MaxMobility

What MaxMobility does

MaxMobility Pvt. Ltd. is a Kolkata-headquartered, privately-held enterprise mobility and digital transformation company founded in 2009 by Amit Lakhmani. It builds and sells a SaaS product portfolio centered on GoSales, an award-winning Sales Force Automation and Distribution Management System used by field sales teams, distributors, and dealers across multi-tier FMCG, telecom, manufacturing, and retail distribution networks. The platform is complemented by MaxTrack (real-time GPS fleet and workforce tracking), GoService (field service management), GoCommerce (e-commerce enablement), GoSurvey (field survey automation with planogram and geo-tagging), and GoBizMo mBrochure (VR-based digital marketing collateral), all deployed on a multi-tenant cloud architecture with pre-built integrations to SAP, Microsoft Dynamics 365, Tally, and Oracle.

The company serves 250+ (claimed 500+ on events page) enterprise customers globally with a footprint spanning India, USA, Bhutan, Maldives, Fiji, and Australia. Named customers include Coca-Cola India, Coca-Cola Amatil (Fiji), Tashi Beverages (Bhutan), Tata Teleservices, ITC Limited, Jubilant Agri & Consumer Products, Heritage Foods, Lux Industries, Greenlam Laminates, Pitney Bowes, Baskin Robbins, Qualcomm, Indian Oil, Madura Coats, Spencer's Retail, and Excel Wallpapers, among others. The technology stack spans C#/.NET, Java Spring Boot, Flutter (mobile), Angular, MS SQL Server, Oracle, and REST APIs with CI/CD pipelines.

MaxMobility monetizes through three streams: (1) annual SaaS subscriptions for GoSales, MaxTrack, and GoService on a quote-based, per-deployment pricing model; (2) professional services revenue from custom mobile and web application development (1,200+ apps delivered); and (3) digital transformation consulting, including AR/VR, AI/ML, and IoT solutions delivered in conjunction with group company UrsDigitally. Distribution combines direct enterprise field sales with a three-tier partner program (Reseller, Strategic, Referral). The company is bootstrapped with no disclosed external funding rounds, operates three wholly-owned group companies (UrsDigitally, GrabLoyalty, Succeed), and maintains offices in India and the USA.

Name

MaxMobility

Legal name

MaxMobility Pvt. Ltd.

Website

https://maxmobility.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

MaxMobility is a Kolkata-headquartered enterprise SaaS company that builds field sales automation, distribution management, GPS tracking, and field service management platforms for FMCG, telecom, manufacturing, and retail enterprises across India, the USA, and emerging markets.

Ownership category

akta.pro rank

Product category

Sales Force Automation Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAEAGAO

Enterprise Application License Advisory, Vendor Management & Optimization

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEAOAF

IT Asset Lifecycle Services (Procure-to-Retire)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

SECONDARYBPAEAOAE

IT Asset Discovery, Inventory & CMDB Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

SECONDARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• Sales force automation
• Field workforce management
• Enterprise mobility solutions
• Distributor management system
• Field service management

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Platform Licensing (GoSales, MaxTrack, GoService): Subscription-based SaaS licensing for flagship platforms - GoSales (SFA/DMS), MaxTrack (Fleet/WFM), and GoService (FSM). Pricing is quote-based, tailored to enterprise requirements. Operates on a multi-tenant cloud architecture with CI/CD deployment.
2. Mobile & Web Application Development: Custom application development services for mobile (iOS, Android via Flutter) and web platforms. 1200+ apps delivered. Revenue from one-time project-based fees for enterprise-grade custom solutions.
3. Digital Transformation Consulting: Enterprise mobility, new-age tech solutions (AR, VR, AI/ML, IoT, chatbots), and digital marketing services delivered through partner UrsDigitally. Includes strategy, implementation, and managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MaxMobility develops and licenses a SaaS suite of enterprise mobility platforms — led by GoSales (Sales Force Automation and Distribution Management System), MaxTrack (real-time GPS fleet/workforce tracking), and GoService (field service management) — that help large enterprises in FMCG, telecommunications, manufacturing, and retail digitize field sales, distributor operations, and last-mile execution. The company also delivers custom mobile and web application development plus new-age technology services (AR/VR, AI/ML, IoT, chatbots) as professional services, with optional pre-built integrations to SAP, Microsoft Dynamics 365, Tally, and ERP systems.

Product overview

MaxMobility offers a SaaS-led product portfolio centered around its flagship GoSales Sales Force Automation platform, which serves as the core product for managing field sales, distributors, and service operations. The platform includes complementary modules: MaxTrack for real-time fleet and field force GPS tracking, GoService for field service management, and GoCommerce for e-commerce enablement. Additional offerings include GoBizMo mBrochure for immersive VR-based product experiences and GoSurvey for field survey automation. The company also provides enterprise mobility solutions and new-age technology services (AI, AR, VR, IoT, chatbots) as part of its comprehensive digital transformation offerings.

Differentiator

Problem solved

Functional benefit

Brands

• GoSales: Award-winning Sales Force Automation (SFA) and Distributor Management System (DMS) platform that helps manage field representatives, distributors, and inventory for FMCG, Retail, and Manufacturing companies.
• MaxTrack
• GoService
• GoCommerce
• GoBizMo mBrochure
• GoSurvey

Products and services

• GoSales Award-winning SaaS-based Sales Force Automation and Distributor Management System that manages field representatives, distributors, secondary sales, inventory, attendance, route optimization, scheme communication, and asset tracking. Used by FMCG, retail, and manufacturing enterprises for last-mile visibility.
• MaxTrack Real-time GPS-based vehicle fleet and field workforce location tracking software providing live movement reports, ETA updates, panic button alerts, route optimization using KML files, and SMS alerts for fleet operators and organizations managing distributed field assets.
• GoService Field service management solution that assigns location-wise service tickets to field executives, monitors activities in real time, and tracks turnaround time to bridge the gap between customer service requests and service delivery.
• GoCommerce E-commerce platform that enables retail shops to establish an online storefront on desktop and mobile within 14 days without coding, including product catalog management and order processing.
• GoBizMo mBrochure Digital brochure solution with VR architecture that lets customers experience products virtually on mobile, Google Cardboard, or VR glasses for immersive sales and marketing presentations.
• GoSurvey Field survey automation and productivity tool that delivers a 360-degree view of field survey results through insightful reports, questionnaires, geo-tagging, planogram software, and predictive shopping habit analysis.
• Enterprise Mobility Solutions Professional services for designing and developing custom mobile and web enterprise applications that take business processes mobile for anytime, anywhere tracking, alongside complementary services in app development, web development, and digital marketing delivered through group company UrsDigitally.

Quantifiable outcome

• 35% increase in field rep productivity and 12% cost reduction for Coca-Cola India
• +9 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UrsDigitallycoreGTM or Marketing PartnerUrsDigitally is MaxMobility's group company and digital marketing partner, delivering ROI-focused, strategy-driven digital marketing solutions. Mentioned as 'Our Group Company' on partner page. MaxMobility provides digital marketing services through UrsDigitally under one roof.
• SAPcoreTechnology or IntegrationGoSales platform integrates with SAP ERP systems. Greenlam's Plantation CRM integrates inspection journals with SAP. The integration enables seamless data flow between field operations and enterprise resource planning.
• Microsoft Dynamics 365coreTechnology or IntegrationGoSales Asset Management System integrates with Microsoft Dynamics 365 for Coca-Cola India's operations, streamlining business processes, enhancing CRM, and improving data insights across global operations.
• TallycoreTechnology or IntegrationCustom middleware developed by MaxMobility connecting Tally Cloud 5.1 with GoSales SFA platform for Annanda Spices (Longtharai). Enables two-way synchronization of invoices, ledgers, receipts, and stock data, eliminating manual ledger entry.
• Silicon Systems (Kolkata)minorChannel Partner/ Reseller/ DistributorSilicon Systems, Kolkata, is a Reseller partner. Director Partha Bhattacharyya states they connected through an ambassador customer and signed partnership after reviewing MaxMobility's product and reputation.
• Nextgen Consulting (New Delhi)minorChannel Partner/ Reseller/ DistributorNextgen Consulting, New Delhi, is a Strategic Partner. Director Rajeev Jain describes MaxMobility as 'truly a professional company' providing end-to-end sales force mobility tracking solutions.
• GrabLoyaltyminorOthersGrabLoyalty is a group company of MaxMobility, mentioned alongside UrsDigitally and Succeed on the partner page.

Scale indicators47 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce: Global CRM/SFA leader whose Sales Cloud and Field Service offerings compete for the same enterprise mobility and field execution wallet as MaxMobility, particularly with large multinational FMCG and telecom buyers.
• SAP: SAP's CRM and ERP suites, including S/4HANA and integrated FSM, compete for the enterprise mobility and distributor management budget that MaxMobility addresses — and SAP is also a key integration partner, illustrating the dual threat/partnership dynamic.
• Freshworks: India-headquartered global SaaS company offering Freshsales CRM and Freshdesk; competes for similar SMB and mid-market enterprise mobility budgets as MaxMobility with deeper capital reserves.
• Microsoft Dynamics 365: Microsoft's CRM/Field Service platform competes directly with MaxMobility's GoSales, GoService, and integrated AMS offerings; Coca-Cola India's deployment uses Dynamics 365 alongside MaxMobility's cooler tracking AMS.

Emerging players

• Algonomy: Retail and FMCG analytics SaaS with merchandising, supply chain, and demand forecasting capabilities — adjacent to MaxMobility's predictive analytics and GoSurvey offerings targeting the same retail and CPG verticals.
• Capillary Technologies: India-origin SaaS for retail and FMCG loyalty, customer engagement, and in-store analytics — overlapping with MaxMobility's retail vertical customers (Baskin Robbins, Spencer's) and proximity marketing capabilities.
• Locus: AI-powered route optimization and fleet management platform competing with MaxMobility's MaxTrack and AI Route Optimization offerings in the same logistics and field operations buyer base.

Direct peers

• LeadSquared: India-based sales execution and field force automation CRM serving enterprise and mid-market customers with similar SFA, lead-to-order, and field tracking capabilities — a closer peer in vertical SaaS GTM than MaxMobility.
• Bizom (Mobisy): India-headquartered SaaS for FMCG distribution management, SFA, and van sales — directly overlapping MaxMobility's GoSales and DMS product line, including comparable features like Tally integration, distributor management, and retail execution.
• FieldAssist: FMCG-focused SFA and distribution management SaaS for CPG companies with retail execution, merchandising, and van sales features that compete directly with GoSales in the same buyer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9k6jG0r6Tvv5p0l0V5h4dQ
• LinkedInlinkedin.com/company/maxmobility
• Xx.com/max_mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaxMobility