Vidsy
Vidsy is an enterprise creative technology platform that combines a 50,000+ creator network, AI-powered orchestration, and a proprietary intelligence layer to produce video advertising for global brands such as Unilever, P&G, and Amazon.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Vidsy does
Vidsy operates an enterprise creative production platform — the Vidsy Creative System — that combines a managed 50,000+ creator network across 150 countries, an end-to-end orchestration workspace (Vidsy Canvas), and a proprietary compounding intelligence layer (Vidsy Cortex) to produce video advertising for global brands. The platform orchestrates creative briefs, creator matching, production, quality control, and delivery for formats spanning social, CTV, and Retail Media, and is augmented by four named AI Agents (Creator, Concept, Quality Control, Alignment) plus a suite of Vidsy Labs tools (Sonar, Composer, Matchmaker, Visualiser, Reframer, Curator, Guardian) and a separate GenAI creator community called NOVA. The technology stack is built on AWS infrastructure and integrates multiple frontier AI model providers (Anthropic, OpenAI, Google Gemini, DeepSeek, Qwen) alongside specialised video, audio, and understanding services (HeyGen, Luma, Kling, ElevenLabs, Twelve Labs, BytePlus, Higgsfield).
Vidsy monetises through two primary streams: enterprise Creative-as-a-Service contracts with global brands for managed video ad production and platform access, and creator-side transaction economics where the company takes a position on content produced and licensed via its creator community. Pricing is custom and contract-based with multi-year enterprise engagements; there is no public pricing and sales are conducted through a direct enterprise field motion. The creator supply side is self-serve via creator.vidsy.co. Named customers include Unilever, L'Oréal, PepsiCo, Mars, P&G, Estée Lauder, Opella, Sky, Chase, TD, American Express, Amazon, and Electronic Arts, spanning consumer goods, financial services, media, and technology.
Founded in 2014–2015 and headquartered in London (legal entity Vidsy Media Limited), the company has raised approximately $24M cumulatively across six disclosed rounds, with the most recent being a $16.5M Series B in October 2021 led by Access Entertainment, with participation from Delin Ventures and GMG Ventures. Leadership is anchored by co-founders Gerard Keeley (CEO) and Archie Campbell (Chief AI Creative), with a board seat held by Access Entertainment's Danny Cohen. The company is currently pursuing US and European market expansion, evidenced by a dedicated North American sales leadership hire and continued product investment in AI-driven creative tooling.
Vidsy firmographics
Firmographics- Name
- Vidsy
- Legal name
- Vidsy Media Limited
- Website
- https://vidsy.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vidsy is an enterprise creative technology platform that combines a 50,000+ creator network, AI-powered orchestration, and a proprietary intelligence layer to produce video advertising for global brands such as Unilever, P&G, and Amazon.
- Ownership category
- akta.pro rank
Vidsy industry classification
Industry- Product category
- Video Advertising Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
- akta.pro secondary industries
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
Keywords
Where Vidsy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vidsy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Enterprise Creative-as-a-Service: Vidsy provides global enterprise brands with a managed creative system for video advertising production. Brands engage Vidsy to access its global creator network, AI-powered orchestration tools, and creative expertise on a contract basis, paying for the production of creative content and/or platform access.
- Creator Brief Participation & Content Licensing: Creators apply to briefs, submit content, and receive fees for selected submissions. Vidsy retains rights to the submitted content and may assign those rights to brand partners, generating revenue from the production and licensing of brand-specific creative content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise custom contracts — Vidsy Creative System |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Vidsy product offering
Product offeringCore offering
Vidsy operates the Vidsy Creative System, an enterprise platform that produces video advertising for global brands by combining a 50,000+ global creator network, AI-powered orchestration workflows, and a compounding intelligence layer (Cortex). Brands engage Vidsy through custom enterprise contracts to receive managed creative production across social, CTV, and retail media channels. The platform also operates a creator community (creator.vidsy.co) where independent creators apply to brand briefs and submit content for fees.
Product overview
Vidsy is a video advertising platform that operates as a unified enterprise creative system, transforming enterprise brands for a new era of advertising powered by creators, technology and AI. The core offering is the Vidsy Creative System, a platform comprising three integrated pillars: Creativity (a global creator network of 50,000+ creators across 150 countries, plus creative strategy and execution), Orchestration (end-to-end creative workflows including Vidsy Canvas as the collaborative workspace, and four named AI Agents), and Intelligence (Vidsy Cortex as the compounding knowledge layer). Supporting these pillars are Vidsy Labs (six AI-powered tools: Sonar, Composer, Matchmaker, Visualiser, Reframer, Curator, Guardian) and NOVA (an AI creator community). Vidsy produces two content types: Remix Video Ads (RVA, remixed from existing brand footage) and Creator Generated Content (CGC, original creator-shot content). The platform supports distribution across Social, CTV, and Retail Media channels. Founded in 2015, the company serves global enterprise brands including Unilever, L'Oréal, PepsiCo, P&G, Amazon, American Express, Estée Lauder, and Mars.
Differentiator
Problem solved
Functional benefit
Brands
- Vidsy Creative System: AI-powered creative system featuring Creativity (creator network), Orchestration (workflow management), and Intelligence (Cortex AI layer) pillars for enterprise video advertising
- Vidsy Labs
- NOVA
- Vidsy Cortex
- Vidsy Canvas
Products and services
- Vidsy Creative System Unified enterprise platform transforming video advertising for global brands through three integrated pillars: Creativity (global creator network of 50,000+ creators and creative experts), Orchestration (Vidsy Canvas workflow platform), and Intelligence (Vidsy Cortex compounding knowledge layer). Targets global enterprise brands for video ad creative production and transformation.
- Vidsy Canvas Purpose-built collaborative workspace connecting briefing, strategy, and concept development in one workflow, amplified by AI Agents. Central interface of the Orchestration pillar.
- Vidsy Cortex Intelligence layer that captures and structures scattered knowledge from past campaigns (creative rules, brand preferences, compliance guidelines, audio/visual direction) into a living knowledge base that informs future work and powers AI agents.
- Creator Network
Quantifiable outcome
- 5x increase in ad performance
- +3 more outcomes
Companies that use Vidsy
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Vidsy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability10 records
Feature7 records
Vidsy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Meta (Facebook/Instagram)coreMeta is listed as a platform partner backing the Vidsy Creative System. Meta's advertising platforms (Facebook, Instagram) are key channels for the video content Vidsy produces for brands. The partnership provides integration and distribution credibility.
- TikTokcoreTikTok is listed as a platform partner backing the Vidsy Creative System. As a leading short-form video platform, TikTok is a key channel for Vidsy's creator-generated content, and Vidsy's content is optimized for TikTok's format and audience.
- GooglecoreGoogle (YouTube) is listed as a platform partner. YouTube is a key distribution channel for video ads created through Vidsy's platform, and Google Ads integration enables performance-driven campaign management.
- Amazon AdscoreAmazon Ads is listed as a platform partner backing the Vidsy Creative System, with Amazon as both a customer (logo displayed) and a platform partner for advertising distribution and targeting.
- YouTubecoreYouTube is listed as a platform partner and a key channel for video ad distribution. Vidsy produces platform-native creative optimized for YouTube's format, audience, and performance requirements.
- AnthropiccoreAnthropic is referenced on the Intelligence page as one of the AI model providers powering the Cortex intelligence layer and AI agent workflows within the Vidsy Creative System.
- OpenAIcoreOpenAI is referenced on the Intelligence page as one of the AI model providers powering the Vidsy Creative System's intelligence and agent capabilities.
- Google GeminicoreGemini is referenced as one of the AI model providers powering the Vidsy intelligence layer and creative agent workflows.
- AWS (Amazon Web Services)coreAWS is referenced as cloud infrastructure powering the Vidsy Creative System, enabling the platform's AI capabilities and data infrastructure at scale.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Vidsy competitors and assessment
Company assessmentDirect peers
- Quickframe: Creator-driven video ad production platform connecting brands with a vetted creator network for performance video creative. Closely comparable to Vidsy's creator-led model for enterprise brand video ads.
- Superside: AI-enabled creative-as-a-service platform delivering on-demand design and video creative for enterprise brands via a managed service model. Directly comparable to Vidsy's enterprise creative service plus AI tooling positioning.
- Smartly.io: Creative automation platform for digital advertising, providing AI-driven ad creative production, media planning, and optimization across Meta, TikTok, Pinterest, and Google. Overlaps Vidsy in AI-powered creative orchestration for paid social.
- Celtra: Creative automation platform for digital advertising, enabling brands and agencies to produce, personalize, and serve ad creative at scale. Comparable to Vidsy's Canvas/Cortex orchestration and AI-driven creative production layer.
- Pebble (formerly Wyzowl): Video production agency and platform producing explainer videos and brand video content for enterprise marketers. Comparable on the video creative production side of Vidsy's offering, though with less of a creator-marketplace angle.
- Electric Monster Studios: Full-service video production company specializing in commercial video ads and brand content. Directly comparable to Vidsy's enterprise video ad production capability, though Vidsy adds a creator-network and AI platform layer.
Broad incumbents
- CreatorIQ: Enterprise influencer marketing platform for creator discovery, campaign management, and measurement. Comparable on the creator-marketing infrastructure side of Vidsy's offering, though focused on influencer campaigns vs. Vidsy's broader video ad creative production.
- IZEA: Influencer marketing platform connecting brands with creators for sponsored content. Overlaps Vidsy's creator-marketing and brand-creator matching capabilities, but with a broader influencer focus rather than video-ad-specific production.
- Aspire (formerly AspireIQ): Influencer and creator marketing platform for enterprise brands, providing creator marketplace access and campaign management. Comparable to Vidsy's creator-network value proposition, though without Vidsy's AI orchestration depth.
Emerging players
- Runway: AI video generation platform with creative tooling for video editing, generation, and post-production. Comparable on the AI-video capability layer Vidsy assembles in Cortex and Vidsy Labs, though Runway is a creative-tool vendor rather than a managed-service platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vidsy social profiles
Digital presenceVidsy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidsy leadership team
Management profileNumber of profiles
Profiles10 records
Vidsy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidsy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidsy
What does Vidsy do?
Vidsy operates the Vidsy Creative System, an enterprise platform that produces video advertising for global brands by combining a 50,000+ global creator network, AI-powered orchestration workflows, and a compounding intelligence layer (Cortex). Brands engage Vidsy through custom enterprise contracts to receive managed creative production across social, CTV, and retail media channels. The platform also operates a creator community (creator.vidsy.co) where independent creators apply to brand briefs and submit content for fees.
Is Vidsy a public or private company?
Vidsy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vidsy founded?
Vidsy was founded in 2015. It employs 101 to 250 people.
Where is Vidsy based?
Vidsy is headquartered in London, United Kingdom, in the Europe region.
How does Vidsy make money?
Two revenue lines are on record. Enterprise Creative-as-a-Service is the primary driver. The others are creator Brief Participation & Content Licensing.
Who are Vidsy's main competitors?
Direct peers on record are Quickframe, Superside, Smartly.io, Celtra, Pebble (formerly Wyzowl) and Electric Monster Studios. Broad incumbents are CreatorIQ, IZEA and Aspire (formerly AspireIQ). Runway is listed as an emerging player.
Does Vidsy have an API?
No public API is recorded for Vidsy.
What industry is Vidsy in?
Vidsy's product category is Video Advertising Platform. Its primary akta.pro industry code is BPAFAHAD, Creator Content Production & Co-Creation Studios, with a secondary code of MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative). Its NAICS code is 5418 and its SIC code is 7812.