NJ Lenders Corp
NJ Lenders Corp was a privately held New Jersey residential mortgage lender that, for 34 years, originated home loans for individual borrowers via a network of approximately 100 loan officers; it ceased loan origination in 2024.
- Company typePrivate
- Founded1991
- HeadquartersLittle Falls, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What NJ Lenders Corp does
NJ Lenders Corp was a privately held New Jersey residential mortgage lender that operated for 34 years originating home loans for individual borrowers and working with realtors and referral partners across the state. The company held New Jersey Residential Mortgage Lender License No. 9100938, was an Equal Housing Lender, and operated under NMLS ID 35286. Its core product was a single line of residential mortgage origination delivered through a direct sales motion executed by a network of approximately 100 loan officers, with revenue generated on a transaction-fee basis tied to each closed loan.
Operationally, NJ Lenders Corp ran a sales-led GTM with no proprietary technology platform, no mobile application, no public API, and no documented AI or data-product layer; the business was built on personal relationships, referral partnerships, and regulatory licensing. In 2024 the company announced the cessation of loan originations, and the majority of its former loan officers have since reappeared under @luminate.bank email addresses, indicating their migration to Luminate Bank. NJ Lenders Corp retains only a residual servicing presence (servicing, billing, and 1098 request channels remain active) and is no longer originating new mortgages.
NJ Lenders Corp firmographics
Firmographics- Name
- NJ Lenders Corp
- Legal name
- NJ Lenders Corp
- Website
- https://njlenders.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- NJ Lenders Corp was a privately held New Jersey residential mortgage lender that, for 34 years, originated home loans for individual borrowers via a network of approximately 100 loan officers; it ceased loan origination in 2024.
- Ownership category
- akta.pro rank
NJ Lenders Corp industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)
Keywords
Where NJ Lenders Corp is headquartered
LocationHeadquarters
- HQ city
- Little Falls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NJ Lenders Corp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Mortgage Origination: Traditional mortgage lending revenue from originating home loans for borrowers. The company is no longer originating new loans.
Go-to-market motion1 record
Distribution channels1 record
NJ Lenders Corp product offering
Product offeringCore offering
NJ Lenders Corp was a residential mortgage lender that originated home loans for families in New Jersey. The company operated for 34 years under New Jersey Residential Mortgage Lender License No. 9100938 before ceasing loan origination. Former loan officers transitioned to other entities such as Luminate Bank and continue to assist borrowers with mortgage needs.
Product overview
NJ Lenders Corp was a residential mortgage lending company offering home financing services. After 34 years of operation, the company is no longer originating loans. The service operated as a single core offering, with former loan officers still available to assist borrowers with mortgage needs. The company was licensed in New Jersey and held NMLS ID 35286.
Differentiator
Problem solved
Functional benefit
Products and services
- NJ Lenders Corp Mortgage Lending Services
Companies that use NJ Lenders Corp
Customer profileSegments2 records
Ideal customer profiles2 records
NJ Lenders Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NJ Lenders Corp partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights1 record
NJ Lenders Corp competitors and assessment
Company assessmentDirect peers
- Luminate Bank: Direct successor platform that absorbed the vast majority of NJ Lenders' ~100 loan officers. Operates retail mortgage origination in the same New Jersey market and now serves the same realtor and borrower relationships.
- loanDepot: Large retail residential mortgage lender with a branch and loan officer model comparable to NJ Lenders. Competes in the same purchase and refinance market with similar go-to-market through realtor referral partnerships.
- Guaranteed Rate: Retail mortgage lender with a loan officer-driven model and a substantial New Jersey presence (a former NJ Lenders officer moved to rate.com). Comparable purchase and refinance product set for the same consumer base.
- NewRez: Retail and wholesale residential mortgage lender and servicer. Comparable product offering across purchase, refinance, and home equity loans, and a similarly broad New Jersey retail footprint.
- Homebridge Financial Services: Retail and wholesale residential mortgage lender with a large loan officer base and active New Jersey operations; directly comparable product mix and realtor-driven distribution.
Broad incumbents
- Rocket Mortgage: Largest U.S. residential mortgage originator with a direct-to-consumer and retail loan officer model. Operates broadly across geographies including New Jersey and competes head-on with the customer segment NJ Lenders served.
- United Wholesale Mortgage: Largest U.S. wholesale mortgage lender, providing indirect competition through the broker and correspondent channel that overlaps with NJ Lenders' retail referral ecosystem.
- PennyMac: Vertically integrated mortgage lender and servicer with significant loan servicing exposure. Comparable servicing economics to any residual portfolio NJ Lenders retains.
Emerging players
- Better.com: Digital-first residential mortgage lender using technology to compress origination costs; competes with traditional loan-officer-led lenders like NJ Lenders on the same purchase and refinance consumer.
- LendingTree (LendingTree Mortgage): Mortgage marketplace and originator connecting consumers to multiple lenders, operating in the same competitive set as NJ Lenders and increasingly serving NJ purchase and refinance demand.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
NJ Lenders Corp social profiles
Digital presenceNJ Lenders Corp compliance and trust
Trust signalCompliance3 records
NJ Lenders Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJ Lenders Corp leadership team
Management profileNumber of profiles
NJ Lenders Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJ Lenders Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJ Lenders Corp
What does NJ Lenders Corp do?
NJ Lenders Corp was a residential mortgage lender that originated home loans for families in New Jersey. The company operated for 34 years under New Jersey Residential Mortgage Lender License No. 9100938 before ceasing loan origination. Former loan officers transitioned to other entities such as Luminate Bank and continue to assist borrowers with mortgage needs.
Is NJ Lenders Corp a public or private company?
NJ Lenders Corp is a private company. It is classified as unknown and is currently closed.
When was NJ Lenders Corp founded?
NJ Lenders Corp was founded in 1991. It employs 101 to 250 people.
Where is NJ Lenders Corp based?
NJ Lenders Corp is headquartered in Little Falls, United States, in the North America region.
How does NJ Lenders Corp make money?
One revenue line is on record: mortgage Origination.
Who are NJ Lenders Corp's main competitors?
Direct peers on record are Luminate Bank, loanDepot, Guaranteed Rate, NewRez and Homebridge Financial Services. Broad incumbents are Rocket Mortgage, United Wholesale Mortgage and PennyMac. Emerging players are Better.com and LendingTree (LendingTree Mortgage).
Does NJ Lenders Corp have an API?
No public API is recorded for NJ Lenders Corp.
What industry is NJ Lenders Corp in?
NJ Lenders Corp's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSAEAMAA, Mortgage & Loan Introducers (Residential & Commercial). Its NAICS code is 522310 and its SIC code is 6162.