Personalisation Hub

What Personalisation Hub does

Personalisation Hub is an Australian-headquartered, privately held SaaS company founded in 2018 that builds a self-hosted, AI-native omnichannel personalisation platform for bricks-and-mortar retailers. The platform unifies web, mobile and in-store digital signage personalisation on a single system that runs inside each retailer's own AWS Virtual Private Cloud, preserving full data sovereignty and zero vendor data access. Core product modules include Personalisation, Digital Signage, Virtual Queue Management, Appointment Bookings, Localisation (Geo-Targeting), Context-Aware Store Sites, an AI Agents/GenAI integration layer, and a white-label Retail Media Network platform. The platform claims to be the only digital signage CMS built from the ground up for retail personalisation and offers what it describes as the world's first closed-loop, self-optimising personalisation platform, with transaction data feeding back into attribution and campaign optimisation.

Technically, the platform employs a model-agnostic AI architecture supporting OpenAI, Anthropic, Google Gemini, Amazon Bedrock, LLaMA and custom models, and now supports the Model Context Protocol for agentic AI workflows. It integrates with major enterprise data, CRM, decisioning and commerce systems including Salesforce, Snowflake, BigQuery, Pega, Cloudera, Mist, Unity, ChromeOS and Adobe Experience Manager, and is the exclusive CMS preloaded on Amazon Signage Stick devices. Pricing is delivered in three annual subscription tiers — Base Platform License (~$5k/instance/month), Gold Subscription ($99/store/month) and Platinum Subscription (per display/month) — with 20% annual billing discounts and quote-based enterprise pricing. Go-to-market combines direct enterprise field sales, AWS Marketplace self-serve procurement, and a digital signage integrator/AV partner channel. The company was bootstrapped from founder Rob Geerdink's consultancy Offline2Online; no institutional funding is disclosed, and the primary confirmed reference customer is a major Australian telco using the platform nationwide for over seven years.

Name

Personalisation Hub

Legal name

Personalisation Hub

Website

https://personalisationhub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Personalisation Hub is an Australian-founded SaaS company offering a self-hosted, AI-native omnichannel personalisation platform that unifies web, mobile and digital signage personalisation inside each retailer's own AWS VPC, primarily serving enterprise bricks-and-mortar retailers.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform SaaS Subscriptions: Annual subscription pricing with three tiers: Base Platform License ($5k/instance/month), Gold Subscription ($99/store/month), and Platinum Subscription (per display/month). Discount of 20% for annual billing. Platform pricing is negotiable for clients with high traffic apps/websites, large numbers of stores/displays, and longer commitment terms.
2. AWS Marketplace Billing: 30-day free trial available, after which the platform subscription is added to the client's AWS bill for seamless procurement and billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Personalisation Hub sells an AI-native digital signage and omnichannel personalisation platform that enterprise retailers deploy inside their own AWS Virtual Private Cloud. The platform unifies in-store digital signage, personalisation, virtual queue management, appointment booking, store websites, localisation, a retail media platform, and AI-agent capabilities behind a single SaaS subscription with Base, Gold, and Platinum tiers.

Product overview

Personalisation Hub is a self-hosted, self-optimising omnichannel personalisation platform designed specifically for bricks-and-mortar retail. The platform comprises a unified core platform with integrated modules including Personalisation, Digital Signage, Virtual Queue Management, Appointment Bookings, Localisation (Geo-Targeting), Context-Aware Store Sites, Built for AI Agents & GenAI, and a White-Label Retail Media Platform. The platform operates within the retailer's own VPC, using their own domain and first-party data, with no vendor lock-in. Available in three subscription tiers: Base Platform License (AI-powered campaign creation), Gold Subscription (adds queue management and in-store attribution), and Platinum Subscription (adds closed-loop, self-optimising campaigns with digital signage personalisation). The platform integrates with Amazon Signage Stick as the only CMS partner built specifically for retail personalisation. AI capabilities are model-agnostic, supporting OpenAI, Anthropic, Gemini, Amazon Bedrock and custom models via MCP integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalisation Hub Platform Core AI-native digital signage and omnichannel personalisation platform for enterprise retailers, deployed inside the client's own AWS VPC and sold on tiered Base/Gold/Platinum subscriptions.
• Digital Signage In-store digital signage capability within the Personalisation Hub platform that lets enterprise retailers deliver dynamic, personalised content across physical store screens.
• Virtual Queue Management Virtual queue management offering that allows customers to join and track queues remotely, targeted at retail and banking branch environments using the Personalisation Hub platform.
• Appointment Bookings Appointment booking module that lets customers schedule in-store or branch visits, integrated with the personalisation and digital signage platform.
• Retail Media Platform Retail media platform letting enterprise retailers run monetisable media networks across their physical and digital surfaces, integrated with the broader personalisation suite.

Quantifiable outcome

• 8–20% uplift in sales when personalised offers are surfaced to high-intent shoppers at point of sale
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability11 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 February 2025Personalisation Hub is listed on AWS Marketplace and deploys within clients' own AWS Virtual Private Cloud (VPC). Platform is available with a 30-day free trial that can be added to the client's AWS bill. Deep integration with AWS services including Amazon Bedrock for AI capabilities.
• Amazon SignagecoreTechnology or IntegrationPersonalisation Hub is the only Amazon Signage CMS partner built from the ground up for retail personalisation. The platform comes preloaded on Amazon Signage Stick, an affordable enterprise-ready media player for 4K digital signage. Native integration with Amazon Remote Management API for device management at scale.
• OpenAIcoreTechnology or IntegrationPlatform integrates with OpenAI models for campaign ideation, planning, briefing, and AI-powered creative generation within the personalisation platform.
• AnthropiccoreTechnology or IntegrationPlatform integrates with Anthropic Claude models for AI-powered campaign creation and optimisation capabilities.
• Google GeminicoreTechnology or IntegrationPlatform integrates with Google Gemini models for AI-powered personalisation and campaign optimisation across retail touchpoints.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Signagelive: Cloud-based digital signage CMS platform serving enterprise retail and corporate networks. Directly comparable to Personalisation Hub as a SaaS signage platform targeting multi-site retailers with centralised content management.
• Yodeck: Cloud digital signage platform with hardware-bundled media players. Comparable as a low-cost, scalable signage SaaS targeting small and mid-market retailers with simple CMS workflows.
• Raydiant: In-store experience platform combining digital signage, content, and customer engagement for brick-and-mortar retailers. Closely comparable product scope to Personalisation Hub's in-store personalisation and signage offering.
• Scala (Stratacache): Enterprise digital signage software owned by Stratacache, used by large retailers and QSRs globally. Comparable as a CMS layer for personalised in-store screen content at retail scale.
• Broadsign: Digital out-of-home and in-store signage CMS with programmatic content delivery. Comparable technology stack for managing large networks of screens, though Broadsign skews more to DOOH than retail personalisation.
• Navori Labs: Enterprise digital signage CMS with audience analytics and content automation. Comparable as a signage platform with data-driven content scheduling for retail environments.
• Quividi: Retail computer-vision analytics platform measuring audience impressions and engagement in front of digital signage. Adjacent to Personalisation Hub's closed-loop attribution layer, often deployed alongside signage CMS in retail.

Broad incumbents

• Sitecore: Enterprise digital experience platform with personalisation, content, and commerce capabilities. Broader and more established than Personalisation Hub, with overlapping web/mobile personalisation but no native in-store signage specialisation.
• Adobe Experience Manager (Screens): Adobe's enterprise CMS includes AEM Screens for digital signage and integrates with Adobe personalisation stack. Personalisation Hub's founder explicitly references AEM roots; Adobe is a relevant incumbent in the same buyer accounts.
• Dynamic Yield (Mastercard): Personalisation and A/B testing platform acquired by Mastercard, serving enterprise retail and financial services. Comparable in the personalisation engine layer though focused on web/app rather than in-store signage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Digital_retail
• LinkedInlinkedin.com/company/personalisation-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personalisation Hub