What Assured Automation does

Assured Automation is a privately held U.S. industrial distributor and integrator of automated valves, actuators, flow meters, and valve accessories, founded in 1983/1984 and headquartered in Roselle, New Jersey. It operates as a subsidiary of FloWorks International, LLC, a privately held North American flow solutions platform. The company sources valves, actuators, and accessories from leading global manufacturers, holds them in inventory, and assembles, configures, tests, and ships complete automated valve packages — typically on a same- or next-day basis — to Fortune 500 manufacturers, OEMs, defense contractors, and process industry customers across chemical, pharmaceutical, food & beverage, refining, water/wastewater, and HVAC applications.

The company's core technology is an interactive online actuated valve configurator that lets customers specify complete assemblies in a few clicks, generating product numbers, list prices, CAD models, and datasheets on demand. This digital layer sits on top of an in-house engineering team providing CAD integration (AutoCAD, SolidWorks), custom actuation design, and assembly services for non-standard applications. Differentiators include ISO 9001:2015 certification and ITAR compliance, which together gate access to regulated and defense customers.

Commercially, Assured Automation runs a hybrid go-to-market: direct e-commerce with online configurators, a U.S. toll-free inside sales line, field/enterprise sales for Fortune 500 and custom projects, and a reseller/channel partner program that lets third parties quote and order assemblies via the same configurators. Revenue is generated primarily through one-time hardware sales of actuated valve assemblies, valves, actuators, accessories, flow meters, and water meters, supplemented by professional services for custom actuation and engineering. Pricing is quote-based, with list prices disclosed through configurators and reseller discounts applied at order. Leadership is led by General Manager Vinnie Collier (since 2024) and VP of Business Development Brian Booth.

Name

Assured Automation

Legal name

Assured Automation

Website

https://assuredautomation.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Assured Automation is a Roselle, NJ-based industrial distributor and integrator of automated valves, actuators, flow meters, and accessories, serving Fortune 500 manufacturers, OEMs, defense contractors, and process industry customers under its FloWorks parent.

Ownership category

akta.pro rank

Product category

Industrial Valve Automation & Flow Control

NAICS

Industrial Valve Manufacturing (332911), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Metal Valve Manufacturing (33291)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Actuated valves
• Valve automation
• Flow meters
• Industrial valves
• Pneumatic actuators

Headquarters

HQ city

Roselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Actuated Valve and Flow Component Sales: Assured Automation stocks a large inventory of standard valves, actuators, and accessories sourced from top manufacturers worldwide, and builds/ships unique valve assemblies for same or next-day shipping. Revenue is generated through one-time product sales of automated valve assemblies, valves, actuators, accessories, flow meters, and water meters.
2. Custom Actuation and Engineering Services: When applications require more than off-the-shelf solutions, Assured Automation provides complete custom actuation services including design, assembly, and testing of automated valve packages. Engineering support covers CAD integration, bill of materials, and custom documentation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Assured Automation is a specialized distributor and value-added integrator that sources valves, actuators, and accessories from leading global manufacturers, stocks them, and sells pre-assembled automated valve packages plus standalone valves, actuators, flow meters, and water meters to industrial customers. Standard automated valve assemblies are sold directly through online configurators that generate instant pricing, model numbers, and CAD models, with same/next-day shipping from stock. For non-standard requirements, the company provides custom engineering, assembly, testing, and CAD integration of tailored valve automation packages.

Product overview

Assured Automation is an industrial valve and flow control products supplier offering a comprehensive portfolio of actuated valves, manual valves, valve actuators, valve accessories, flow meters, and water meters. The core product line centers on actuated valve assemblies combining valves with electric or pneumatic actuators for industrial process control applications. Actuated valve types include ball valves (2-way, 3-way, V-port), butterfly valves, plug valves, globe control valves, and coaxial valves. The company also offers specialty valves for sanitary, fire-safe, emergency shutoff, modulating control, and low fugitive emission applications. Supporting products include pneumatic and electric valve actuators, manual operators, mounting components, repair kits, solenoid valves, limit switches, valve positioners, check valves, and repair kits. Flow measurement products include turbine and magnetic flow meters plus a full range of mechanical and digital water meters. Custom actuation services provide tailored solutions for unique application requirements. The company differentiates through online valve configurators enabling instant specification, pricing, and CAD model generation, complemented by expert technical support and ISO 9001:2015 certified assembly operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fast-acting On/Off Valves Compact, rapid-response automated valves designed for quick open/close operation in industrial process control applications.
• 2-way Ball Valves Quarter-turn actuated ball valves for on/off flow control in industrial applications, available in various materials and connection types.
• V-port Ball Valves Actuated ball valves with V-shaped port for modulating flow control and precise throttling applications.
• 3-way Ball Valves Multi-port actuated ball valves for flow diversion, mixing, or bypassing applications in industrial systems.
• Butterfly Valves Actuated butterfly valves for quarter-turn isolation and flow control in industrial process applications.
• Plug Valves Quarter-turn actuated plug valves for isolation and flow control in industrial applications.
• Globe Control Valves Linear-motion actuated globe valves for precise modulating flow control, pressure regulation, and process control applications.
• Coaxial Valves Compact, fast-acting valves with integrated actuators designed for high-cycle applications and space-constrained installations.
• Manual Ball Valves Hand-operated ball valves for basic on/off isolation without automation requirements.
• Manual 3-way Ball Valves Hand-operated multi-port ball valves for flow diversion and mixing applications.
• Manual Butterfly Valves Hand-operated butterfly valves for basic isolation in industrial applications.
• Manual Plug Valves Hand-operated plug valves for isolation applications.
• Manual Gate Valves Hand-operated gate valves for linear on/off isolation in industrial pipelines.
• Manual Valves with Limit Switches Manual valves equipped with limit switches for position feedback and integration with control systems.
• Sanitary Valves Actuated valves designed for sanitary processing applications in food, beverage, pharmaceutical, and biotechnology industries with CIP/SIP compatibility.
• Modulating Control Valves Actuated valves with positioners for precise modulating control in process automation applications.
• Emergency Thermal Shutoff Valves Fire-safe actuated valves that automatically close upon temperature rise for emergency shutoff protection.
• Fire-Safe Valves Actuated valves designed and tested to maintain sealing integrity during fire exposure conditions.
• FireChek Thermal shutoff device for fire-safe valve automation protection.
• Low Fugitive Emission Valves Actuated valves designed to minimize leakage and meet strict fugitive emission requirements for environmental compliance.
• Pneumatic Valve Actuators Air-operated actuators for automating quarter-turn and linear valves with rack-and-pinion or scotch-yoke designs.
• Electric Valve Actuators Motor-driven actuators for automating valves with options for on/off, modulating control, and position feedback.
• Manual Valve Operators Manual override devices and hand wheels for operating automated valves during maintenance or power loss conditions.
• NAMUR Solenoid Valves Directional control solenoid valves designed to NAMUR standards for pneumatic actuator control.
• Limit Switches Position feedback devices for confirming valve open/closed status and integration with control systems.
• Valve Positioners Feedback devices for precise valve positioning and modulating control signal matching.
• Turbine Flow Meters Industrial flow meters using turbine technology for measuring liquid flow rates with high accuracy.
• Magnetic Flow Meters Electromagnetic flow meters for measuring conductive liquid flow rates without pressure drop.
• Multi-jet Water Meters Mechanical water meters using multiple jets for residential and commercial water usage measurement.
• Positive Displacement Water Meters High-accuracy mechanical water meters that measure flow by trapping discrete volumes of fluid.
• Turbine Water Meters Mechanical water meters using turbine technology for commercial and industrial water measurement applications.
• Pulse Output Water Meters Water meters with pulse output capability for integration with data logging and remote reading systems.
• Custom Actuated Valves Custom engineering and assembly services for tailored valve automation solutions when standard configurations do not meet application requirements.

Quantifiable outcome

• Same or next-day shipping on a massive number of unique valve assemblies using stocked components
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• FloWorks International, LLC (Parent Company)coreOthersAssured Automation is a proud member of FloWorks, a privately held flow solutions provider specializing in valves, actuators, instrumentation, and engineered systems. FloWorks serves industrial, commercial, and infrastructure markets across North America through a family of industry-focused operating companies. Each FloWorks company operates independently while sharing best practices, technical resources, and operational support.
• Sunbelt Supply Co.minorOthersPart of the FloWorks family of companies. Supplies and distributes flow control products including manual valves, automated valves, valve field services, and specialty pipe, fittings, and flanges.
• SemiTorrminorOthersPart of the FloWorks family. Provides industrial, high purity, and sanitary products including process equipment, pumps, tubing, hoses, fittings, valves, filtration, instrumentation, and end-to-end project management support.
• Oliver Equipment Company (OEC)minorOthersPart of the FloWorks family. Provides specialty rotating equipment, onsite services, and custom packaged systems, including factory authorized parts and repair services.
• FlotechminorOthersPart of the FloWorks family. Distributes industrial valves and automation solutions and provides valve services including maintenance, automation and actuation, heat exchanger maintenance, and testing and certification.
• Triple S (Severe Service Specialists)minorOthersPart of the FloWorks family. Supports severe service applications with flow control products designed for high temperatures, high pressures, and corrosion, plus in-house automation and field service solutions.
• National ValveminorOthersPart of the FloWorks family. Serves multiple industrial markets through wholesale distribution and acts as a master distributor for select valve brands in North America and Canada.
• Genesis SystemsminorOthersPart of the FloWorks family. Provides a full suite of valve solutions from leading manufacturers and specializes in the assembly, repair, and testing of valves and valve automation equipment.
• CTW SolutionsminorOthersPart of the FloWorks family. Supplies critical parts, materials, equipment, repairs, and value-added services as supply chain managers, sourcing agents, distributors, and manufacturers' representatives.
• McKenna EngineeringminorOthersPart of the FloWorks family. Offers process engineering equipment and services including application engineering, design and integration, fabrication, modular packaging, installation, and equipment service and repair.
• SimtechminorOthersPart of the FloWorks family. Manufactures thermoplastic products and systems used to control, contain, and transport corrosive fluids, corrosive fumes, and high-purity water.
• TRU-FLOWminorOthersPart of the FloWorks family. Provides products and solutions for biotech and pharmaceutical applications, including pumps, valves, sensors, disposable bags and assemblies, cleaning equipment, elastomers, insulation, and custom piping assemblies.
• Applied ControlsminorOthersPart of the FloWorks family. Delivers engineered solutions through process control manufacturer representation, custom analytical solutions, and engineered heat tracing system solutions.
• Southwest Stainless & AlloyminorOthersPart of the FloWorks family. Supplies a full line of pipe, fittings, and flanges from a large inventory of stainless steel and specialty alloy piping products.
• CAC IndustrialminorOthersPart of the FloWorks family. Provides expertise in pumps serving the aggregate, mining, and industrial process industries.
• Slater ControlsminorOthersPart of the FloWorks family. Provides process instrumentation and control solutions representing manufacturers across valves, actuators, flow, level, pressure, and temperature technologies, plus commissioning, calibration, troubleshooting, training, and custom-engineered solutions.
• Cranford Equipment CompanyminorOthersPart of the FloWorks family. Distributes complete industrial filtration solutions, helping customers select filtration products from leading manufacturers to support reliable and efficient operation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spirax-Sarco Engineering: Spirax-Sarco specializes in steam and industrial flow control, including control valves and actuated condensate management. It addresses the same process-industry buyers as Assured Automation in food/beverage, pharma, and general industrial applications.
• Flowserve Corporation: Flowserve manufactures and services industrial valves, pumps, and flow control automation for power, oil & gas, chemical, and water. It serves many of the same Fortune 500 process-industry buyers as Assured Automation, and its automation portfolio overlaps with Assured Automation's actuated valve assemblies.
• Emerson Automation Solutions (Fisher Controls): Emerson is one of the largest industrial valve, actuator, and process automation suppliers in the world. While Assured Automation is a specialized distributor/integrator of third-party valves, Emerson competes broadly for the same automation projects in chemical, pharma, and refining — and could bypass distributors via direct sales.
• Pentair: Pentair's flow technologies segment includes industrial valves, pumps, and treatment systems serving water, chemical, and industrial customers. Its portfolio breadth and brand presence compete with Assured Automation in the process and water meter categories.

Emerging players

• Watson-Marlow (Spirax Group): Watson-Marlow specializes in peristaltic pumps and fluid path solutions for pharmaceutical and bioprocessing — overlapping with Assured Automation's sanitary/pharma valve and flow meter offerings in regulated industries.
• Plast-O-Matic Valves: Plast-O-Matic manufactures corrosion-resistant plastic valves, actuators, and flow control products for chemical and ultra-pure applications. It is a smaller, niche specialist comparable to Assured Automation's specialty/sanitary valve line.

Direct peers

• Bürkert Fluid Control Systems: Bürkert designs and manufactures valves, sensors, and fluid control systems for process automation, including sanitary/pharma applications. Its product portfolio and direct-to-engineer digital configurator approach closely mirror Assured Automation's go-to-market.
• SAMSON Controls: SAMSON manufactures control valves, actuators, and automation solutions for process industries. It competes head-to-head with Assured Automation's modulating and on/off actuated valve offerings in chemical, pharma, and power applications.
• Hayward Flow Control: Hayward Flow Control manufactures thermoplastic and metal valves, actuators, and flow control products for corrosive and industrial applications. It competes with Assured Automation's specialty and process valve lines in chemical and water treatment verticals.
• GF Piping Systems: GF Piping Systems supplies plastic and metal piping, valves, and actuators for chemical processing, water treatment, and industrial applications. Its pre-engineered valve automation packages and configurator-driven ordering model are a direct analog to Assured Automation's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aaValvesMeters
• YouTubeyoutube.com/subscription_center?add_user=assuredautomation
• Facebookfacebook.com/AssuredAutomation
• LinkedInlinkedin.com/company/assured-automation
• Instagraminstagram.com/assuredautomation
• Pinterestpinterest.com/valveautomation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Automation