Burt Brothers Tire & Service

What Burt Brothers Tire & Service does

Burt Brothers Tire & Service is a privately held, Utah-based regional tire retailer and automotive service provider founded in 1991 and operating under parent entity Majco LLC. The company sells tires from more than a dozen brands spanning premium (Michelin, Pirelli, Continental, Goodyear, Bridgestone, Nokian), mid-tier (BFGoodrich, Toyo, Cooper, Nexen, Hankook, Falken), and its own private-label CASCADE and Summit lines, alongside wheels and a broad service catalog that includes Valvoline oil changes, brake service, battery checks, wheel alignment, wheel balancing, tire rotation, flat repair, TPMS inspection, and seasonal tire changeover. It also offers specialized EV tire services for Tesla and Rivian owners and runs dedicated fleet and wholesale tire programs.

The company's core technology is standard automotive service equipment and a conventional e-commerce website with vehicle-specific tire search, brand directory, online appointment scheduling, and an educational blog. There is no proprietary technology disclosed. Burt Brothers differentiates on service quality and convenience rather than technology: same-day appointments, extensive in-stock inventory, free basic maintenance (flat repair, rotation, pressure check, TPMS inspection, alignment check) regardless of purchase origin, transparent out-the-door pricing, nationwide warranties, and CFNA-backed promotional financing. Marketing is driven by a content-rich website, local SEO, email promotions, community sponsorships, and regional awards.

Revenue is generated primarily through one-time tire sales and automotive service transactions with individual consumers, supplemented by a smaller fleet services tier and a wholesale/reseller program. Headcount is reported in the 51–100 range, operations are confined to multiple Utah retail locations, and no revenue, funding, M&A, or executive team data are publicly disclosed.

Name

Burt Brothers Tire & Service

Legal name

Majco LLC

Website

https://burtbrothers.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Burt Brothers Tire & Service is a Utah-based regional tire retailer and automotive service center operating multiple locations, selling multi-brand tires (including private-label CASCADE) and providing oil changes, brakes, alignments, and EV tire services to individual consumers, fleets, and wholesale accounts.

Ownership category

akta.pro rank

Product category

Automotive Tire Retail and Service

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Automotive tire retail
• Tire installation services
• Wheel alignment
• Oil change services
• Brake repair services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Sale of automotive tires including multiple tire brands (Cascade, Summit, Nexen, Nokian, Pirelli, Michelin, Continental, Goodyear, Toyo, BF Goodrich, and more) with installation services
2. Automotive Services: Service revenue from tire installation, flat tire repair, tire rotation, wheel balancing, wheel alignment, oil changes, brake checks, and battery checks
3. Financing Programs: Credit card and financing programs through CFNA allowing customers to pay over time for tires, brakes, and car repairs
4. Fleet and Wholesale Services: Dedicated fleet services for business customers and wholesale tire programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Burt Brothers Tire & Service retails automotive tires across multiple premium and value brands and delivers associated installation and vehicle maintenance services, including tire replacement, flat repair, rotations, wheel alignment, balancing, oil changes, brake and battery service, and EV-specific tires. The company operates multiple Utah retail storefronts paired with an online tire-shopping and same-day appointment platform, supported by CFNA financing and fleet/wholesale programs.

Product overview

Burt Brothers Tire & Service is an automotive service center and online tire retailer offering a comprehensive range of tire products and vehicle maintenance services. The core product portfolio centers on tire sales from multiple premium and value brands including CASCADE (proprietary store brand with 80,000 mile warranty), Summit, Nexen, Nokian, Pirelli, Michelin, BFGoodrich, Toyo, Cooper, Falken, Bridgestone, Goodyear, Continental, Hankook, and Lexani. The service offerings encompass tire consultation, free flat repair, free tire rotation, free tire pressure and TPMS inspections, wheel alignment and balancing, seasonal tire changeover, brake and battery services, and specialized EV tire services for Tesla and Rivian vehicles. Additional services include fleet management, wholesale programs, and financing options through CFNA. The company operates an integrated online + physical locations model with same-day appointment availability and nationwide warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires (Multi-Brand Tire Sales) Retail sales of automotive tires from multiple brands including Cascade, Summit, Nexen, Nokian, Pirelli, Michelin, BFGoodrich, Toyo, Cooper, Falken, Bridgestone, Goodyear, Continental, Hankook, Ironman, and Lexani. Tires are available for cars, trucks, SUVs, vans, and electric vehicles (Tesla, Rivian), with installation services and manufacturer warranties.
• Wheels Wheel products and custom wheel offerings for vehicles, available through Burt Brothers' Utah retail locations and online storefront.
• Valvoline Full-Service Oil Change Full-service Valvoline oil changes with promotional financing and up to $20 cash-back offers, performed at Burt Brothers Utah locations.
• Tire Replacement Consultation Expert consultation helping customers choose the right tires for their vehicle and budget, scheduled via the Burt Brothers appointment system.
• Flat Tire Repair Free flat tire repair service provided regardless of whether the tires were purchased from Burt Brothers.
• Tire Rotation Free tire rotation service to prevent uneven tread wear and extend tire life, performed at Utah locations.
• Wheel Balancing Wheel balancing service to ensure longer tire life, even wear, and a smooth, vibration-free ride.
• Tire Changeover Service Seasonal tire changeover switching between winter and summer tires for optimal safety and performance.
• Brake Service Brake inspection and repair services for vehicle safety, performed at Burt Brothers Utah locations.
• Battery Service Battery testing and replacement services to prevent heat-related battery failures, performed at Burt Brothers Utah locations.
• EV Tire Services Specialized tire services for electric vehicles including Tesla and Rivian, covering tire selection, fitment, and EV-specific tire care.
• Fleet Services Dedicated vehicle maintenance and tire services for business fleets, including scheduled maintenance, volume pricing, and dedicated account support.
• Wholesale Tire Program Wholesale tire purchasing program for businesses, resellers, and bulk buyers.
• CFNA Financing Program Flexible financing through a CFNA private-label credit card with promotional financing options for tires, brakes, and car repairs.

Quantifiable outcome

• Free flat tire repair regardless of where tire was purchased
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ValvolinecoreChannel Partner/ Reseller/ DistributorValvoline is a key partner for oil change services. Burt Brothers offers Valvoline full-service oil changes with promotional financing incentives up to $20 cash back on purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discount Tire / America's Tire: Largest US independent tire retailer with hundreds of stores and a strong e-commerce platform; directly competes with Burt Brothers on multi-brand tire retail and installation across consumer and light-truck segments.
• Tire Rack: Leading online tire and wheel retailer with installer network; directly competes for online tire shoppers and pressures Burt Brothers' e-commerce channel.
• Les Schwab Tire Centers: Long-standing regional tire and service chain known for free rotation and flat repair with a strong local brand identity - directly comparable to Burt Brothers' Utah footprint and 'free maintenance' positioning.
• Mavis Tire Express Service Centers: Multi-brand tire retailer offering installation, alignment, oil change and brakes under one roof; directly mirrors Burt Brothers' combined retail/service center model.
• Big O Tires: Multi-brand tire and light automotive service franchise with similar store-level retail model, multi-brand inventory and rotation/repair service offerings; closest direct store-format competitor.
• Sun Auto Tire: Multi-location tire and automotive service retailer concentrated in the Southwest US; similar regional-store operating model and competitive overlap with Burt Brothers' Utah positions.
• Costco Tire Centers: Membership warehouse chain selling tires with installation across the US; competes on price and selection, frequently drawing price-sensitive tire shoppers away from independents like Burt Brothers.

Broad incumbents

• Pep Boys: National multi-service auto care chain offering tires, alignments, brakes, oil changes and batteries; competes with Burt Brothers on the broader automotive service bundle.
• Monro Auto Service and Tire Centers: Multi-brand undercar services and tire chain with locations across the Northeast and Midwest; broader service portfolio with overlapping tire, alignment and brake offerings.
• Firestone Complete Auto Care: National tire-and-auto-service brand operated by Bridgestone; broader service catalog than Burt Brothers with company-owned stores nationwide, overlapping on tires, alignments and brakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/burtbros
• Facebookfacebook.com/burtbrothers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burt Brothers Tire & Service