Aafje

What Aafje does

Aafje is a Dutch elderly care foundation (Stichting Aafje), headquartered in Rotterdam and founded in 1888, that operates an integrated care platform spanning home-based care, residential nursing, specialized rehabilitation, and community wellbeing services. Its core offerings include 24/7 district nursing (wijkverpleging), residential care at 15+ locations across Rotterdam, Ridkerkerk, and Capelle aan den IJssel, three specialized rehabilitation centers co-located with hospitals (Franciscus, Maasstad, Transmitt), 12 day-care sites, dementia case management, and community meeting places. The portfolio is supported by a digital care layer — Beeldzorg video care, smart medication dispensers, sensor-based fall detection, GPS watches, interactive experience tables, and robotic companion pets — and an "alternative living" housing product line (Thuisplusflats, Tante Toos, De Dienstbode) developed jointly with regional housing corporations.

The organization employs 6,500 staff and 1,200 volunteers and serves approximately 25,000 clients annually across 8 municipalities in the Rotterdam-Rijnmond region, with an 8.5/10 average rating on ZorgkaartNederland. Aafje's revenue model is predominantly government-funded through the Dutch statutory frameworks Wlz, Wmo, and Zvw, supplemented by ancillary subscription and transaction fees from a €21.50/year membership program (Allemaal Aafje Voordeelpas), personal alarm and laundry subscriptions, and minor out-of-pocket contributions regulated by CAK. Go-to-market is dual-channel: direct consumer contact through a customer service line (088 8 233 233) and website, paired with a professional referral network (verwijslijn 088 8 231 231) fed by general practitioners, hospital discharge planners, municipalities, and three anchored hospital partnerships. Distribution is fully direct-delivery by Aafje employees and contracted specialists, with no third-party intermediaries in the core care chain.

Aafje has invested approximately €200 million in its real estate portfolio including sustainability upgrades, is approaching completion of its property renewal cycle, and has been independently recognized as a "Beste Werkgever" (Best Employer) for five consecutive years (2022–2026) by 2DAYSMOOD. The legal entity operates without a parent company, has affiliated entities including Vrienden van Aafje, Aafje Coöperatie, and Aafje Facilitair, and is governed by a Board of Directors (Raad van Bestuur) under Supervisory Board (Raad van Toezicht) oversight.

Name

Aafje

Legal name

Stichting Aafje

Website

https://aafje.nl

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Aafje is a Rotterdam-based Dutch elderly care foundation founded in 1888, employing 6,500 staff and serving 25,000 clients across 8 municipalities through home nursing, residential care, specialized rehabilitation (3 hospital-adjacent centers), day care, and dementia services funded primarily via the Wlz, Wmo, and Zvw statutory systems.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Chronic Care & Complex Care Management (HSABAIAD)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Adult Day Nursing & Chronic Disease Management Programs (HLADAIAE), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Elderly care services
• Home nursing care
• Residential nursing care
• Rehabilitation services
• Dementia care

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Government-Funded Healthcare (Wlz/Wmo/Zvw): Majority of revenue comes from government-funded healthcare through the Wet langdurige zorg (Wlz), Wet maatschappelijke ondersteuning (Wmo), and Zorgverzekeringswet (Zvw). Clients have indications that determine funding from these government systems. Personal contributions apply based on CAK regulations.
2. Allemaal Aafje Membership: Annual membership program (Allemaal Aafje Voordeelpas) costing €21.50 per year, providing discounts on day trips, aids, insurance, meal services, and access to online deals up to 70% off.
3. Supplementary Services: Additional paid services including clothing laundry (€104.90/month), television packages (€24.61/month), personal alarm systems, and welfare contributions (€16/month).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Aafje is a Dutch elderly care foundation delivering the full continuum of senior care: home-based district nursing (wijkverpleging) 7 days a week, household support, day care at 12 locations, residential and nursing home care at 15+ locations in Rotterdam/Capelle/Ridderkerk, specialized rehabilitation at three hospital-adjacent centers, dementia case management, household services, and community meeting places. Revenue comes primarily from Dutch government healthcare systems (Wlz, Wmo, Zvw). A supplementary Allemaal Aafje membership program and ancillary paid services (laundry, personal alarms, TV packages) provide additional recurring revenue.

Product overview

Aafje is an elderly care organization operating as a comprehensive care platform offering integrated services across five main areas: home-based care (wijkverpleging, household support, individual support), residential care (care homes and nursing homes in Rotterdam region), rehabilitation (three specialized rehabilitation locations), community activities (day care, meeting places, volunteer work), and specialized services (dementia care, obesity rehabilitation, palliative care). The portfolio includes physical locations (20+ care homes and 3 rehabilitation centers), digital services (beeldzorg video care), alternative housing concepts (Thuisplusflats, Tante Toos), and membership programs. The care model follows a 'Five Steps of Self-Management' approach, progressively introducing support from self-care to community help to professional care.

Differentiator

Problem solved

Functional benefit

Brands

• Allemaal Aafje: Membership program offering discounts on day trips, aids, and services for €21.50 per year
• Tante Toos
• De Dienstbode
• Transmitt Revalidatie
• Aafje Revalidatie Maasstad
• Aafje Revalidatie Franciscus

Products and services

• Wijkverpleging (District Nursing) Medical and personal care delivered in clients' own homes via district nurses, available 7 days a week, 24 hours/day, for elderly individuals needing professional nursing to remain living at home.
• Wonen bij Aafje (Residential Care in Nursing and Care Homes) 24/7 residential nursing and dementia care in Aafje's care homes for elderly who can no longer live independently. WLZ indication required.
• Aafje Revalidatie Franciscus Specialized rehabilitation location adjacent to Franciscus Gasthuis Hospital, offering post-hospitalization rehabilitation for patients requiring intensive therapy before returning home (8.5/10 rating on ZorgkaartNederland).
• Aafje Revalidatie Maasstad Specialized rehabilitation center adjacent to Maasstad Ziekenhuis Hospital in Rotterdam, with 121 rooms and an Acute Care Unit, for post-hospitalization rehabilitation patients.
• Aafje Revalidatie Transmitt Specialized neurological rehabilitation center in Rotterdam State Hillegersberg operated jointly by Aafje and Fundis, with 57 single studios with private sanitation for neurological patients.
• Revalidatiezorg (Rehabilitation Care) Temporary rehabilitation care after hospital admission for recovery, available at the three specialized rehabilitation locations or in nursing homes. Includes post-surgical, neurological, cardiac, trauma, and obesity rehabilitation.
• Dagbesteding (Day Care / Day Activities) Day activities, professional guidance, and structure at 12 day care locations for people with physical complaints and/or memory problems, including memory training and group activities.
• In de Wijk (Community Welfare Activities) Community-based welfare activities including neighborhood meeting places, health clinics, day care, and volunteer work, enabling people to live independently in their own environment.
• Allemaal Aafje Voordeelpas (Membership Program) Annual membership (€21.50/year) offering seniors 10% discount on day trips, 10% on aids, discounts on insurance and meals, and access to an online benefit store with up to 70% off.
• Beeldzorg (Video Care) Video-based remote care service that lets clients speak live with Aafje healthcare workers via tablet through a secure video connection, used for medication supervision and chronic condition monitoring.
• Volledig Pakket Thuis (Complete Care Package at Home) Complete Care Package at Home (VPT) providing nearly the entire spectrum of care available in a residential organization, but delivered in the client's own home. Personal contributions range from €205 minimum to €1,076.60 maximum per month, set by CAK based on financial situation.
• Huishoudelijke Ondersteuning (Household Support) Household support service helping clients maintain a clean and livable home when they can no longer do so themselves. Wmo indication required.
• Individuele Ondersteuning Thuis (IOT - Individual Support at Home) Individual home guidance service for people with social, societal, psychological, or financial problems, helping them manage daily life in their own environment.
• Personenalarmering (Personal Alarm System) 24/7 personal alarm service with one-button press connecting to an alarm center, with Aafje providing a professional on-site response within 30 minutes. Equipment €0–€29.60/month, key safe + response €42.04/month, startup costs €123.41–€205.41.
• Casemanagement Dementie (Dementia Case Management) Dementia case management service providing advice and guidance for people with dementia and their caregivers throughout their home situation, including behavioral support and care coordination.
• Thuisplusflats / Plusflats (Independent Living with Care Concepts) Alternative independent living concepts with integrated care and support services, offered in partnership with named housing corporations (Leyerwaard-Grienderwaard, De Beverburgh, Nieuw Kellogg, etc.) for 55+ seniors wanting to live independently with care on call.
• Tante Toos Thuis / Zorgvilla Tante Toos / De Dienstbode Modern care-home concepts where elderly live independently in social rental housing with 24/7 care from a fixed care provider. Zorgvilla Tante Toos provides small-scale residential dementia care.
• Obesitas Revalidatie (Obesity Rehabilitation) Specialized rehabilitation department for people with severe obesity (minimum 130 kg and BMI above 35), located at Aafje De Vijf Havens.
• Specialistische Zorg (Specialized Care Services) Specialized healthcare services including dietitian, occupational therapy, physiotherapy, specialized nurses, speech therapy, social work, music therapy, psychology, psychomotor therapy, sexology, geriatric specialist, technical home care team, night care, and palliative care.
• Mantelzorg Ondersteuning (Informal Caregiver Support) Support services for informal (family) caregivers including skills training, meetings, respite care, and help finding additional assistance, plus the 24/7 Mantelfoon helpline (0800 777 33 33).

Quantifiable outcome

• 25,000 clients served across 8 municipalities
• +5 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• VegrocoreStrategic or Co-development PartnerLong-standing partnership with Vegro for medical equipment. Vegro provides purchase, rental, and loan services for aids including crutches, wheelchairs, hospital beds, and bed blocks. Vegro has locations in Rotterdam (Maasstadweg 98) and Zwijndrecht (Passage 4-6). Allemaal Aafje members receive 10% discount on equipment purchases.
• VirtueleThuiszorg (formerly MobileCare)coreTechnology or IntegrationPartnership for personal alarm systems (personenalarmering). VirtueleThuiszorg provides equipment, administration, and alarm center connection. Aafje provides professional response service with 24/7 coverage within 30 minutes. Equipment includes alarm units and Clavisio key safes.
• Housing Corporations (various)coreStrategic or Co-development PartnerPartnerships with housing corporations including Leyerwaard-Grienderwaard, De Beverburgh, Nieuw Kellogg, De Sevencamp, Korpersteijn, Mazesteyn, Oostmolensteyn, Klapwiek, Plussenburgh, Hagestaete, Te Hoogerbrugge, Zephyr, Planetenlaan, De Klockelaer, Dubbelmonde, Pruylenborg, and Eemstein/Zonnestein for alternative living concepts (Thuisplusflats and Plusflats).
• Tante Toos (Aenf Cooperatie)minorStrategic or Co-development PartnerCollaboration for Tante Toos Thuis (modern version of care home) and Zorgvilla Tante Toos (small-scale residential care for dementia). Elderly live independently in social rental housing with 24/7 care from fixed providers like Aafje.
• Green DealminorStrategic or Co-development PartnerCommitment to Green Deal 3.0 for healthcare sustainability, focusing on sustainable medication use, reducing travel emissions, and sustainable procurement.
• Kaars KoffieminorOthersSustainable coffee supplier partnership since 2021, providing sustainable coffee and tea throughout Aafje locations.
• Holland FoodminorOthersMeal service partner with agreements on packaging materials (sustainable plastic) and food waste reduction.
• Franciscus Gasthuis HospitalcoreStrategic or Co-development PartnerHospital partnership for rehabilitation services. Aafje Revalidatie Franciscus is located adjacent to Franciscus Gasthuis with direct walkway connection, enabling seamless patient transfer and close collaboration with medical specialists.
• Maasstad Ziekenhuis HospitalcoreStrategic or Co-development PartnerHospital partnership for rehabilitation services. Aafje Revalidatie Maasstad is located next to Maasstad Ziekenhuis with direct walkway connection, facilitating close cooperation with medical specialists and easy patient transfers.
• Huisartsen (GPs)coreChannel Partner/ Reseller/ DistributorCollaboration with general practitioners for referrals to home care, rehabilitation, and residential care. GPs can refer patients for geriatrisch assessment by specialist in elderly care.
• MantelfoonminorChannel Partner/ Reseller/ DistributorPartnership with Mantelfoon, the Rotterdam caregiver support point. Free 24/7 helpline 0800 777 33 33 for caregiver questions and support referrals.
• Regionaal Leernetwerk De DriehoekminorChannel Partner/ Reseller/ DistributorPartnership with De Driehoek network for caregiver training programs including dementia care, Parkinson's, handling difficult behavior, personal care, and lifting/moving techniques.
• Kattenburg WeeninkminorOthersBusiness clothing specialist for uniform collection and responsible destruction of worn-out workwear. Aafje won the Buffelprijs for sustainable clothing practices.
• Alzheimer NederlandminorChannel Partner/ Reseller/ DistributorPartnership for dementia awareness and support. Some Aafje meeting places are recognized as 'Dementievriendelijke ontmoetingsplek'. Collaboration on Alzheimer Café events.
• Woonnet RijnmondminorChannel Partner/ Reseller/ DistributorHousing allocation system partnership for Rotterdam region. Seniors can apply for Thuisplusflat and Plusflat Light apartments through Woonnet Rijnmond.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Omring: West-Friesland non-profit elderly care foundation offering home care, residential care, and specialized services. Direct match in regional non-profit operating model and Wlz/Wmo/Zvw reimbursement structure.
• Cordaan: Large Amsterdam-based non-profit elderly care organization offering the same continuum of home care, residential care, and rehabilitation. Directly comparable as a Dutch regional non-profit elderly care foundation with similar funding model and service breadth.
• Evean: North Holland non-profit elderly care provider operating home nursing, residential care, and rehabilitation services under the Wlz/Wmo/Zvw funding model. Closely comparable in service mix, scale (thousands of employees), and client demographic.
• Thebe: Tilburg/Noord-Brabant non-profit foundation providing district nursing, residential care, and rehabilitation to elderly clients. Comparable in funding structure, service portfolio, and regional non-profit positioning.
• Zorgbalans: Haarlem-based non-profit elderly care organization offering home care, residential care, and rehabilitation across Kennemerland. Direct match in care continuum scope, Dutch government funding model, and regional foundation structure.
• Archipel: Eindhoven non-profit elderly care provider with full continuum of care including specialized dementia and rehabilitation services. Highly comparable in service model and client focus on dementia and chronic care.
• Vivium Naarderheem: Naarden-based Dutch non-profit providing elderly care, nursing home care, and rehabilitation. Comparable in scale, funding model, and service breadth within a single regional catchment.
• Sensire: Doetinchem/Achterhoek non-profit elderly and home care organization with comparable district nursing and residential service portfolio. Matches Aafje in funding model and client demographic focus.

Regional players

• Zorggroep Solis: Deventer/Overijssel non-profit elderly care provider with similar service mix including rehabilitation and dementia care. Comparable in operating model and service breadth but serves a different geography.

Broad incumbents

• Buurtzorg Nederland: Netherlands-wide home nursing organization (district nursing) operating at much larger scale. Comparable as a major Dutch wijkverpleging competitor under the same Zvw funding system, but with a different self-managed team operating model and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/wijzijnvanaafje
• Facebookfacebook.com/wijzijnvanaafje
• LinkedInlinkedin.com/company/aafje
• Instagraminstagram.com/werkenbijaafje.nl
• Xx.com/wijzijnvanaafje

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aafje