What Veridian Homes does

Veridian Homes is a privately held Wisconsin homebuilder organized as Veridian Homes, LLC, operating across Dane County (Madison) and the Milwaukee metropolitan area with headquarters in Madison and a regional Design Studio in Menomonee Falls. The firm operates 26+ master-planned neighborhoods containing 60+ furnished model homes and an inventory of 100+ move-in-ready homes, with available floor plans spanning roughly 1,200 to 2,800+ square feet and 2–4 bedrooms. Core product lines include new single-family construction (with customization through the Design Studio), move-in-ready spec homes, and the Haven sub-brand of low-maintenance condo-style twin homes for active adults. Average homes sell in the $400,000–$830,000 range (specific listings span from The Davis Twin Home at $409,900 to The Margot at $814,900–$829,900), with premium rates like 4.99% 7-year ARM and 5.75% 30-year fixed available through an exclusive Rate.com mortgage partnership, plus buyer-conversion programs such as $1K Doorway, Lease Liberation (up to $7,000 toward remaining rent), Repeat Buyer (2% back), and a referral program offering a $2,000 Costco gift card.

Technology and process infrastructure includes the Quality 360 construction standard (an energy-efficiency and craft program backed by Energy Star, Green Built Home, Green Tier, and Focus on Energy certifications), NterNow-powered self-guided home tours, a Kitchen Visualizer configurator, and an online Prequalification/Mortgage Calculator flow on the company's website. Distribution is hybrid: Direct sales via New Home Specialists at two Design Studios, self-serve self-guided tours, event-driven demand generation (open houses, coffee/ice cream truck tours, block parties, phase release events), and content marketing through the "Dream. Build. Blog." hub plus Instagram, Pinterest, and Houzz.

The business model is one-time-per-customer new-home sales to a diversified mix of first-time buyers, move-up buyers, and active adults — B2C distribution across two Wisconsin metros, with no disclosed enterprise or institutional customer dependency. The company has 101–250 employees and self-identifies as "Wisconsin's Leading Homebuilder," with awards including National Builder of the Year (2008), National Housing Quality Awards, Energy Value Housing Award Gold, and the 2023 Focus on Energy Trade Ally Contractor Excellence Award; founder David Simon was inducted into the National Housing Quality Award Hall of Fame in 2018, and Chris Ehlers was appointed President in November 2023.

Name

Veridian Homes

Legal name

Veridian Homes, LLC

Website

https://veridianhomes.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Veridian Homes is a Wisconsin homebuilder operating 26+ master-planned neighborhoods across the Madison and Milwaukee metros, constructing single-family and Haven twin homes priced $400,000–$830,000 for first-time buyers, move-up buyers, and active adults.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. New Home Sales: Primary revenue from selling newly constructed single-family homes and twin homes (condo-style Haven communities). Homes range from approximately $400,000 to $830,000 with various floor plans and customization options through the Design Studio.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

No verifiable information available in the provided input.

Product overview

Veridian Homes is a residential homebuilder operating in Dane County and Milwaukee, Wisconsin, offering new construction homes through two primary channels: Move-In Ready Homes (pre-built inventory ready for immediate occupancy) and Custom Home Building (ground-up construction using a curated portfolio of named floor plans). The core product portfolio spans single-family homes and twin-home (condo-style) products across the Haven sub-brand. The builder supports its residential products with a suite of tools and programs including a Design Studio for finish selection, a Kitchen Visualizer for digital design preview, Self-Guided Tours powered by NterNow for independent home exploration, and a suite of purchase programs ($1K Doorway, Lease Liberation, Referral, Repeat Buyer, Great Rate). Quality assurance is managed through the Quality 360 program, and buyer financing is supported by Mortgage Calculator and Prequalification tools. The company operates in master-planned communities across Madison and Milwaukee areas.

Differentiator

Problem solved

Functional benefit

Brands

• Haven: Low-maintenance condo-style community living offered by Veridian Homes.

Quantifiable outcome

• 4.4 star rating on Zillow from homeowner reviews
• +2 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Mequon Nature PreserveminorStrategic or Co-development Partner · 1 February 2018Community partnership with environmental organization. Veridian Homes partnered with Mequon Nature Preserve as part of their commitment to sustainability and environmental stewardship in the Milwaukee market.
• NterNowcoreTechnology or IntegrationTechnology partnership powering self-guided home tours. NterNow enables customers to tour homes independently without scheduling appointments, enhancing the home buying experience with on-demand access.
• Trade PartnerscoreStrategic or Co-development PartnerNetwork of trade contractor partners who build Veridian homes. Referenced in 'The Generous Home' initiative where trade partners contributed to charity home building.
• Brand PartnersminorStrategic or Co-development PartnerBrand partner suppliers referenced in builder resources section for construction materials and finishes used in Veridian homes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KB Home: Public entry-level and first-time-buyer focused homebuilder with ENERGY STAR partnerships and buyer-friendly financing programs. Highly comparable to Veridian on first-time buyer down-payment programs, energy-efficiency positioning, and similar price band starting points.
• Beazer Homes: Public homebuilder focused on entry-level and move-up buyers with Net Zero and ENERGY STAR commitments. Comparable on energy-efficiency leadership, first-time buyer programs, and similar Midwestern/Southern regional market focus.
• Tri Pointe Homes: Public homebuilder with regional brands across multiple U.S. metros focused on move-up and premium buyers. Comparable on regional brand portfolio model, Design Studio customization experience, and move-up buyer incentive programs.
• Meritage Homes: Public homebuilder with leading ENERGY STAR and net-zero energy-efficient home positioning across Sun Belt and Western markets. Direct peer on energy-efficiency brand strategy and entry-level/move-up product mix.
• M/I Homes: Public regional homebuilder operating across Midwest, Mid-Atlantic, and Southeast metros with single-family and townhome product. Comparable to Veridian on regional homebuilder business model, move-in-ready inventory strategy, and similar entry-to-premium price points ($400K-$800K+ range).

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume, dominant in entry-level with Express Homes and D.R. Horton brands. Comparable to Veridian on $400K-$500K entry-level price band, first-time buyer programs (D.R. Horton similarly offers low down payment programs), and broad geographic US footprint.
• Lennar: Top-3 U.S. homebuilder with comprehensive first-time, move-up, active adult (Lennar at Millbrook) and luxury product. Comparable on scale advantages in trade contracting, similar Design Center offering, and Lennar's Everything's Included program parallels Veridian's We Make Building Easy.
• Taylor Morrison: Public top-5 U.S. homebuilder with diversified entry-level, move-up, active adult (through JV with William Lyon), and luxury product. Comparable on multi-segment buyer targeting, design center experience, and energy-efficient construction standards.
• Toll Brothers: National luxury homebuilder with strong move-up buyer focus across 60+ markets. Comparable to Veridian on product tier overlap ($500K-$800K+ homes), Design Studio customization model, and emphasis on energy-efficient construction. Larger scale but similar GTM archetypes.
• PulteGroup: Largest U.S. homebuilder (Centex, Pulte, Del Webb, John Wieland brands) covering first-time, move-up, active adult, and luxury. Compares to Veridian on full-lifecycle buyer segmentation (especially Del Webb vs. Veridian's Haven brand) and entry-level financing programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Instagraminstagram.com/veridianhomes
• Pinterestpinterest.com/veridianhomes
• Xx.com/veridianhomes
• Facebookfacebook.com/veridianhomes
• LinkedInlinkedin.com/company/veridian-homes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veridian Homes