Haulla

What Haulla does

Haulla is a US-based digital waste management platform focused on commercial waste collection, founded in 2017 in Los Angeles, California, and now headquartered in Monterey Park. The company operates as a subsidiary of Ecube Labs Co. US, operating across 150+ cities in more than 28 US states plus Vancouver, Canada. Haulla's core offering is a cloud-based marketplace and IoT-enabled platform that aggregates demand from commercial businesses and routes collection requests to a network of partner waste haulers matched by location, waste output, and service scope. Underlying the marketplace is proprietary IoT hardware: CFX (CleanFLEX) ultrasonic fill-level sensors, supplied by parent Ecube Labs, that monitor dumpster capacity in real time and trigger on-demand collection requests when containers reach threshold levels. Supporting capabilities include a customer-facing web platform and mobile app for monitoring fill levels, billing, and support, plus a route optimization module that updates collection routes when new requests are acquired.

Haulla's business model is hybrid and asset-light. It generates revenue through subscription-based recurring commercial waste collection contracts (dumpster rental, recurring pickup, recycling, junk removal), transaction/matching fees from routing jobs to partner haulers, and managed-service arrangements in which partner haulers receive filtered demand and free technology in exchange for service delivery. Pricing is quote-based and not publicly listed; the company markets a 20%+ savings claim versus incumbent haulers and offers free contract termination assistance plus liquidated damages coverage to lower switching friction. GTM combines a product-led self-serve motion via website and mobile app with an enterprise field sales motion targeting businesses locked into long-term, overpriced contracts.

The customer base is heavily SMB-weighted and vertically diversified across restaurants, gas stations, fitness centers, supermarkets, auto collision shops, gas stations, janitorial services, pet services, faith-based organizations, schools, industrial sites, and multi-tenant commercial buildings, plus the partner hauler side of the marketplace. The company operates with 51-100 employees and has pursued a rapid multi-year geographic expansion from Texas/Maryland roots in 2017-2023 to a 70+ major US market footprint and first Canadian service in February 2026.

Name

Haulla

Legal name

Ecube Labs Co. US

Website

https://haulla.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Haulla is an IoT-enabled digital waste management platform that connects commercial businesses with partner waste haulers across 150+ US and Canadian cities, using proprietary fill-level sensors to trigger on-demand collections and route optimization for haulers.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterey Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Waste Collection Services: Haulla earns revenue by charging businesses for waste collection and disposal services. The platform matches businesses with waste haulers and facilitates the service, charging competitive prices for commercial waste disposal with no hidden fees. Services include dumpster rental, recurring collection, junk removal, and recycling services.
2. Platform Transaction Fees: Revenue generated from matching businesses with waste haulers on the platform. Haulla aggregates demand and routes collection requests to appropriate local waste providers based on location, waste output, and service scope.
3. Waste Hauler Partnership Fees: Waste haulers partner with Haulla to access a new pool of customers filtered to match their service scope. While technology is provided free, haulers benefit from customer acquisition through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Haulla is a cloud-based waste management platform that matches commercial businesses with local waste haulers and triggers collections only when dumpster capacity thresholds are reached, using proprietary CFX ultrasonic fill-level sensors. The company delivers on-demand waste collection, dumpster rental, recycling, and contract termination assistance to commercial customers across 70+ US and Canadian markets.

Product overview

Haulla is a digital waste management platform that connects commercial businesses with local waste haulers through a cloud-based IoT-enabled system. The core offering consists of the Haulla Platform and Clean-City Network Platform, which work in conjunction with proprietary CFX fill-level sensors to enable on-demand waste collection. The platform matches businesses with waste providers based on location and service needs, triggering collections only when dumpsters reach capacity thresholds. Supporting services include Route Optimization Technology for haulers, a Customer Portal for account management, dumpster rental in various sizes, recycling services, and contract termination assistance. The platform addresses longstanding waste management industry issues including opaque billing, excessive surcharges, and missed pick-ups.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Waste Collection Services On-demand commercial waste collection for businesses, triggering pickups when dumpsters reach capacity thresholds via IoT sensors rather than on fixed schedules. Targeted at restaurants, retail, gas stations, auto shops, fitness centers, and other commercial accounts.
• Dumpster Rental Rental of commercial dumpsters in multiple sizes including 2-8 yard front-load dumpsters (flat top and slant top), 95 gallon wheelie bins, and 20-40 yard roll-off dumpsters for commercial customers.
• Recycling Services Collection and processing of recyclable materials including paper, plastics, metals, and glass for commercial businesses, integrated with regular waste collection routes.
• Contract Termination Assistance Service assisting commercial customers with terminating existing waste hauler contracts, including handling formalities and covering liquidated damages at no cost to the business.
• Route Optimization for Waste Haulers Automated route optimization technology provided to partner waste haulers through the Haulla app, updating collection routes in real time when new pickup requests are triggered by IoT sensors.

Quantifiable outcome

• Save 20% or more on garbage collection costs
• +2 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ecube Labs Co. UScoreTechnology or Integration · 24 February 2026Ecube Labs Co. US is the parent company and technology provider behind Haulla. The company developed the proprietary CFX (CleanFLEX) sensors and Clean-City Network IoT platform used for waste management. Haulla operates as a subsidiary under Ecube Labs, utilizing their sensor technology and cloud platform for on-demand waste collection services.
• EcubelabscoreTechnology or IntegrationEcubelabs supplies ultrasonic fill-level sensors used in Haulla's smart dumpsters. These sensors measure waste volume and trigger collection requests when dumpsters reach capacity thresholds. The technology is provided free to partner waste haulers.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Waste Management, Inc. Largest North American waste hauler with national collection, transfer, recycling, and disposal infrastructure — the primary incumbent Haulla targets for customer switching.
• Republic Services: Major US non-hazardous solid waste management company providing collection, recycling, and disposal services to commercial and residential customers — a core incumbent competitor.
• Waste Connections: Large solid waste services operator with extensive US and Canadian collection networks, competing directly with Haulla's commercial waste offerings in overlapping markets.

Direct peers

• Compology: IoT sensor-based waste monitoring and routing optimization provider for commercial and municipal haulers — competes with Haulla's CFX sensor and route optimization layer.
• Rubicon Technologies: Digital marketplace and software platform for waste and recycling services connecting generators to haulers — directly comparable business model to Haulla's on-demand waste matching approach.
• Recycle Track Systems (RTS): Tech-enabled waste management platform offering tracking, analytics, and on-demand hauler matching for commercial customers, closely aligned with Haulla's digital-first commercial waste strategy.

Emerging players

• Sensoneo: Smart waste management provider using ultrasonic fill-level sensors and route optimization software — competes with Haulla's CFX sensor and Clean-City Network technology stack.
• Routeware: Provider of route optimization, IoT sensors, and operational software for waste haulers — competes with Haulla's partner-hauler technology offering in the same routing and analytics layer.
• Trash Butler: Subscription-based doorstep waste and recycling valet service for multifamily and commercial properties — adjacent subscription model targeting a different commercial segment.

Others

• Ecube Labs (Clean City Networks): Parent technology provider of Haulla's CFX sensors and Clean-City Network platform; supplies comparable IoT waste hardware and software to other municipalities and haulers globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/haullaofficial
• YouTubeyoutube.com/channel/UCy_Zsg8lWGxFlC5qVxK9DDA
• Facebookfacebook.com/haulla.waste.collection
• LinkedInlinkedin.com/company/haulla
• Instagraminstagram.com/haullaofficial_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haulla