What Downstream does

Downstream's firmographics identify it as a private, for-profit company headquartered in Portland, founded in 1988, with 101–250 employees, described as a global leader in the development of unique, digitally augmented environments and public spaces. However, the substantive source material in this dataset — including the corporate website, product pages, contact details, and partnership disclosures — consistently describes an integrated global agency network operating under the "Elevate" brand, headquartered at 1 Pennsylvania Plaza, Suite 4420, New York, NY 10119, with CEO Connor Folley. This analysis is therefore grounded in the Elevate-described content that constitutes the bulk of the available evidence.

Per that content, the firm operates as an integrated agency network organized around six branded service lines: Sport (services for professional sports properties), Live (live event and experiential services), College (revenue and fan engagement services for collegiate athletics), Talent (executive search and leadership advisory), Brand (sports marketing and sponsorship services for brands), and EPIC, a proprietary intelligence platform powered by advanced data and AI that supports analytics and insights across the other five verticals. A related sub-brand, GA (ga-design.com), is positioned as "An Elevate Company," extending the network into design services.

The business model is enterprise professional services — retainer fees, project-based engagements, and consulting work for properties, brands, and universities, plus recurring revenue from official hospitality partnerships (exemplified by the Manchester United Official Hospitality Partnership). Go-to-market is direct enterprise sales via a dedicated [email protected] channel, with localized outreach across English, German, Spanish, and Arabic markets indicating a global footprint spanning North America, Europe, and the Middle East. No pricing is publicly disclosed and no revenue figures are available in the source material.

Name

Downstream

Legal name

Elevate

Website

https://downstream.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Downstream's firmographics describe a Portland-based firm founded in 1988 developing digitally augmented environments and public spaces; the substantive source material describes the Elevate integrated agency network, which serves professional sports properties, brands, universities, and live events through five service verticals and the proprietary EPIC AI-powered intelligence platform.

Ownership category

akta.pro rank

Product category

Digital Experience Design

NAICS

Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

Keywords

• Experiential design
• Augmented environments
• Interactive installations
• Digital public spaces
• Immersive environments

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Agency Services Revenue: Integrated agency services across sport, live, college, talent, and brand verticals. Revenue likely derived from retainer fees, project-based engagements, and consulting services for properties, brands, and universities seeking to deepen audience connections and unlock growth.
2. Hospitality and Partnership Services: Revenue from official hospitality partnerships with major properties such as Manchester United, providing fan experiences and hospitality services at sporting events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Downstream designs and develops unique, digitally augmented environments and public spaces for clients around the world. The company combines physical space design with digital technologies to create immersive, technology-enhanced public venues and installations.

Product overview

Elevate is a global, integrated agency network offering a platform-plus-services model. The core portfolio includes six distinct service lines: Sport, Live, College, Talent, Brand, and EPIC. EPIC serves as the proprietary intelligence platform powered by advanced data and AI, while the remaining five verticals provide specialized agency services across professional sports properties, live events, collegiate athletics, executive talent search, and brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Sport: Fueling growth for ambitious professional properties around the globe
• Live
• College
• Talent
• EPIC
• Brand

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Manchester UnitedflagshipStrategic or Co-development PartnerElevate has been named the Official Hospitality Partner of Manchester United, one of the world's most prestigious football clubs. This partnership involves providing hospitality services and fan experience management, representing a flagship client relationship that demonstrates Elevate's capabilities in the sports hospitality space.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• MKTG: Experiential and live marketing agency specializing in sports sponsorships, brand activations, and fan engagement programs. Comparable to Elevate's Live and Brand experiential offerings.
• Legends Hospitality: Premium hospitality, sponsorship, and venue experience company serving sports and entertainment properties. Directly comparable to Elevate's official hospitality partnership model with Manchester United.
• Wasserman: Sports marketing, talent representation, and consulting agency operating across properties, brands, and athletes. Directly comparable to Elevate's integrated Sport, Brand, and Talent offerings.
• Learfield IMG College: College athletics multimedia rights holder and sponsorship platform. Directly comparable to Elevate's College vertical, serving university athletic departments with revenue and fan engagement services.
• rEvolution: Independent global sports marketing agency focused on sponsorship, experiential, and consulting for brands and rights holders. Comparable mid-sized peer with similar integrated sports + brand model.
• CSM Sport & Entertainment: Integrated sports and entertainment agency (part of Chime Communications/Provoke) offering sponsorship, brand experience, and PR. Direct mid-tier competitor with similar multi-vertical integrated structure.
• Octagon: Global sports marketing agency (part of IPG) offering sponsorship consulting, experiential marketing, and talent management for brands and rights holders. Closest direct competitor to Elevate's Sport, Live, and College verticals.

Emerging players

• Engine Shop: Sports and entertainment experiential agency focused on brand experiences and sponsorship activation. Smaller, emerging competitor in the sports experiential space where Elevate operates.
• Two Circles: Sports data-driven marketing agency using data and technology to help rights holders grow fan relationships. Highly relevant emerging peer because of its data/technology-first approach analogous to Elevate's EPIC platform.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment agency owned by Endeavor, offering rights distribution, events, licensing, and brand consulting. Larger, broader incumbent with overlapping Sport and Brand capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/downstream
• LinkedInlinkedin.com/company/one-elevate
• Instagraminstagram.com/oneelevate_
• Facebookfacebook.com/wearedownstream

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downstream