Terrace Homes

Name

Terrace Homes

Legal name

Terrace Homes

Website

https://terracehomes.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Manufactured Home (Mobile Home) Manufacturing (321991)

SIC

Mobile Homes (2451)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

Keywords

• Modular home construction
• Custom home building
• Residential construction services
• Home design plans
• Wisconsin home builders

Headquarters

HQ city

Hurley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Sales: One-time custom home construction and sales. Customers purchase land independently, and Terrace Homes handles everything from permits through final inspection. Pricing is quote-based and varies by home plan, customization, and site requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Terrace Homes is a custom home builder that uses a modular construction method in which most of the home is built indoors at a 100,000 square foot factory in Friendship, Wisconsin, then delivered as finished sections for on-site assembly. The company offers turnkey services that span plan selection or custom plan intake, CAD-based customization, on-site Design Studio finish selection, permit and site coordination, factory construction, and final inspection. Homes are sold through a quote-based pricing model with bundled included features and a one-year post-closing service plan.

Product overview

Terrace Homes is a custom home builder offering a unified modular construction service centered on its proprietary indoor building method at a 100,000 sq ft factory in Friendship, WI. The core offering is turnkey custom home building, supported by a portfolio of 40+ pre-designed home plans (spanning residential and vacation categories) that buyers can customize, a Design Studio for finish selection, and included features packages covering permits through final inspection. The company also offers custom plan building for buyer-supplied designs, a Model Home Village with nine furnished models for physical touring, and an ongoing Service Plan for post-closing support. All homes are constructed primarily indoors using modular techniques and delivered as finished sections for on-site assembly.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services Turnkey custom home building service using modular construction methods, handling every detail from plan selection through permits, factory construction, on-site assembly, and final inspection. Targeted at Wisconsin families building primary residences or vacation homes.
• Pre-Designed Home Plans A catalogue of 40+ architect-designed home floor plans, including residential and vacation home styles, that buyers can select and then customize to fit their lifestyle.
• Residential Home Plans Family-oriented home designs ranging from modern single stories to rustic loft options, with open floor plans, smart storage solutions, mud rooms, and first floor laundry. Targeted at primary-residence buyers in Wisconsin.
• Vacation Home Plans Year-round vacation home designs incorporating Universal Design concepts, energy efficiency, and low-maintenance features for buyers seeking recreational or retirement properties in Wisconsin.
• Model Home Village Tours Nine fully furnished model homes available for walk-through tours at the Friendship, WI headquarters, plus Matterport virtual tours, allowing prospective buyers to experience floor plans before purchase.
• Design Studio On-site design studio partnering with Ruth Donovan Interiors to help customers select exterior and interior finishes, including siding, flooring, cabinetry, countertops, and lighting.
• Custom Plan Building Service allowing buyers to bring their own custom home plans for construction using Terrace Homes' modular building method and indoor factory process, rather than starting from a pre-designed plan.
• Post-Closing Service Plan Ongoing post-closing service including a one-year follow-up inspection and support for any homeowner needs after taking possession of the home.

Quantifiable outcome

• 7,000+ homes built over 50 years
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Ruth Donovan InteriorscoreImplementation/ SI/ Consulting PartnerProfessional interior design partner providing designer assistance to customers at the on-site Design Studio. Helps customers discover their style and select finishes for exterior siding, interior flooring, cabinetry, countertops, and lighting. Partnership enables Terrace Homes to offer professional design guidance as part of their turn-key service.

Scale indicators5 records

Recent moves6 records

Regional players

• Veridian Homes: Wisconsin-based homebuilder operating in the same geographic region as Terrace Homes. Competes for Wisconsin residential buyers with on-your-lot custom builds, serving overlapping customer segments.
• Bielinski Homes: Wisconsin-based homebuilder focused on custom home construction, operating in the same geographic market as Terrace Homes. Competes for the same Wisconsin residential home buyers though using traditional site-built rather than modular construction.

Emerging players

• Plant Prefab: Custom sustainable prefab home builder using factory-built modular construction methods with focus on design and customization. Adjacent emerging player in the modular custom residential category.

Direct peers

• Method Homes: Custom modular home builder using factory-built prefabricated sections for residential construction. Comparable modular construction approach with focus on design-driven custom homes.
• Clayton Homes: Largest U.S. manufacturer of factory-built modular and manufactured homes, owned by Berkshire Hathaway. Closely comparable to Terrace Homes in producing factory-built home sections delivered and assembled on customer-owned sites.
• Cardinal Homes: Custom modular home manufacturer building factory-produced home sections delivered to customer sites for assembly. Directly comparable modular construction and custom-home business model.
• Deltec Homes: Custom panelized and round home builder using factory-built components for residential construction. Comparable custom factory-built housing model serving individual residential buyers.
• Ritz-Craft Homes: Custom modular home manufacturer producing factory-built home sections for transport and on-site assembly. Operates in the same factory-built modular construction category with comparable custom-to-site delivery model.
• Skyline Champion Corporation: Public company operating the largest portfolio of modular and manufactured home builders. Directly comparable factory-built modular home production model serving residential buyers nationwide.
• Wausau Homes: Wisconsin-based custom modular home manufacturer producing factory-built home sections delivered and assembled on customer sites. Head-to-head competitor serving the same Wisconsin customer base as Terrace Homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100053518546373
• LinkedInlinkedin.com/company/terrace-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terrace Homes