Loanadda
- Company typePrivate
- Founded2015
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Loanadda does
LoanAdda is an India-based online loan aggregator founded in 2015 and headquartered in Noida. The company operates a digital marketplace that connects individual borrowers and small businesses seeking credit with a network of over 45 banking partners across India, including banks, non-banking financial companies (NBFCs) and microfinance institutions (MFIs). Its stated customer focus is underbanked consumers and the "bottom of the financial pyramid" with limited access to formal banking channels, organized around three priority sectors: Priority Sector (financial inclusion, affordable housing, small business expansion), Business Sector (entrepreneurs needing working capital and expansion financing), and Retail Sector (individual loan needs). LoanAdda reports having processed over 50,000 loan applications since inception across 2,000 data points per application.
The company's core technology is a machine learning-based matching engine that analyzes 58 customer data points — covering creditworthiness, capacity and collateral — and combines them with credit parameters from its partner network to algorithmically profile borrower risk and route applications to the most suitable lenders. Its product surface comprises three principal loan categories — Home Loans (purchase, balance transfer, plot purchase, home improvement), Personal Loans (unsecured lending for consumption needs such as weddings, education, travel and consumer durables), and Loan Against Property (secured lending against residential, commercial, land or industrial property at 50–70% LTV) — supplemented by a free 15-minute expert loan consultation service. Customers access the platform via a self-service website with Quick Apply forms or through expert-led sessions, with doorstep service delivering retail loans within 48 hours.
LoanAdda's business model is commission-based: services are provided at zero cost to the customer, and revenue is earned through referral fees and commissions paid by banking partners on successfully originated loans. The company describes itself as a financial inclusion-focused platform and operates exclusively in the Indian market. It has raised at least one disclosed funding round (May 2020, led by ah! Ventures with PRAAK Investments and Ratnaafin) and is led by founder and CEO Anshuman Mishra, who brings prior experience across banking (ICICI), consulting (Deloitte), retail (Hindware/Evok) and venture capital. Headcount is in the 11–50 range and the company operates as a private, founder-led entity with no disclosed parent company or institutional majority ownership.
Loanadda firmographics
Firmographics- Name
- Loanadda
- Legal name
- LoanAdda
- Website
- https://loanadda.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Loanadda industry classification
Industry- Product category
- Online Loan Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industry
- Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment) (FSAKAAAK)
Keywords
Where Loanadda is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Loanadda business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Commission from Banking Partners: LoanAdda acts as an intermediary between borrowers and lenders (banks/NBFCs). The company earns revenue through referral fees or commissions paid by banking partners when loans are successfully originated through their platform. Services are provided free of cost to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Loan Services - No customer fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Loanadda product offering
Product offeringCore offering
Loanadda is an online loan aggregator that uses machine learning to match borrowers with lenders from its network of 45+ banks, NBFCs and MFIs in India. The platform offers three core loan products — Home Loans, Personal Loans and Loan Against Property — and provides free expert consultation and doorstep service to deliver loans to retail customers within 48 hours.
Product overview
LoanAdda is an online loan aggregator and financial technology marketplace that algorithmically connects borrowers with lenders (banks, NBFCs, and MFIs) through a machine learning-powered matching platform. The core offering consists of three principal loan products: Home Loans, Personal Loans, and Loans Against Property, which are sourced from a network of over 40 banking partners. The platform differentiates through its ML-driven risk profiling that analyzes 58 data points per customer and matches borrowers to the most suitable lenders. A complementary Loan Consultation service provides expert advisory as an add-on module.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Loans Mortgage financing aggregated from partner banks and NBFCs for purchasing homes, balance transfers of existing home loans, plot purchases, and home improvement, targeted at individual homebuyers in India.
- Personal Loans Unsecured personal loans sourced from partner lenders for individual consumers to meet unexpected expenses, holidays, education fees, wedding expenditure, home improvements and purchase of consumer durables.
- Loan Against Property Secured loan using residential, commercial, land or industrial property as collateral, sourced from partner lenders with maximum loan amount of 50-70% of the property's market value based on LTV ratio.
- Loan Consultation Free 15-minute expert advisory service that connects individual borrowers with loan specialists for personalized guidance through the loan application process.
Quantifiable outcome
- Over 50,000 loan applications processed since inception
- +2 more outcomes
Companies that use Loanadda
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Loanadda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Loanadda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 45+ Banks and NBFCs in IndiacoreLoanAdda has partnered with over 45 banks and NBFCs across India to provide a wide range of loan products to customers. The platform aggregates products from these financial institutions, enabling borrowers to compare and access loans from multiple lenders through a single platform.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Loanadda competitors and assessment
Company assessmentBroad incumbents
- PolicyBazaar (PB Fintech): India's largest financial product aggregation platform across insurance, loans and credit cards. Operates a similar borrower-to-lender matching model at massive scale, including a dedicated loans vertical that directly competes with LoanAdda.
Direct peers
- Paisabazaar: Loan and credit card comparison platform owned by PB Fintech, focused specifically on unsecured personal loans, home loans and business loans. Most direct head-to-head competitor in the online loan aggregation category.
- BankBazaar: Indian online marketplace comparing loans, credit cards and other financial products from banks and NBFCs. Closely comparable business model, product mix and target borrower segments to LoanAdda.
- CreditMantri: Credit-score based loan matchmaking platform for underbanked and credit-underserved Indian consumers. Overlaps with LoanAdda in targeting thin-file borrowers and matching them to NBFC/bank partners.
- IndiaLends: Digital lending marketplace connecting borrowers with banks, NBFCs and fintech lenders across personal, home and business loans. Comparable loan aggregation model with proprietary credit decisioning.
- Wishfin: Indian financial products comparison platform focused on personal loans, home loans, credit cards and LAP from multiple bank and NBFC partners. Directly comparable loan aggregator business to LoanAdda.
- MyLoanCare: Loan aggregator and comparison platform for home loans, personal loans, balance transfers and LAP, with a network of bank/NBFC partners. Closely matched business model and product mix to LoanAdda.
Emerging players
- MoneyTap: App-based personal credit line product from a fintech-NBFC. Partial overlap with LoanAdda's personal loan offering, but operates more as an originator than a pure aggregator.
- Lendingkart: Digital NBFC focused on working capital and business loans to SMEs and MSMEs. Adjacent to LoanAdda's business sector / financial-inclusion thesis but lends on its own balance sheet rather than aggregating.
- Finbox: API-based credit decisioning and lending infrastructure provider for NBFCs and digital lenders. Thematically adjacent to LoanAdda's ML credit profiling and end-to-end API stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loanadda social profiles
Digital presenceLoanadda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loanadda leadership team
Management profileNumber of profiles
Profiles1 record
Loanadda funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loanadda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loanadda
What does Loanadda do?
Loanadda is an online loan aggregator that uses machine learning to match borrowers with lenders from its network of 45+ banks, NBFCs and MFIs in India. The platform offers three core loan products — Home Loans, Personal Loans and Loan Against Property — and provides free expert consultation and doorstep service to deliver loans to retail customers within 48 hours.
Is Loanadda a public or private company?
Loanadda is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loanadda founded?
Loanadda was founded in 2015. It employs 11 to 50 people.
Where is Loanadda based?
Loanadda is headquartered in Noida, India, in the Asia region.
How does Loanadda make money?
One revenue line is on record: commission from Banking Partners.
Who are Loanadda's main competitors?
PolicyBazaar (PB Fintech) is listed as a broad incumbent. Direct peers are Paisabazaar, BankBazaar, CreditMantri, IndiaLends, Wishfin and MyLoanCare. Emerging players are MoneyTap, Lendingkart and Finbox.
Does Loanadda have an API?
No public API is recorded for Loanadda.
What industry is Loanadda in?
Loanadda's product category is Online Loan Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAKAAAK, Direct-to-Consumer (D2C) Personal Lending Platforms (Unsecured Installment). Its NAICS code is 522310 and its SIC code is 6163.