Eterly
Eterly is a privately-held Canadian health technology company that offers a freemium AI-driven mobile app for personalized longevity coaching, using wearable integrations, a proprietary algorithm, and a chatbot to serve health-conscious consumers.
- Company typePrivate
- Founded2016
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Eterly does
Eterly is a privately-held Canadian health technology company, founded in 2016 and headquartered in Vancouver, that has built an AI-driven consumer mobile application for personalized longevity and health tracking. The core product integrates with wearable devices (Apple Watch, Fitbit, Jawbone, and generic Bluetooth devices) to collect biometric data, including steps, heart rate, activity, and sleep, and applies a proprietary Life Extension Algorithm (LEA), combined with an interactive AI chatbot, to generate personalized recommendations on diet, fitness, supplements, and lifestyle. The platform also uses blockchain for data storage and partners with global sleep analysis providers to support sleep quality measurement.
Eterly firmographics
Firmographics- Name
- Eterly
- Legal name
- Eterly
- Website
- https://eterly.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eterly is a privately-held Canadian health technology company that offers a freemium AI-driven mobile app for personalized longevity coaching, using wearable integrations, a proprietary algorithm, and a chatbot to serve health-conscious consumers.
- Ownership category
- akta.pro rank
Where Eterly is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Eterly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- StayFit Coaching (Free Tier): Free-of-charge wellness coaching service that provides basic health tracking and recommendations to attract users to the platform.
- Paid Subscription: Subscription fee-based service providing access to all content including advanced features beyond basic StayFit coaching. Monthly, quarterly, and annual subscription options available with automatic renewal.
- Gift Subscriptions: Pre-paid gift memberships sold as one-off upfront payments, delivered to recipients on specified dates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | StayFit Coaching - Free basic tier |
| Subscription | Monthly | Paid Subscription - Full access tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Eterly product offering
Product offeringCore offering
Eterly sells a consumer-facing AI-driven mobile health and longevity application that integrates with wearable devices to track activity, heart rate, and sleep, then delivers personalized diet, fitness, supplement, and longevity recommendations via a proprietary Life Extension Algorithm (LEA). The app is offered on a freemium basis (free StayFit Coaching tier) with a paid subscription unlocking advanced features including daily longevity score, full nutrient tracking, and sleep analysis. Distribution is direct-to-consumer through the Apple App Store and Google Play Store.
Product overview
Eterly offers a unified AI-driven health and longevity mobile application. The core product is the Eterly App, which combines wearable device integration with a proprietary Life Extension Algorithm (LEA) to provide personalized health tracking and recommendations. The platform operates on a freemium model with two tiers: the free StayFit Coaching service provides basic wellness coaching and goal-oriented feedback, while the Paid Subscription unlocks full access to all features including advanced nutrient tracking, sleep pattern analysis, longevity score calculations, and personalized diet and fitness plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Eterly App
Companies that use Eterly
Customer profileSegments2 records
Ideal customer profiles2 records
Eterly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature7 records
Eterly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Global Sleep Analysis LeaderscoreStrategic partnership with global leaders in the sleep analysis space to ensure users are getting accurate and comprehensive sleep pattern analysis, measuring both quality and quantity of sleep.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Eterly competitors and assessment
Company assessmentDirect peers
- InsideTracker: Personalized health and longevity platform that combines blood biomarkers, DNA, and wearable data to deliver actionable recommendations. Most directly comparable to Eterly on the longevity-from-personalized-data thesis.
- Levels: Consumer metabolic-health app that uses continuous glucose monitor (CGM) data combined with AI to provide personalized health insights. Comparable as a data-driven, AI-personalized consumer longevity/wellness subscription app.
- Welltory: Aggregates data from Apple Watch, Fitbit, Garmin, and other wearables to calculate stress, energy, and health scores via AI. Closely comparable on wearable-aggregation, daily scoring, and AI-personalized coaching.
- Cardiogram: AI-driven health monitoring app that turns Apple Watch and wearable heart-rate data into personalized health insights. Comparable product architecture: wearable input + AI scoring + consumer subscription.
Broad incumbents
- Oura: Established smart-ring health platform with readiness, sleep, and longevity-oriented scoring. Broader incumbent in the consumer longevity/wellness wearable-software category with stronger brand and capital base.
- Whoop: Subscription-based wearable health platform delivering strain, recovery, and sleep insights. Incumbent in the same wearable-aggregator, daily-scoring, subscription-led category as Eterly, with materially larger scale.
- Apple Health: Default health platform on iPhone and Apple Watch aggregating activity, heart, sleep, and mobility data. The dominant wearable-aggregated health platform Eterly must differentiate against on-device and via data ownership.
- MyFitnessPal: Largest consumer nutrition and calorie-tracking app with a freemium subscription. A scaled incumbent in adjacent consumer health tracking with overlapping nutrient-tracking and coaching use cases.
Emerging players
- Lifesum: Subscription nutrition and wellness coaching app with AI-driven meal plans and health tracking. Comparable as a consumer subscription health-coaching app, though more nutrition- than longevity-focused.
- 8fit: AI-personalized fitness and nutrition coaching subscription app for consumers. Comparable on freemium-to-paid AI health coaching targeting health-conscious consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Eterly social profiles
Digital presenceEterly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eterly leadership team
Management profileNumber of profiles
Profiles1 record
Eterly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eterly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eterly
What does Eterly do?
Eterly sells a consumer-facing AI-driven mobile health and longevity application that integrates with wearable devices to track activity, heart rate, and sleep, then delivers personalized diet, fitness, supplement, and longevity recommendations via a proprietary Life Extension Algorithm (LEA). The app is offered on a freemium basis (free StayFit Coaching tier) with a paid subscription unlocking advanced features including daily longevity score, full nutrient tracking, and sleep analysis. Distribution is direct-to-consumer through the Apple App Store and Google Play Store.
Is Eterly a public or private company?
Eterly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eterly founded?
Eterly was founded in 2016. It employs 1 to 10 people.
Where is Eterly based?
Eterly is headquartered in Vancouver, Canada, in the North America region.
How does Eterly make money?
Three revenue lines are on record. StayFit Coaching (Free Tier) is the primary driver. The others are paid Subscription and gift Subscriptions.
Who are Eterly's main competitors?
Direct peers on record are InsideTracker, Levels, Welltory and Cardiogram. Broad incumbents are Oura, Whoop, Apple Health and MyFitnessPal. Emerging players are Lifesum and 8fit.
Does Eterly have an API?
No public API is recorded for Eterly.