mySWOOOP GmbH

What mySWOOOP GmbH does

mySWOOOP GmbH is a German re-commerce company founded in 2011 and headquartered in Bremen that operates a circular-economy platform for consumer electronics, spanning 19 product categories including smartphones, tablets, laptops, gaming/VR, audio equipment, cameras, navigation devices, power tools, drones, and household appliances. The platform enables consumers to sell used devices through either an online trade-in flow (fixed-price offer within minutes, free shipping above €30, free home pickup above €100) or an in-person transaction at 448+ partner purchase locations across Germany for instant cash payouts; on the buy side, it resells professionally refurbished devices with a five-tier condition grading system, certified DIN-standard data deletion, up to 36-month warranty, and a 30-day return policy, plus a new-products category sourced from retailer overstock and liquidations.

The company's operational backbone combines in-house refurbishment capabilities (display repair, battery replacement, functional restoration), three company-owned retail stores in Bremen offering repair, financing, and mobile contracts, and an e-commerce storefront (myswooop.de) supported by multiple payment integrations including PayPal, Klarna, Amazon Pay, and direct debit. Revenue is generated through three streams: spread on resale of refurbished hardware, transaction fees on trade-in processing for consumer and B2B/Händler counterparties, and professional repair services. Marketing is multi-channel — SEO-optimized category pages, Trustpilot/Idealo review presence, social media across Facebook/Instagram/LinkedIn/TikTok, a €5 newsletter incentive, and a myPOINTS loyalty program plus refer-a-friend scheme.

The business is founder-managed (Managing Directors Benjamin Gabriel and Simon Gabriel), privately held with no disclosed external funding or parent company, and operates primarily in Germany with a presence in Austria. Strategic positioning is anchored by a Foxway partnership announced on 2026-02-03 to deliver multi-category trade-in capabilities across Foxway's European Circular Platform for retailers and telecoms, marking the company's most significant signal of pan-European ambition. Certification footprint includes WEEE compliance (DE 62498045) and battery regulation compliance (DE 55526457).

Name

mySWOOOP GmbH

Legal name

mySWOOOP GmbH

Website

https://myswooop.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

mySWOOOP GmbH is a German re-commerce company operating an online and offline circular-economy platform that buys, refurbishes, and resells used consumer electronics across 19 categories, serving individual consumers in Germany and Austria via e-commerce, 448+ partner purchase locations, and three Bremen flagship stores.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics Re-commerce

NAICS

Used Merchandise Retailers (459510), Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Big-Box Refurbished/Pre-Owned Electronics Retail (CRACAAAM), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)

Keywords

• Used electronics resale
• Refurbished electronics retail
• Device trade-in service
• Consumer electronics recommerce
• Electronics refurbishment

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electronics Resale: Purchase of used electronics from consumers at negotiated fixed prices, followed by refurbishment and resale through own e-commerce platform and physical stores. Revenue generated from margin between acquisition and sale prices.
2. Trade-in Processing Services: Processing trade-in devices from consumers and B2B partners, providing valuation, data deletion, refurbishment, and resale services.
3. Repair Services: On-site repair services for smartphones and electronics including screen replacement, battery swaps, and data backup/transfer services at fixed prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

mySWOOOP GmbH operates a German re-commerce platform that buys used consumer electronics (smartphones, tablets, laptops, gaming consoles, cameras, tools, etc.) from individuals and businesses through an online fixed-price offer process and a nationwide network of 448+ partner purchase locations. Acquired devices undergo certified data deletion and professional refurbishment before being resold as graded used electronics (with up to 36-month warranty) alongside new overstock items, primarily via the myswooop.de e-commerce store and three owned Bremen retail outlets.

Product overview

mySWOOOP GmbH operates a multi-service circular economy platform for consumer electronics consisting of three interconnected core offerings: (1) a trade-in/buyback service enabling customers to sell used devices online or at 448+ partner locations nationwide for guaranteed fixed prices, (2) a marketplace for professionally refurbished electronics with up to 36 months warranty, and (3) a new products category sourcing unopened overstock and inventory liquidations from retailers. The platform spans 19 product categories including smartphones/tablets, laptops/computers, VR/gaming, navigation devices, audio/HiFi, tools, drones, and household appliances. The company operates 3 flagship stores in Bremen with on-site repair services and data deletion, while the online platform enables nationwide shipping with free returns.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1M+ customers served with refurbished electronics
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• FoxwaycoreStrategic or Co-development Partner · 3 February 2026mySWOOOP has partnered with Foxway to support multi-category trade-in capabilities as part of Foxway's Circular Platform for retailers and Telcos. This partnership enables expansion of device trade-in services beyond mobile phones to include laptops and other consumer electronics, supporting Foxway's strategy to build an ecosystem-driven circular tech platform across Europe.
• Purchase Partners Network (448+ locations)coreChannel Partner/ Reseller/ DistributorNetwork of 448+ partner locations across Germany where customers can sell their used electronics for immediate cash payment. Partners include various retail locations serving as purchase points for devices.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebuy: Rebuy is a leading German recommerce platform for used electronics, media, and household items. Most direct competitor to mySWOOOP - operates online trade-in and resale with similar target customers, product categories, and business model.
• Asgoodasnew: Asgoodasnew is a German specialist for refurbished smartphones, tablets, laptops, and consumer electronics with strong warranty offering. Closely comparable to mySWOOOP in product focus, grading standards, and warranty-driven trust positioning.
• Refurbed: Refurbed is an Austrian-founded pan-European marketplace for refurbished electronics operating in 10+ countries. Comparable platform model and value proposition to mySWOOOP, but with broader geographic reach and significantly more venture capital backing.
• Foxway: Foxway is a Nordic circular tech platform handling IT asset disposition and refurbished device resale for retailers and telcos across Europe. Direct partner of mySWOOOP and highly comparable in B2B trade-in and refurbishment operations.
• Momox: Momox is a major German recommerce platform buying and reselling used books, media, and electronics. Comparable online trade-in model targeting German consumers, with broader category breadth than mySWOOOP but similar circular-economy positioning.

Broad incumbents

• Back Market: Back Market is the leading global marketplace for refurbished electronics, operating across Europe and the US. Larger, well-capitalized incumbent that competes for the same German consumer demand but at a much larger scale and brand awareness.
• AfB Shop: AfB is a European ITAD and refurbished electronics retailer with physical stores across Germany and neighboring countries. Comparable in refurbishment operations and IT asset disposition, serving similar B2B and consumer demand.
• Apple Refurbished Store: Apple's official refurbished store sells certified pre-owned Apple devices with full warranty. Competes for the same premium refurbished buyer demand as mySWOOOP, particularly for iPhones and MacBooks, with the advantage of OEM branding.
• HP Renew: HP's official refurbished and renewed program offers certified pre-owned HP laptops and PCs. Competes with mySWOOOP in the refurbished computing category, leveraging OEM brand trust and warranty infrastructure.

Regional players

• Zoxs: Zoxs is a German recommerce platform for used electronics including smartphones, laptops, and gaming consoles. Comparable online trade-in and resale model serving German-speaking markets, smaller scale than mySWOOOP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/myswooop
• LinkedInlinkedin.com/company/myswooop
• Instagraminstagram.com/myswooop
• TikToktiktok.com/@myswooop

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mySWOOOP GmbH