What Bielinski Homes does

Bielinski Homes, Inc. is a privately held, third-generation family-owned homebuilder founded in 1960 in southeastern Wisconsin. The company designs, constructs, and sells residential real estate across approximately a dozen communities including Pewaukee (headquarters), Waukesha, Mukwonago, Jefferson, New Berlin, Port Washington, Waterford, Jackson, and Franklin. Its core customers are owner-occupant residential buyers in the mid-market price band — first-time and move-up single-family purchasers, empty-nesters downsizing into maintenance-free villas, and multigenerational households requiring flexible floor plans. Bielinski has built over 12,000 homes since founding, which the company reports is the highest single-owner-builder count in Wisconsin.

The company operates four product lines: (1) custom and semi-custom single-family homes built on customer-selected lots, drawn from a portfolio of 50+ proprietary in-house floor plans including The Sophia (ranch, base $363,090) and The Skylar (two-story, base $405,390); (2) RediHomes®, a registered-trademark brand of move-in-ready spec homes for buyers who cannot wait for custom construction timelines; (3) maintenance-free condominiums in six villa communities (Tallgrass, Chapman, Hidden Hills, Hunter Oaks, Laurel Springs, Park Villas) at $579,900-$619,900 with universal-design accessibility features; and (4) apartments and townhomes operated through wholly-owned subsidiary Bielinski Management, Inc. across multiple southeastern Wisconsin sub-markets. Technology components include standardized ecobee3 smart thermostats and Carrier variable-speed furnaces (claimed HVAC savings up to 23%, 28% more airflow), Alliance Windows Low-E/argon-gas windows, Green Built Home certification, and a Sales Simplicity-powered "Track Your Home" customer portal paired with an Online Design Studio for digital selection.

Bielinski generates revenue through one-time sales of new construction homes and condominiums (recognized at closing) supplemented by recurring monthly rental income from its managed apartment and townhome portfolio. Pricing is anchored on base home prices plus lot, site-improvement, and upgrade revenue; condos carry separate HOA/maintenance fees; rentals are billed monthly with a $100 reservation fee. Distribution is direct-to-consumer via New Home Consultants at weekend-open model homes, complemented by realtor referral partnerships and Matterport virtual tours. The Bielinski Bucks program credits 10% of rent paid (up to $5,000) toward future Bielinski home or condo purchase, creating an internal conversion funnel from the rental division into the for-sale business. The company holds BBB accreditation, Metropolitan Builders Association membership, Focus on Energy partnership, and Green Built Home certification, and complies with federal and Wisconsin Fair Housing law.

Name

Bielinski Homes

Legal name

Bielinski Homes, Inc.

Website

https://bielinski.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Bielinski Homes is a third-generation, family-owned homebuilder founded in 1960 that designs, constructs, and sells custom single-family homes, RediHomes® spec homes, condominium villas, and rental apartments across southeastern Wisconsin communities, serving mid-market owner-occupant buyers and empty-nesters.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (2361)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• New home construction
• Custom home building
• Condominium development
• Residential real estate
• Home builder services

Headquarters

HQ city

Pewaukee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Construction Sales: Custom-built single-family homes sold directly to homebuyers. Customers work with New Home Consultants to select floor plans, customize finishes, and build on chosen lots. Revenue recognized at closing upon home delivery.
2. Condominium Sales: Pre-designed condominium homes in villa communities sold as maintenance-free living options. Pricing starts around $579,900 for move-in ready units. Revenue recognized at closing.
3. RediHomes (Spec Homes): Move-in ready homes that are pre-built by Bielinski. Available at various price points depending on size and location. Provides faster possession timeline than custom building.
4. Apartment and Townhome Rentals: Multiple rental properties across southeastern Wisconsin including apartments and townhomes. Monthly rental payments from tenants. Properties include amenities such as heat included, underground parking, and pet-friendly options.
5. Bielinski Bucks Program: Renters automatically enrolled in program where 10% of rent payments (up to $5,000) can be credited toward purchase of a new Bielinski home or condo. Creates conversion funnel from rentals to ownership.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bielinski Homes designs, builds, and sells new single-family homes, move-in-ready RediHomes spec homes, and low-maintenance condominiums in villa communities across southeastern Wisconsin, supported by an in-house portfolio of 50+ floor plans. The company also operates a rental division (Bielinski Management) offering apartments and townhomes, and runs the Bielinski Bucks program that converts up to $5,000 in rent payments into home purchase credits. Pricing for single-family homes starts at $363,090 (The Sophia ranch) and $405,390 (The Skylar two-story), while condominiums start at $579,900.

Product overview

Bielinski Homes is a family-owned Wisconsin homebuilder offering a diversified portfolio of residential products: new single-family homes (custom and semi-custom builds), RediHomes (move-in ready inventory), condominiums in villa communities, and apartments/townhomes for rent. The core offering includes over 50 floor plans ranging from ranch to two-story designs (base prices $363,090-$405,390), with popular plans including The Skylar (2,431 sq. ft. two-story) and The Sophia (1,818 sq. ft. ranch), both offering optional multigenerational suites. Condominiums like The Adalyn (1,600 sq. ft.) at Tallgrass Villas provide maintenance-free living with accessibility features. The company also operates rental communities across southeastern Wisconsin, augmented by the Bielinski Bucks program that converts rent payments into home purchase credits. Digital tools include an Online Design Studio for selections and a Track Your Home portal for construction progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• RediHomes®: Ready-to-move-in homes offered by Bielinski Homes
• Bielinski Management
• Bielinski Bucks

Products and services

• New Single-Family Homes
• RediHomes®
• Condominiums
• Apartments and Townhomes (Rentals)
• Bielinski Bucks Program
• The Skylar (Plan #2431)
• The Sophia (Plan #1818)
• The Adalyn (Plan #1600)
• Tallgrass Villas
• Chapman Villas
• Model Homes

Quantifiable outcome

• Save up to 23% on HVAC portion of energy bill through ecobee3 smart thermostat technology
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Focus on EnergycoreStrategic or Co-development PartnerPartnership with Wisconsin utilities program for energy efficiency. Allows Bielinski to offer homeowners access to energy conservation programs and rebates through their energy-efficient home construction practices.
• Green Built Home (WI Go Green)coreStrategic or Co-development PartnerCertification partnership ensuring homes meet sustainability and energy efficiency standards. Homes are verified to meet Green Built Home requirements for environmentally conscious construction.
• Metropolitan Builders AssociationminorOthersProfessional industry association membership providing networking, advocacy, and professional development resources for Wisconsin home builders.
• Better Business BureauminorOthersAccreditation through BBB demonstrating ethical business practices and commitment to customer satisfaction standards.
• Alliance WindowscoreTechnology or IntegrationPreferred window supplier since January 2019. Alliance vinyl windows with Low-E coated, argon gas filled double-pane glass provide superior energy efficiency. Selected for lowest quality defects and warranty issues.
• ecobeecoreTechnology or IntegrationSmart thermostat integration providing Wi-Fi connected temperature control with humidity detection. Standard smart home feature across all Bielinski homes for energy savings up to 23% on HVAC.
• CarriercoreTechnology or IntegrationFurnace supplier featuring variable-speed blower technology for improved efficiency and airflow. Carrier furnaces provide up to 28% more air flow while reducing energy consumption.
• Realtor NetworkminorChannel Partner/ Reseller/ DistributorCo-broker referral program welcoming realtor participation in home sales transactions. Real estate agents can refer buyers to Bielinski communities with referral arrangements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veridian Homes: Wisconsin homebuilder active in the Madison and Milwaukee metros with similar single-family home product, energy-efficient construction practices, and in-house floor plan design that mirrors Bielinski's go-to-market.
• Tim O'Brien Homes: Wisconsin-based homebuilder operating across the greater Milwaukee and Waukesha metro with a comparable mix of energy-efficient custom and semi-custom single-family homes, making it a directly comparable regional peer.
• Belmark Homes: Regional Wisconsin homebuilder serving the Fox Valley and surrounding markets with a comparable custom and semi-custom single-family home offering and similar price-point positioning.

Broad incumbents

• M/I Homes: Midwest-focused national homebuilder with stronger presence in Wisconsin than most large public builders, offering similar single-family and condo products that directly overlap with Bielinski's Midwest regional footprint.
• D.R. Horton: Largest U.S. homebuilder by volume with active Wisconsin operations; competes for the same buyer pool but operates at vastly greater scale, broader geography, and more aggressive pricing power than Bielinski.
• PulteGroup: National homebuilder operating multiple brands including Pulte, Centex, Del Webb, and John Wieland with active Wisconsin operations targeting move-up and active-adult buyer segments that overlap with Bielinski's right-sizing condo offering.
• Toll Brothers: National luxury homebuilder with operations across the U.S.; overlaps with Bielinski at higher price points in Wisconsin metro markets, particularly for buyers seeking premium finishes and customization.
• Taylor Morrison: Top-five U.S. homebuilder with diversified product including active-adult and resort communities, providing competitive overlap at the move-up and luxury end of Bielinski's market.
• KB Home: National homebuilder with an energy-efficient construction focus that competes in select Wisconsin markets with similar first-time and move-up buyer segments and comparable emphasis on buyer personalization.
• Lennar Corporation: Major national homebuilder with Wisconsin presence offering a similar product line of single-family homes and condos, though at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bielinskihomes
• Facebookfacebook.com/bielinskihomes
• LinkedInlinkedin.com/company/bielinski-homes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bielinski Homes