FieldAssist
- Company typePrivate
- Founded2014
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
FieldAssist firmographics
Firmographics- Name
- FieldAssist
- Legal name
- FieldAssist
- Website
- https://fieldassist.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
FieldAssist industry classification
Industry- Product category
- Sales and Distribution Management Software (Route-to-Market SaaS)
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)
Keywords
Where FieldAssist is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
FieldAssist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (SFA, DMS, Van Sales, Retail Merchandising): Cloud-based software-as-a-service platform providing Sales Force Automation, Distributor Management System, Van Sales Automation, and Retail Merchandising modules on subscription basis. Pricing likely per-user or per-distributor with tiered plans based on modules and scale.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
FieldAssist product offering
Product offeringCore offering
FieldAssist provides an AI-powered Sales and Distribution Management SaaS platform for FMCG/CPG brands, unifying field sales, distributor management, van sales, and retail execution. The platform is built on a proprietary 3i framework (Information, Insight, Impact) and includes the FAi AI engine with 17 specialist AI agents tracking 150+ KPIs. It enables route-to-market transformation through modules for sales force automation, distributor management, van sales, retail merchandising, retailer ordering, and AI-driven analytics, served via subscription to enterprise brands across 32+ countries.
Product overview
FieldAssist is a modular AI-led Sales and Distribution platform organized around a three-tier '3i' framework — Information (field-facing SFA, DMS, Van Sales, Merchandising, Retailer App/B2B, and back-office modules), Insight (Analytics Studio and Pulse AI copilot for reporting and AI guidance), and Impact (AI-powered execution products: FAi Suite, NOVA agentic AI, Perfect Store, Route Optimization, IRIS image recognition, ARS auto replenishment, Product Recommendations, FAi DMS Agent, Micromarket, FA One L&D, and Trade Promotion Management). The platform is anchored by the core SFA and DMS products, with AI intelligence layered across all modules via the FAi engine, enabling predictive analytics, anomaly detection, autonomous agents, and real-time nudges. Additional add-on modules cover Incentives, FAIS/iPaaS integration platform, Expense Management, Lead Management, Attendance, Loyalty Management, and Rural Automation. The platform serves FMCG, CPG, Consumer Durables, Cosmetics, Apparel, Footwear, Stationery, Pharmaceutical, Automotive, and Building Materials industries across 32+ countries, tracking $23.6bn in GMV across 8.9mn outlets and 190K users.
Differentiator
Problem solved
Functional benefit
Brands
- FAi: AI-powered intelligence platform for sales and distribution execution, part of FieldAssist's 3i framework (Information, Insight, Impact).
- NOVA
- IRIS
- Pulse AI
- ModMart
Products and services
- Sales Force Automation
Quantifiable outcome
- 30% faster market penetration with AI-powered beat planning
- +12 more outcomes
Companies that use FieldAssist
Customer profileNamed customers22 records
Segments11 records
Ideal customer profiles2 records
FieldAssist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature10 records
FieldAssist partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, standard and regional.
- SAPcoreEnterprise integration partnership for seamless ERP connectivity enabling real-time data sync between FieldAssist RTM platform and SAP systems for pricing, stock, billing, and master data.
- OraclecoreEnterprise integration partnership for Oracle ERP systems enabling automated workflows, tax compliance, and data synchronization across distribution operations.
- Microsoft DynamicscoreIntegration partnership for Microsoft Dynamics ERP enabling seamless data flow for billing, reporting, and enterprise resource planning.
- TallystandardIntegration partnership with Tally accounting software popular in India for automated financial reporting and compliance.
- QuickBooksstandardIntegration partnership for QuickBooks accounting software enabling streamlined financial management for SMB clients.
- OdoostandardIntegration partnership with Odoo open-source ERP platform for flexible business management.
- EpicorstandardIntegration partnership with Epicor ERP solutions for manufacturing and distribution operations.
- M-PesacoreMobile money integration partnership enabling seamless digital payment collections across Africa, integrated with FieldAssist van sales and DMS for cash, credit, and digital payment management.
- Airtel MoneycoreMobile money integration for African markets enabling Airtel Money digital payments and collections integrated with FieldAssist sales automation.
- MTN Mobile MoneycoreMobile money integration partnership for MTN Mobile Money payments and collections across African markets.
- UPI (India)coreUnified Payments Interface integration for real-time digital payments in India, supporting instant collections and transactions.
- SysprostandardIntegration partnership with Syspro ERP for distribution and manufacturing operations management.
- Busy (Accounting Software)standardIntegration with Busy accounting software popular in India for financial management and compliance.
- Garuda Food (Indonesia)regionalRegional implementation partner in Indonesia providing localized SFA and DMS deployment aligned to Indonesian market practices, field visits, and training.
- JVR (Indonesia)regionalRegional implementation partner in Indonesia providing localized deployment, multilingual training, and hypercare support.
- ATS (Indonesia)regionalRegional implementation partner in Indonesia providing localized implementation and support aligned to Indonesian market practices.
- Mayora (Indonesia)regionalRegional implementation partner in Indonesia providing localized training, field visits, and impact measurement support.
Scale indicators29 records
Recent moves6 records
Expansion highlights6 records
FieldAssist competitors and assessment
Company assessmentDirect peers
- Bizom: India-based SaaS platform providing SFA, DMS, retail execution, and order management for FMCG/CPG brands. Most direct competitor in Indian market with overlapping customer base and feature set.
- Salesken: AI-driven sales conversation intelligence and field sales enablement platform serving BFSI and consumer-facing industries, overlapping with FieldAssist's AI-led field execution vision.
- Vymo: Mobile-first sales engagement and field sales intelligence platform serving global financial services, insurance, and consumer brands; competes in the AI-driven sales rep productivity space.
- BeatRoute: Retail execution and route-to-market platform with SFA, image recognition, and merchandising capabilities, focused on consumer goods brands across emerging and developed markets.
- Impel: AI-powered customer lifecycle and dealer/retail engagement platform for automotive, powersports, and equipment industries, overlapping in retail execution and AI merchandising workflows.
Broad incumbents
- Salesforce (Field Service): Global CRM and field service cloud leader with SFA, service management, and increasingly AI-driven analytics; a horizontal incumbent that increasingly overlaps with FieldAssist's core SFA/dispatch functionality.
- SAP (Sales Cloud / S/4HANA Distribution): Enterprise ERP and supply chain suite with native sales, distribution, and trade promotion modules; competes for the same CPG budget and serves as FieldAssist's primary integration partner.
- Oracle (CX / NetSuite): Enterprise applications suite including CX, ERP, and supply chain functionality; competes in distributor management and field sales for global CPG/FMCG accounts.
Emerging players
- Locus: AI-driven route optimization and logistics platform overlapping with FieldAssist's beat planning and route optimization module, serving CPG, retail, and 3PL customers globally.
- Outplay: Sales engagement and outbound platform that intersects with FieldAssist's rep productivity layer; serves SMB and mid-market segments adjacent to CPG/CPG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
FieldAssist social profiles
Digital presenceFieldAssist financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldAssist leadership team
Management profileNumber of profiles
Profiles3 records
FieldAssist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldAssist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldAssist
What does FieldAssist do?
FieldAssist provides an AI-powered Sales and Distribution Management SaaS platform for FMCG/CPG brands, unifying field sales, distributor management, van sales, and retail execution. The platform is built on a proprietary 3i framework (Information, Insight, Impact) and includes the FAi AI engine with 17 specialist AI agents tracking 150+ KPIs. It enables route-to-market transformation through modules for sales force automation, distributor management, van sales, retail merchandising, retailer ordering, and AI-driven analytics, served via subscription to enterprise brands across 32+ countries.
Is FieldAssist a public or private company?
FieldAssist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FieldAssist founded?
FieldAssist was founded in 2014. It employs 51 to 100 people.
Where is FieldAssist based?
FieldAssist is headquartered in Gurugram, India, in the Asia region.
How does FieldAssist make money?
One revenue line is on record: saaS Subscription (SFA, DMS, Van Sales, Retail Merchandising).
Who are FieldAssist's main competitors?
Direct peers on record are Bizom, Salesken, Vymo, BeatRoute and Impel. Broad incumbents are Salesforce (Field Service), SAP (Sales Cloud / S/4HANA Distribution) and Oracle (CX / NetSuite). Emerging players are Locus and Outplay.
Does FieldAssist have an API?
No public API is recorded for FieldAssist.
What industry is FieldAssist in?
FieldAssist's product category is Sales and Distribution Management Software (Route-to-Market SaaS). Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 54151 and its SIC code is 7370.