Mada

Telecommunications Servicesmymada.com

Mada is a private telecom provider founded in 2004, offering network services, cybersecurity, and fintech solutions to MNOs, MVNOs, and enterprises across the Middle East and Africa region from its White Plains, US headquarters.

Company typePrivate
Founded2004
HeadquartersWhite Plains, United States
Headcount101–250
GTM typeB2B
OfferingServices

What Mada does

Mada is a private telecommunications provider founded in 2004, headquartered in White Plains, United States, and operating across the Middle East and Africa (MEA) region. The company offers network services, cybersecurity, and fintech solutions to mobile network operators (MNOs), mobile virtual network operators (MVNOs), and enterprise customers. Its product surface spans adjacent telecom-adjacent verticals — messaging infrastructure, security, and financial services — indicating a multi-product platform approach rather than a single-point solution.

The company positions itself within the broader A2P SMS ecosystem, where The Insight Partners projects global market growth from $73.49B in 2024 to $93.83B by 2031 at a 3.8% CAGR, with MEA identified as a growth region driven by rising mobile penetration. Mada has engaged in regional ecosystem partnerships, including a collaboration with Salam, a telecom operator in the MEA region. This partnership is contextualized within strategic operator-technology provider relationships supporting the A2P SMS value chain.

The company's operating status, ownership structure, and financial profile are not determinable from the available sources. The corporate website (mymada.com) displays only a verification/loading page rather than substantive content, and no management team, funding history, revenue figures, or product detail have been disclosed in the input data. As such, the verifiable business profile is limited to the description above, and deeper analysis of pricing model, revenue mechanics, customer mix, or competitive positioning awaits additional disclosure.

Mada firmographics

Firmographics

Name: Mada
Website: https://mymada.com
Company type: Private
Founded year: 2004
Headcount range: 101–250 employees
Short description: Mada is a private telecom provider founded in 2004, offering network services, cybersecurity, and fintech solutions to MNOs, MVNOs, and enterprises across the Middle East and Africa region from its White Plains, US headquarters.
Ownership category
akta.pro rank

Mada industry classification

Industry

Product category: Telecommunications Services
NAICS: Securities and Commodity Exchanges (52321)
SIC: Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
akta.pro primary industry: Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability) (HDAIAFAI)
akta.pro secondary industries: Account Takeover (ATO) Prevention (HDADALAA), Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

Keywords

Telecommunications services
Network services
Cybersecurity solutions
Fintech solutions
Mobile messaging

Where Mada is headquartered

Location

Headquarters

HQ city: White Plains
HQ country: United States
HQ region: North America

Markets served

Mada business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Infrastructure

Mada product offering

Product offering

Core offering

Mada is a telecommunications provider that delivers network services, cybersecurity, and fintech solutions to mobile network operators (MNOs), mobile virtual network operators (MVNOs), and enterprise customers. Its offering enables carrier-grade connectivity, security protections, and financial service capabilities for telecom and enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

Network Services Telecommunications network connectivity and infrastructure services delivered to mobile network operators (MNOs), mobile virtual network operators (MVNOs), and enterprise customers.
Cybersecurity Solutions Cybersecurity solutions offered to MNOs, MVNOs, and enterprises to protect network and digital service environments.
Fintech Solutions Fintech solutions delivered to MNOs, MVNOs, and enterprise customers to enable digital financial services and transactions over telecom infrastructure.

Companies that use Mada

Customer profile

Ideal customer profiles2 records

Mada technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mada partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SalamminorStrategic or Co-development PartnerSalam partnered with Mada as part of strategic collaborations between telecom operators and technology providers in the MEA region. This partnership was noted in the context of the growing A2P SMS market and mobile penetration trends in the Middle East and Africa.

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Mada competitors and assessment

Company assessment

Emerging players

Cellusys: Specialist provider of signaling security, A2P monetization, and roaming solutions to mobile operators — comparable niche overlap in cybersecurity and operator-facing services.

Direct peers

Infobip: Global CPaaS and A2P SMS provider serving MNOs, MVNOs, and enterprises with messaging, network, and identity services — directly comparable to Mada's operator-facing telecom services bundle.
Syniverse: Provides mobile network services, messaging, security, and roaming/interconnect solutions to MNOs and MVNOs worldwide — directly comparable business model and buyer profile to Mada.
Mobileum: Telecom analytics, security, and risk management vendor serving MNOs and MVNOs globally — comparable as an operator-focused cybersecurity and network services provider.
Comverse (now Comverse Technology): Telecom software and fintech (digital payments, mobile money) vendor serving operators — closely comparable to the network-plus-fintech bundle Mada offers to MNOs.
Route Mobile: CPaaS and A2P messaging provider with strong MEA and emerging-market operator relationships — directly comparable in messaging-centric operator services.

Broad incumbents

Netcracker Technology: Telecom BSS/OSS and digital services vendor serving large operators — comparable as a network services and operator-IT vendor, though focused on larger Tier-1 buyers.
BICS (Proximus Global): Global carrier services, messaging, and security provider for operators — overlapping with Mada's network services and cybersecurity offerings to MNOs/MVNOs.
Sinch: Large publicly-traded CPaaS and messaging provider serving operators and enterprises — overlapping capabilities with Mada's telecom services bundle at much greater scale.

Regional players

Monty Mobile: MEA-focused telecom software and services provider for MNOs/MVNOs covering A2P messaging, VAS, and fintech — directly comparable regional focus and operator buyer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Mada financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mada leadership team

Management profile

Number of profiles

Mada funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mada M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mada

What does Mada do?

When was Mada founded?

Mada was founded in 2004. It employs 101 to 250 people.

Where is Mada based?

Mada is headquartered in White Plains, United States, in the North America region.

Who are Mada's main competitors?

Cellusys is listed as an emerging player. Direct peers are Infobip, Syniverse, Mobileum, Comverse (now Comverse Technology) and Route Mobile. Broad incumbents are Netcracker Technology, BICS (Proximus Global) and Sinch. Monty Mobile is listed as a regional player.

Does Mada have an API?

No public API is recorded for Mada.

What industry is Mada in?

Mada's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAFAI, Network Performance, Visibility & SLA Monitoring (Managed NPM/Observability), with a secondary code of HDADALAA, Account Takeover (ATO) Prevention. Its NAICS code is 52321 and its SIC code is 6199.