Hirestreet

What Hirestreet does

Hirestreet is a UK-based direct-to-consumer online women's clothing rental platform operating from Newcastle under Hirestreet (company number 11070982). The platform serves women seeking occasion and everyday wear through two core rental models: a subscription service renting 5 items for £45/month for the first two months and £75/month thereafter (with a £39/month 3-item tier also offered), and an on-demand rental product renting individual items for 30 days with standard delivery from £6.50. Customers can also purchase rented items at up to 50% off RRP, and the platform offers gift cards (£45) and a Sample Sale section with previously rented and new-with-tags inventory at up to 90% off retail. Free shipping, returns, and damage cover are bundled into subscriptions.

The platform is built on Shopify with subscription management capabilities and integrates Evri for UK-wide standard 48hr tracked delivery and ParcelShop returns. Payment processing supports Visa, Mastercard, American Express, Discover, Diners Club, UnionPay, Maestro, Shop Pay, Apple Pay, and Google Pay. Marketing is purely digital — Instagram, Facebook, TikTok, email newsletter, customer reviews, a refer-a-friend program, and a points-based loyalty program — with no physical retail presence.

The customer base is stated at over 100,000, segmented primarily as women needing occasion wear (weddings, black tie, holidays, races, proms, bridal/bridesmaid, festivals) with secondary segments for everyday rotation and one-off renters. Service covers England, Wales, Scotland, Northern Ireland, Isle of Man, and Isle of Wight. No funding rounds, parent company, management team details, or revenue figures are publicly disclosed; the company appears privately held and independently operated.

Name

Hirestreet

Legal name

Hirestreet

Website

https://hirestreetuk.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hirestreet is a UK-based direct-to-consumer online women's clothing rental platform offering subscription (5 items from £45/month) and on-demand 30-day rentals via Shopify, serving occasion-wear and everyday-wear customers across the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription Rental Revenue: Monthly recurring subscription revenue from customers renting clothing items. Customers pay monthly fees (£45 for first 2 months, then £75/month for 5 items; or £39/month for 3 items). Items can be swapped unlimited times with next rotation unlocking upon return of previous items.
2. On-Demand Rental Revenue: One-time rental fees for individual items rented for 30 days. Shipping and accidental damage cover charged extra. Standard delivery £6.50, express £8.50.
3. Purchase of Rented Items: Customers can purchase items they rent at discounted prices (up to 50%+ off RRP). Items include both new-with-tags and previously rented pieces.
4. Sample Sale Revenue: Sale of sample inventory including previously rented pieces and new-with-tags stock at discounted prices (up to 90% off).
5. Gift Card Revenue: Sale of gift cards (£45) covering first month subscription for recipients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hirestreet rents women's clothing and accessories to UK consumers through a direct-to-consumer website. Customers can subscribe to a monthly rental plan (£45/month promotional for the first 2 months, then £75/month for 5 items, or £39/month for 3 items) with unlimited swaps, free shipping, and damage cover, or rent individual items on demand for 30 days starting from under £20. The platform also enables customers to purchase previously rented or new-with-tags items at up to 50%+ off RRP and operates a Sample Sale of inventory at up to 80-90% off retail.

Product overview

Hirestreet is a UK-based online clothing rental platform offering women's fashion for various occasions. The core offering consists of two rental models: a Subscription Service (5 items for £45-£75/month with unlimited swaps, free shipping, and damage cover) and On-Demand Rental (one-off 30-day rentals from £6.50 delivery). The platform provides occasion wear including dresses, tops, jumpsuits, skirts, coats, shoes, and accessories across collections for weddings, black tie events, holidays, workwear, and festivals. Supplementary offerings include Gift Cards (starting at £45) and a Sample Sale section (up to 90% off). The platform is powered by Shopify and integrates with Evri for logistics and major payment providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hirestreet Subscription Service Monthly clothing rental subscription for UK women, available in 3-item (£39/month) and 5-item (£45/month promotional first 2 months, then £75/month) tiers. Includes unlimited swaps, free shipping, returns, and damage cover. Customers select items online and exchange them at any time without a minimum contract period.
• On-Demand Rental One-off clothing rental service for individual items rented for 30 days without a subscription, for UK consumers needing an outfit for a specific event. Items priced from under £20 to over £100 depending on RRP, with standard delivery from £6.50, express delivery £8.50, and optional Accidental Damage Cover at £2.99.
• Hirestreet Gift Card Gift card product priced at £45 covering the first month of subscription rental, allowing the recipient to choose any 5 items to rent for 30 days. Available for purchase directly from the website for UK customers.
• Sample Sale Discounted sale collection featuring previously rented pieces and new-with-tags stock sold at up to 90% off retail prices. Customers can purchase directly through the website as a one-off transaction.

Quantifiable outcome

• Items available at 80-90% off retail price
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• EvricoreTechnology or IntegrationEvri is Hirestreet's primary courier partner handling all delivery and returns across the UK. Provides standard 48hr tracked delivery service directly to customers' doors, with returns processed through Evri ParcelShop drop-off points. This is a core operational partnership essential to the rental logistics model.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Armoire: US-based women's designer clothing rental subscription service with personal styling. Comparable subscription model and premium-designer positioning to Hirestreet.
• By Rotation: UK-based peer-to-peer women's designer clothing rental platform. Directly competes with Hirestreet in the UK occasion-wear rental category, though with a structurally different (P2P, no inventory) cost model.
• HURR: UK peer-to-peer designer fashion rental marketplace. Competes with Hirestreet for the same UK occasion-wear and designer-rental customer base, again with a P2P inventory-light model.
• Nuuly: URBN (Urban Outfitters)-owned women's clothing rental subscription service in the US. Closely mirrors Hirestreet's monthly subscription rental model with unlimited swaps.
• Rotaro: UK subscription-based women's fashion rental service offering rotating wardrobes on a monthly plan. Closest direct subscription-model peer to Hirestreet in the UK market.
• Pickle: US dress-rental subscription service focused on occasion wear. Closely comparable to Hirestreet's core use case (wedding guests, formal events) and subscription rental format.
• My Wardrobe HQ: UK designer fashion rental platform offering both subscription and on-demand rentals of premium labels. Competes for the same designer-occasion-rent customer segment in the UK.

Broad incumbents

• Vestiaire Collective: Global luxury and designer resale marketplace. Adjacent to Hirestreet's 'buy-what-you-love' resale channel and competes for the same customer's occasion-wear dollars through second-hand purchase.
• Rent the Runway: US-founded global benchmark for women's clothing rental subscriptions. Same subscription + on-demand model as Hirestreet but at much larger scale and primarily serving the US market; relevant as category leader and aspirational peer.

Emerging players

• Depop: Peer-to-peer fashion resale marketplace popular with Gen Z in the UK. Competes indirectly for the same customer's discretionary occasion-wear spend via low-cost second-hand purchase rather than rental.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hirestreetuk
• Instagraminstagram.com/hirestreetuk/?hl=en
• TikToktiktok.com/@hirestreet
• Xx.com/HirestreetUK
• LinkedInlinkedin.com/company/hirestreet-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirestreet