NYTOP

What NYTOP does

NYTOP (Not Your Typical Original Parts) is a US-based automotive aftermarket parts manufacturer founded in 2022 and organized as NYTOP LLC, operating from Walnut, California with an 11-50 employee base. The company designs and manufactures vehicle-specific components — including skid plate assemblies, rock sliders, recovery points, fender flare kits, rear tow hitch receivers, runner guards, bull bars, ditch light mounts, and carbon fiber exterior parts (rear wings, hood vents, diffusers, taillight covers) — using TIG welding, CNC machining, powder coating, and carbon fiber construction techniques. Products are engineered to integrate with OEM standards without permanent modifications, supported by three patent-pending hardware systems (notably the BoxBolts mounting system), and span Toyota, Lexus, Ford, Honda, and Lotus platforms across both off-road and on-road segments.

The business runs a direct-to-consumer e-commerce model at nytop.com alongside an authorized brick-and-mortar retailer network covering the United States and Canada. Production is made-to-order with 8-14 week lead times, and pricing tiers range from accessories under $400 to premium components (rock sliders up to 224 lbs, full skid plate assemblies, carbon fiber parts) above $1,000, with limited-time sales up to 35% off and a 10% military/veteran/first responder discount via ID.me. Revenue is generated entirely through one-time hardware sales; no subscriptions, services, software, or AI-driven offerings are present in the model.

NYTOP is privately held, founder-owned, and has not disclosed institutional funding rounds, revenue, or headcount growth. The company is led by co-founders Yilong Li and Zichen Wang, with Ziting Liu as President and Shuangyi Fu as Director of Production. Commercial reach is concentrated in North America with no disclosed international expansion beyond Canada, and the company has no public listing, parent entity, or subsidiary structure.

Name

NYTOP

Legal name

NYTOP LLC

Website

https://nytop.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

NYTOP is a US-based automotive aftermarket parts manufacturer founded in 2022, producing vehicle-specific skid plates, rock sliders, recovery points, carbon fiber components, and wheels for Toyota, Lexus, Ford, Lotus, and Honda platforms, sold direct-to-consumer and through authorized US and Canadian retailers.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industries

Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO), Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Automotive aftermarket parts
• Off-road vehicle accessories
• Carbon fiber exterior components
• Vehicle-specific protection parts
• Made-to-order manufacturing

Headquarters

HQ city

Walnut

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Aftermarket Parts Sales: One-time hardware sales of vehicle-specific aftermarket components including skid plates, rock sliders, recovery points, fender flares, bumpers, and carbon fiber exterior parts. Products are sold directly through e-commerce and authorized retailers with made-to-order production model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NYTOP designs and manufactures vehicle-specific aftermarket parts and accessories, including skid plates, rock sliders, recovery points, fender flares, and carbon fiber exterior components. Products are produced on a made-to-order basis for Toyota, Lexus, Ford, Lotus, and Honda vehicles, and are sold to off-road and performance vehicle owners.

Product overview

NYTOP (Not Your Typical Original Parts) is an automotive aftermarket parts manufacturer offering high-quality components designed to integrate seamlessly with OEM standards. The product portfolio spans multiple categories: full-coverage skid plate assemblies and modular skid plate kits (engine, transmission, catalytic converter protection); rock sliders providing body protection and serving as side steps; fender flare kits adding wheel well coverage; front and rear recovery points for off-road recovery; bull bar and runner guard assemblies; carbon fiber components (wings, hood vents, diffusers, taillight covers, grille inserts); titanium axle dump exhaust tips; off-road and on-road wheels (ADV-Classic series including beadlock variants); and accessories (ditch light mounts, accessory rails, mounts). Products are vehicle-specific, supporting Toyota (4Runner, Tacoma, Tundra, Sequoia, Land Cruiser), Lexus (GX460, GX550, LX), Ford (Mustang, F-150 Raptor), Lotus (Emira), and Honda (Civic Type R). NYTOP emphasizes reversible installations that preserve vehicle integrity and allow return to stock configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• Skid Plates Vehicle-specific underbody protection plates designed to shield critical components on off-road and rough-terrain use. Targeted at owners of Toyota, Lexus, Ford, Lotus, and Honda vehicles who use their vehicles off-road or in harsh conditions.
• Rock Sliders Vehicle-specific side protection components that guard rocker panels and lower bodywork from rocks and trail obstacles. For off-road and overland owners of supported Toyota, Lexus, Ford, Lotus, and Honda models.
• Recovery Points Vehicle-specific recovery mounting points used for towing, winching, and off-road recovery scenarios. For off-road enthusiasts and overland users of supported vehicles.
• Fender Flares Vehicle-specific exterior fender flares that extend wheel arch coverage for larger tires and an off-road styling upgrade. Targeted at owners of supported Toyota, Lexus, Ford, Lotus, and Honda vehicles seeking exterior modification.
• Carbon Fiber Exterior Components Lightweight carbon fiber exterior components (such as aerodynamic and trim pieces) for supported Toyota, Lexus, Ford, Lotus, and Honda vehicles. Aimed at enthusiasts seeking premium, lightweight exterior upgrades.

Quantifiable outcome

• Up to 15 lbs weight savings with titanium axle dump exhaust tips
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• US Authorized RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of US-based authorized brick-and-mortar retailers. Interested retailers can contact [email protected] or call +1 (888) 706-8008.
• Canadian Authorized RetailerscoreChannel Partner/ Reseller/ DistributorNetwork of Canadian authorized retailers for distribution in Canada.
• Greyscale Car CareminorGTM or Marketing PartnerRecommended third-party product line for finish maintenance and care of NYTOP products. NYTOP links to Greyscale Car Care shop for recommended cleaning and protection products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• RCI Offroad: RCI Offroad is a direct competitor to NYTOP, offering aftermarket skid plates, rock sliders, and off-road accessories engineered specifically for Toyota Tundra, Tacoma, 4Runner, and Lexus GX platforms with comparable made-in-USA positioning.
• CBI Offroad: CBI Offroad fabricates bolt-on aftermarket bumpers, skid plates, and rock sliders for the same Toyota/Lexus off-road platforms NYTOP serves and is one of the most well-known specialty fabricators in the segment.
• Cali Raised LED: Cali Raised LED designs and sells Toyota-focused overland and off-road accessories including ditch light mounts, bumpers, skid plates, and bed racks, overlapping directly with NYTOP's Toyota/Lexus product lines and made-in-USA ethos.
• Method Race Wheels: Method Race Wheels designs and manufactures off-road beadlock and forged wheels for trucks and SUVs, competing head-to-head with NYTOP's ADV-Classic beadlock line on shared Toyota/Ford platforms.
• Baja Designs: Baja Designs is a premium auxiliary off-road lighting manufacturer whose Squadron, S2, and XL Pro LED pods are both a partner product sold through NYTOP and a competing brand sold through the same retailer and enthusiast channels.
• RTR Vehicles: RTR Vehicles is a Ford Mustang performance accessories brand offering carbon fiber and billet exterior components, directly overlapping with NYTOP's Mustang carbon fiber wing, hood vent, diffuser, and taillight cover line.

Broad incumbents

• ARB USA: ARB is the established global incumbent in overlanding and 4x4 accessories, offering bumpers, skid plates, recovery points, and lockers across virtually every off-road platform; NYTOP competes for share in specific Toyota/Lexus SKUs against ARB's broader portfolio.
• Warn Industries: Warn is the dominant incumbent in off-road recovery products including winches, recovery points, and shackles; NYTOP's front/rear recovery point SKUs target the same recovery-rigging buyer at the same retailers.
• ADD (Addictive Desert Designs): ADD manufactures aftermarket off-road bumpers, skid plates, and full-width light bars for Ford Raptor, Toyota, and other trucks, sitting adjacent to NYTOP in the heavy-duty off-road steel-fabrication category.

Emerging players

• Fab Fours: Fab Fours builds aftermarket steel bumpers, grille guards, and rock sliders for a wide range of trucks/SUVs and competes directly with NYTOP's bull bar/runner guard and rock slider products in the Toyota/Lexus aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nytop
• Facebookfacebook.com/nytopusa
• Instagraminstagram.com/nytopusa
• TikToktiktok.com/@nytopusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYTOP