Varidi
Varidi is a cloud-based payment plan platform enabling veterinary clinics, dental practices, and specialty healthcare providers to offer in-house payment plans with no credit checks, while guaranteeing merchants full payment and handling all collections on a flat transaction fee basis.
- Company typePrivate
- Founded2013
- HeadquartersWoodinville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Varidi does
Varidi is a cloud-based payment plan management platform that enables service-based businesses to offer in-house payment plans to their customers without taking on credit risk or performing traditional credit checks. Founded in 2013 and headquartered in Bellevue, Washington, Varidi serves primarily veterinary clinics, with secondary expansion into dental practices and specialty healthcare providers such as Erchonia laser therapy clinics. The company operates as a standalone web-based portal with separate merchant and customer login experiences and does not integrate with practice management software.
The platform offers three core products: Guaranteed Payment Plans (the flagship offering in which Varidi guarantees the merchant full payment regardless of customer completion and handles all collections), True Payment Plans (a flexible, lower-cost alternative with full Varidi support), and Invoice Services (professional billing and follow-up management). Varidi's distinguishing technical and commercial features include no credit checks, instant customer approval, principal-only payments with no interest, predictable merchant deposits within 48 hours of each transaction, and a hands-on service model that eliminates collections work for merchants. The MyBalto Foundation partnership automatically contributes 2% of every payment plan into participating clinics' Angel Funds, embedding charitable impact into the product.
Varidi generates revenue exclusively through flat transaction fees per payment, with no subscription component and pricing that is not publicly disclosed. The company employs a direct-to-consumer go-to-market motion targeting SMB veterinary and healthcare providers, combining self-serve web onboarding with demo-based sales for larger accounts. Distribution is augmented by vertical-specific partnerships (Open Door Veterinary Collective, MyBalto Foundation, PetHelp Finder, Dental HQ, Erchonia), including a 2026 Yes to Care pilot program funded by a $1.9 million Dave & Cheryl Duffield Foundation grant. Varidi is privately held, has historically raised capital primarily through Keiretsu Capital and the Keiretsu Forum, and operates exclusively in the United States.
Varidi firmographics
Firmographics- Name
- Varidi
- Legal name
- Varidi, Inc.
- Website
- https://varidi.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Varidi is a cloud-based payment plan platform enabling veterinary clinics, dental practices, and specialty healthcare providers to offer in-house payment plans with no credit checks, while guaranteeing merchants full payment and handling all collections on a flat transaction fee basis.
- Ownership category
- akta.pro rank
Varidi industry classification
Industry- Product category
- Healthcare Payment Plan Software
- NAICS
- Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Varidi is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Varidi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Varidi charges a flat transaction fee per payment, which includes credit card processing. There are no monthly subscriptions, hidden charges, or surprise bills. The fee is disclosed during onboarding and is deducted per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Guaranteed Payment Plans with guaranteed payout to merchant |
| Transaction based/ take rate | Pay-as-you-go | True Payment Plans - flexible lower-cost alternative |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Varidi product offering
Product offeringCore offering
Varidi provides a cloud-based payment plan platform that lets service businesses offer in-house financing to customers with no credit checks and no interest. The company guarantees full payment to the merchant regardless of customer completion, handles all collections and follow-up activity, and disburses predictable deposits to merchant bank accounts within 48 hours of each transaction. Primary buyers are veterinary clinics, dental practices, and specialty healthcare providers; end users are their patients and pet owners who apply directly through Varidi's web portal.
Product overview
Varidi is a standalone in-house payment plan software platform designed for service-based businesses, primarily veterinary clinics and dental practices. The company offers three distinct payment plan products: Guaranteed Payment Plans (the core flagship offering with full payment guarantee and collections handling), Invoice Services (professional billing management), and True Payment Plans (a flexible lower-cost alternative). All products operate through Varidi's web-based portal without requiring integration with practice management software, featuring no credit checks, instant approvals, and automatic monthly deposits to merchant bank accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Guaranteed Payment Plans
Quantifiable outcome
- More patients treated - clinics can say yes to care they may have declined without payment plans
- +2 more outcomes
Companies that use Varidi
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Varidi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Varidi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Open Door Veterinary CollectivecoreOpen Door Veterinary Collective is a nonprofit leading education and tools that help clinics deliver accessible, sustainable care without sacrificing financial health. Varidi partners with them on the Yes to Care program, a three-year collaborative pilot funded by a $1.9M Dave & Cheryl Duffield Foundation grant. The program provides training, tools, and $5,000 to participating clinics to establish Angel Funds.
- MyBalto FoundationcoreMyBalto Foundation contributes customized practice angel funds. A key feature of the partnership is that 2% from every Varidi payment plan automatically goes into the clinic's Angel Fund - with no extra work or cost required from the clinic.
- PetHelp FinderminorPetHelp Finder (pethelpfinder.org) connects clients to affordable care fast and provides clinics a powerful tool to reach more pet families when it matters most.
- Dental HQminorDental HQ partners with Varidi to make dental care more affordable and predictable, combining flexible payment plans with in-house membership tools that keep patients coming back and paying on time.
- ErchoniaminorThrough partnership with Erchonia Lasers, Varidi empowers providers with flexible patient payment solutions that make cutting-edge laser therapies more accessible.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Varidi competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Varidi social profiles
Digital presenceVaridi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varidi leadership team
Management profileNumber of profiles
Profiles3 records
Varidi funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varidi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varidi
What does Varidi do?
Varidi provides a cloud-based payment plan platform that lets service businesses offer in-house financing to customers with no credit checks and no interest. The company guarantees full payment to the merchant regardless of customer completion, handles all collections and follow-up activity, and disburses predictable deposits to merchant bank accounts within 48 hours of each transaction. Primary buyers are veterinary clinics, dental practices, and specialty healthcare providers; end users are their patients and pet owners who apply directly through Varidi's web portal.
Is Varidi a public or private company?
Varidi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Varidi founded?
Varidi was founded in 2013. It employs 11 to 50 people.
Where is Varidi based?
Varidi is headquartered in Woodinville, United States, in the North America region.
How does Varidi make money?
One revenue line is on record: transaction Fees.
Does Varidi have an API?
No public API is recorded for Varidi.
What industry is Varidi in?
Varidi's product category is Healthcare Payment Plan Software. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 5223 and its SIC code is 7320.