DoctorsNow

What DoctorsNow does

DoctorsNow is an independently owned, physician-led walk-in urgent care provider founded in 2007 and headquartered in West Des Moines, Iowa. The company operates three physical clinic locations in the Des Moines metro (Altoona, Johnston, and West Des Moines) and a statewide virtual telehealth platform for Iowa residents, serving patients with non-life-threatening illnesses and injuries on a walk-in basis with online check-in via ClockwisEMD. Services span urgent care, primary care, women's health, dermatology, occupational medicine, DOT and sports physicals, flu shots and COVID-19 testing, cosmetic treatments (Botox and Juvéderm), and physician-supervised medical weight loss featuring GLP-1 and dual-peptide medications with InBody 580 body composition analysis. Image-Guided Superficial Radiation Therapy is offered for non-melanoma skin cancer.

The business model is a hybrid of fee-for-service insurance billing, cash-pay services, and recurring subscriptions. Notably, DoctorsNow bills as a Primary Care Provider (PCP) rather than urgent care, resulting in lower patient copays. Subscription products include Direct Primary Care memberships ($89–$199/month) covering unlimited visits plus free generic medications, labs, and X-rays; employer healthcare partnerships ($70–$180/employee/month) bundling occupational medicine and worker's compensation; and a tiered medical weight loss program ($89–$399/month). A team of board-certified physicians (Dr. David Stanek, CEO; Dr. Eric Stanek, CMO), ARNPs, and PAs supports the clinical operation. Marketing is concentrated on the company website, online check-in, blog and video content, patient reviews, and direct employer outreach, with no disclosed funding rounds or institutional investors — the company remains founder/physician-owned.

Name

DoctorsNow

Legal name

DoctorsNow Walk-In Care, L.C.

Website

https://doctorsnow.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

DoctorsNow is an independently owned Iowa walk-in urgent care and primary care provider operating three Des Moines metro clinics plus statewide telehealth, offering urgent care, Direct Primary Care memberships, occupational medicine, and GLP-1 medical weight loss programs to individual patients and Iowa employers.

Ownership category

akta.pro rank

Product category

Walk-In Urgent Care & Primary Care Clinics

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industries

Occupational & Employer-Sponsored Primary Care Clinics (HLAFAGAJ), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Urgent care services
• Walk-in clinic
• Primary care
• Occupational medicine
• Telehealth services

Headquarters

HQ city

Altoona

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service (Insurance Billing): Standard healthcare services billed through insurance, including urgent care, primary care, occupational medicine, and various medical treatments. DoctorsNow bills as a Primary Care Provider (PCP) rather than urgent care, resulting in lower copays for patients.
2. Direct Primary Care (DPC) Memberships: Monthly subscription memberships offering unlimited primary care visits, free generic medications, free labs and X-rays, and discounts on cosmetic treatments and weight loss programs. Plans range from $89/month for individuals to $199/month for families.
3. Employer Healthcare Partnerships: B2B subscription memberships for employers offering unlimited healthcare access for employees at $70/month per employee, with couple and family plans available. Includes occupational medicine and worker's compensation services.
4. Medical Weight Loss Program Memberships: Three-tier subscription weight loss program: Health & Wellness at $89/month, GLP-1 + Health & Wellness at $299/month, and Dual-Peptide + Health & Wellness at $399/month, all with refundable $99 consultation fees.
5. Self-Pay Services: Out-of-pocket payments for uninsured or self-pay patients, including DOT physicals ($175), sports physicals ($75-$125), flu shots ($40), COVID-19 tests ($25), cosmetic treatments (Botox $12/unit, Juvéderm products $400-$800/syringe).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

DoctorsNow operates walk-in urgent care clinics in Central Iowa (Altoona, Johnston, West Des Moines) providing care for non-life-threatening illnesses and injuries, supplemented by primary care, Direct Primary Care subscriptions, occupational medicine, women's health, dermatology, DOT/sports physicals, cosmetic injectables, medical weight loss, COVID-19 testing, and flu shots. The company also offers statewide telehealth virtual visits and bills as a Primary Care Provider to deliver lower copays to patients.

Product overview

DoctorsNow is an independently owned Iowa walk-in urgent care clinic operating three physical locations (Altoona, Johnston, West Des Moines) plus virtual telehealth services. The core offering centers on urgent care for non-life-threatening illnesses and injuries, supplemented by primary care and Direct Primary Care (DPC) subscription memberships. The product portfolio spans specialty services including occupational medicine, women's health, dermatology, medical weight loss programs (Health & Wellness, GLP-1, and Dual-Peptide programs), cosmetic treatments (Botox and Juvéderm), and diagnostic services (COVID-19 testing, flu shots, drive-up testing). The DPC model offers subscription-based primary care at $89/month with free generic medications, labs, and X-rays. Employer partnerships provide corporate healthcare memberships. Image-Guided SRT provides non-melanoma skin cancer treatment. All services are accessible via walk-in, online check-in through ClockWise MD, or virtual visits for Iowa residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Illness & Injury Walk-in urgent care services for non-life-threatening illnesses and injuries including infections, minor injuries, coughs, colds, flu symptoms, urinary symptoms, sore throats, ear pain, skin concerns, sprains, strains, small cuts, X-rays, and wound care; available at all three Central Iowa clinics and via virtual visits for Iowa residents.
• Primary Care Traditional primary care services including annual wellness exams, medication management, labs, mental health services, immunizations, and minor procedures; available at all clinic locations.
• Direct Primary Care (DPC) Membership Subscription-based primary care membership offering same/next-day visits, free in-house generic medications, free labs, free X-rays, free urgent care visits, and free primary care visits; tiered at $89/month individual, $149/month couple, and $199/month family (plus one-time $99 sign-up fee).
• Virtual Visits (Telehealth) Video-based telehealth services allowing Iowa residents to connect via phone, tablet, or computer with medical providers for allergies, common cold, COVID-19 evaluation, influenza, sinus infections, skin rashes, UTIs, and other non-emergency conditions.
• Occupational Medicine Workplace health services including pre-employment health assessments, workplace injury and illness management, alcohol saliva tests, breath alcohol testing, drug tests, digital X-rays, pulmonary function tests, hepatitis B and tetanus vaccines, tuberculosis tests, and worker's compensation injuries.
• Women's Health Women's health services including well-woman exams, pap smears, breast health screenings, contraception counseling, menopause symptom management, evaluation of abnormal bleeding, pelvic pain, and sexual health care; available Mondays and Tuesdays in Altoona.
• Physicals & Screenings Health physicals and screenings including biometric screenings, pre-employment health screenings, pre-participation physicals, and pre-surgical physicals.
• Sports Physicals Pre-participation physical examinations for athletes evaluating medical history, vital signs, musculoskeletal health, and cardiovascular fitness; middle and high school physicals at $75, college physicals at $125 (cash, check, or credit card; insurance not billed).
• DOT Physicals Mandatory medical evaluations for commercial drivers required by FMCSA assessing vision, hearing, blood pressure, and overall physical and mental fitness to operate commercial motor vehicles; self-pay pricing at $175.
• Dermatology Medical and cosmetic dermatology services for skin, hair, and nail concerns, including skin condition diagnosis and treatment as well as cosmetic consultations for treatment planning.
• Medical Weight Loss & Wellness Program Physician-supervised weight loss program offered in three monthly subscription tiers (Health & Wellness at $89/month, GLP-1 + Health & Wellness at $299/month, Dual-Peptide + Health & Wellness at $399/month), each requiring a refundable $99 consultation fee; combines FDA-approved GLP-1 and dual-peptide medications, diet/exercise planning, routine monitoring, and InBody 580 body composition analysis.
• Cosmetic Treatments Aesthetic services including Botox at $12/unit and Juvéderm fillers (Voluma $800/syringe, Ultra Plus $550/syringe, Vollure $650/syringe, Volbella $400/syringe); available in Altoona.
• COVID-19 Testing PCR and rapid antigen COVID-19 testing for adults and children using the Quidel Sofia 2 rapid antigen platform (96% accuracy) via anterior nasal swab; drive-up service where staff come to patients in their cars; self-pay at $25.
• Flu Shots Influenza vaccinations for individuals six months and older; self-pay at $40.
• Employer Partnerships (B2B Healthcare Membership) B2B subscription healthcare memberships for Iowa employers providing occupational medicine, worker's compensation, employee screenings, and primary care access for employees; tiered at $70/employee/month, $130/couple, and $180/family, with stated benefits of decreased claims, lower ER visits, and reduced hospitalizations.
• Image-Guided Superficial Radiation Therapy (SRT) Image-Guided Superficial Radiation Therapy for non-melanoma skin cancer treatment of basal cell and squamous cell carcinomas, offered as a gentle, non-surgical treatment option.

Quantifiable outcome

• Extended hours 7 days/week (8am-8pm West Des Moines)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ZoomCare: Multi-state urgent care and primary care operator combining walk-in clinics with telehealth and subscription-style care. Closely comparable hybrid physical + virtual model and DPC-style offering.
• American Family Care (AFC): Large franchised urgent care network with occupational medicine, primary care, and employer services. Highly comparable multi-site, multi-service walk-in model with employer B2B contracts.
• Concentra: National occupational medicine and urgent care provider serving employers and employees. Direct overlap with DoctorsNow's occupational medicine, DOT physicals, and employer partnership offerings.
• One Medical (Amazon One Medical): Membership-based primary care provider combining in-office and 24/7 virtual care. The subscription primary care model and tech-enabled convenience directly mirror DoctorsNow's DPC offering, with vastly greater scale post-Amazon acquisition.
• NextCare Urgent Care: National walk-in urgent care chain offering illness/injury care, occupational medicine, and virtual visits. Directly comparable service mix, including occupational medicine and employer services.
• CareNow Urgent Care: Walk-in urgent care network with occupational health, primary care, and online check-in. Comparable operating model and employer services footprint.

Broad incumbents

• UnityPoint Health: Large regional health system headquartered in West Des Moines, Iowa. Operates urgent care, primary care, and employer health services across the same Central Iowa market where DoctorsNow competes, with significantly greater scale and capital.
• MercyOne: Regional Catholic health system with a major Des Moines presence offering primary care, urgent care, and occupational medicine. Competes directly with DoctorsNow for the same Central Iowa patient and employer base.

Regional players

• The Iowa Clinic: Central Iowa multi-specialty physician group offering primary care, urgent care, dermatology, and women's health. Comparable service breadth within the same Des Moines market.

Emerging players

• MDVIP: National concierge/membership primary care network with affiliated physicians across the U.S. Comparable subscription-based primary care model, though typically more premium-priced and smaller panel size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DoctorsNow
• Facebookfacebook.com/DoctorsNowWalkInCare
• LinkedInlinkedin.com/company/doctorsnow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoctorsNow