Weedmaps
Weedmaps (WM Technology, Inc.) operates a two-sided cannabis marketplace and B2B SaaS suite connecting 16M+ consumers with dispensaries, delivery services, and brands across the U.S., Canada, and Puerto Rico, monetizing via subscriptions, advertising, and transaction fees.
- Company typePublic
- Founded2008
- HeadquartersIndependence, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Weedmaps does
Weedmaps (legal entity WM Technology, Inc., NASDAQ: MAPS, transitioning to OTCQX in April 2026) is the operating company behind the Weedmaps cannabis marketplace, founded in 2008 and headquartered in Irvine, California. The company operates a two-sided platform connecting approximately 16 million active cannabis consumers with dispensaries, delivery services, brands, and doctors across the United States, Canada, and Puerto Rico.
The product portfolio is structured as a consumer marketplace plus a B2B SaaS suite branded under WM (WM Listings, WM Ads, WM Deals, WM Orders, WM Store, WM Dispatch), supplemented by the Weedmaps Learn educational content platform, Weedmaps News editorial property, iOS/Android mobile apps, and the Sprout CRM platform acquired in September 2021 for $29.6 million. The underlying technology stack combines a consumer-facing web and mobile marketplace with POS-integrated business management tools and a developer API at developer.weedmaps.com.
Revenue is generated through four primary streams: recurring monthly SaaS subscriptions from cannabis businesses, advertising fees for multichannel marketing on the marketplace and consumer app, transaction and order fees from WM Orders and WM Dispatch, and marketplace commissions on facilitated transactions. Pricing is quote-based and not publicly disclosed. Go-to-market is hybrid: a self-serve business portal for SMB listings, a direct sales motion targeting multi-state operators and major brands, and a product-led consumer growth motion via the mobile app and web marketplace. The company went public via a SPAC business combination with Silver Spike Acquisition Corp. in June 2021.
Weedmaps firmographics
Firmographics- Name
- Weedmaps
- Legal name
- WM Technology, Inc.
- Website
- https://weedmaps.com
- Company type
- Public
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Weedmaps (WM Technology, Inc.) operates a two-sided cannabis marketplace and B2B SaaS suite connecting 16M+ consumers with dispensaries, delivery services, and brands across the U.S., Canada, and Puerto Rico, monetizing via subscriptions, advertising, and transaction fees.
- Ownership category
- akta.pro rank
Weedmaps industry classification
Industry- Product category
- Cannabis Marketplace and SaaS Technology
- akta.pro primary industry
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD)
- akta.pro secondary industries
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), Adult-Use (Recreational) Cannabis Delivery & Online Ordering (CRANAGAH)
Keywords
Where Weedmaps is headquartered
LocationHeadquarters
- HQ city
- Independence
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Weedmaps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Fees: Monthly subscription fees from cannabis businesses (dispensaries, brands) for access to listing, advertising, and business management tools on the Weedmaps platform.
- Advertising Revenue: Fees charged to businesses for multichannel marketing, targeted ads, and promotional placement on the Weedmaps marketplace and consumer app.
- Transaction/Order Fees: Fees associated with online ordering capabilities through WM Orders and WM Dispatch, facilitating delivery and pickup orders from dispensaries.
- Marketplace Commission: Revenue from facilitating transactions between consumers and retailers through the platform's ordering infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business listing and presence packages |
| Subscription | Monthly | SaaS business management solutions |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Weedmaps product offering
Product offeringCore offering
Weedmaps operates a two-sided cannabis marketplace that connects more than 16 million consumers with dispensaries, delivery services, brands, and doctors for product discovery, ordering, and education. For cannabis businesses, the company sells an integrated SaaS suite (WM Listings, WM Ads, WM Deals, WM Orders, WM Store, and WM Dispatch) that handles listings, advertising, deals, ecommerce, order management, and compliant delivery dispatch. The platform is supported by native iOS/Android apps, a developer API, POS integrations, and the acquired Sprout CRM platform.
Product overview
Weedmaps operates a platform-plus-modules architecture consisting of a consumer marketplace connecting 16M+ consumers with cannabis retailers, and a B2B SaaS suite branded as WM products (WM Listings, WM Ads, WM Deals, WM Orders, WM Store, WM Dispatch) that enable cannabis businesses to manage listings, advertising, deals, ecommerce, and compliant delivery operations. Additional offerings include the Weedmaps Learn educational platform, Weedmaps News editorial content, mobile applications, and the acquired Sprout CRM platform for customer retention.
Differentiator
Problem solved
Functional benefit
Products and services
- WM Listings Business listing service enabling cannabis retailers and brands to showcase their presence on the Weedmaps marketplace, allowing consumers to discover and connect with dispensaries and cannabis businesses.
- WM Ads Advertising and promotional platform providing multichannel marketing and targeted advertising solutions for cannabis businesses to increase visibility and reach active consumers on Weedmaps.
- WM Deals Deal management solution allowing cannabis retailers to showcase special offers, discounts, and promotional deals to attract and retain customers on the platform.
- WM Orders Order management and fulfillment platform enabling dispensaries to accept and process delivery and pickup orders directly from their Weedmaps listings.
- WM Store Ecommerce platform enabling cannabis retailers to manage their online presence from a unified dashboard, including menu management and branded online store capabilities.
- WM Dispatch Delivery management and dispatch solution providing compliant delivery automation for cannabis businesses, including route assignment and delivery operations.
- Weedmaps Consumer Marketplace Consumer-facing platform connecting cannabis consumers with dispensaries and retailers, offering discovery, menus, reviews, and ordering capabilities for 16M+ cannabis consumers in the United States, Canada, and Puerto Rico.
- Weedmaps Mobile App iOS and Android mobile application providing access to Weedmaps marketplace features including local deals, dispensary discovery, live menus, reviews, and exclusive app-only offers.
- Sprout CRM Platform Cloud-based CRM and marketing platform acquired by WM Technology in September 2021, providing customer targeting and retention tools for cannabis dispensaries across the United States, Canada, and Puerto Rico.
Quantifiable outcome
- Up to 10X more engagements with Premium pages
- +1 more outcomes
Companies that use Weedmaps
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Weedmaps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Weedmaps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Ike's Love & SandwichesminorLimited-time collaboration sandwich called 'The Dream Rotation' launched between Ike's and Weedmaps, available April 13 through May 29, 2026. The partnership leverages the 420 cultural moment and community engagement between the two brands.
- SproutcoreWM Technology acquired Sprout, a cloud-based CRM and marketing platform for the cannabis industry, for $29.6 million. The acquisition enhanced WM Technology's customer targeting and retention capabilities for cannabis clients across U.S., Canada, and Puerto Rico markets.
Scale indicators10 records
Recent moves8 records
Expansion highlights4 records
Weedmaps competitors and assessment
Company assessmentDirect peers
- Leafly Holdings: Leafly operates a cannabis marketplace connecting consumers with dispensaries, brands, and strains — directly competing with Weedmaps on consumer discovery, retailer listings, and strain information. Both companies are publicly traded and serve the same regulated U.S. cannabis retail ecosystem.
- Dutchie: Dutchie is a leading cannabis e-commerce and payments platform powering online ordering for dispensaries. It competes head-on with Weedmaps' WM Store and WM Orders products, particularly with dispensaries that want a white-label storefront with deep POS integrations.
- iHeartJane (Jane Technologies): Jane is a cannabis e-commerce, POS, and patient management platform serving dispensaries and delivery operators. It directly competes with WM Orders, WM Store, and WM Dispatch as a vertical SaaS solution for cannabis retail ordering and fulfillment.
Emerging players
- Flowhub: Flowhub provides cannabis-specific POS, inventory, and compliance software for dispensaries. It competes with Weedmaps on the dispensary tech stack side and could become a deeper threat if it expands into consumer-facing ordering.
- Meadow: Meadow is a cannabis POS and delivery platform serving California dispensaries, with strong delivery management capabilities that overlap with Weedmaps' WM Dispatch. Both target compliant cannabis delivery operators.
- SpringBig: SpringBig is a cannabis CRM and loyalty/marketing platform competing with Weedmaps' Sprout CRM offering and WM Ads. It targets dispensaries looking to drive retention and repeat purchase through SMS and email campaigns.
- Greenline POS: Greenline is a cannabis point-of-sale and compliance platform that integrates with online ordering solutions. It overlaps with Weedmaps' POS technology partnerships and competes for dispensary software wallet share.
- Jointly: Jointly is a cannabis product discovery and consumption tracking app. While less direct, it overlaps with Weedmaps' consumer-facing product/strain discovery experience and could compete for consumer mindshare in product education.
- CannaPages: CannaPages is a cannabis business directory and discovery platform for dispensaries and brands. It competes with Weedmaps' listings and discovery functionality in select markets, particularly for brand and product visibility.
- Tymber (formerly Baker): Tymber provides cannabis CRM, marketing automation, and e-commerce solutions for dispensaries. It overlaps with Weedmaps' Sprout CRM acquisition and WM Ads product on the dispensary customer engagement and retention side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Weedmaps social profiles
Digital presenceWeedmaps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weedmaps leadership team
Management profileNumber of profiles
Profiles4 records
Weedmaps subsidiaries and ownership
Company hierarchySubsidiaries1 record
Weedmaps funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weedmaps M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weedmaps
What does Weedmaps do?
Weedmaps operates a two-sided cannabis marketplace that connects more than 16 million consumers with dispensaries, delivery services, brands, and doctors for product discovery, ordering, and education. For cannabis businesses, the company sells an integrated SaaS suite (WM Listings, WM Ads, WM Deals, WM Orders, WM Store, and WM Dispatch) that handles listings, advertising, deals, ecommerce, order management, and compliant delivery dispatch. The platform is supported by native iOS/Android apps, a developer API, POS integrations, and the acquired Sprout CRM platform.
Is Weedmaps a public or private company?
Weedmaps is a public company. It is classified as public and is currently operating.
When was Weedmaps founded?
Weedmaps was founded in 2008. It employs 251 to 500 people.
Where is Weedmaps based?
Weedmaps is headquartered in Independence, United States, in the North America region.
How does Weedmaps make money?
Four revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are advertising Revenue, transaction/Order Fees and marketplace Commission.
Who are Weedmaps's main competitors?
Direct peers on record are Leafly Holdings, Dutchie and iHeartJane (Jane Technologies). Emerging players are Flowhub, Meadow, SpringBig, Greenline POS, Jointly, CannaPages and Tymber (formerly Baker).
Does Weedmaps have an API?
Yes. Weedmaps offers a developer API accessible at developer.weedmaps.com. The API enables programmatic access to Weedmaps platform functionality for developers and partners to build integrations and automate workflows with the Weedmaps ecosystem. Developer documentation is at developer.weedmaps.com.
What industry is Weedmaps in?
Weedmaps's product category is Cannabis Marketplace and SaaS Technology. Its primary akta.pro industry code is CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator), with a secondary code of CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect).