Daily Sports

What Daily Sports does

Daily Sports is a privately held Swedish women's apparel brand founded in 1995 and headquartered in Stockholm, with 25 employees. The company designs and sells women's golf and outdoor clothing through a direct-to-consumer Shopify e-commerce storefront, operating in five languages (English, Swedish, German, Dutch, French) with multi-currency pricing (SEK, EUR) and shipping to 19 European countries via PostNord, DHL, and Budbee. Its catalog comprises 405+ SKUs in the Golf Clothing line alone, spanning tops, bottoms (pants, capri, shorts, skorts), outerwear (jackets, vests, rain gear), and dresses, with signature product platforms including the Magic Series (pull-on stretch garments with wide waistbands) and the Lyric V2 Series (wrinkle-free, quick-drying, wind/water-repellent stretch fabric). The company has also extended into a dedicated Outdoor Collection covering jackets, vests, pants, and tops for non-golf outdoor use.

The underlying technology stack is conventional for a small DTC apparel operator: Shopify for the storefront and checkout, localized shipping integrations, and a product catalog emphasizing functional fabric features — quick-dry, 4-way stretch, moisture-wicking, wind/water-repellency, wrinkle-resistance, and recycled polyester — rather than any proprietary platform architecture. Pricing is unit-based across a wide range, from accessories at ~105 kr to premium outerwear and golf bags at ~4,000 kr, with a 15% newsletter signup discount and seasonal sale/archive promotions.

The revenue model is direct one-time apparel sales to consumers across Europe, with no disclosed B2B, wholesale, or licensing channels. Primary customers are women golfers seeking functional, stylish course-to-clubhouse apparel; a secondary segment is active outdoor women. The company operates without disclosed outside funding, without a parent company, and without disclosed financial figures, making its scale a key open question for investors.

Name

Daily Sports

Legal name

Daily Sports

Website

https://dailysports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Sports is a privately held Swedish women's golf and outdoor apparel brand, founded in 1995 and operating a Shopify-powered DTC storefront localized in five languages across 19 European countries, serving women golfers and active outdoor women with functional, design-led clothing priced from approximately 105 kr to 4,000 kr.

Ownership category

akta.pro rank

Product category

Women's Golf Apparel

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Women's golf apparel
• Golf clothing
• Outdoor clothing
• Athletic wear
• Golf accessories

Headquarters

HQ city

Not specified

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Sales: One-time product sales of women's golf and outdoor clothing through direct e-commerce. Products include tops, bottoms, outerwear, dresses, accessories, and equipment sold at various price points ranging from approximately 105 kr to 4,000 kr.
2. Sale Items: The company operates a sale section featuring discounted products from previous seasons, offering reduced prices on select items as part of inventory management and customer attraction strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Daily Sports designs, sells and ships women's golf and outdoor apparel directly to consumers via its own Shopify-powered e-commerce store. The assortment spans golf tops, pants, capris, shorts, skorts, dresses, outerwear (jackets, vests, rain gear), knit tops and mid-layers, plus accessories and golf equipment, with orders fulfilled from Sweden to customers across Scandinavia and 16+ European countries.

Product overview

Daily Sports is a women's golf and outdoor clothing brand offering a complete portfolio of apparel products. The core offering centers on the Golf Clothing line (405 products) comprising tops, bottoms (pants, capri, shorts, skorts), outerwear (jackets, vests, rain gear), and dresses, complemented by the Outdoor Collection featuring technical jackets, vests, pants, and tops. Key product lines include the Magic Series (pull-on stretch pants with wide waistband) and Lyric V2 Series (wrinkle-free, quick-dry performance fabric). Accessories include gloves, belts, caps, visors, hats, socks, and golf equipment. All products are designed with premium materials featuring functional properties like stretch, quick-drying, moisture-wicking, wind-resistance, and water-repellency for on-course performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Clothing
• Outdoor Collection
• Golf Pants
• Golf Skorts
• Golf Tops
• Golf Outerwear
• Golf Dresses
• Golf Accessories
• Golf Equipment
• Magic Series
• Lyric V2 Series

Quantifiable outcome

• Products designed to last beyond single seasons through timeless design and durable construction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Puma Golf: Global athletic brand's golf division offering women's apparel, footwear, and accessories. Comparable as a broad incumbent serving the same female golfer customer with significantly larger marketing scale and tour sponsorship presence.
• FootJoy: Established global golf footwear and apparel brand, particularly strong in women's shoes and socks. Comparable as a much larger incumbent operating in overlapping women's golf apparel and accessory categories with broader distribution.
• TravisMathew: Golf and lifestyle apparel brand with an expanding women's line of polos, skorts, and outerwear. Comparable as a broader golf apparel incumbent with overlapping women's categories and a lifestyle-meets-performance brand identity.
• Adidas Golf: Global athletic brand's golf line providing women's polos, skorts, outerwear, and shoes. Comparable as a broad incumbent with overlapping women's golf apparel categories, premium price positioning, and substantially larger distribution.
• Under Armour Golf: Performance athletic brand's golf line featuring women's apparel built on moisture-wicking and stretch fabric technology. Comparable to Daily Sports for its emphasis on technical performance fabrics targeted at female golfers.
• Nike Golf: Global athletic brand's golf division with a full women's apparel and footwear line. Comparable as a broad incumbent serving the same female golfer persona with much greater marketing reach and global distribution.

Direct peers

• Lilly Pulitzer: Lifestyle brand with a dedicated golf collection including women's polos, skorts, and dresses in colorful prints. Comparable to Daily Sports in marrying performance fabrics with a strong fashion aesthetic aimed at the women's golf customer.
• Swing Out Sister Golf: UK-based specialty retailer focused on women's golf apparel and accessories. Directly comparable because it targets the same female golfer persona with a curated multi-brand and own-label apparel assortment sold through DTC e-commerce.
• Kate Lord: Women's golf apparel brand offering polos, skorts, pants, and dresses designed for performance and style. Direct peer because it serves the same female golfer segment with similar product categories and a DTC-led model.
• G/FORE: Premium women's and men's golf apparel and footwear brand with strong design-led positioning. Comparable to Daily Sports in targeting style-conscious golfers with technical apparel at premium price points, sold DTC and through select retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/daily-sports-sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Sports