Matcha Kari

What Matcha Kari does

Matcha Kari (operating as Matcha.com) is a Tucson, Arizona-based for-profit e-commerce company, founded in 1999 and co-founded by Dr. Andrew Weil and Andre Fasciola. The company imports and sells premium Japanese matcha green tea powder sourced directly from approximately 60 multi-generational family-owned farms in the Uji, Kyoto region of Japan. Its core technical differentiator is a proprietary Six Stage Purity and Potency testing protocol covering microbiological safety, heavy metals (lead, mercury, cadmium, arsenic), radioactivity, 500+ pesticides, and full nutritional potency panels. The product catalog spans ceremonial and culinary grade matcha, wellness blends (turmeric, mushroom, ginger, adaptogen), traditional Japanese loose-leaf teas (sencha, gyokuro, hojicha, genmaicha), and accessories (bamboo whisks, bowls, caddies, electric frothers).

The business model is direct-to-consumer e-commerce via matcha.com, augmented by a subscription program (Matcha Prime: 15% recurring discount plus free shipping) and a dedicated B2B wholesale portal (bulk.matcha.com). Pricing spans $13 entry-level accessories to $189 premium caddies/teapot sets, with core matcha SKUs priced between $24 and $99. Customer segments are health-conscious coffee drinkers seeking jitter-free energy, wellness/longevity-focused consumers, Japanese tea connoisseurs, gift shoppers, and culinary/recipe creators. The company is operated by a very small team (1-10 employees) with no disclosed institutional funding, and generates revenue through one-time purchases, subscriptions, and B2B bulk sales, while relying heavily on content marketing, SEO, and earned media (Forbes, TechCrunch, The Hustle, Joe Rogan, Rich Roll) for demand generation.

Name

Matcha Kari

Legal name

Matcha Kari

Website

https://matcha.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Matcha Kari (Matcha.com) is a Tucson-based DTC e-commerce company that imports and sells premium Japanese matcha green tea sourced directly from ~60 family farms in Uji, Kyoto, alongside wellness blends and accessories, serving health-conscious, wellness-focused, and ceremonial tea consumers via matcha.com and a B2B wholesale portal.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Spice and Extract Manufacturing (311942)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic & International Online Food Marketplaces (AFAIAMAH)

akta.pro secondary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

Keywords

• Matcha green tea
• Ceremonial grade matcha
• Japanese green tea
• Wellness tea blends
• Matcha accessories

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase model for matcha products and accessories sold directly to consumers through matcha.com. Products include ceremonial grade matcha, organic matcha, wellness blends, and matcha tools.
2. Matcha Prime Subscription: Recurring subscription service offering 15% discount on all orders plus free shipping. No commitment required - subscribers can pause, snooze, or cancel anytime. Generates predictable recurring revenue through subscription cadence.
3. Bulk and Wholesale: B2B sales channel through dedicated bulk.matcha.com portal for wholesale and commercial customers purchasing larger quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Matcha Kari operates Matcha.com as a direct-to-consumer e-commerce platform specializing in premium Japanese matcha green tea powders sourced farm-direct from multi-generational family farms in Uji, Japan. The catalog spans ceremonial grade and organic matcha, wellness blends (turmeric, mushroom, masala chai), other Japanese loose-leaf teas (sencha, gyokuro, hojicha, genmaicha, wakōcha), traditional preparation accessories (bamboo whisks, chawan bowls, sifters, scoops), and starter kits, with a subscription service called Matcha Prime offering recurring delivery at 15% off plus free shipping, plus a dedicated B2B wholesale portal at bulk.matcha.com.

Product overview

Matcha Kari operates Matcha.com as an e-commerce platform specializing in premium Japanese matcha green tea products and wellness offerings. The product portfolio centers on ceremonial and culinary grade matcha powders sourced directly from family-run farms in Uji, Japan, complemented by wellness blends (turmeric, black ginger, mushroom lattes), traditional Japanese loose-leaf teas (sencha, gyokuro, hojicha, genmaicha), and authentic matcha preparation accessories (chasen whisks, chawan bowls, sifters, scoops). The company offers a subscription service called Matcha Prime providing recurring delivery with 15% discount. Matcha products range from single-origin ceremonial grades (Original, Organic Superior, Tenchi, First Harvest, Master's Blend) to blended offerings (matcha lattes with adaptogens, masala chai, turmeric blends) and convenience formats (stick packs, instant cubes, tea bags). Accessories include traditional handcrafted Japanese utensils and modern preparation tools. The business model combines direct-to-consumer e-commerce with content marketing through their journal/recipes blog and educational resources about matcha health benefits.

Differentiator

Problem solved

Functional benefit

Brands

• MatchaPrime: Subscription service offering 15% discount, free shipping, and convenience features for matcha customers
• Six (6) Stage Purity and Potency

Products and services

• Original Ceremonial Grade Matcha Premium ceremonial grade Japanese matcha powder sourced from the Uji region, offering bold umami flavor and vibrant emerald green color suitable for traditional tea ceremony preparation. For individual tea drinkers and ceremonial enthusiasts.
• Organic Superior Matcha USDA organic certified ceremonial grade matcha with deep green color, sweet rich flavor, and high antioxidant content designed for daily wellness consumption by individual health-conscious drinkers.
• First Harvest Matcha Premium first harvest matcha featuring tantalizing aroma and silky froth with a succulent blend of sweet and bitter notes, ideal for newcomers exploring ceremonial matcha.
• Tenchi Ceremonial Organic Matcha Organic ceremonial grade matcha from Uji, Japan with minimalist packaging and premium quality suitable for daily drinking and traditional preparation.
• Premium Ceremonial Master's Blend Matcha Highest tier ceremonial matcha hand-picked by tea masters in Japan meeting the strictest tea ceremony standards, delivering rich color, exquisite texture, and superb taste. For connoisseurs and ceremonial preparation.
• Matcha Morning Roast Ceremonial grade matcha blended with toasted brown rice powder offering a smooth, roasted flavor with USDA organic certification, positioned for coffee replacement.
• Organic Matcha Latte Adaptogen & Superfood Blend Ceremonial grade organic matcha blended with superfoods and adaptogens designed for latte preparation, delivering sustained energy, focus, and cognitive support.
• Matcha on the Go Organic Ceremonial Stick Packs Convenient individual matcha sachets containing 24 stick packs of organic ceremonial matcha for premium preparation anywhere. Targeted at travelers, commuters, and office consumers.
• Organic Single Estate Matcha Organic Japanese ceremonial matcha sourced from a single estate with consistent quality and flavor profile, priced for accessible entry-level organic ceremonial consumption.
• Organic Chef's Choice Matcha (Culinary Grade) Culinary grade matcha powder in emerald green for smoothies, baking, and cooking, providing sweet and savory flavor with health-boosting qualities for home cooks and chefs.
• Organic Decaf Matcha Decaffeinated barista grade Japanese green tea powder for those sensitive to caffeine, while maintaining ceremonial grade quality.
• Ceremonial Grade Sampler Omakase-style sampler flight featuring multiple premium Japanese matcha varieties, enabling consumers to taste and compare different grades and flavor profiles.
• Ceremonial Grade Latte Matcha Ceremonial grade matcha specifically formulated for latte preparation with barista-quality frothing properties.
• Mighty Mushroom Matcha Latte Ceremonial grade organic matcha blended with reishi, maitake, and chaga mushrooms for functional wellness benefits.
• Organic Matcha Masala Chai Organic matcha blended with Blue Lotus Chai spices for a unique masala chai experience using premium Japanese matcha.
• Space Matcha Organic Instant Matcha Cubes Instant matcha cubes for convenient preparation, offering organic matcha in a portable cube format for on-the-go consumption.
• Okinawan Fermented Turmeric Tea Fermented Okinawan turmeric blend with instantly dissolving formula, featuring wellness-boosting properties to complement a matcha routine.
• Aged Black Ginger 100% Japanese aged black ginger supplement with instant dissolving properties, sourced from Japan and featuring enhanced bioavailability.
• MATCHA-AID Hydration Sticks Electrolyte drink mix with matcha, amino acids, B-vitamins, cordyceps, and ginseng for hydration and energizing benefits.
• Matcha Energy Bar Organic energy bars made with matcha, almonds, cacao, dates, and cherries for sustained energy, formulated by Dr. Weil.
• Whole Leaf Matcha Tea Bags Superior matcha green tea bags made with high-grade ceremonial matcha for easy everyday brewing without equipment.
• Japanese Sencha Loose Leaf Green Tea Farm-direct Japanese sencha loose-leaf tea sourced from the Uji region, offering a traditional Japanese green tea experience.
• Japanese Gyokuro Loose Leaf Tea Premium shade-grown gyokuro loose-leaf tea with intense umami flavor and high amino acid content for mental focus.
• Organic Hojicha Powder Japanese roasted green tea powder with low caffeine, smooth roasted flavor, and USDA organic certification.
• Matcha Genmaicha Loose Leaf Tea Japanese green tea blend with roasted brown rice offering a nutty, toasty flavor profile.
• Organic Japanese Black Tea Wakōcha Organic Japanese black tea using Benifūki cultivar tea leaves, offering a distinctive Japanese black tea flavor.
• Private Reserve Tencha Leaves Private reserve tencha leaves — the highest quality green tea leaves used for matcha production with high amino acid content.
• Ceremonial Organic Starter Set Complete matcha gift kit including a ceramic chawan bowl and matcha accessories for ceremonial-grade preparation. Targeted at beginners and gift purchasers.
• Daily Wellness Bundle Bundle combining Ceremonial Matcha Tea with Okinawan Instant Turmeric for comprehensive daily wellness support.
• Adaptogen Wellness Bundle Bundle featuring Adaptogenic Latte, Organic Matcha, and Instant Turmeric Tea for holistic wellness benefits.
• Bamboo Matcha Whisk (Chasen) Traditional handmade bamboo matcha whisk crafted from a single bamboo piece, essential for whisking smooth ceremonial-grade Japanese matcha.
• Electric Bamboo Frother Aerolatte electric bamboo matcha frother for preparing smooth, frothy matcha drinks with convenient battery-powered operation.
• Matcha Sifter (Furui) 100% Japanese-made stainless steel matcha tea sifter for preventing clumps and ensuring smooth texture in matcha preparation.
• Tea Scoop Chashaku Traditional bamboo matcha scoop crafted from a single piece for measuring exact matcha portions consistently.
• Premium Matcha Bowl (Chawan) Handmade ceramic Japanese chawan matcha bowl for traditional ceremonial preparation.
• Matcha Whisk Stand Bamboo whisk-shaped holder for drying and storing matcha whisks between uses, extending whisk lifespan.
• Copper Matcha Caddy (Chazutsu) Japanese tea storage caddy with brushed copper finish for keeping matcha fresh with airtight seal.
• Japanese Kyusu Teapot Set Traditional Japanese teapot with side handle for loose-leaf tea preparation, including matching tea cups.
• Matcha On-The-Go Mixer Portable electric matcha whisk bottle for preparing matcha anywhere with built-in mixing functionality.
• Matcha Prime Subscription Recurring subscription service offering 15% discount on all products and free shipping with no commitment. Subscribers can pause, snooze, or cancel anytime and gain first access to new products, member-only community access, and concierge support.

Quantifiable outcome

• 10x antioxidants compared to regular green tea - need 10 cups of loose-leaf to equal 1 cup matcha
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Multi-generational Tea Farms in Uji, JapancoreStrategic or Co-development PartnerLong-term exclusive farm-direct partnerships with approximately 60 multi-generational family-owned tea farms in Uji region near Kyoto, Japan. These partnerships span decades and represent the core supply chain and quality assurance foundation. The farms practice traditional harvesting techniques and have never used pesticides. Without these partnerships, authentic high-quality matcha with full health benefits could disappear according to company stated mission.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jade Leaf Matcha: US-based DTC matcha brand sourcing from Uji, Japan with a comparable product portfolio spanning ceremonial, organic, and culinary grades. Direct competitor to Matcha Kari in the premium online matcha segment with similar target customer (health-conscious coffee drinkers).
• Ippodo Tea: Heritage Japanese tea company founded in 1717, shipping premium matcha and loose-leaf directly from Uji, Kyoto. Competes head-to-head with Matcha Kari on authentic ceremonial-grade matcha and accessories, with deeper brand heritage but smaller US DTC presence.
• Encha Matcha: US-based organic matcha brand sourced from Uji, Japan with a focus on ceremonial and latte-grade products. Comparable online DTC business model, product tiers, and target customer as Matcha Kari.
• Mizuba Tea Co. US-based DTC matcha brand directly sourcing from family farms in Uji, Japan. Competes with Matcha Kari on premium ceremonial grade, single-origin transparency, and authentic Japanese origin storytelling.
• DoMatcha: Organic Japanese matcha brand offering ceremonial and culinary grades online with direct Japan sourcing. Comparable product range, price points, and DTC model to Matcha Kari.

Emerging players

• Cuzen Matcha: Direct-to-consumer matcha brand with a proprietary countertop Matcha Maker device for fresh preparation. Targets the same coffee-replacement consumer with a tech-enabled approach, partially overlapping with Matcha Kari's premium ceremonial positioning.
• Jade Monk: US-based ready-to-drink matcha brand offering bottled/canned matcha beverages. Adjacent product format (RTD vs. powder) but targets the same coffee-replacement consumer segment that Matcha Kari serves.

Broad incumbents

• Aiya America: US subsidiary of Aiya, one of Japan's largest matcha producers, supplying both B2B (cafe chains, food manufacturers) and B2B2C. A scaled incumbent competitor with deeper production capacity but less DTC brand depth than Matcha Kari.
• Teavana (Starbucks): Starbucks-owned premium tea brand with broad retail distribution and matcha offerings. A scaled incumbent with substantially larger marketing budget and physical retail presence, competing for the same mainstream tea consumer.

Others

• Health-Ade Kombucha: Premium DTC functional beverage brand with a comparable size and DTC-led growth model in the gut-health/wellness category. Not a matcha competitor, but a comparable premium DTC wellness brand showing the subscription and content-led growth playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MatchaKari
• YouTubeyoutube.com/channel/UCzRHk7EVxKJngf9hiScnSVw
• Facebookfacebook.com/matchakari
• Instagraminstagram.com/matchakari
• Pinterestpinterest.com/matchakari
• LinkedInlinkedin.com/company/matcha-kari

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matcha Kari