Macade Golf
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Macade Golf firmographics
Firmographics- Name
- Macade Golf
- Website
- https://macadegolf.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Macade Golf industry classification
Industry- Product category
- Golf Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)
- akta.pro secondary industries
- Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf & Tennis Performance Apparel (CRAAAEAF)
Keywords
Where Macade Golf is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Macade Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Golf Apparel Sales: One-time product sales of premium golf apparel including shirts, outerwear, bottoms, and accessories. No subscription model. Customers purchase individual items through e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price apparel across all categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Macade Golf product offering
Product offeringCore offering
Macade Golf designs, sources, and sells premium performance golf apparel for men and women under its own brand through a direct-to-consumer e-commerce store. Its catalog spans shirts, layers, bottoms, dresses, and accessories built around proprietary performance fabrics (TX Tech, Cooling Tech, 4-Way Stretch, Therma, Storm Styles, Ridgeweave) and premium materials such as cashmere blends and merino wool. It also releases seasonal and limited edition collections (Tour Edit, Clubhouse, Masters Script, Major Script, Players Collection, Cashmere Edit, Cooling Edit, Windy Edit) targeting golfers from weekend players to tour professionals.
Product overview
Macade Golf is a premium performance golf apparel company offering a comprehensive product portfolio for men and women. The men's line includes shirts (Flight Shirts, Heath Bomber Shirts, AR Tech Polos, Nash Tech TX Shirts, Ridgeweave TX Shirts), layering pieces (Storm Styles, Therma Styles, Bridge Merino Quarter Zips, Tech Knit Hoodies, TX Bomber Pullovers), bottoms (4-Way Stretch Joggers, Lightweight Relaxed Trousers, Links Tech Trousers, Four-Way Stretch Shorts, Insulated Utility Pants), and accessories (Signature Snapbacks, TX Unstructured Caps, Elastic Belts, Tour Belts, Crew Socks). The women's line mirrors this with tops (Skye Course Knit Polos, Mila Breeze Sleeveless Shirts, Ana Sleeveless V-Necks, Vera Cropped Polos), bottoms (Flex Shorts, Nola Pleated Trousers, Kaya Flex Skorts), dresses (Cora TX Dress, June Course Dress, Alva Sleeveless Dress, Ava TX Flow Dress), and accessories. Limited edition collections include the Tour Edit for competition, Clubhouse Collection for lifestyle, Masters Script and Major Script for major tournaments, Players Collection, Cashmere Edit for luxury, Cooling Edit for hot weather, and Windy Edit for windy conditions. The company blends Scandinavian design with performance fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Golf Shirts Golf shirts for men (polos, tees, and knitted shirts) made with performance fabrics and athletic fits, priced roughly $65–$115, sold to individual golfers for on-course and clubhouse wear.
- Men's Golf Layers & Outerwear Men's layering pieces including outerwear, sweaters, hoodies, and knitted layers using Therma and Storm Styles water-repellent technologies, priced roughly $135–$395, designed for varied weather conditions on the course.
- Men's Golf Bottoms Men's golf bottoms including joggers, trousers, and shorts with 4-way stretch fabrics for unrestricted swing movement, priced roughly $65–$145, sold to golfers via macadegolf.com.
- Men's Golf Accessories Men's golf accessories including hats, belts, and socks with branded detailing, priced roughly $25–$60, complementing the apparel range.
- Women's Golf Tops Women's golf tops including polos, tees, sleeveless tops, and knitted tops with performance characteristics and refined styling, sold to individual female golfers via macadegolf.com.
- Women's Golf Layers & Outerwear Women's layering pieces including outerwear, sweaters, and knitted layers for cool-weather rounds, sold via macadegolf.com alongside the women's apparel line.
- Women's Golf Bottoms Women's golf bottoms including joggers, trousers, skirts, skorts, and shorts with athletic fits and performance fabrics, sold directly to female golfers.
- Women's Golf Dresses Women's golf dresses with performance characteristics, premium materials, and attention to detail, sold for on-course wear directly to consumers via macadegolf.com.
- Women's Golf Accessories Women's golf accessories including hats, belts, and socks with refined styling, complementing the women's apparel range at macadegolf.com.
- Tour Edit Collection Performance-driven curated collection designed for competition and tour-level play, featuring Flight Shirts, Nash Tech TX Shirts, and related premium performance pieces for competitive golfers.
- Clubhouse Collection Curated collection positioned as apparel that performs on the course with a clubhouse expression designed to carry beyond the round of golf.
- Masters Script Collection Tournament-themed limited edition apparel collection for the Masters, featuring lightweight, breathable fabrics branded around the Masters tournament.
- Major Script Collection Limited edition apparel collection tied to golf's major tournaments, featuring premium fabrics and tournament-branded graphics targeted at performance-focused golfers.
- Players Collection Performance golf apparel collection aimed at serious tournament players, featuring quality materials and athletic fits for competitive play.
- Cashmere Edit Luxury golf apparel collection featuring cashmere blend knits including Intarsia Knit Crewnecks and Tour Knit Quarter Zips, positioned at the premium end of the assortment.
- Cooling Edit Curated hot-weather golf apparel collection featuring Cooling Tech, Nash Tech TX, and Ridgeweave TX shirts built around the brand's temperature-regulating fabric technology.
- Windy Edit Wind- and weather-resistant golf apparel collection including Storm Styles windshirts and related pieces for unsettled playing conditions.
Companies that use Macade Golf
Customer profileSegments3 records
Ideal customer profiles1 record
Macade Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Macade Golf partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Macade Golf competitors and assessment
Company assessmentBroad incumbents
- Peter Millar: Established premium men's golf and lifestyle apparel brand now part of Richer-Pooskh's portfolio. Comparable on premium positioning and course-to-clubhouse styling, but operates at meaningfully larger scale with wholesale depth.
- Lululemon: Athletic apparel incumbent with an expanding men's and women's golf product line built on technical fabrics and a premium DTC brand. Overlaps with Macade on women's athleisure-meets-golf and on fabric-tech marketing, though at vastly larger scale.
- Adidas Golf: Global athletic apparel incumbent with a sizable golf apparel range including performance polos, layers and bottoms. Comparable product breadth across men's and women's golf, competing for the same premium-but-accessible consumer Macade targets.
- Nike Golf: Largest golf apparel competitor with tour-level visibility, broad men's and women's lines, and significant marketing spend. Sets the upper bound on competitive intensity Macade faces in the premium tier.
Direct peers
- Travis Mathew: Premium golf apparel brand owned by Topgolf Callaway, fusing on-course performance with lifestyle wear. A direct competitor on product range and price points, with the added advantage of wholesale and tour visibility.
- Greyson Clothiers: US-based premium golf and lifestyle apparel brand competing on elevated design and performance fabrics at $90+ price points. Directly comparable to Macade's premium, lifestyle-leaning golf apparel positioning and limited-edition drop cadence.
- G/FORE: Premium golf apparel and footwear brand known for elevated aesthetics and color, including apparel collections positioned around tour play. Comparable to Macade's premium apparel positioning and emphasis on technical fabrics.
- J. Lindeberg: Swedish-founded premium golf and lifestyle apparel brand built on a Scandinavian aesthetic and technical fabrics. J. Lindeberg is the closest analogue to Macade given shared Swedish roots, premium positioning, and on-course-plus-lifestyle product mix.
- Holderness & Bourne: Premium direct-to-consumer golf apparel brand with a refined, minimalist aesthetic and a focus on classic styling with technical fabrics. Closely matches Macade's premium DTC go-to-market and understated design language.
- Dunning Golf: Premium performance golf apparel brand emphasizing technical fabrics and classic silhouettes. Operates in the same premium, performance-driven price tier as Macade with a similar DTC-friendly catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Macade Golf social profiles
Digital presenceMacade Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macade Golf leadership team
Management profileNumber of profiles
Profiles1 record
Macade Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macade Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macade Golf
What does Macade Golf do?
Macade Golf designs, sources, and sells premium performance golf apparel for men and women under its own brand through a direct-to-consumer e-commerce store. Its catalog spans shirts, layers, bottoms, dresses, and accessories built around proprietary performance fabrics (TX Tech, Cooling Tech, 4-Way Stretch, Therma, Storm Styles, Ridgeweave) and premium materials such as cashmere blends and merino wool. It also releases seasonal and limited edition collections (Tour Edit, Clubhouse, Masters Script, Major Script, Players Collection, Cashmere Edit, Cooling Edit, Windy Edit) targeting golfers from weekend players to tour professionals.
When was Macade Golf founded?
Macade Golf was founded in 2019. It employs 1 to 10 people.
Where is Macade Golf based?
Macade Golf is headquartered in Stockholm, Sweden, in the Europe region.
How does Macade Golf make money?
One revenue line is on record: golf Apparel Sales.
Who are Macade Golf's main competitors?
Broad incumbents on record are Peter Millar, Lululemon, Adidas Golf and Nike Golf. Direct peers are Travis Mathew, Greyson Clothiers, G/FORE, J. Lindeberg, Holderness & Bourne and Dunning Golf.
Does Macade Golf have an API?
No public API is recorded for Macade Golf.
What industry is Macade Golf in?
Macade Golf's product category is Golf Apparel. Its primary akta.pro industry code is CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth), with a secondary code of CRAMACAH, Golf Footwear & Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.