What Prohibition Partners does

Prohibition Partners is a London-based, privately held cannabis industry intelligence and events company founded in 2017, operating as a B2B research and media business serving cannabis operators, cultivators, manufacturers, dispensaries, insurers, and healthcare stakeholders across global markets including the UK, Germany, Canada, Australia, Brazil, Portugal, Poland, Thailand, and the Czech Republic. The company's product portfolio centers on the annual Global Medical Cannabis Market Review, which compiles export volumes, patient market sizes, telemedicine adoption, and regulatory developments, and is distributed alongside owned media platforms (Business of Cannabis, Cannabis Health News) that serve as both thought-leadership assets and top-of-funnel distribution channels. In February 2026 the company launched PPX, a full-service growth marketing division providing brand strategy, market entry, PR, and demand generation services to cannabis businesses, leveraging the company's proprietary market data and regulatory advisors to deliver compliant creative work that traditional agencies cannot provide. Revenue is generated through four streams: subscription and recurring intelligence reports, events and conferences (including the Business of Cannabis: New York Summit), PPX professional services engagements, and specialized risk analysis reports produced in partnership with Relm covering insurance challenges in the cannabis sector. Leadership is held by co-founders Stephen Murphy (CEO) and Rob Reid.

Name

Prohibition Partners

Website

https://prohibitionpartners.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Prohibition Partners is a London-based cannabis industry intelligence and events company founded in 2017, publishing market research (Global Medical Cannabis Market Review), operating media platforms (Business of Cannabis, Cannabis Health News), and running PPX growth marketing services for cannabis operators across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Intelligence Reports and Research: Annual and periodic market intelligence publications covering global medical cannabis markets, trends, and regulatory analysis.
2. Events and Conferences: Industry events including the Business of Cannabis: New York Summit, connecting operators and stakeholders in the cannabis industry.
3. PPX Marketing Services: Full-service growth marketing division providing brand strategy, market entry, PR, and demand generation services to cannabis businesses.
4. Risk Briefing Partnership Reports: Specialized insurance and risk analysis reports produced in partnership with Relm, targeting cannabis operators and insurers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prohibition Partners is a cannabis industry intelligence and events company that publishes market research reports, operates media platforms (Business of Cannabis, Cannabis Health News), and runs industry conferences focused on the legal cannabis sector. It also delivers growth marketing services through its PPX division, combining proprietary market data and regulatory expertise to serve cannabis operators across global markets.

Product overview

Prohibition Partners operates as a cannabis industry intelligence and events company offering a portfolio of products including industry research reports (Global Medical Cannabis Market Review, Risk Briefing), media platforms (Business of Cannabis, Cannabis Health News), and growth marketing services (PPX). The company provides market intelligence, regulatory analysis, and strategic services to cannabis businesses, leveraging its proprietary data and regulatory expertise across multiple markets.

Differentiator

Problem solved

Functional benefit

Brands

• Business of Cannabis: Media platform covering cannabis industry news and market intelligence.
• Cannabis Health News
• PPX

Products and services

• PPX Growth Marketing Division Full-service growth marketing division providing brand strategy, market entry, public relations, and demand generation services to cannabis businesses, leveraging proprietary market data and regulatory expertise.
• Global Medical Cannabis Market Review Annual industry intelligence report providing analysis of the global medical cannabis market, including market sizing, trade flows, regulatory developments, and patient access trends across key markets such as Canada, Germany, UK, Australia, Brazil, and Portugal.
• Business of Cannabis Media platform covering cannabis industry news, market analysis, and business intelligence, operated by Prohibition Partners and used as part of the PPX growth marketing ecosystem.
• Cannabis Health News Health-focused media platform covering medical cannabis topics and information, operated by Prohibition Partners as part of its owned media ecosystem.
• Risk Briefing Report Specialized risk management report published in partnership with Relm, providing analysis of insurance challenges, governance practices, EU-GMP certifications, and comprehensive risk controls for cannabis operators and insurers.
• Business of Cannabis Industry Summits and Events Industry conferences and summits, including the Business of Cannabis: New York Summit, connecting cannabis operators, investors, and other stakeholders across the global cannabis industry.

Quantifiable outcome

• Canada shipped 275,343kg in 2025, representing over 250% year-on-year growth
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• RelmcoreStrategic or Co-development PartnerPartnership with Relm to produce Risk Briefing reports analyzing insurance challenges in the cannabis industry. The collaboration resulted in a comprehensive report including interviews with operators such as Glass Pharms, Linnea, SOMAÍ Pharmaceuticals, and PHCANN International. The report addresses governance practices, EU-GMP certifications, and comprehensive risk controls that insurers are demanding from cannabis operators.
• Business of CannabiscoreOthersOwned media platform serving as a primary distribution channel for Prohibition Partners' market intelligence and thought leadership. The platform provides news, analysis, and industry coverage supporting the company's intelligence and marketing services.
• Cannabis Health NewscoreOthersOwned media platform focused on medical cannabis health content. Part of Prohibition Partners' owned media ecosystem that leverages proprietary market data and regulatory advisors to deliver compliant content.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• The Dales Report: The Dales Report provides cannabis industry news, research, and educational content targeting operators and investors. It is an emerging peer to Prohibition Partners' Business of Cannabis and Cannabis Health News platforms, with a smaller footprint.

Direct peers

• Green Market Report: Green Market Report is a cannabis-focused financial and business news outlet covering publicly traded cannabis companies and market trends. It overlaps with Prohibition Partners' intelligence and media offerings for the cannabis investment community.
• Cannabis Business Times: Cannabis Business Times is a leading B2B trade publication covering cultivation, retail, and regulatory developments in the cannabis industry. It is directly comparable to Prohibition Partners' Business of Cannabis platform in serving cannabis operators with news and analysis.
• MJBizDaily (MJBiz): MJBizDaily is the largest B2B cannabis media and events company in North America, running the flagship MJBizCon expo and a suite of market research reports. It is directly comparable to Prohibition Partners as a cannabis-focused intelligence, media, and events franchise serving operators.
• International Cannabis Business Conference (ICBC): ICBC operates B2B cannabis conferences and policy summits in North America and Europe. It is directly comparable to Prohibition Partners' events arm and competes for the same European cannabis operator audience.
• CannaTech: CannaTech is a global cannabis technology conference and media platform with summits across multiple geographies. It is directly comparable to Prohibition Partners' events and media business, particularly its Business of Cannabis summits.
• New Cannabis Ventures: New Cannabis Ventures publishes cannabis industry news, company profiles, and investor-focused intelligence. It is comparable to Prohibition Partners as a niche B2B intelligence and media platform targeting cannabis operators and investors.

Broad incumbents

• Weedmaps (WM Technology): Weedmaps is a publicly traded cannabis marketplace and SaaS platform serving retailers and brands with listings, advertising, and data. It overlaps with Prohibition Partners' PPX marketing services and intelligence offerings but is a larger, more diversified incumbent.
• Benzinga Cannabis: Benzinga is a broader financial media company with a dedicated cannabis vertical covering market moves, M&A, and policy. It overlaps with Prohibition Partners' intelligence reporting for cannabis investors but operates at a much larger, more diversified scale.
• Leafly Holdings: Leafly is a publicly traded cannabis consumer platform with B2B retail tools and editorial content. It is comparable to Prohibition Partners as a cannabis media and data platform but serves consumers first rather than enterprise operators.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prohibition Partners