Fit Factory

What Fit Factory does

Fit Factory Clubs LLC, operating as Fit Factory Health Clubs, is a privately held multi-location health club chain headquartered in Quincy, Massachusetts. Founded in 2015, the company operates six owned club locations — five across Massachusetts (Berlin, Braintree, Foxborough, Kingston, North Attleborough) and one in Garland, Texas — delivering full-service fitness facilities to individual consumers, families, women-only members, CrossFit and performance athletes, and corporate wellness clients. The 101-250 employee organization markets itself on affordable membership pricing combined with a luxury studio aesthetic and recovery amenities.

The company's core product spans three subscription tiers (FIT entry-level starting at $19.99/month, VIP mid-tier with classes and recovery amenities, and Premier top-tier with performance perks and DRIPBaR Enhance Package inclusion) plus on-demand add-ons including one-on-one personal training, semi-private training, group fitness programming (35+ class varieties and 50+ weekly classes per location), and specialized sub-brands: CrossFit Factory (Braintree), F.I.T.T. By K Reformer Pilates (Kingston), and embedded DRIPBaR recovery services (Foxboro). Physical assets include InBody composition scanners, functional turf training areas, Olympic lifting platforms, cycling and rowing studios, dry saunas, red light therapy booths, and on-site Child Watch at select locations.

The business model relies on direct-to-consumer subscription recurring revenue, complemented by per-session personal training fees, merchandise sales through an e-commerce storefront, corporate membership packages for employer wellness programs, and member-led acquisition via referral rewards and an ambassador program. The technology stack is assembled from third-party platforms — Trainerize for the mobile app (iOS/Android), Perkville for the rewards program, MICO/MyiClubOnline for the member portal, ABC Financial for billing and administration, Calendly for CrossFit booking, and GoTeamUp for Reformer Pilates scheduling — with wearable integrations to Apple Watch, Apple Health, FitBit, Garmin, Withings, and MyFitnessPal. The company is founder-owned with no disclosed external funding, no parent company, and no public listing.

Name

Fit Factory

Legal name

Fit Factory Clubs LLC

Website

https://fitfactoryclubs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Fit Factory Clubs LLC operates a six-location full-service health club chain in Massachusetts and Texas, offering tiered subscriptions, group fitness, personal training, CrossFit, reformer Pilates, and recovery amenities to individual consumers and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Health club memberships
• Group fitness classes
• Personal training services
• Reformer pilates studios
• Corporate wellness programs

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Monthly recurring membership fees across three tiers (FIT, VIP, Premier). All memberships are billed monthly to a checking account or credit card. Paid-in-full annual plans are also offered with additional discounts.
2. Personal Training Sessions: One-on-one personal training sessions and semi-private training sessions sold as add-ons to base memberships. Personal training is purchased by contacting local clubs; semi-private training can be purchased through the app.
3. Group Fitness Classes: Studio and group fitness classes included in VIP and Premier memberships; certain specialized formats are tier-gated. The F.I.T.T. By K Reformer Pilates and CrossFit Factory programs are available as add-on or bundled offerings.
4. Merchandise Sales: Sale of branded Fit Factory apparel and merchandise through the online merch store.
5. Corporate Memberships: Bulk/group membership packages sold to corporate clients for employee wellness programs.
6. Ambassador and Referral Revenue: Ambassador program and referral rewards incentivize member-led acquisition. Referrers earn free months when referred friends join.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Fit Factory is a multi-location health club chain that sells monthly memberships providing access to cardio and strength equipment, group fitness classes, locker rooms, and amenities across six large-format clubs in Massachusetts and Texas. Its core product is bundled gym access with specialty programming (CrossFit, reformer Pilates, personal training, and on-site recovery services) delivered at a value-oriented monthly price point.

Differentiator

Problem solved

Functional benefit

Brands

• CrossFit Factory: CrossFit program combining expert coaching, scalable workouts, and supportive community for building strength and conditioning.
• F.I.T.T. By K
• Fit Factory Rewards

Products and services

• Fit Factory Gym Membership

Quantifiable outcome

• Recovery from knee surgery reduced from projected 8+ months to 4 months through personal training
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• St. Jude Children's Research HospitalcoreOthers · 1 January 2015Since its inception in 2015, Fit Factory has been a supporter of St. Jude, often donating a portion of membership revenue to support children and families impacted by childhood cancer. This is one of the company's longest-standing community partnerships.
• MA COVID Relief FundminorOthersFit Factory has worked with the MA COVID Relief Fund as part of its community support initiatives during the pandemic period.
• North Texas Food BankminorOthersFit Factory has partnered with the North Texas Food Bank as part of its charitable outreach in the Texas market.
• American Red CrossminorOthersFit Factory has collaborated with the American Red Cross for community support and disaster relief initiatives.
• Toys For TotsminorOthersFit Factory has participated in Toys For Tots programs as part of its holiday-season community giving initiatives.
• DRIPBaR (Foxboro)minorOEM/ Whitelabel/ Licensing PartnerDRIPBaR is embedded inside the Fit Factory Foxboro location, offering red light therapy, halotherapy, compression therapy, and infrared sauna. All Massachusetts Premier members and active Personal Training clients receive the DRIPBaR Enhance Package (valued at $99/month) for free. VIP and FIT members receive 10% off DRIPBaR services. DRIPBaR is exclusive to the Foxboro location.
• F.I.T.T. By K (Reformer Pilates)minorStrategic or Co-development PartnerF.I.T.T. By K is a Reformer Pilates program operated inside Fit Factory Kingston. The program offers low-impact, high-results training through controlled full-body movements. Available exclusively to active Fit Factory Kingston members (membership required separately). Packages are sold separately from Fit Factory membership.
• Rise 'N Grind NutritionminorOthersRise 'N Grind is a nutrition partner at the Fit Factory Berlin location. All Fit Factory Berlin members receive 15% off Rise 'N Grind nutrition services.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Life Time Fitness: National premium full-service fitness operator with extensive group programming, recovery/wellness amenities, and family services. Larger and more upscale than Fit Factory but with overlapping full-service club concept.
• Equinox: Premium multi-location fitness operator with luxury amenities, group classes, and integrated wellness. Overlaps with Fit Factory's premium tier and recovery/wellness positioning, though at a much higher price point.
• Planet Fitness: Dominant low-cost fitness franchise with extremely low entry pricing. Competes directly with Fit Factory's FIT tier at $19.99/month on price, framing the discounter pressure on Fit Factory's entry offering.
• 24 Hour Fitness: Large multi-location fitness chain with broad programming and 24-hour access. Comparable full-service club model at scale, though serving a wider national footprint than Fit Factory.

Emerging players

• F45 Training: Boutique franchise group-fitness concept with scalable, coach-led workouts — comparable to Fit Factory's CrossFit Factory and group fitness emphasis, though delivered as a specialty format rather than full-service club.
• Orangetheory Fitness: Boutique group-fitness franchise combining heart-rate-monitored training and technology integration. Comparable to Fit Factory on wearable integration and tech-enabled group classes, though narrower in scope.

Direct peers

• Crunch Fitness: Multi-location fitness chain with tiered memberships (Basic, Peak, Beast) and broad group class programming. Comparable to Fit Factory's tiered subscription structure and full-service club format.
• XSport Fitness: Regional multi-location fitness operator combining gym access, group classes, and personal training under a single membership. Comparable multi-club, multi-program model with similar mid-market positioning.
• Gold's Gym: Established multi-location fitness chain offering strength equipment, group classes, and personal training. Comparable full-service health club positioning with broad consumer appeal similar to Fit Factory.
• LA Fitness: Multi-location full-service health club chain offering gym access, group fitness, personal training, and family-friendly amenities at mid-market price points — closely comparable to Fit Factory's tiered, multi-program club model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBLQzNPAy_ygnNK3d69qGtQ/videos
• Facebookfacebook.com/fitfactoryclubs
• Instagraminstagram.com/fitfactoryofficial
• TikToktiktok.com/@fitfactoryofficial
• Xx.com/fitfactoryclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit Factory