Eyugame

What Eyugame does

Eyugame (legal entity: Shanghai Eyu Network Technology Co., Ltd.) is a privately held Chinese mobile and browser game developer and publisher founded in 2010 and headquartered in Shanghai, with a major operating office in Guangzhou. The company develops SLG (strategy-simulation), puzzle-strategy hybrid, and MMORPG titles for global distribution, organized through six internal studios (易游, 千源, 龙魂, 火凤凰, 金麒麟, 有量) that each focus on distinct genres. Flagship titles include Puzzles & Survival, Puzzles & Conquest, Puzzles & Chaos: Frozen Castle, Ant Legion, Primal Conquest: Dino Era, and the IP-licensed 3D MMORPG 凡人修仙传：人界篇, with newer launches including Last Asylum: Plague (2026) and 帝国与魔法 (2023, Jinlin Studio).

The underlying technology comprises proprietary SLG and puzzle game engines plus an integrated overseas publishing platform supporting localization, distribution, and monetization. Eyugame distributes globally through the iOS App Store and Google Play and supplements with regional publishing partnerships in markets where it does not self-publish, supported by wholly-owned subsidiaries in Guangzhou and Wuhu and a Vietnam-anchored Southeast Asia presence. The freemium model monetizes primarily through in-app purchases of virtual goods, supplemented by in-game advertising and IP licensing/royalties from third-party publishers. Player reach is quantified at over 10 billion cumulative overseas downloads of self-developed games and cumulative gross revenue exceeding 2 billion RMB.

Eyugame's customer base is overwhelmingly B2C — individual mobile gamers worldwide — with a secondary B2B segment of regional publishing partners licensing its game IP. The company is recognized as a Top 10 Chinese SLG developer, a 2025 Top 100 Chinese Internet Enterprise, and a 2025 Top 50 Shanghai Internet Enterprise. Beyond commercial operations, the company operates the Guangzhou Yiyi Public Welfare Foundation (established 2018), which has accumulated 39.13 million RMB in charitable donations supporting children's welfare and education through April 2026.

Name

Eyugame

Legal name

Shanghai Eyu Network Technology Co., Ltd. (上海易娱网络科技有限公司)

Website

https://eyugame.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Eyugame is a Shanghai-based Chinese mobile and browser game developer and publisher founded in 2010, operating six internal studios to develop SLG, puzzle, and MMORPG titles distributed globally through app stores and regional publishing partners under a freemium IAP model.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFAAAB

Mobile & F2P Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYMPAFAAAK

Strategy/4X/Management Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYBPAMAKAB

Mobile Game Publishing & App Game Stores

Business & Public Services/Web, Mobile & Digital Platforms/Gaming Platforms & Digital Worlds

Keywords

• Mobile game development
• SLG strategy games
• Puzzle strategy games
• Overseas game publishing
• Free-to-play games

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-App Purchases (IAP): Free-to-play monetization model where players can purchase virtual goods, currencies, and premium content within games. Primary revenue driver for all game titles including Puzzles & Survival, 凡人修仙传:人界篇, Ant Legion, and other SLG/puzzle games.
2. Advertising Revenue: Optional advertising within free-to-play games including interstitial ads, rewarded video ads, and banner advertisements for non-paying players.
3. Game Licensing: Licensing of game IP and publishing rights to regional partners in specific markets, enabling revenue from third-party publishers in territories where Eyugame does not self-publish.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Eyugame develops and globally publishes free-to-play mobile games across SLG strategy, puzzle-strategy hybrid, 3D MMORPG, and casual music genres. The company operates six internal game development studios and self-publishes through the Apple iOS App Store, Google Play, and regional app stores, while licensing game IP to regional publishing partners in select international markets.

Product overview

Eyugame is a leading Chinese internet game company founded in 2010, operating as a unified game development and publishing platform with multiple game studios. The portfolio includes SLG strategy games (Puzzles & Survival, Ant Legion, Primal Conquest: Dino Era), puzzle-strategy hybrids (Puzzles & Conquest, Puzzles & Chaos: Frozen Castle), MMORPGs (凡人修仙传：人界篇), simulation games (Last Asylum: Plague), and casual games (Dream Piano). The company follows a studio management model with six dedicated development teams (易游, 千源, 龙魂, 火凤凰, 金麟, 有量) each focused on different game genres, offering products across web, mobile, and multiple platforms globally.

Differentiator

Problem solved

Functional benefit

Brands

• Eyu Game (D.V): The company's primary product brand for game development and publishing operations.

Products and services

• Puzzles & Survival (生存计划) A post-apocalyptic survival-themed puzzle-strategy mobile game for global mobile gamers, combining match-3 combat mechanics with free map exploration, resource collection, base building, and competitive or cooperative multiplayer to find inhibitors and vaccines to save humanity.
• 凡人修仙传:人界篇 (A Record of a Cultivator's Quest for Immortality: Mortal World) A 3D Chinese fantasy cultivation MMORPG mobile game with official IP authorization from the novel '凡人修仙传', featuring 3D free perspective gameplay replicating the human, spirit, and immortal realms described in the novel, targeted at mobile gamers interested in cultivation-themed RPGs.
• Last Asylum: Plague A medieval simulation strategy mobile game for strategy gamers in which players take on the role of a plague doctor during the Black Death, racing against the Grim Reaper to save lives while collecting resources, rebuilding homes, and battling other lords to become the savior of the dark era.
• Puzzles & Chaos: Frozen Castle A fantasy-themed RPG strategy mobile game combining puzzle mechanics with hero collection for mobile gamers, in which players form alliances with humans, elves, and orcs to defeat corrupted dragons, rebuild ruined kingdoms, and become the sole king of the continent.
• Puzzles & Conquest A fantasy match-3 strategy mobile game for mobile gamers, set in an alternate world where players act as city lords, manage castles, summon heroes, equip weapons, upgrade skills, and engage in real-time combat in an open world.
• Ant Legion An ant-themed strategy survival mobile game for strategy gamers, in which players develop their ant colony, train soldiers, explore the world, conquer more territories, build their own ant tribe, and engage in fierce battles with other ant colonies.
• Primal Conquest: Dino Era A dinosaur-raising strategy mobile game set in primitive human Stone Age and Jurassic dinosaur eras, for strategy gamers who lead their tribe to establish homes, tame dinosaurs, train warrior troops, build human-dinosaur armies, and conquer the prehistoric continent.
• Dream Piano A self-developed casual music mobile game launched globally with over 100 million downloads, for casual mobile gamers interested in rhythm and music gameplay.
• 帝国与魔法 (Empire & Magic) A fantasy-themed strategy management mobile game developed by Jinlin Studio, launched in September 2023, for mobile strategy gamers in domestic and overseas markets.

Quantifiable outcome

• 10 billion+ self-developed game overseas downloads
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Guangzhou Yiyi Public Welfare Foundation (广州市易娱公益基金会)coreOthers · 1 June 2018Eyugame's dedicated charitable foundation established in June 2018 to manage corporate social responsibility programs. The foundation has accumulated 39.13 million RMB in donations, supporting 419 students and 1,487 children in need. Focuses on education support, children's welfare, and community development.
• Hong Kong University of Science and TechnologyminorOthersEyugame donated 6 million HKD to support education and research initiatives at HKUST, demonstrating commitment to higher education and talent development.
• Third Affiliated Hospital of Sun Yat-sen University Medical Education Foundation (中山大学附属第三医院医学教育基金会)minorOthersCharitable partnership supporting medical education and healthcare initiatives through donations and support programs.
• Guangdong Soong Ching Ling Foundation (广东省宋庆龄基金会)minorOthersPartnership with established charitable foundation supporting education and children's welfare programs.
• Guangzhou Medical University Affiliated Women's and Children's Medical Center (广州医科大学附属妇女儿童医疗中心)minorOthersSupporting women's and children's healthcare through charitable donations and programs.
• Zhujiang Hospital of Southern Medical University (南方医科大学珠江医院)minorOthersPartnership supporting healthcare services and medical education through charitable contributions.
• Guangdong Provincial People's Hospital (广东省人民医院)minorOthersHealthcare charitable partnership supporting medical services and patient care programs.
• Sun Yat-sen Memorial Hospital of Sun Yat-sen University (中山大学孙逸仙纪念医院)minorOthersSupporting healthcare initiatives and medical education through CSR programs.
• Guangdong Provincial Hospital of Traditional Chinese Medicine (广东省中医院)minorOthersTraditional Chinese medicine healthcare partnership supporting medical services.
• Sun Yat-sen University Cancer Prevention and Treatment Center (中山大学肿瘤防治中心)minorOthersSupporting cancer research and treatment programs through charitable contributions.
• Guangzhou Women's and Children's Medical Center (广州市妇女儿童医疗中心)minorOthersSupporting women's and children's healthcare services through CSR initiatives.
• Guangdong Charity Care Association (广东省慈善总会)minorOthersPartnership with provincial charity federation for widespread charitable impact.
• Guangdong Green Sprout Rural Women's Development Foundation (广东绿芽乡村妇女儿童发展基金会)minorOthersSupporting rural women's and children's development through foundation partnership.
• Maoming Liangcai Foundation (茂名市亮采基金会)minorOthersLocal charitable foundation partnership supporting community development.
• China Internet AssociationminorOthersIndustry association membership demonstrating commitment to internet industry standards and development.
• Guangzhou Internet AssociationminorOthersLocal internet industry association membership for regional industry collaboration.
• Guangzhou Civil Affairs BureauminorOthersGovernment partnership for social welfare and community development initiatives.
• Guangzhou Charity AssociationminorOthersLocal charity federation partnership for community charitable activities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FunPlus: Chinese mobile F2P developer and global publisher behind King of Avalon and State of Survival. Closely comparable in mobile SLG focus and international publishing scale.
• Lilith Games: Chinese mobile F2P developer known for AFK Arena and Rise of Kingdoms. Comparable as a mid-large Chinese studio with strong overseas publishing in the strategy/SLG genre.
• Century Games: Mobile game developer behind Whiteout Survival and casual strategy titles. Directly comparable in cross-genre mobile hits and global audience targeting.
• iDreamSky Technology: Chinese mobile game publisher focused on bringing overseas titles to China and publishing Chinese mobile games internationally. Comparable mid-sized Chinese mobile publisher with dual publishing model.
• Playrix: Global mobile developer of Homescapes, Gardenscapes, and township — match-3 puzzle titles with meta-game progression. Closely comparable in puzzle-strategy hybrid gameplay.
• Yostar: Mobile game publisher behind Azur Lane and Blue Archive. Comparable Asian mobile publisher with global publishing operations and licensed-IP strategy.

Broad incumbents

• 37Games (37 Interactive Entertainment): One of China's largest mobile and web game publishers with a broad multi-genre portfolio. Comparable as a Chinese mobile publisher, though at substantially larger scale.
• Zynga: Global mobile game publisher with multiple puzzle, casual, and strategy hits. Comparable in mobile F2P puzzle-strategy portfolio and global distribution footprint.
• NetEase Games: Major Chinese game publisher with broad mobile, PC, and console portfolio. Comparable as a Chinese publisher, though at materially larger scale and genre breadth.

Others

• TapTap: Mobile game distribution platform operated by XD Inc. providing alternative app-store channel for Chinese and overseas titles — adjacent ecosystem partner for mobile game publishing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyugame