Liger Partners

What Liger Partners does

Liger Partners (operating publicly as Liger Marketing) is a private B2B growth marketing agency founded in 2015 and headquartered in Atlanta, Georgia. The firm generates leads and revenue strategies for B2B companies with complex, multi-stakeholder sales cycles, delivering integrated service modules including digital advertising, content strategy, branding, creative design, lead generation, SEO, and full-service execution. Its differentiator is an explicit "B2B Buyer's Journey" orchestration methodology that pairs prospect education with timed re-engagement content to drive internal consensus and eventual thought-leadership positioning.

The agency's underlying technology stack centers on the HubSpot marketing platform, validated by its Gold-tier HubSpot Solutions Partner status, which underwrites certified implementation, marketing automation, and CRM work for clients. There is no proprietary software product; Liger sells professional services rather than a SaaS platform. The go-to-market motion is sales-led and overwhelmingly referral-driven — the company states that 70% of new clients come from referrals, supported by a 100 Net Promoter Score and a 3-year average client relationship duration. Pricing is not publicly disclosed and is handled on a project or retainer basis per engagement.

Liger's revenue model is professional services delivered to a horizontal segment of B2B companies, with case-study logos spanning insurance (Jencap), cleaning services franchising (Maidbrigade), and enterprise and startup clients (Marabu, Tonic). The firm is privately held with no disclosed funding rounds, no M&A activity, and no parent entity. Ownership, leadership team, and revenue figures are not disclosed in public sources. The agency's strategic posture combines B2B-specialized positioning, thought leadership content targeting niche verticals such as PEOs and EOS companies, and a HubSpot-aligned martech delivery model.

Name

Liger Partners

Legal name

Liger Partners

Website

https://ligerpartners.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Liger Partners is a private Atlanta-based B2B growth marketing agency that designs and executes lead generation, brand, and content strategies for B2B companies with complex, long-cycle sales processes. It is a Gold-tier HubSpot Solutions Partner delivering professional services on a referral-led, project/retainer basis.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• B2B marketing services
• Lead generation
• Digital marketing strategy
• Brand positioning
• Content marketing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B Marketing Agency Services: Liger generates revenue through providing comprehensive B2B digital marketing services including digital ads, content strategy, branding, creative design, and lead generation. Services are delivered as project-based engagements or ongoing retainer arrangements for B2B companies seeking lead generation and revenue growth strategies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Liger Partners is a B2B growth marketing agency that designs and executes end-to-end digital marketing programs for B2B companies with complex sales processes. Its offering spans digital ads, content strategy, branding, creative design, lead generation, SEO/content marketing, brand positioning and identity, and full-service campaign execution. The agency orchestrates B2B buyer journeys by delivering education to prospects, re-engaging them at strategic moments, and positioning clients as thought leaders throughout long B2B buying cycles.

Product overview

Liger is a B2B growth agency offering a portfolio of integrated service modules rather than a single software product. The core offering encompasses Digital Marketing Services as the primary umbrella, supported by five specialized service modules: B2B Digital Marketing Strategy (foundational alignment of marketing with business goals), Brand Positioning & Identity (brand development and differentiation), Lead Generation & Demand Growth (customer acquisition), SEO & Content Marketing (organic visibility and engagement), and Full-Service Execution (end-to-end strategy implementation). These modules work together as a coordinated system—the B2B Buyer's Journey approach—where prospects receive relevant education, are re-engaged at strategic moments, and are guided toward seeing the client as a thought leader. The agency functions as a full-service execution partner rather than a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Full-suite digital marketing services for B2B companies with complex sales processes, including digital ads, content strategy, branding, creative design, and lead generation.
• B2B Digital Marketing Strategy Strategic service that aligns marketing efforts with clients' business goals, serving as the foundational strategic layer for downstream marketing initiatives.
• Brand Positioning & Identity Service module that builds a standout brand identity resonating with target B2B audiences through strategic positioning and visual identity development.
• Lead Generation & Demand Growth Service module focused on attracting high-value B2B customers through targeted campaigns and demand generation programs.
• SEO & Content Marketing Service module that increases organic visibility and engages target B2B audiences through search engine optimization and strategic content creation.
• Full-Service Execution Service module developing and implementing end-to-end marketing strategies that deliver measurable results across channels, with a stated differentiator of execution (not just planning).

Quantifiable outcome

• 100 Net Promoter Score achieved
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationLiger Partners is a Gold-tier HubSpot Solutions Partner, indicating deep technical expertise and certified capability in implementing HubSpot's marketing automation, CRM, and sales tools for B2B clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner and full-service B2B inbound/demand-gen agency serving SaaS and complex-sales companies. Closest direct peer given shared HubSpot partner model, B2B specialization, and integrated strategy-to-execution model.
• Heinz Marketing: B2B marketing agency focused on demand generation, ABM, and pipeline acceleration for mid-market and enterprise clients. Comparable horizontal B2B specialization and sales-led GTM targeting complex-cycle buyers.
• IMPACT: B2B sales and marketing agency delivering sales enablement, content, and web design to companies with complex sales processes. Directly comparable in target client, They Ask, You Answer methodology, and full-service positioning.
• Walker Sands: B2B marketing and PR agency combining demand generation, content, branding, and PR for B2B technology and complex-sale clients. Comparable end-to-end B2B agency model and enterprise client targeting.
• Square 2 Marketing: B2B digital marketing agency built around the Loop Marketing system for complex B2B sales cycles with HubSpot specialization. Highly comparable horizontal B2B playbook and HubSpot-aligned delivery.
• Velocity (velocityglobal.com): Wait — Velocity Global is employer-of-record, not agency. Recalibrating: closest match is Velocity (b2b marketing creative agency) at https://velocityco.com — full-service B2B creative and demand-gen agency serving enterprise B2B clients. Comparable integrated creative-plus-demand-gen delivery for complex sales.
• New Breed Marketing: HubSpot Solutions Partner and B2B revenue marketing agency offering strategy, content, and demand-gen for SaaS and complex-sale B2B companies. Directly comparable B2B-only positioning and HubSpot-centric delivery model.
• Refine Labs: B2B demand generation agency built for SaaS and enterprise tech with a top-of-funnel content-driven methodology. Comparable targeting of B2B complex-sale clients and modern demand-gen positioning.
• Forge & Spark: B2B digital marketing agency offering branding, demand generation, and HubSpot implementation for B2B technology and professional services clients. Comparable size and B2B focus with HubSpot partner alignment.

Regional players

• Hallam: UK-based HubSpot Solutions Partner and B2B digital marketing agency offering strategy, brand, and demand generation across digital channels. Comparable service portfolio but primarily serves EMEA rather than the US market Liger targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LigerPartners
• Facebookfacebook.com/people/Liger/61572666437173
• LinkedInlinkedin.com/company/ligerpartners
• Instagraminstagram.com/ligerpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liger Partners