Pethelp
Pethelp is a Warsaw-based subscription platform selling tiered veterinary care packages (Basic through VIP) for dogs and cats in Poland, distributed directly online, through 900+ partner clinics, and via corporate benefits programs (IKEA, BNP Paribas).
- Company typePrivate
- Founded2019
- HeadquartersWarsaw, Poland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pethelp does
Pethelp sp. z o.o. is a Warsaw-based, privately held veterinary care platform that sells tiered subscription packages (Basic, Standard, Premium, Platinum, VIP) covering preventive and curative services for dogs and cats in Poland. The company distributes its packages through three channels: direct-to-consumer self-serve purchases on pethelp.pl, a B2B2C corporate benefits channel (anchor logos include IKEA Polska and BNP Paribas via the Pupil Bank card), and a network of 900+ partner veterinary clinics that redeem digital vouchers through a dedicated Vet Panel. Packages are priced at 19-219 PLN per month or 126-3,167 PLN annually, with an optional PETHELP+ insurance add-on and a PETHELP Plus gamification/rewards sub-product layered on top.
Underlying the commercial offering is a relatively standard subscription web platform rather than a deep technology stack. The platform comprises a Bon/Voucher digital system, a customer-facing self-serve panel, a vet-side processing panel, a discount marketplace (Fera.pl and others), and a separate employer panel with a 16-point pet-friendly workplace scoring system powering the public Mapa Pracodawców Przyjaznych Zwierzętom (Pet-Friendly Employers Map). The company has no disclosed mobile app, public API, or SDK, and payments are processed via PayU S.A.
Pethelp's go-to-market combines product-led growth (self-serve website purchase) with a B2B2C motion through employer benefit programs and co-marketing partnerships (Purina Pro Plan, BNP Paribas). The business has raised approximately $1.1M USD across three disclosed funding events between 2019 and 2021 (AgriTech Hub, SATUS Starter, Cornerstone Partners), supplemented by a 400,000 PLN EU co-funded R&D grant. Headcount is reported at 1-10 employees, indicating an operationally lean structure despite a national clinic network footprint.
Pethelp firmographics
Firmographics- Name
- Pethelp
- Legal name
- Pethelp sp. z o.o.
- Website
- https://pethelp.pl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pethelp is a Warsaw-based subscription platform selling tiered veterinary care packages (Basic through VIP) for dogs and cats in Poland, distributed directly online, through 900+ partner clinics, and via corporate benefits programs (IKEA, BNP Paribas).
- Ownership category
- akta.pro rank
Pethelp industry classification
Industry- Product category
- Pet Healthcare Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
Keywords
Where Pethelp is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Pethelp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Pet Owner Subscriptions: Recurring subscription revenue from individual pet owners purchasing veterinary care packages for their dogs and cats. Packages are sold with annual or monthly billing options, providing predictable recurring revenue.
- Corporate Employee Benefits: B2B revenue stream where employers purchase Pethelp packages as employee benefits. Companies like IKEA and BNP Paribas offer Pethelp as part of their employee benefit packages.
- Pet Insurance Add-on: Supplementary revenue from pet insurance products offered alongside veterinary packages, providing coverage for unexpected events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BASIC package for dogs - essential preventive care services |
| Subscription | Annual | STANDARD package for dogs - comprehensive preventive and basic diagnostic care |
| Subscription | Annual | PREMIUM package for dogs - extensive diagnostic and specialist care |
| Subscription | Annual | PLATINUM package for dogs - maximum coverage with specialist access |
| Subscription | Annual | VIP package for dogs - exclusive highest-tier comprehensive care |
| Subscription | Annual | BASIC package for cats |
| Subscription | Annual | STANDARD package for cats |
| Subscription | Annual | PREMIUM package for cats |
| Subscription | Annual | PLATINUM package for cats |
| Subscription | Annual | VIP package for cats |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pethelp product offering
Product offeringCore offering
Pethelp sells subscription-based veterinary care packages for dogs and cats, providing access to preventive check-ups, vaccinations, blood tests, imaging, and specialist consultations through a network of 900+ partner clinics across Poland. Customers choose from tiered annual or monthly packages (Basic, Standard, Premium, Platinum, VIP) and redeem services via digital vouchers at partner clinics. The company also offers pet insurance add-ons, a B2B corporate employee benefits program, and a gamified loyalty platform (PETHELP Plus).
Product overview
PETHELP operates as a veterinary services platform offering subscription-based veterinary packages for dogs and cats across five tiers (Podstawowy/Basic, Standard, Premium, Platinum, and VIP). The core offering combines preventive care packages with optional pet insurance and corporate employee benefits. The platform connects users with over 900 partner veterinary clinics throughout Poland. Additional features include a gamification system (PETHELP Plus), a knowledge base, discount marketplace, and a pet-friendly employer verification map (Mapa Pracodawców). Pakiety can be purchased as monthly subscriptions or annual payments, with offerings differentiated for dogs versus cats.
Differentiator
Problem solved
Functional benefit
Brands
- PETHELP Plus: A loyalty and gamification platform where pet owners earn points by completing various tasks, which can be exchanged for discounts on future Pethelp vouchers or products from partner companies such as pet stores.
- PETHELP+
Products and services
- PETHELP Veterinary Care Packages for Dogs Subscription-based veterinary care package for dogs offered in five tiers (Basic, Standard, Premium, Platinum, VIP) covering sick visits, preventive check-ups, vaccinations, blood tests, imaging, specialist consultations, and care procedures, redeemable at 900+ partner clinics across Poland.
- PETHELP Veterinary Care Packages for Cats Subscription-based veterinary care package for cats offered in five tiers (Basic, Standard, Premium, Platinum, VIP) covering preventive check-ups, vaccinations, blood tests, imaging, specialist consultations, and feline-specific care, redeemable at 900+ partner clinics across Poland.
- Pet Insurance (PETHELP+) Supplementary pet insurance product offered alongside veterinary care packages, providing coverage for unexpected veterinary events and medical expenses for dogs and cats.
- Corporate Employee Benefit Program (Benefit dla firm) B2B program that enables Polish employers to offer PETHELP veterinary care packages as a pet-friendly employee benefit, with a dedicated employer panel for managing employee access.
- PETHELP Plus (Gamification and Rewards Platform) Gamification and rewards platform where pet owners earn points by completing pet-health tasks and knowledge activities, redeemable for discounts on future PETHELP packages or partner products.
- Pet-Friendly Employers Map (Mapa Pracodawców Przyjaznych Zwierzętom) Interactive online map of Polish pet-friendly employers with a scoring system (up to 16 points) that rates companies on pet-friendly initiatives such as veterinary benefits, dog-friendly offices, dog walking programs, and animal shelter donations.
Quantifiable outcome
- Annual savings of 131-3179 PLN depending on package tier
- +4 more outcomes
Companies that use Pethelp
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pethelp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Pethelp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Purina Pro PlancorePurina Pro Plan provides free products with Pethelp packages. When customers purchase a Pethelp veterinary package, they receive Purina Pro Plan products as a bonus. This partnership adds perceived value to the subscription offering.
- Fera.plminor10% discount at Fera.pl pet store for Pethelp package holders. Access through Pethelp's discount platform providing exclusive offers across partner stores.
- BNP Paribas (Pupil Bank Card)corePupil Bank card by BNP Paribas offers discounts on Pethelp packages. Featured in BNP Paribas marketing campaign 'Karta Pupila'. Strategic co-marketing partnership.
- IKEA PolskacoreIKEA officially includes Pethelp in employee benefits program. Featured in IKEA's corporate wellness initiatives as IKEA 'stances on animal welfare'. Major enterprise customer reference.
- 900+ Veterinary Clinics (Partner Network)coreNetwork of over 900 veterinary facilities across Poland that accept Pethelp vouchers. Partner clinics deliver services to package subscribers and process vouchers through the Pethelp platform's vet panel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pethelp competitors and assessment
Company assessmentDirect peers
- Pawp: US-based subscription veterinary care platform offering bundled telehealth, emergency fund access, and wellness content for pet owners on a monthly membership. Directly comparable subscription-first model targeting pet parents, though Pawp is telehealth-led rather than clinic-network-led.
- Dutch: US subscription vet care service connecting pet owners to licensed veterinarians for ongoing, on-demand care. Closest direct parallel to Pethelp in combining subscription membership with continuous veterinary access and medication delivery.
- FirstVet: Sweden-founded veterinary telehealth subscription service operating across multiple European markets. Directly comparable in operating subscription-based vet access in Europe, though delivery is telehealth-first rather than clinic-network-led.
- Many Pets: UK-based subscription pet insurance and wellness provider with European operations. Comparable in bundling recurring pet care with insurance-style protection for pet owners, and a relevant competitor as it expands across European markets.
- Wagmo: US pet wellness and insurance subscription startup offering employer benefits alongside consumer plans. Closely parallels Pethelp's combination of consumer subscriptions and B2B employer benefits channel for pet care.
- Prevented Vetted: UK-based subscription veterinary care startup bundling vet consultations, vaccinations, and wellness into a monthly membership. Closely comparable subscription-first model targeting pet owners seeking predictable veterinary costs.
Regional players
- Embarque: Spain-based pet subscription service offering bundled veterinary care, insurance, and partner-store benefits. Same subscription-vet-care-plus-ancillary-perks model as Pethelp, but operating in Iberia rather than Poland/CEE.
Broad incumbents
- Trupanion: US/Canada-listed pet medical insurance company offering direct-to-vet clinic payment for covered conditions. Larger, publicly traded incumbent in pet insurance; overlaps with Pethelp's insurance add-on and broader pet-health-financing space.
- Petplan: Long-established UK/European pet insurance provider. Larger incumbent competing for the same insurance-and-wellness spend from pet owners that Pethelp targets through its insurance add-on and subscription packages.
Emerging players
- Vetster: Canadian pet telehealth marketplace connecting owners to licensed veterinarians on demand. Adjacent subscription/membership-based access to vets; overlaps with Pethelp's digital vet access component but is telehealth-only.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pethelp social profiles
Digital presencePethelp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pethelp leadership team
Management profileNumber of profiles
Profiles1 record
Pethelp funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pethelp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pethelp
What does Pethelp do?
Pethelp sells subscription-based veterinary care packages for dogs and cats, providing access to preventive check-ups, vaccinations, blood tests, imaging, and specialist consultations through a network of 900+ partner clinics across Poland. Customers choose from tiered annual or monthly packages (Basic, Standard, Premium, Platinum, VIP) and redeem services via digital vouchers at partner clinics. The company also offers pet insurance add-ons, a B2B corporate employee benefits program, and a gamified loyalty platform (PETHELP Plus).
Is Pethelp a public or private company?
Pethelp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pethelp founded?
Pethelp was founded in 2019. It employs 1 to 10 people.
Where is Pethelp based?
Pethelp is headquartered in Warsaw, Poland, in the Europe region.
How does Pethelp make money?
Three revenue lines are on record. Individual Pet Owner Subscriptions are the primary driver. The others are corporate Employee Benefits and pet Insurance Add-on.
Who are Pethelp's main competitors?
Direct peers on record are Pawp, Dutch, FirstVet, Many Pets, Wagmo and Prevented Vetted. Embarque is listed as a regional player. Broad incumbents are Trupanion and Petplan. Vetster is listed as an emerging player.
Does Pethelp have an API?
No public API is recorded for Pethelp.
What industry is Pethelp in?
Pethelp's product category is Pet Healthcare Services. Its primary akta.pro industry code is CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 54194 and its SIC code is 8090.