Maverick Media

What Maverick Media does

Maverick Media is a London-headquartered creative agency founded in 1995 that specializes exclusively in marketing content and campaigns for the video games sector. The company operates as an end-to-end creative partner for game publishers and developers, with capabilities spanning game trailers, CGI, animation, in-engine cinematics, game capture, live-action production, social and influencer campaigns, key art, and integrated brand strategy. Its client base is concentrated among AAA publishers (Ubisoft, Electronic Arts, Sega, Bandai Namco, Capcom, Sony, Nintendo, Activision, Riot, Bethesda) alongside mid-size developers and indies (Niantic, The Pokémon Company International, King, Wooga, Paradox Interactive, Techland, Deep Silver/Plaion, CCP Games), with a mix of mobile, console, PC, VR, and esports engagements.

The agency runs a professional services, project-based revenue model under which fees are negotiated per engagement and work is delivered to clients globally through direct publisher relationships. It is a wholly-owned subsidiary of Keywords Studios, operating as part of a network of 70+ studios and 12,000+ employees, which provides scale, cross-studio resourcing, and access to broader publisher procurement workflows. Maverick maintains a secondary office in Vancouver to support North American clients and has won a sustained run of Game Connection Awards (2020-2025) including Grand Winner and VFX/Online Video categories, reinforcing its positioning as a premium specialist in gaming creative.

The business is sales-led and operates without disclosed AI/ML capabilities, public APIs, or proprietary technology platforms; differentiation rests on gaming-specific domain expertise, a 25+ year brand, repeat franchise-level client relationships, and the operational scale provided by Keywords Studios ownership. Headcount is reported in the 11-50 range, and the company is privately held with revenue not publicly disclosed.

Name

Maverick Media

Legal name

Maverick Media Ltd.

Website

https://maverickmedia.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Maverick Media is a London-based creative agency founded in 1995 that produces trailers, CGI, animation, live-action, social campaigns, and key art exclusively for video game publishers and developers, and operates as a subsidiary of Keywords Studios.

Ownership category

akta.pro rank

Product category

Video Game Marketing Services

NAICS

Advertising Agencies (541810), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Video game advertising
• Game marketing services
• Creative agency services
• CGI and animation
• Trailer production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Maverick Media generates revenue through providing creative advertising and marketing services to video game publishers and developers. Services include trailer production, CGI, animation, game capture, live action content, social media campaigns, key art, and integrated marketing campaigns. Revenue is derived from project-based professional services engagements with game publishers and developers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maverick Media is a B2B creative agency that produces marketing content and campaigns for video game publishers and developers. Services include game trailers, CGI, animation, game capture, live action content, social media campaigns, key art production, brand strategy, and integrated multi-platform marketing campaigns. The agency serves AAA publishers, mid-market studios, and indie developers globally from offices in London and Vancouver.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Trailer Production End-to-end production of announcement, reveal, launch, and ongoing trailers for video game titles, including CG trailers, 2.5D story trailers, gameplay trailers, in-engine cinematics, and live action trailers. Serves video game publishers and developers launching or sustaining marketing campaigns.
• CGI and Animation CGI, VFX, and animation production for game marketing assets, including CG teasers, animated social content, and in-engine cinematic sequences. Sold to video game publishers and developers requiring premium visual content for campaigns.
• Game Capture and Live Action Production Game capture, live action content production, and integrated live action/game hybrid content for video game marketing campaigns. Includes remote production capability and event-based content delivery.
• Social Media Campaign Strategy and Production Multi-platform social campaign strategy and creative production for video game marketing, including social trailers, social edits, and full social campaign execution across platforms. Sold to publishers and developers for launches, events, and ongoing community engagement.
• Key Art Production and App Store Optimisation Key art creation, A/B testing, and app store optimisation assets for video game marketing, including cover art, store listing creative, and conversion-optimised visual assets. Sold primarily to mobile game publishers and developers.
• Integrated Marketing Campaigns and Brand Strategy End-to-end integrated marketing campaigns combining strategy, creative direction, and multi-format delivery (TV, cinema, radio, OOH, digital, social) for video game launches and ongoing marketing. Includes brand definition, marketing strategy, and cross-channel campaign orchestration.
• Influencer Campaign Strategy and Execution Strategy, creative direction, and execution of influencer marketing campaigns for video games, including creator selection, content briefs, and campaign management. Sold to publishers and developers seeking authentic creator-driven engagement.

Quantifiable outcome

• Scarlet & Violet sales were the highest of any software on any Nintendo platform and the best launch of any console-exclusive game in history (within 3 days of launch)
• +13 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keywords StudioscoreStrategic or Co-development PartnerMaverick Media is a wholly-owned subsidiary of Keywords Studios, a global network of over 70+ multidisciplined studios and 12,000+ employees. Keywords Studios acquired Maverick, integrating it into their ecosystem of game development and publishing services. Maverick operates under the Keywords Studios brand while maintaining its own agency identity and client relationships.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Robot Teddy: London-based creative agency specializing exclusively in video games marketing (trailers, CGI, social, key art). Closely mirrors Maverick's niche positioning, services mix, and London base, making it the most directly comparable peer.
• Player Two: Boutique creative agency focused on video games and interactive entertainment, offering trailer production, social campaigns, and brand strategy. Directly comparable in service scope, vertical focus, and target customer (game publishers/developers).
• Grizzly Stache: Gaming-specialist marketing and creative agency producing trailers, content, and campaigns for AAA and indie game publishers. Overlaps Maverick's end-to-end creative offering and publisher client base.
• Liquid & Grit: Creative agency dedicated to video games with trailer, CGI, and marketing campaign services for publishers and developers. Directly comparable in vertical specialization and creative service mix to Maverick.
• Powder Creative: Gaming-focused creative agency producing trailers, key art, and marketing content for AAA and indie game publishers. Comparable niche positioning and service stack to Maverick.

Broad incumbents

• Trailer Park Group: Established entertainment marketing agency producing trailers, content, and integrated campaigns across film, gaming, streaming, and broader entertainment. Overlaps Maverick's trailer and content capabilities but operates at much larger scale across multiple verticals.
• We Are Social: Global social media marketing agency with a notable gaming practice; competes for influencer and social campaign briefs that Maverick also serves, though We Are Social is a generalist across many consumer verticals.
• BBH (Bartle Bogle Hegarty): Major global creative agency with gaming sector clients and campaigns; competes for AAA publisher creative briefs at the high end where Maverick also operates, though BBH serves many verticals beyond games.
• Wieden+Kennedy: Large global creative agency that has handled high-profile gaming campaigns (e.g., for major publishers); competes for top-tier game publisher briefs but operates as a broad-based creative incumbent across all categories.

Emerging players

• Vidsy: Tech-enabled creative content production platform producing video and social ads for brands including gaming clients. Comparable as an alternative production model for short-form gaming marketing content, though operates at a different scale and model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRPtfHxmdoiqO0NM21FChkg
• LinkedInlinkedin.com/company/maverick-media
• Instagraminstagram.com/maverickteam
• Xx.com/MaverickTeam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Media