Kvikk Insurance

What Kvikk Insurance does

Kvikk Forsikring AS is a Norwegian digital insurance company founded by Simen Ormberg that distributes travel insurance under the brand 'Kvikk.' The company is registered as an insurance agent (foretaksnummer 240539) under supervision of Finanstilsynet, the Norwegian Financial Supervisory Authority, and operates from Oslo. Rather than underwriting its own risk, Kvikk distributes insurance products on behalf of Aviva Insurance Ireland DAC, which carries the insurance risk.

The product, Kvikk Reiseforsikring, is delivered exclusively through a mobile application that automates travel coverage via GPS-based location detection. Domestic coverage within Norway is offered as a monthly subscription (from 88 kr/month for the 18-44 age group), while international coverage activates automatically as 'Travel Mode' when the user crosses Norway's border and bills on a per-day basis (from 14 kr/day for Scandinavia). The app handles policy purchase, damage reporting with real-time status tracking, and customer support including an AI-powered help chatbot. An optional Sportsdekning (sports coverage) add-on is in development. Operational partnerships span Vipps for payments, Falck Global Assistance for 24/7 medical emergency support, ClaimSorted for claims administration, and InsureMo for platform technology.

Kvikk's go-to-market is product-led growth through a self-serve mobile channel, supported by organic social (Instagram, LinkedIn), content marketing via its website, and an email waitlist for launch notifications. The company targets young Norwegian travelers aged 18-44 as the primary persona (festival-goers, short-trip leisure, group vacations, solo travelers, sports enthusiasts), with a separate pricing tier for travelers aged over 44. The product is positioned as a digital-first alternative to traditional insurance, emphasizing simplified contract terms ('Vilkår 2.0'), transparent usage-based pricing, and elimination of paper-based claims. As of the input snapshot, Kvikk is in a pre-launch or early-launch phase, with no disclosed revenue and leadership team of seven executives.

Name

Kvikk Insurance

Legal name

Kvikk Forsikring AS

Website

https://kvikkforsikring.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kvikk Insurance (Kvikk Forsikring AS) is a Norwegian digital insurance agent distributing travel insurance through a mobile app for individual Norwegian travelers, with GPS-triggered automatic international coverage, per-day usage pricing, and Aviva Insurance Ireland DAC as underwriter.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription - Norway Coverage: Fixed monthly subscription providing continuous coverage for travel within Norway, activated from when user leaves home until return.
2. Pay-Per-Day International Coverage: Usage-based daily charges when traveling internationally outside Norway, with Travel Mode automatically calculating charges based on destination and risk profile.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kvikk is a Norwegian digital travel insurance provider delivering fully app-based coverage. It offers always-on domestic coverage in Norway and an automatic location-based 'Travel Mode' that extends international coverage per day of travel, with in-app purchase, management, and claims filing.

Product overview

Kvikk Insurance is a Norwegian digital insurance company offering a mobile app-based travel insurance product. The core offering is the Kvikk Reiseforsikring (Travel Insurance) delivered through the Kvikk App, which provides always-on domestic coverage for travel within Norway and an automatic 'Travel Mode' feature that extends coverage internationally when the user travels. The product uses GPS location data to automatically activate/deactivate international coverage and calculates pricing per day of international travel. Optional sports coverage add-on is under development. All customer interactions—including purchases, claims filing, and support—are handled digitally through the mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Kvikk Reiseforsikring (Travel Insurance) A fully digital travel insurance product delivered through the Kvikk mobile app. Coverage is always active for domestic travel within Norway and automatically activates 'Travel Mode' with extended coverage when the user travels internationally. Priced per day for international travel (from 14 kr/day) and per month for domestic coverage (from 88 kr/month).
• Kvikk App The central mobile application through which customers purchase, manage, and file claims for insurance. Enables policy purchase, damage reporting, coverage customization, and automatic Travel Mode activation based on GPS location, with an integrated AI help assistant for customer support.
• Sportsdekning (Sports Coverage) Flexible sports insurance coverage that can be toggled on and off as needed, covering sports equipment and activities including skiing, surfing, and cycling. Shown as 'KOMMER SNART!' (Coming soon) indicating it is not yet fully launched.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Aviva Insurance Ireland DACcoreOthersPrimary insurance provider/underwriter for Kvikk's travel insurance products. Aviva carries the insurance risk while Kvikk handles distribution, customer experience, and policy administration. Located in Dublin, Ireland. Organization number: 605769.
• ClaimSortedcoreOthersClaims handler for Kvikk's damage and insurance claim processing. Manages claim investigation and settlement on behalf of Kvikk and underwriter Aviva.
• Falck Global AssistancecoreOthersEmergency assistance and medical evacuation partner providing 24/7 medical emergency hotline (+47 21 49 59 46) for travelers. Handles medical assistance coordination during international travel.
• VippscoreOthersNorwegian mobile payment provider handling all payment processing for insurance premiums and claims disbursements.
• InsureMosupportingTechnology or IntegrationTechnology provider/supplier for insurance platform infrastructure and systems integration.
• FinanstilsynetcoreOthersNorwegian Financial Supervisory Authority. Kvikk holds insurance agent license (foretaksnummer 240539) granted by Finanstilsynet. Subject to regulatory oversight and compliance requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lemonade: Tech-enabled consumer insurance company using mobile-first UX, AI-powered claims, and PLG. Comparable: not a direct travel insurer, but the most well-known reference point for the digital, app-first insurance model that Kvikk is applying to a different vertical (travel).
• Fremtind Forsikring: Norwegian general insurer joint venture between DNB and Storebrand, offering personal lines including travel insurance. Comparable: incumbent in Norwegian retail insurance with bank-distribution scale; could credibly launch a competing PLG travel product.
• If (If Skadeförsäkring): Leading Nordic P&C insurer offering travel, home, motor and business insurance across the Nordics and Baltics. Comparable: incumbent in Norwegian travel insurance with strong brand and existing distribution that could absorb similar product innovation.
• Gjensidige: Norway's largest domestic insurer with a leading position in personal lines. Comparable: broad incumbent in Norwegian personal insurance; directly overlaps in travel insurance and serves the same Norwegian consumer base with established trust and pricing scale.
• Tryg: One of the largest Nordic general insurers, offering travel, home, motor, and health insurance through direct, broker, and partner channels. Comparable: broad incumbent operating in the same Norwegian travel insurance category with ability to bundle and undercut on price if it digitizes its product.

Direct peers

• World Nomads: Long-established online travel insurance provider for independent and adventure travelers. Comparable: directly competes in the same product category (travel insurance for leisure and adventure travelers) and serves similar use cases (festivals, sports, international trips).
• HeyMondo: Digital travel insurance focused on European travelers with app-based claims and per-trip pricing. Comparable: same digital-first travel insurance model with mobile claims and broad international coverage for short-trip travelers.
• SafetyWing: Digital-first travel and nomad health insurance sold via app and web subscription. Closest comparable: same digital, app-led, traveler-focused insurance model and similar product-led growth motion targeting young international travelers.

Emerging players

• Many Pets (Bought By Many): Digital-first specialist insurer using PLG, mobile UX, and community-led acquisition. Comparable: not in travel, but a strong analog for the digital-only vertical-insurer PLG playbook that Kvikk is replicating for travel.
• Nord Insurance (Nord Forsikring): Norwegian digital bank and insurance challenger serving Norwegian consumers. Comparable: targets the same Norwegian consumer base with digital-first financial products, including travel insurance, and competes head-to-head in the same domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kvikk-forsikring
• Instagraminstagram.com/kvikk.forsikring

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kvikk Insurance