Rohnisch Sportswear

What Rohnisch Sportswear does

Röhnisch Sportswear is a Sweden-based, privately held apparel company that designs, markets, and sells women's activewear, golf apparel, swimwear, and accessories. Founded in 1945 and headquartered in Örebro, the company operates with an employee base of 101-250 and runs a direct-to-consumer e-commerce storefront (rohnisch.com) shipping internationally to markets including Sweden, the UK, Switzerland, and the United States, complemented by a third-party retail channel. The product portfolio spans leggings, sports bras, tops, bottoms, jackets, loungewear, golf shirts, poloshirts, pants, shorts, skirts/skorts/dresses, swimwear made with ECONYL regenerated nylon, and accessories, with inclusive sizing from XS to 6XL in sportswear and XS to XXXL in swimwear and underwear.

The company's core technology and differentiation sit in sustainable material sourcing—ECONYL regenerated nylon (infinitely recyclable, chlorine- and saltwater-resistant, sourced from ocean waste, fishing nets, textile scraps, and carpet materials) is the headline material for swimwear—and in design philosophy ("by women, for women") refined across nearly eight decades. As of Spring 2022, 83% of production came from recycled, organic, or biodegradable materials, against a stated goal of 100% by 2025. Röhnisch pioneered a dedicated women's golf apparel line in 2002, well ahead of the European golf market's ~35% growth over the subsequent five years, where women are the fastest-growing demographic.

The business model is DTC e-commerce first, with promotional pricing (up to 40% off end-of-season, up to 25% off bundled sets & kits) and an email newsletter acquisition incentive (15% off signup). Distribution combines owned storefront with a controlled third-party retail layer. Marketing is digital-first (Instagram, Facebook, TikTok, content/Stories, email) and amplified by ambassador-led campaigns such as "Sweat Like a Woman" featuring Seinabo Sey, Louise Sondlo, Johanna Sjövall, and Kajsa Schuterman. The company is led by CEO Emma Stjernlöf and Chairman Stina Westerstad, with no disclosed parent, private equity, or venture funding.

Name

Rohnisch Sportswear

Legal name

Röhnisch

Website

https://rohnisch.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Short description

Röhnisch Sportswear is a Swedish, privately held DTC brand designing, marketing, and selling women's activewear, golf apparel, swimwear, and accessories globally via rohnisch.com, with a sustainability-led material story (ECONYL) and inclusive sizing from XS to 6XL.

Ownership category

akta.pro rank

Product category

Women's Activewear

NAICS

Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Performance Outerwear & Technical Apparel (CRAAAEAB), Swim & Surf Performance Wear (CRAAAEAG), Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM), Yoga, Pilates & Studio Wear (CRAAAEAC)

Keywords

• Women's activewear
• Golf apparel
• Swimwear collections
• Sportswear retail
• Sustainable fashion

Headquarters

HQ city

Örebro

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Apparel Product Sales: Direct-to-consumer sales of women's activewear, golf apparel, and swimwear through owned e-commerce platform. One-time product purchases with standard retail pricing. Revenue generated from sportswear, golf clothing, swimwear, accessories, and curated sets/kits bundles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Röhnisch Sportswear designs, markets, and sells women's fitness apparel, golf apparel, and sustainable swimwear through its direct-to-consumer e-commerce platform rohnisch.com and selected third-party retailers. The product range spans leggings, sports bras, tops, bottoms, jackets, vests, loungewear, golf shirts, polos, pants, skirts, skorts, dresses, and accessories, with inclusive sizing from XS to 6XL. A signature focus is the use of ECONYL regenerated nylon in swimwear and a sustainability commitment targeting 100% sustainable materials by 2025.

Product overview

Röhnisch Sportswear is a women's activewear and golf apparel company offering a comprehensive product portfolio organized into three main categories: General Sportswear (leggings, sports bras, tops, bottoms, jackets, vests, and loungewear), Swimwear (bikini tops and bottoms made from ECONYL recycled nylon), and Golf Clothes (shirts, poloshirts, pants, shorts, skirts, skorts, dresses, jackets, vests, and accessories). The company also offers Sets & Kits (pre-curated outfit bundles) and Accessories (headwear, caps, socks, underwear). Founded in 1945, Röhnisch pioneered women's golf clothing in 2002 and emphasizes sustainability, using recycled materials including ECONYL regenerated nylon and recycled PET bottles. Products are designed by women for women, available in inclusive sizing from XS to 6XL (or XXXL for swimwear).

Differentiator

Problem solved

Functional benefit

Products and services

• Sportswear Collection Women's activewear collection including leggings and tights, sports bras, tops, bottoms and shorts, jackets and vests, loungewear, and training and running jackets designed for yoga, pilates, gym, CrossFit, running, power walking, and general fitness. Sizing runs from XS to 6XL.
• Golf Clothes Collection Women's golf apparel including golf shirts, poloshirts, pants, shorts, skirts, skorts, dresses, jackets, vests, and accessories. Designed for comfort, freedom of movement, and inclusive fit on the golf course.
• Swimwear Collection Women's swimwear including bikini tops and bikini bottoms made from 100% recycled ECONYL regenerated nylon with chlorine and saltwater resistance, available in sizes XS to XXXL for active swimming and beach or pool use.
• Sets & Kits Bundles Pre-curated workout outfits and matching activewear kits and golf kits combining tops, bottoms, and other pieces, sold at a discount of up to 25% versus individual purchase.
• Accessories Collection Women's accessories including headwear (beanies, headbands, balaclavas), caps and visors, training socks, and functional underwear for everyday wear and workouts.

Quantifiable outcome

• 83% of production from recycled, organic, or biodegradable materials as of Spring 2022 towards 100% goal by 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lululemon: Premium women's activewear brand with a DTC-led model and strong community/marketing engine. Closest direct comp to Röhnisch's core sportswear positioning, though at materially larger scale.
• FootJoy: Leading golf apparel and footwear brand owned by Acushnet, with a growing women's golf apparel line. Direct comp to Röhnisch's golf clothing category, though historically male-skewed.
• Athleta: Gap Inc.'s women's-only activewear brand, selling performance and lifestyle apparel across yoga, training, and golf-adjacent categories. Directly comparable in target customer and product mix.
• Daily Sports: Swedish women's golf apparel brand with a deep specialty assortment of polos, skorts, and pants. The most direct comp to Röhnisch's pioneering women's golf clothing line.
• Sweaty Betty: UK-origin women's activewear brand with strong DTC and selective wholesale presence. Closely comparable in female-focused premium activewear positioning and international DTC execution.
• Vuori: US-based premium activewear brand growing rapidly through DTC and select retail. Comparable in performance-lifestyle crossover positioning aimed at active women.

Broad incumbents

• Decathlon: Global multi-sport retailer with private-label women's activewear and golf apparel at value price points. Competes for the same entry-level active woman customer through scale and price.
• Adidas (Women's): Global sportswear incumbent with a sizable women's training, yoga, and golf apparel offering. Competes broadly with Röhnisch in activewear and golf but is not women-specialist.
• Under Armour: US performance apparel brand with women's training, running, and golf lines. Overlaps with Röhnisch on the performance side and competes in the golf category.
• Nike (Women's): Global athletic apparel giant with a substantial women's activewear, training, and golf line. Overlaps with Röhnisch across most product categories but operates at vastly larger scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Rohnisch
• Instagraminstagram.com/rohnisch
• TikToktiktok.com/@rohnisch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rohnisch Sportswear