DAMS

What DAMS does

DAMS (Direct Accident Management) is a UK accident management company founded in 1996 and headquartered in Ormskirk, operating four depots (Birmingham, Bristol, Liverpool, North London) to provide nationwide coverage across England and Wales. The company serves individuals involved in non-fault road traffic accidents, coordinating three integrated services: delivery of a replacement hire vehicle, repair coordination at the customer's preferred garage, and referral to specialist solicitors for compensation claims. DAMS offers a premium tier, the Platinum Service, for serious (£25,000+) and catastrophic (£100,000+) injury cases, with rehabilitation access and interim financial support delivered through affiliated law firm Bond Turner, which operates on a No Win No Fee basis. An EL/PL Platinum line extends the proposition into employers' liability and public liability claims for workplace and public-place injuries. DAMS also operates trading names McAMS, CAMS and EDGE to address distinct sub-segments, and runs a B2B partner program targeting garages, insurers and fleet operators. The business is a wholly-owned subsidiary of Anexo Group Limited, is authorised and regulated by the Financial Conduct Authority (FRN 836071), and Bond Turner is regulated by the Solicitors Regulation Authority (SRA 444139).

Name

DAMS

Legal name

Direct Accident Management Limited

Website

https://directaccident.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

DAMS is a UK accident management company serving non-fault road traffic accident victims with replacement vehicles, repair coordination, and specialist solicitor referrals, including a premium tier for serious and catastrophic injury claims.

Ownership category

akta.pro rank

Headquarters

HQ city

Ormskirk

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accident Management Services: DAMS manages non-fault accident claims on behalf of clients, recovering costs from the at-fault party's insurance company. Services include arranging replacement hire vehicles, vehicle repairs at client's preferred garage, and referral to specialist solicitors for compensation claims.
2. Legal Services Referral: Through associated law firm Bond Turner (also part of Anexo Group), DAMS refers clients to specialist solicitors for personal injury claims. Bond Turner operates on a No Win No Fee basis.
3. Replacement Vehicle Hire: DAMS provides replacement hire vehicles (cars, vans) to clients involved in non-fault accidents while their vehicle is being repaired or until the claim is settled. The cost is recovered from the at-fault party's insurer.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DAMS manages end-to-end claims for individuals involved in non-fault road traffic accidents across England and Wales. The service arranges replacement hire vehicles delivered to the client's door, coordinates vehicle repairs at the client's preferred garage, and connects clients to specialist solicitors to recover costs from the at-fault party's insurer. A premium Platinum Service tier covers serious (£25,000+) and catastrophic (£100k+) injury cases with specialist legal, rehabilitation, and interim financial support through associated firm Bond Turner Solicitors.

Product overview

DAMS (Direct Accident Management Services) operates as a unified accident management platform offering a core service for non-fault road traffic accidents, featuring three integrated components: replacement vehicle hire delivery, vehicle repair coordination at customer-preferred garages, and connection to specialist solicitors for compensation claims. The portfolio includes a premium tier called Platinum Service for serious and catastrophic injury cases (£25,000+ and £100k+ damages respectively), supported by associated legal practice Bond Turner Solicitors offering No Win No Fee arrangements with 45 Grade A Solicitors. The company also offers an EL/PL Platinum module for workplace and public liability claims, and operates partner programs for B2B referrals. DAMS trades alongside McAMS, CAMS, and EDGE brands under the parent company Direct Accident Management Ltd (part of Anexo Group Limited), with nationwide coverage across England and Wales from four depots.

Differentiator

Problem solved

Functional benefit

Products and services

• DAMS Core Accident Management Core accident management service for non-fault road traffic accident victims across England and Wales, providing a replacement hire vehicle delivered to the client's door, vehicle repair coordination at the client's preferred garage, and connection to specialist solicitors to recover all costs from the at-fault party's insurer. No excess to pay and no-claim bonus protected.
• Platinum Service Specialist service for clients with serious (claim element likely to exceed £25,000) or catastrophic (damages likely to exceed £100,000 with long-lasting substantial impact) injuries, providing specialist legal representation through Bond Turner Solicitors, access to rehabilitation providers, medical experts, and interim financial assistance. Reachable via a dedicated phone line (01695 816 599).
• EL/PL Platinum Service Employers' Liability and Public Liability service covering workplace accidents, public-place injuries, and highway incidents that fall outside standard RTA claims, providing specialist legal support on a No Win No Fee basis.
• Bond Turner Solicitors Associated law firm within Anexo Group Limited specialising in serious and catastrophic injury claims, offering No Win No Fee arrangements, access to rehabilitation providers and medical experts, and comprehensive litigation support. Operates 45 Grade A Solicitors and Chartered Legal Executives plus hundreds of other experienced solicitors. Regulated by the Solicitors Regulation Authority (SRA 444139).
• DAMS Partner Program B2B partnership program enabling garages, insurers, and fleet operators to refer non-fault accident customers to DAMS. Partners receive a fully integrated accident management solution and a dedicated DAMS Support Manager. The arrangement helps partners retain accident repair work within their network and strengthen customer relationships.
• McAMS, CAMS, and EDGE Alternative trading names of Direct Accident Management Ltd operating alongside DAMS, serving different market segments within the UK accident management sector.

Quantifiable outcome

• Replacement vehicle delivered to door within 24 hours of accident
• +3 more outcomes

Named customers5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core.

• Bond Turner SolicitorscoreStrategic or Co-development PartnerBond Turner is an associated law firm (part of Anexo Group Limited) that provides specialist legal services for serious injury claims. They offer No Win No Fee arrangements and have 45 Grade A Solicitors and Chartered Legal Executives plus hundreds of other experienced solicitors. DAMS refers clients to Bond Turner for legal representation, and Bond Turner provides the legal arm of the Platinum Service.
• Anexo Group LimitedcoreOthersAnexo Group Limited is the parent company of Direct Accident Management Ltd and Bond Turner Limited. DAMS operates as a trading name of Direct Accident Management Ltd, which is part of Anexo Group.
• Vehicle Repairers (Nationwide Network)coreStrategic or Co-development PartnerDAMS has long-established relationships with vehicle repairers across England and Wales. The company ensures clients can have their vehicles repaired at their preferred garage, keeping accident repair work within the partner network.
• Insurance CompaniescoreOthersDAMS works with insurance companies to recover costs for replacement vehicles and repairs from the at-fault party's insurer. Long-established relationships enable efficient claims processing.
• Garages, Insurers, Fleet OperatorscoreChannel Partner/ Reseller/ DistributorBusiness partners including vehicle repairers, insurance companies, and fleet operators who refer customers to DAMS. Partners benefit from a fully integrated accident management solution with a dedicated DAMS Support Manager. The arrangement helps partners strengthen customer relationships and keep accident repair work within their network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accident Exchange: Long-established UK accident management company offering replacement vehicles, repair coordination, and claims services to non-fault road accident victims. Closest direct competitor to DAMS with similar target customers and end-to-end service model.
• Coplus: UK claims management and accident support services provider, operating across motor and personal injury claims. Offers similar direct-to-consumer accident support services overlapping with DAMS' core offering.
• AutoClaims Assist: UK-based accident management company focused on non-fault claims handling, providing credit hire and repair coordination. Direct peer in size and service breadth.
• Zenith Accident Management: UK accident management provider offering vehicle replacement and claims support. Operates in the same non-fault accident niche as DAMS with comparable service bundles.
• The Accident Management Group: UK accident management specialist handling credit hire and personal injury claims. Comparable in target customer and end-to-end claims service delivery.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer with significant accident and claims handling infrastructure. Operates direct claims handling that can bypass third-party accident managers but is highly comparable as a UK motor claims ecosystem participant.
• Admiral Group: Large UK motor insurer with proprietary claims operations. Comparable as a UK motor insurance claims adjuster and represents both a potential partner and an in-sourcing threat to DAMS.
• Irwin Mitchell: UK law firm with significant personal injury and serious injury practice, comparable to DAMS' associated firm Bond Turner. Competes directly for high-value catastrophic injury claim referrals.
• Slater and Gordon: UK law firm with national personal injury practice operating No Win No Fee models. Closely comparable to Bond Turner's legal arm of DAMS, competing for the same PI claim flow.

Emerging players

• RightIndem: Claims management software platform serving UK and European insurers and accident management firms. Represents the emerging tech-enabled layer that could either partner with or disrupt traditional accident managers like DAMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/directaccidentmanagement
• LinkedInlinkedin.com/company/direct-accident-management
• Xx.com/directaccident

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAMS