What Embrast does

Embrast (legal name Embrast Indústria e Comércio Ltda.) is a privately-held Brazilian manufacturer and B2B distributor of consumer goods, founded in 2001 and headquartered in Itajaí, Santa Catarina. The company operates across seven primary product categories — Bazar (general household items), Limpeza (cleaning supplies), Festa (party supplies), Linha ECO (eco-friendly sustainable disposables), Food e Delivery (food packaging), EPI (personal protective equipment), and Alumínio (aluminum products) — under a multi-brand portfolio of nine wholly-owned sub-brands: Persomax, Bompack, Simplus, Blupack, King Pack, Bluforte, King Cook, Belpro, and Betthavale. Each brand targets a distinct sub-segment of the consumer-goods market, enabling shelf segmentation across price points and customer preferences.

Embrast's core technology is conventional CPG manufacturing and physical-product distribution rather than a software or AI platform; its production covers paper and plastic disposables, cleaning tools and brushes, EPS/styrofoam packaging, aluminum pans, and personal care items. Notable product differentiators include the Linha ECO sustainability line (paper straws, biodegradable containers, paper bags) and the breadth of the catalog spanning more than 10 product categories. Per ABRAS/NielsenIQ research, Embrast ranks #2 nationally in Brazil's Food Wrappers category, advancing from third place in 2025.

The company generates revenue through B2B hardware sales to retail and wholesale customers across Brazil, using a quote-based pricing model accessible via the corporate website, WhatsApp, and telephone. Go-to-market is sales-led, executed through a nationwide network of commercial representatives, supplemented by national and regional (Sul) catalogs, an e-commerce storefront, and wholesale/distributor channels. Customer segments are horizontally diversified across supermarkets, grocery and convenience stores, cleaning supply stores, food service operators, bakeries, and janitorial companies. The company employs 251-500 people, is led by President Denisio do Nascimento, and has been recognized nine times as Best Supplier of Bazaar and Supplies by ACATS (Associação Catarinense de Supermercados).

Name

Embrast

Legal name

Embrast Indústria e Comércio Ltda.

Website

https://embrast.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Embrast is a Brazilian B2B manufacturer and distributor of consumer goods including disposable packaging, cleaning supplies, party items, and eco-friendly products, operating a nine-brand portfolio serving supermarkets, retailers, and wholesalers nationwide.

Ownership category

akta.pro rank

Product category

Consumer Goods Manufacturing & Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

akta.pro secondary industries

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Disposable packaging products
• Household cleaning supplies
• Food service packaging
• Eco-friendly disposable products
• Party supplies wholesale

Headquarters

HQ city

Itajaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Distribution of Consumer Goods: Embrast generates revenue through manufacturing and distributing a wide range of consumer goods including disposable packaging, cleaning supplies, party supplies, eco-friendly products, and personal protective equipment to retail and wholesale customers across Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Embrast manufactures, packages, and distributes a broad range of consumer goods — including disposable packaging, cleaning supplies, party supplies, food service and delivery packaging, aluminum products, personal protective equipment (EPI), and eco-friendly products under its Linha ECO. The company sells through a national commercial representative network, its own B2B website with quote-based ordering, and wholesale/distribution channels, serving retail and wholesale customers across Brazil.

Product overview

Embrast is a B2B distributor of household cleaning products, disposable items, party supplies, and food packaging. The company operates as a multi-brand portfolio platform offering products across multiple categories including Bazar (household items), Limpeza (cleaning products), Festa (party supplies), Linha ECO (eco-friendly sustainable products), Food e Delivery (food packaging), EPI (personal protective equipment), and Alumínio (aluminum products). Embrast manages several sub-brands including Betthavale (cleaning tools like mops, brooms, squeegees), Bompack (disposable and cleaning products), Simplus (cleaning implements), Blupack, King Pack (packaging), Bluforte, King Cook (kitchen products), and Belpro. The company serves retail businesses, supermarkets, cleaning supply stores, and food service operators throughout Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Betthavale: Cleaning products line including mops, brooms, brushes, microfiber cloths, and household cleaning tools
• Bompack
• Simplus
• Blupack
• King Pack
• Bluforte
• King Cook
• Belpro
• Persomax

Products and services

• Bazar (Household Items) General household and convenience items including adhesives and tapes, depilatory devices, aprons, buckets, basins, trays, stools, pizza bases, food knives, straws, paper straws, rain capes, plastic baskets, chef hats, disposable cups, PET cups, thermal cups, and other bazaar products sold to retail and wholesale buyers across Brazil.
• Limpeza (Cleaning Products) Cleaning supplies including buckets, basins, stools, plungers, brushes, feather dusters, sponges, glass cleaners, mop lines, gloves, cleaning cloths, toilet paper, clothespins, sprayers, dustpans, squeegees, and other cleaning products distributed to retailers, cleaning services, and food service operators.
• Festa (Party Supplies) Party and celebration supplies including balloons, trays, straws, disposable cups, PET containers for cakes and sweets, paper molds, aluminum pans, matches and lighters, napkins, containers, plates, cutlery, glasses, candles, and other party items sold to retail and event supply channels.
• Linha ECO (Eco Line) Eco-friendly sustainable product line including paper straws, thermal cups, paper cups, napkins, food containers, sticks and skewers, paper bags, cutlery, and cup lids, targeted at retailers and food service operators seeking biodegradable disposable alternatives.
• Food e Delivery (Food Service Packaging) Food packaging and delivery supplies including trays, pizza bases, food knives, pizza/salted snack boxes, straws, paper straws, disposable cups, thermal cups, PET containers, chicken packaging, EPS/styrofoam packaging, labels, plastic seals, aluminum pans, small bottles, and napkins for restaurants, bakeries, and food delivery services.
• EPI (Personal Protective Equipment) Personal protective equipment including aprons, gloves, masks, shoe covers, and caps, supplied to retail, food service, and cleaning industry buyers for workplace safety use.
• Alumínio (Aluminum Products) Aluminum products including aluminum pans, food containers, and aluminum foil for food service, retail, and household use.
• Betthavale (Cleaning Brand) Wholly-owned sub-brand offering cleaning supplies including mops, brooms, dustpans, squeegees, brushes, sponges, dusters, gloves, microfiber cloths, lint removers, folding stools, and other household cleaning products.
• Bompack (Disposable & Cleaning Brand) Wholly-owned sub-brand offering disposable products, cleaning tools, party supplies, and household items including disposable cups, plates, cutlery, mops, brushes, dusters, gloves, trash bags, and food packaging.
• Simplus (Cleaning Tools Brand) Wholly-owned sub-brand offering cleaning tools and household products including toilet brushes, mops, clothes brushes, and other cleaning implements.
• Blupack (Packaging Brand) Wholly-owned sub-brand focused on packaging and household products.
• King Pack (Polystyrene Packaging Brand) Wholly-owned sub-brand offering EPS/polystyrene packaging products including styrofoam plates and other disposable items.
• Bluforte (Cups and Household Brand) Wholly-owned sub-brand offering disposable cups and household cleaning products.
• King Cook (Kitchen & Paper Brand) Wholly-owned sub-brand offering kitchen and household products including paper towels and cleaning supplies.
• Belpro (Professional Cleaning Brand) Wholly-owned sub-brand offering professional and industrial cleaning and hygiene products for janitorial and commercial cleaning customers.
• Isopor/EPS (Styrofoam Packaging) Styrofoam and expanded polystyrene packaging products for food service and delivery operations.
• Palitos e Espetos (Sticks and Skewers) Wooden sticks and skewers for food preparation and food service use.
• Sacos Plásticos (Plastic Bags) Plastic bags for various household and commercial uses, supplied to retail and wholesale channels.
• Sacolas (Shopping Bags) Shopping bags for retail and commercial use.

Quantifiable outcome

• Second place nationally in Brazil for food wrapper category (ABRAS/NielsenIQ ranking)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• ACATS (Associação Catarinense de Supermercados)coreStrategic or Co-development Partner · 1 January 2026Embrast maintains a strategic partnership with ACATS, the Santa Catarina Supermarket Association. This partnership is evidenced by their repeated recognition as best supplier (9 times elected) and their participation in ACATS-organized events like ExpoSuper, the largest retail meeting in Santa Catarina.
• Betthavale (Internal Brand)coreOthers · 1 January 2026Betthavale is one of Embrast's own brands. The company operates a multi-brand portfolio strategy with 9 brands including Betthavale (cleaning supplies), Bompack (disposable items), Simplus (cleaning tools), and others. Betthavale specifically focuses on cleaning and household products with a distinct visual identity and color palette.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huhtamaki: Global manufacturer of food packaging and disposable tableware (cups, plates, cutlery) with established Brazil operations. Closest large-scale comparable to Embrast's disposable food packaging and foodservice business.
• Grupo BomBril: Brazilian household-cleaning multi-brand manufacturer (mops, brooms, steel wool, sponges). Direct comparator to Embrast's Betthavale, Simplus, and Bompack cleaning and household lines within the Brazilian market.
• Duni Group: European-headquartered supplier of tabletop and foodservice packaging including napkins, tableware, and food containers. Closest functional comparable to Embrast's Festa, Food e Delivery, and LINHA ECO categories.

Broad incumbents

• Berry Global Group: Global packaging manufacturer spanning rigid containers, films, and foodservice disposables. Provides broader portfolio against which Embrast competes in the Brazilian foodservice and consumer disposables segments.
• Pactiv Evergreen: Major North American foodservice and beverage packaging manufacturer including EPS/styrofoam foodservice products comparable to Embrast's King Pack/EPS lines. Broad incumbent rather than direct Brazilian head-to-head competitor.
• Sealed Air: Global food packaging and protective solutions company with significant presence in foodservice and food protection. Competes with Embrast in food packaging and delivery categories.
• Amcor: Global packaging company with strong presence across flexible and rigid packaging, including foodservice disposables. Broad incumbent over overlapping with Embrast's food and household packaging lines.
• SC Johnson: Global manufacturer of household cleaning and hygiene products with operations in Brazil. Comparable to Embrast's Limpeza category through broader portfolio including chemical cleaning compounds.
• Reckitt Benckiser: Global consumer health, hygiene, and household products company with major Brazilian presence (Veja, Vanish, Finish). Adjacent comparable in cleaning and hygiene categories where Embrast operates.
• Kimberly-Clark: Global manufacturer of tissue, hygiene, and personal care products including away-from-home wiper/tissue lines relevant to Embrast's Limpeza category. Broad incumbent with significant Brazilian operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/embrast

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrast