions, or strategic partnerships have been disclosed.
Soocial firmographics
Firmographics- Name
- Soocial
- Legal name
- Soocial
- Website
- https://soocial.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soocial is a New York-based branding agency offering tiered naming ($199–$399) and tagline ($189–$389) services, brand identity design, and 60+ AI-powered content generation tools. Founded in 2007, it serves entrepreneurs, SMBs, and established businesses globally via a self-serve D2C model.
- Ownership category
- akta.pro rank
Soocial industry classification
Industry- Product category
- Branding Services
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Soocial is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Soocial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Naming Services: One-time professional service fees for custom brand naming. Three tiers: Basic ($199) delivers 3 tailored name ideas in 5 days with 1 revision; Standard ($299) delivers 5 name ideas in 4 days with 3 revisions; Premium ($399) delivers 10 name ideas in 3 days with 5 revisions. All tiers include domain name availability check, competitor research, and trademark screening.
- Tagline/Slogan Services: One-time professional service fees for custom tagline and slogan creation. Three tiers: Bronze ($189) delivers 10 slogan ideas in 5 days with 2 revisions; Gold ($289) delivers 20 slogan ideas in 4 days with 3 revisions; Platinum ($389) delivers 30 slogan ideas in 3 days with 5 revisions. Includes 100% satisfaction guarantee.
- Brand Identity Design Services: Custom brand identity design services including logo design as part of comprehensive branding packages. Pricing varies by project scope with custom quotes provided.
- Website Design Services: Contemporary website design services offered as part of branding packages with custom project-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic - 3 name ideas, 5 days delivery |
| One time/ perpetual license | Pay-as-you-go | Standard - 5 name ideas, 4 days delivery |
| One time/ perpetual license | Pay-as-you-go | Premium - 10 name ideas, 3 days delivery |
| One time/ perpetual license | Pay-as-you-go | Bronze - 10 slogan ideas, 5 days delivery |
| One time/ perpetual license | Pay-as-you-go | Gold - 20 slogan ideas, 4 days delivery |
| One time/ perpetual license | Pay-as-you-go | Platinum - 30 slogan ideas, 3 days delivery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Soocial product offering
Product offeringCore offering
Soocial is a global branding agency that sells professional brand naming, slogan/tagline creation, brand identity design, website design, and brand strategy services to entrepreneurs, startups, and businesses. Core deliverables are tiered naming packages ($199-$399) and tagline packages ($189-$389) sold via self-serve Stripe checkout, supplemented by custom enterprise branding engagements and a free suite of over 60 AI-powered content generation tools (bio, caption, hashtag, script, and writing assistants).
Product overview
Soocial is a branding agency that offers a combination of professional naming and tagline services along with a comprehensive suite of AI-powered content generation tools. The core offerings include the Naming Service (with Basic, Standard, and Premium tiers) for company, product, and brand naming, and the Tagline Service (with Bronze, Gold, and Platinum tiers) for slogan creation. Supporting these are over 60 AI-powered content generator tools organized into categories: name generators (brand, business, company, product names), bio generators for various social platforms, social media post and caption generators, video script generators for TikTok/Instagram Reels/YouTube Shorts, hashtag generators, YouTube content tools, sentence enhancement tools, and creative writing assistants. Additional services include brand identity design (logo design), website design, brand strategy development, and brand messaging services.
Differentiator
Problem solved
Functional benefit
Products and services
- Naming Service A professional brand naming service that delivers curated, trademark-cleared name ideas for companies, products, brands, blogs, events, books, and other entities. Sold in three tiers (Basic $199, Standard $299, Premium $399) with 3-10 name ideas, 3-5 day delivery, revisions, competitor research, domain availability checks, and trademark screening.
- Tagline Service A professional slogan and tagline creation service that delivers memorable brand taglines with a 100% satisfaction guarantee. Sold in three tiers (Bronze $189, Gold $289, Platinum $389) with 10-30 slogan ideas, 3-5 day delivery, and 2-5 revisions included.
- Brand Identity Design Services Custom brand identity design services including logo design and broader visual identity systems, delivered as part of comprehensive branding packages with project-based custom quotes.
- Website Design Services Contemporary website design services offered alongside branding packages to help clients establish a coherent online brand presence, priced via custom project quotes.
- Brand Strategy Services Brand strategy development services that help businesses establish and articulate brand positioning, differentiation, and identity, delivered via custom engagement quotes.
- Brand Messaging Services Brand messaging services that craft positioning statements, value propositions, and core copy to articulate brand voice across audiences, delivered as part of comprehensive branding packages.
- AI Content Generator Tools A suite of over 60 AI-powered text generation tools spanning brand/business/company/product name generators, bio generators for Instagram, TikTok, Twitter/X, Facebook, Bumble, Tinder, Clubhouse, Discord and Etsy, caption and post generators, hashtag generators, video script generators for Instagram Reels, TikTok and YouTube Shorts, YouTube title/description/hook generators, sentence rewriter/expander/shortener, and creative writing assistants (poem, plot, character, story idea, writing prompt generators).
Quantifiable outcome
- Over 1,000 projects completed for clients worldwide since 2007
- +2 more outcomes
Companies that use Soocial
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Soocial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Soocial partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
Soocial competitors and assessment
Company assessmentEmerging players
- Namelix: AI-native brand name generator from the LogoMakery/Brandmark ecosystem, producing free short branded names with logo pairing — competes with Soocial's lower-tier naming funnel.
Direct peers
- Squadhelp: Operates a naming-focused marketplace combining AI-generated names, crowdsourced contests, and agency-style naming services. Closely comparable to Soocial's tiered naming offering and SMB/entrepreneur target customer.
- Brandroot: Curated marketplace for brandable business names paired with domain availability, targeting early-stage founders — directly overlapping Soocial's core naming + domain-check service.
- Novanym: European boutique naming agency offering curated brandable name portfolios with trademark and linguistic vetting. Comparable to Soocial's high-touch, premium naming positioning for serious founders.
- Catchword: Established naming and verbal identity agency serving mid-market and enterprise clients, including trademark screening and linguistic vetting — a higher-end direct analog to Soocial's naming service.
- Panabee: Name search and branding platform combining AI suggestions, domain availability, and naming guides for SMBs and entrepreneurs — overlapping Soocial's self-serve naming funnel.
- BrandBucket: Marketplace for premium brandable business names and domains, including naming services and trademark support. Directly comparable to Soocial's naming + domain + trademark-screening product.
Broad incumbents
- Interbrand: Global brand consultancy offering naming, verbal identity, and brand strategy across enterprise accounts. Represents the upper bound of the naming/branding category that Soocial aspires into via its $100K enterprise tier.
- Landor & Fitch: Large global branding agency covering naming, brand identity, and brand strategy for enterprise clients — a broader incumbent against whom Soocial would compete for higher-value rebrands.
- Siegel+Gale: Global strategic branding firm with a strong verbal identity (naming/tagline) practice serving enterprise clients — a broader, higher-end incumbent in Soocial's category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soocial social profiles
Digital presenceSoocial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soocial leadership team
Management profileNumber of profiles
Profiles10 records
Soocial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soocial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soocial
What does Soocial do?
Soocial is a global branding agency that sells professional brand naming, slogan/tagline creation, brand identity design, website design, and brand strategy services to entrepreneurs, startups, and businesses. Core deliverables are tiered naming packages ($199-$399) and tagline packages ($189-$389) sold via self-serve Stripe checkout, supplemented by custom enterprise branding engagements and a free suite of over 60 AI-powered content generation tools (bio, caption, hashtag, script, and writing assistants).
Is Soocial a public or private company?
Soocial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soocial founded?
Soocial was founded in 2007. It employs 1 to 10 people.
Where is Soocial based?
Soocial is headquartered in New York, United States, in the North America region.
How does Soocial make money?
Four revenue lines are on record. Naming Services are the primary driver. The others are tagline/Slogan Services, brand Identity Design Services and website Design Services.
Who are Soocial's main competitors?
Namelix is listed as an emerging player. Direct peers are Squadhelp, Brandroot, Novanym, Catchword, Panabee and BrandBucket. Broad incumbents are Interbrand, Landor & Fitch and Siegel+Gale.
Does Soocial have an API?
No public API is recorded for Soocial.
What industry is Soocial in?
Soocial's product category is Branding Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its SIC code is 7310.