MoneyPay

What MoneyPay does

MoneyPay Ödeme ve Elektronik Para Hizmetleri A.Ş. is a Turkish electronic money and payment services institution headquartered in Istanbul and operating as part of the Anadolu Group conglomerate ecosystem under the Migros guarantee. Founded in 2020/2021, the company holds authorization from the Central Bank of Turkey (TCMB) under Law No. 6493, which permits it to issue electronic money and operate payment services within Turkey's regulated domestic payments infrastructure. MoneyPay organizes its offering into three product families: (1) Employee and Employer Solutions — digital benefit cards including Money Pro (accepted at Migros, Macrocenter, and the Migros app), Money ProFlex (valid at 50+ brands across clothing, stationery, and other categories), Money Yemek (next-generation meal card), and Money Business (combined travel, meal, and bill payment card); (2) Collection Solutions — MoneyPay Virtual POS (Sanal POS), Payment Link (Link ile Ödeme), and Physical POS (Fiziki POS) for merchant payment acceptance; and (3) Individual Solutions — pre-approved credit (Hazır Limit), shopping credit (Alışveriş Kredisi), personal loans (İhtiyaç Kredisi), QR payments, bill payment, and precious metals purchase. The underlying technology is a proprietary digital card management platform with iOS and Android mobile applications, integrated with the Troy domestic card scheme and BKM interbank card center, and certified under PCI DSS.

MoneyPay serves a hybrid customer base anchored on two primary B2B segments — employers and HR departments seeking digital benefit administration and tax-advantaged employee compensation tools, and merchants requiring virtual, link-based, and physical POS payment acceptance — plus a secondary B2C segment of Turkish individual consumers using the wallet for QR payments, bill payments, and credit access. Its revenue model blends transaction-based fees (POS processing, QR payments), subscription/recurring fees from employer benefit card programs (custom enterprise pricing, typically annual billing tied to employee headcount), and usage-based fees from individual credit and financial services. Go-to-market is primarily digital self-serve via website application forms and mobile app downloads, supplemented by direct enterprise sales engagement for larger employer benefit card implementations. Pricing is quote-based and not publicly disclosed.

Name

MoneyPay

Legal name

MoneyPay Ödeme ve Elektronik Para Hizmetleri A.Ş.

Website

https://moneypay.com.tr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

MoneyPay is a TCMB-authorized Turkish electronic money institution offering employee benefit cards, merchant POS solutions (virtual, link-based, and physical), and consumer credit and payment services, operating within the Anadolu Group ecosystem with Migros retail integration.

Ownership category

akta.pro rank

Product category

Electronic Money and Payment Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• Electronic money services
• Employee benefit cards
• Merchant payment processing
• Digital payment wallet
• Consumer credit products

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Payment Processing Fees (POS): Transaction fees charged to merchants for processing card payments through virtual POS, payment links, and physical POS terminals
2. Employee Benefit Card Services: Fees from企业提供员工福利卡解决方案 (employer benefit card solutions) including Money Pro, Money ProFlex, Money Business, and Money Yemek products
3. Individual Financial Services: Revenue from individual products including pre-approved credit limits, shopping loans, personal loans, and bill payments
4. QR Payment Services: Fees from QR code-based payment transactions for consumers and merchants

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MoneyPay is a TCMB-authorized electronic money institution that issues digital employee benefit cards (Money Pro, ProFlex, Yemek, Business), operates merchant payment acceptance infrastructure (Virtual POS, Physical POS, Payment Link), and provides individual consumer credit and QR-based payment services through its mobile app. The company operates exclusively in Turkey under the Migros guarantee within the Anadolu Group ecosystem, generating revenue from corporate subscriptions, merchant transaction fees, and consumer credit interest.

Product overview

MoneyPay is a Turkish electronic money and payment services institution authorized by the Central Bank of Turkey (TCMB) under Law No. 6493. The company offers a platform-plus-modules architecture consisting of two main product lines: (1) Employee and Employer Solutions (Money Pro, Money ProFlex, Money Yemek, Money Business) providing digital card-based employee benefit and expense management systems, and (2) Collection Solutions (MoneyPay Sanal POS, MoneyPay Link ile Ödeme, MoneyPay Fiziki POS) enabling merchants to accept digital payments. Additionally, the company provides Individual Solutions including credit products (Hazır Limit, Alışveriş Kredisi, İhtiyaç Kredisi), QR payments, bill payment, and precious metals services. The employee benefit cards integrate with Migros and Macrocenter retail networks for acceptance.

Differentiator

Problem solved

Functional benefit

Brands

• Money Pro: Employee benefit card solution valid at Migros, Macrocenter and Migros app with controlled balance for grocery shopping.
• Money ProFlex
• Money Yemek
• Money Business
• MoneyPay Sanal POS
• MoneyPay Link ile Ödeme
• MoneyPay Fiziki POS
• Hazır Limit

Products and services

• Money Pro Employee benefit card that enables employers to assign a controlled balance for employees to spend at Migros, Macrocenter, and the Migros application, providing a digitally administered grocery shopping benefit.
• Money ProFlex Flexible budget benefit card providing employees spending freedom across more than 50 partner brands spanning clothing, stationery, and other categories, customized to each employee's needs.
• Money Yemek (Money Meal) Next-generation meal card for employees offering spending freedom at restaurants, Migros, and online platforms to suit varied lifestyles.
• Money Business All-in-one corporate benefit card that combines travel, meal, and bill payments into a single instrument, giving employees spending freedom across multiple expense categories.
• MoneyPay Sanal POS (MoneyPay Virtual POS) Virtual point-of-sale solution that enables online businesses and merchants to securely accept digital card payments on their websites and e-commerce channels.
• MoneyPay Link ile Ödeme (MoneyPay Payment by Link) Link-based payment collection solution enabling businesses to request and receive payments via shareable digital payment links, without requiring a website or full POS integration.
• MoneyPay Fiziki POS (MoneyPay Physical POS) Physical point-of-sale terminal solution that enables in-person card payment acceptance for retail and in-store merchants.
• Hazır Limit (Ready Limit) Pre-approved credit limit product for individual consumers, accessible through the MoneyPay mobile app and individual solutions channel, providing on-demand personal credit.
• Alışveriş Kredisi (Shopping Credit) Shopping credit product offered to individual consumers for retail and discretionary purchases, distributed through the MoneyPay individual solutions channel.
• İhtiyaç Kredisi (Personal Loan) General-purpose personal loan product for individual consumers to address a range of personal financing needs, accessed through MoneyPay's individual solutions channel.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Anadolu Group (Anadolu Grubu)coreStrategic or Co-development PartnerParent company affiliation. MoneyPay operates as part of the Anadolu Group ecosystem, providing payment and financial technology services within the conglomerate's business network.
• MigroscoreStrategic or Co-development PartnerMoneyPay employee benefit cards (Money Pro) are valid at Migros, Macrocenter, and Migros application, providing integrated retail acceptance network for benefit card users.
• TODEB (Türkiye Ödeme ve Elektronik Para Derneği)minorOthersTurkish Payment and Electronic Money Association. MoneyPay is a member of this industry association for payment services providers.
• PCI DSS (Payment Card Industry Data Security Standard)minorOthersPCI DSS compliance certification for secure handling of payment card data. MoneyPay maintains PCI DSS compliance for secure payment processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PAPEL: Hepsiburada-backed Turkish digital wallet and card platform offering payments, transfers, and consumer credit features similar to MoneyPay's consumer app.
• PayTR: Turkish payment service provider offering Virtual POS, physical POS, and merchant acquiring solutions comparable to MoneyPay's collection products.
• PayCell (Turkcell): Turkcell's mobile wallet and payment platform offering QR payments, money transfer, and prepaid cards comparable to MoneyPay's B2C wallet features.
• iyzico: Major Turkish payment gateway offering Virtual POS and online merchant acquiring services, directly overlapping with MoneyPay Sanal POS.
• Multinet Up: Turkish employee benefit and meal card platform directly competing with Money Pro and Money Yemek in the same employer benefit card market.
• Edenred Turkey (Ticket Restaurant): Global employee benefits provider with meal voucher (Ticket Restaurant) and benefit card products in Turkey, directly competing with Money Yemek and Money ProFlex.
• Sodexo Turkey: Operates meal and benefit card programs in Turkey, competing with MoneyPay's employee benefit card suite for the same HR/employer buyers.
• Setcard: Turkish prepaid card and employee benefit platform offering meal cards and corporate expense cards comparable to Money Pro and Money Business.
• Turkcell Ödeme ve Elektronik Para Hizmetleri: Telecom-backed e-money and payment institution offering mobile payments, bill pay, and consumer financial services across Turkey.

Broad incumbents

• BKM (Bankalararası Kart Merkezi): Turkey's interbank card center operating national switching and clearing infrastructure; MoneyPay depends on BKM rails and BKM represents the broader payments incumbency MoneyPay competes within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moneypayapp
• Facebookfacebook.com/moneypayapp
• LinkedInlinkedin.com/company/moneypayapp
• Instagraminstagram.com/moneypayapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyPay