TechInsurance

What TechInsurance does

TechInsurance is a digital insurance marketplace and licensed agency focused on small businesses, with a specialty in technology and tech-adjacent firms (software developers, IT consultants, MSPs, SaaS companies, app and web developers, cybersecurity firms, and IT staffing agencies). Founded in 1997 and headquartered at 203 N. LaSalle, 20th Floor in Chicago, the company operates as a division of Specialty Program Group LLC (DBA SPG Insurance Solutions), with additional licensing held through wholly-owned subsidiary BIN Insurance Holdings LLC. It is part of the broader Insureon platform that was acquired by HUB International in 2023 and now reports to Jeff Kroeger (President).

The platform aggregates quotes from multiple top U.S. insurance carriers through a single online application, supported by licensed agents available by phone and dedicated account managers, with coverage bound typically within 24 hours. Core products span General Liability, Errors & Omissions / Professional Liability, Cyber Liability, Business Owner's Policy, Workers' Compensation, Commercial Umbrella, Commercial Auto, Fidelity Bonds, D&O, and Commercial Property, plus bundled offerings such as Technology E&O (E&O plus cyber) and industry or business-structure-specific packages (PC Builder, Freelancer, Independent Contractor, LLC, Tree Service). The company monetizes via insurance carrier commissions on each policy sold.

TechInsurance generates revenue through marketplace commissions across a stated base of 450,000+ small businesses served and $3B+ in cumulative premiums written since 1997, with licensure to operate in all 50 U.S. states. Go-to-market is digital-first (SEO, content, YouTube, LinkedIn, paid acquisition) combined with inside-sales phone support and account management for retention. Its stated value proposition is speed (24-hour coverage), breadth (multi-carrier comparison from a single application), and tech-domain specialization.

Name

TechInsurance

Legal name

Specialty Program Group LLC

Website

https://techinsurance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

TechInsurance is a Chicago-based digital insurance marketplace and licensed agency, founded in 1997, specializing in small commercial insurance for technology and tech-adjacent small businesses across all 50 U.S. states via multi-carrier quote aggregation.

Ownership category

akta.pro rank

Product category

Commercial Insurance Distribution / Small Business Insurance Marketplace

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Technology Errors & Omissions (Tech E&O) / Professional Liability (FSAJAOAC)

akta.pro secondary industries

Technology / IT Services BOP (FSAJAFAK), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Online insurance marketplace
• Small business insurance
• Technology professional liability
• Tech errors and omissions insurance
• Multi-carrier insurance comparison

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commission Revenue: TechInsurance operates as a digital insurance agency/marketplace that earns commissions from insurance carriers when policies are sold through their platform. The company connects small businesses with insurance providers and facilitates policy purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TechInsurance is an online insurance marketplace and digital agency that helps small businesses—especially IT consultants, software developers, and other tech professionals—obtain business insurance by completing a single application to compare quotes from multiple top U.S. insurance carriers. The platform distributes a full portfolio of small-commercial coverages (general liability, errors and omissions / professional liability, cyber liability, business owner's policy, workers' compensation, commercial umbrella, commercial auto, fidelity bonds, D&O, commercial property, and a bundled Tech E&O), with licensed agents in all 50 states and coverage that can be activated within 24 hours.

Product overview

TechInsurance is an online insurance marketplace and digital agency for small business insurance, specializing in technology and tech-adjacent businesses. The platform offers a portfolio of core insurance products including General Liability Insurance, Errors and Omissions (E&O) Insurance, Cyber Liability Insurance, Business Owner's Policy (BOP), Workers' Compensation Insurance, Professional Liability Insurance, Commercial Umbrella Insurance, Commercial Auto Insurance, Fidelity Bonds, Directors & Officers Insurance, and Commercial Property Insurance. These products are offered both individually and in specialized bundles such as Technology E&O Insurance (which combines E&O with cyber liability for tech companies) and Business Owner's Policy (which bundles general liability with property insurance). TechInsurance also provides industry-specific insurance products for sectors including PC builders, tree service companies, and technology professionals (software developers, IT consultants, MSPs, SaaS companies, app developers, web developers, cybersecurity firms, and more). Additionally, they offer business structure-specific products for freelancers, independent contractors, LLCs, sole proprietors, S Corps, and startups. The platform operates as a comparison marketplace allowing customers to get quotes from multiple insurance carriers through a single online application, with licensed agents available in all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• General Liability Insurance Protects businesses from the most common third-party risks including accidental client injuries, accidental damage to client property, and libel, defamation, and copyright lawsuits. Offered to U.S. small businesses, including tech and traditional industries.
• Errors and Omissions / Professional Liability Insurance Also called professional liability insurance, this policy protects small businesses that provide professional services or advice against lawsuits over mistakes, oversights, errors, missed deadlines, or failure to meet client requirements. Targeted at professional services firms, including IT consultants and software developers.
• Cyber Liability Insurance Covers the cost of recovering from a data breach or cyberattack at a tech company, including lawsuits from affected clients, client notification costs, and fraud detection. Targeted at technology businesses.
• Business Owner's Policy (BOP) Bundles property insurance and general liability insurance into one plan and is positioned as one of the most economical types of business insurance for tech and other small businesses.
• Workers' Compensation Insurance State law usually requires businesses with employees to purchase workers' compensation insurance. Helps pay medical costs from work-related injuries and illnesses. Offered across all 50 U.S. states.
• Commercial Umbrella Insurance Boosts current liability coverage when its limit is reached; supplements general liability, commercial auto, and employer's liability insurance. Targeted at small and mid-sized U.S. businesses.
• Commercial Auto Insurance Helps pay for expenses after an accident involving a vehicle owned by a business. Can be extended to include coverage for vehicle damage. State-specific requirements supported.
• Fidelity Bonds Provides compensation when an employee steals from a client; also called employee dishonesty bond. Targeted at small businesses whose employees access client property or funds.
• Directors & Officers Insurance Insurance coverage for corporate leadership that protects against claims alleging mismanagement, breach of fiduciary duty, or wrongful acts. Targeted at small-business owners and officers.
• Commercial Property Insurance Protects business property including work equipment and buildings against damage from fires, storms, and burglaries. Targeted at U.S. small businesses with physical premises or equipment.
• Technology Errors & Omissions Insurance (Tech E&O) Bundles Errors & Omissions insurance with Cyber Liability insurance for technology companies, covering lawsuits over work quality and data-breach / cyberattack incidents. Targeted at technology businesses such as software developers, IT consultants, MSPs, SaaS companies, and cybersecurity firms.
• PC Builder Business Insurance Specialized insurance coverage for PC building businesses covering workplace injuries, fires, cyber threats, and work errors, including Technology E&O and Cyber Liability. Targeted at custom PC builders and computer repair businesses.
• Tree Service Insurance Insurance coverage for tree trimming and tree service businesses covering injuries, property damage, theft, vehicle accidents, and contractor equipment. Targeted at U.S. tree service and tree trimming businesses.
• Freelancer Insurance Business insurance coverage designed for freelancers facing the same business risks as large companies but without employer insurance protection. Targeted at IT, software, web, app development, data analysis, SEO/SEM, technical writing, photography, and video production freelancers.
• Independent Contractor Insurance Business insurance for independent contractors covering liabilities and protecting personal assets, including general liability, E&O, workers' compensation, and cyber liability. Targeted at U.S. independent contractors across multiple industries.
• LLC Insurance Business insurance coverage for limited liability companies, matched to state requirements and type of business, and protecting against common liability risks. Targeted at U.S. small businesses structured as LLCs.

Quantifiable outcome

• Coverage can start within 24 hours
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• InsureonflagshipChannel Partner/ Reseller/ DistributorTechInsurance is a division of Insureon and part of the Specialty Program Group LLC / DBA SPG Insurance Solutions. The companies share leadership, technology platform, and operational infrastructure. Powered by Insureon branding indicates close operational integration.
• Insurance Carrier PartnerscoreChannel Partner/ Reseller/ DistributorTechInsurance partners with multiple top insurance carriers to provide quote comparison for small businesses. The platform aggregates offerings from various insurance providers enabling customers to choose from 'the nation's best insurance providers.'

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Insureon: Parent brand operating the same digital SMB insurance platform; TechInsurance is a tech-focused division of Insureon, sharing technology, carrier relationships, and operational infrastructure.
• Embroker: Digital insurance broker purpose-built for technology companies and startups. Directly competes in Tech E&O, cyber liability, and D&O coverage for the same tech customer base.
• Pie Insurance: Tech-enabled workers' compensation and SMB insurance carrier with a digital distribution platform targeting the same small business segment, including service and technology firms.
• Next Insurance: Digital insurance carrier focused on small businesses including IT consultants, software developers, and freelancers. Directly competes in the same SMB tech insurance category with similar online UX and bundled coverage.
• Simply Business: UK-origin digital insurance marketplace for small businesses and freelancers, now operating in the US. Comparable online comparison platform targeting the same SMB/freelancer tech buyer.
• CoverWallet: Online business insurance marketplace offering quote comparison and policy binding for small businesses, including technology and professional services firms. Similar distribution model and target customer.
• Thimble: Pay-as-you-go small business insurance platform for freelancers, contractors, and small businesses including tech professionals. Overlaps in freelance and tech customer segments with similar monthly subscription pricing.

Emerging players

• Coterie Insurance: Digital small commercial insurance provider focused on speed and API-driven binding for SMBs including tech-adjacent businesses; emerging but partial overlap with TechInsurance's value proposition.

Broad incumbents

• The Hartford Small Business: Major P&C carrier with deep SMB insurance offerings and tech professional liability products; competes via traditional and growing digital channels. Leadership of TechInsurance (Kroeger, Allen) came from The Hartford.
• Hiscox: Established specialty insurer and small business carrier with strong presence in professional liability and cyber for tech and creative professionals. Larger portfolio with significant overlap in target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/@Insureon
• LinkedInlinkedin.com/company/techinsurance
• Xx.com/insuretechbiz
• Facebookfacebook.com/techinsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TechInsurance