CDMG, Inc

What CDMG, Inc does

CDMG, Inc. (Creative Direct Marketing Group) is a privately held, full-service direct response advertising and digital marketing agency founded in 1985 and headquartered in Nashville, Tennessee. The company delivers integrated marketing campaigns across direct mail (including videologs, newsalogs, and dimensional formats), digital channels (Meta, Google, YouTube, programmatic, email, social), and traditional media (TV, radio, CTV/streaming) using its proprietary 5D Marketing System, which combines AI/ML-driven transactional data modeling, lookalike audience targeting, and multivariate testing. CDMG serves enterprise and growth-stage clients across six primary verticals, including financial services, healthcare, nutraceuticals, political and nonprofit, D2C product brands, and complex high-ticket lead generation; named customers include Sun Chlorella, Alkaline88, Chevron, Humana, WeightWatchers, 1-800 Contacts, Lear Capital, Truth Social, and Healwell AI.

The business operates on a B2B professional services model with custom, quote-based project and retainer pricing, supplemented by investor relations services for public companies that combine cash fees with pass-through production and media costs. Go-to-market is sales-led and founder-driven, leveraging CEO Craig Huey's industry authority (126+ marketing awards, Fox News appearances, the Direct Marketing Update newsletter, and The Huey Report podcast) for enterprise client acquisition, alongside a referral network from existing accounts. Under President Caleb Huey, revenue has reportedly grown 7x since the 2020 relocation from California to Tennessee, supported by a lean team of 11-50 employees and a leadership bench spanning data science, creative, digital, and broadcast media expertise.

Name

CDMG, Inc

Legal name

CDMG, Inc.

Website

https://cdmginc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

CDMG, Inc. is a Nashville-based, privately held direct response advertising and digital marketing agency that uses its proprietary 5D Marketing System to deliver integrated campaigns across direct mail, digital, and traditional media for enterprise and growth-stage clients in financial services, healthcare, nutraceuticals, political, and D2C verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Agency Services: Full-service direct response advertising and digital marketing agency providing campaign development, creative services, media buying, and campaign management. Revenue generated through professional service fees, project-based engagements, and retainer arrangements for ongoing marketing services.
2. Investor Relations Services: IR services provided to public companies including printing, mailing, video production, and advertising costs. Billed as cash fees plus service-related costs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CDMG, Inc. is a full-service direct response advertising and digital marketing agency that plans, creates, and executes integrated multichannel campaigns for B2B clients. The agency sells campaign strategy, direct mail production, digital advertising management, traditional media buying, lead generation, creative/copywriting, and data-driven audience targeting services through its proprietary 5D Marketing System.

Product overview

CDMG, Inc is a full-service direct response advertising and digital marketing agency offering integrated marketing services through its proprietary 5D Marketing System. Founded in 1985 and headquartered in Nashville, TN, the company delivers measurable marketing campaigns across multiple channels including direct mail (with various formats such as videologs, newsalogs, and 3-D mailings), digital marketing (Meta, Google, YouTube, social platforms), traditional media (TV, radio, CTV), and lead generation services. The company's core offerings are built around AI and machine learning-powered data modeling, audience targeting, and the 5D methodology (Load & Aim, Direct Mail Magic, Digital Marketing, Traditional Media Revived, and Test/Analyze/Tune). CDMG also provides creative services, website/landing page development, and publishes the Direct Marketing Update newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• 5D Marketing System CDMG's proprietary integrated marketing methodology that combines five strategic dimensions—audience targeting and storytelling, direct mail, digital marketing, traditional media, and rigorous testing—leveraging AI/ML for data modeling and targeting across multiple channels. Sold to B2B clients as the agency's core service framework for building accountable, ROI-measured campaigns.
• Data Modeling & Audience Targeting Service that uses AI and machine learning with transactional metadata to generate new contacts, create lookalike audiences, and target ideal customers through custom list integration and data-driven insights. Designed for B2B marketers seeking precise prospect identification and targeting.
• Direct Mail Marketing Services Full-service direct mail campaign production and execution, including videologs (video direct mail devices), newsalogs, bookalogs, magalogs, 3-D dimensional mailings, lift notes, and superscript envelopes. Includes integration with digital retargeting (DMRT) for multichannel conversion recovery. Sold to B2B clients seeking measurable direct mail response.
• Digital Marketing Services Multichannel digital advertising management across Meta platforms, Google, YouTube, native/programmatic ads, email marketing, and social channels (Facebook, Instagram, LinkedIn, TikTok). Includes retargeting, remarketing, and strategic campaign deployment. Sold to B2B clients seeking integrated digital campaign execution.
• Traditional Media Services TV and radio advertising services with advanced targeting capabilities including geographic, behavioral, contextual, demographic, and daypart targeting. Encompasses CTV/streaming advertising, podcast advertising, and pre-roll video campaigns. Sold to B2B clients seeking traditional and emerging video/audio reach.
• Lead Generation & Complex Sales Services Qualified lead generation for high-ticket items ($20k+) using data-driven insights, compelling creative content, and strategic multichannel deployment. Services include landing page development, conversion optimization, and cart abandonment recovery. Sold to B2B clients selling high-value products or services.
• Creative & Copywriting Services Award-winning creative design, direct response copywriting, and storytelling services. Includes headlines, testimonials, video sales letters (VSLs), and authority positioning. Sold to B2B clients as standalone creative work or as part of integrated campaign engagements.
• Website & Landing Page Development Conversion-focused website and landing page development following direct response principles, including heat map analysis, floater/pop-up implementation, and SEO/AEO optimization. Sold to B2B clients seeking high-converting digital properties.
• Investor Relations & Production Services IR and production services provided to public companies, including printing, mailing, video production, and advertising costs. Billed as cash fees plus pass-through service-related costs. Sold to public-company clients seeking integrated IR communications.

Quantifiable outcome

• ROAS over 20X achieved for clients on multiple occasions
• +9 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Homeland Uranium Corp.minorGTM or Marketing Partner · 1 April 2025CDMG provided investor relations services including printing, mailing, video production, and advertising for Homeland Uranium Corp. Services were rendered between April and September 2025 under a four-year agreement expiring April 16, 2029. The company paid US $114,100 in cash fees plus approximately US $1,851,411 in printing, mailing, video production and advertising costs.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hawke Media: Hawke Media is a full-service performance marketing agency offering data-driven digital and direct response services to mid-market and enterprise clients, similar in service breadth and target customer profile to CDMG.
• Brierley+Partners: Brierley is a direct response and CRM loyalty agency specializing in data-driven customer relationship marketing, directly comparable to CDMG's measured, multichannel direct response focus.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency focused on measurable ROI across paid media and conversion optimization, conceptually aligned with CDMG's direct response, accountability-driven model.
• Wpromote: Wpromote is a performance digital marketing agency combining paid media, SEO, and data-driven targeting; its emphasis on measurable ROAS aligns closely with CDMG's accountable advertising positioning.
• The Shipyard: The Shipyard is an integrated marketing agency combining data, creative, and media across digital and traditional channels, overlapping with CDMG's multichannel, results-oriented service model.
• Russ Reid (a division of Newport): Russ Reid is a direct response fundraising and multichannel marketing agency whose methodology of integrated direct mail and digital response campaigns mirrors CDMG's 5D approach.

Others

• InfoMat (Craig Huey / CDMG affiliate): InfoMat is a postal and email mailing list brokerage run by CDMG's founder Craig Huey, adjacent to CDMG's services as a list/data supplier underpinning direct mail campaigns.

Broad incumbents

• Merkle (Dentsu): Merkle is a performance marketing agency under Dentsu, providing data-driven customer experience and direct response services across digital and offline channels, comparable in service mix to CDMG.
• Epsilon (Publicis Groupe): Epsilon is a scaled data-driven marketing and direct response agency owned by Publicis, offering overlapping capabilities in direct mail, data targeting, and multichannel campaigns but at significantly greater scale.

Emerging players

• Response Mine Health: Response Mine is a digital direct response agency specializing in lead generation and measurable performance campaigns, comparable to CDMG's lead-gen and multichannel integration capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cdmginc
• YouTubeyoutube.com/channel/cdmginc
• Facebookfacebook.com/cdmginc
• LinkedInlinkedin.com/company/cdmginc
• Instagraminstagram.com/cdmginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDMG, Inc