Michele Marie PR

What Michele Marie PR does

Michele Marie PR is a privately held, founder-led full-service public relations agency founded in 2006 and headquartered in Beverly Hills, California, with regional showroom offices in New York City (100 Crosby Street, Suite 402) and Los Angeles (8935 Beverly Blvd, West Hollywood). The agency employs between 51 and 100 people and serves a diversified portfolio of approximately 60 disclosed fashion, beauty, and lifestyle brands, ranging from enterprise clients (Crocs, TOMS, evian, Guess, DSW, Peter Thomas Roth, Scotch & Soda, Pronovias x Vera Wang Bride, Splendid, Bebe, Hurley, Australian Gold, Francesca's, Limited Too, Seafolly, MAC Duggal, Seafolly, Tonymoly) to mid-market growth-stage labels (ALOHAS, BaubleBar, Mejuri, Cupshe, Outdoor Voices, COSRX, Lulus, Pura Vida, TKEES).

The agency's service portfolio is structured around four integrated lines: Editorial PR (story angle development, editor pitching, and placements across print, broadcast, and digital media), VIP PR (celebrity and influencer placements, red-carpet dressing, paid collaborations, and brand ambassador programs), Event Planning Services (experiential activations, store openings, brand collaborations, and press previews), and Affiliate Management (program development, influencer partner onboarding, and performance reporting). Service delivery is anchored in two physical showrooms where stylists, editors, influencers, and celebrities engage directly with client collections. The firm holds no patents, no proprietary technology platform, and no disclosed AI/ML capabilities; it is fundamentally a relationship-driven professional services business.

Michele Marie PR generates revenue through retainer-based and project-based professional service engagements billed on a quote-based, tailored-package model. The agency pursues new business via direct sales outreach, industry referrals, and inbound inquiry through segmented website contact forms (business/brands, influencers, stylists, internships, careers). It operates with no disclosed external institutional capital, no parent company, and no M&A activity. It has earned third-party credibility recognition through Forbes' America's Best PR Agencies list, the PR Net 100 (2022), and the Best of Beverly Hills designation. Its principal strategic vulnerabilities are the absence of disclosed technology differentiators, the founder-led concentration of client relationships, and a competitive set that includes larger global PR holding companies.

Name

Michele Marie PR

Legal name

Michele Marie PR

Website

https://michelemariepr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Michele Marie PR is a privately held, bicoastal full-service public relations agency founded in 2006, serving approximately 60 fashion, beauty, and lifestyle brands across enterprise and mid-market segments via editorial, VIP, event, and affiliate service lines delivered through New York and Los Angeles showrooms.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Reputation Management & Online PR (BPAFADAN)

Keywords

• Fashion public relations
• Beauty pr services
• Celebrity influencer marketing
• Editorial media placements
• Affiliate program management

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public Relations Services: Michele Marie PR generates revenue through retainer-based public relations services including editorial PR, VIP celebrity and influencer PR, event planning services, and affiliate management. Services are billed as professional service engagements tailored to brand visibility campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Michele Marie PR is a bicoastal full-service public relations agency that provides editorial media placements, celebrity and influencer partnerships, event planning, and affiliate program management to fashion, beauty, and lifestyle brands. Services are delivered through physical showrooms in New York City and Los Angeles where stylists, editors, influencers, and celebrities experience client products firsthand, with a 360-degree approach blending earned media with data-driven social strategy.

Product overview

Michele Marie PR is a full-service public relations agency offering a unified suite of PR services for fashion, beauty, and lifestyle brands. The agency's core offering comprises four integrated service lines: Editorial PR (managing press presence and securing media placements), VIP PR (handling celebrity and influencer partnerships and campaigns), Event Planning Services (producing brand activations and experiential events), and Affiliate Management (developing and managing affiliate programs). These services are delivered through bi-coastal showrooms in New York City and Los Angeles, providing direct access for stylists, editors, influencers, and celebrities to client collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Editorial PR
• VIP PR
• Event Planning Services
• Affiliate Management

Named customers64 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BPCM: BPCM is a fashion, beauty, and lifestyle PR agency with offices in NYC and LA. It directly competes with Michele Marie PR for the same enterprise fashion and beauty brand mandates and shares a similar celebrity, influencer, and editorial placement service mix.
• Shadow PR: Shadow PR is a New York- and LA-based boutique agency specializing in fashion, beauty, lifestyle, and wellness PR. It is a direct head-to-head competitor for emerging designer and established brand clients in the same verticals as Michele Marie PR.
• HL Group (Havas House): HL Group is a lifestyle, fashion, beauty, and entertainment PR and creative agency with strong ties to celebrity and influencer campaigns. It competes directly with Michele Marie PR for VIP placements and lifestyle brand mandates across the US market.
• Krupp Group: Krupp Group is a NY-based public relations firm specializing in fashion, beauty, lifestyle, and consumer products. It is a direct boutique competitor offering media relations, celebrity placement, and event services comparable to Michele Marie PR's core offering.
• Factory PR: Factory PR is a boutique fashion, beauty, and lifestyle PR agency with offices in New York and London. It competes for emerging designer and beauty brand PR mandates and offers a similar celebrity and editorial placement service model.

Broad incumbents

• The Pollack Group: The Pollak Group is a full-service marketing communications firm with a dedicated consumer/lifestyle practice. It is a broader incumbent competing for fashion and beauty brand mandates but offers a wider portfolio spanning PR, digital, and branding services.
• BerlinRosen: BerlinRosen is a large US PR firm with growing consumer, fashion, and lifestyle practices. As a broad incumbent it competes for larger brand mandates and offers the scale and media buying reach that boutique agencies like Michele Marie PR cannot match.
• 5W Public Relations: 5WPR is a top-30 US PR agency with a dedicated Consumer Products practice covering fashion, beauty, and lifestyle brands. It serves as a broader incumbent competitor that benefits from greater scale, integrated digital capabilities, and broader geographic reach.
• Edelman: Edelman is the world's largest PR firm with a strong consumer marketing and fashion/beauty practice. As a global incumbent it competes for enterprise brand mandates that Michele Marie PR also targets, offering deeper resources but less boutique specialization.

Emerging players

• Spring PR: Spring PR is an emerging fashion, beauty, and lifestyle communications agency with growing influencer and celebrity capabilities. It is a smaller, fast-growing boutique that overlaps with Michele Marie PR's emerging-brand and mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MicheleMariepr
• Facebookfacebook.com/Michele-Marie-PR-415796521841304
• Instagraminstagram.com/michelemariepr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michele Marie PR