Onsite Rental Group

What Onsite Rental Group does

Onsite Rental Group is an Australian privately-held specialist B2B equipment hire business founded in 1990, operating a national network of 35+ branches with 550+ employees. The company rents 13 equipment categories — access equipment, site accommodation, material handling, lighting towers, power generation, compaction, earthmoving and excavation, air compressors, pump solutions, containers and site storage, traffic management, and welders — to enterprise customers across mining, oil and gas, construction, industrial, infrastructure, and government sectors, delivered under both dry hire (equipment only) and wet hire (with operator) commercial structures.

The company's differentiator is its Total Rental Management offering, anchored by three proprietary platforms: ONTRAK, a cloud-based fleet management system delivering real-time GPS tracking, customisable dashboards, and customer portal access; ONTOOL, a barcode-driven shutdown tool check-in/check-out management system; and Branch-in-a-Box, a mobile tool store solution that deploys staffed on-site equipment depots to remote mining and infrastructure projects. Documented customer outcomes include a 90% reduction in unproductive asset-search time and a 35% fleet reduction at Rio Tinto Yarwun, and a 96% reduction in lost equipment costs at Queensland Nitrogen Products. The model is usage-based with flexible daily, weekly, and monthly hire periods, supported by 24/7 technical support, open-tender and panel-agreement GTM motions, and registered status on federal, state, and local government procurement panels including defence. The company is privately held with no disclosed external investment or public listing, and in May 2025 acquired Road Safety Rentals (AUS) to extend its traffic management and road safety equipment capability.

Name

Onsite Rental Group

Legal name

Onsite Rental Group

Website

https://onsite.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Onsite Rental Group is an Australian privately-held specialist B2B equipment hire business with 35+ branches and 550+ staff, renting 13 equipment categories to enterprise customers across mining, oil and gas, construction, infrastructure, industrial, and government, supported by proprietary ONTRAK, ONTOOL, and Branch-in-a-Box platforms.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

Keywords

• Industrial equipment hire
• Construction equipment rental
• Mining equipment leasing
• Site accommodation hire
• Power generation rental

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Hire - Dry Hire: Rental of equipment without operator. Customers provide their own operators. Minimum hire is a full day with hourly, daily, weekly, and monthly rates available. Discounts offered for long-term arrangements.
2. Equipment Hire - Wet Hire: Rental of equipment WITH professional trained operator included. More expensive due to labour inclusion but offers complete solution for projects requiring skilled operators.
3. Total Rental Management Services: Comprehensive rental management solutions including ONTRAK fleet management software, ONTOOL shutdown tool stores, and Branch-in-a-Box services. Includes maintenance, inspections, and technical support throughout hire period.
4. Specialty Solutions: Additional services including Branch-in-a-Box mobile tool stores, ONTOOL shutdown tool management, and tailored solutions for large-scale projects requiring dedicated on-site support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Onsite Rental Group is a national specialist B2B equipment hire business offering transparent and efficient hire solutions across 13 equipment categories (access, site accommodation, material handling, lighting towers, power generation, compaction, earthmoving/excavation, air compressors, pump solutions, containers, traffic management, welders). The company delivers these via Total Rental Management (TRM) solutions supported by proprietary technology platforms (ONTRAK fleet management, ONTOOL shutdown tool management, Branch-in-a-Box mobile depot). Hire periods range from hourly to multi-month with both dry hire (equipment only) and wet hire (equipment with operator) options.

Product overview

Onsite Rental Group is a national specialist B2B equipment hire company offering a diverse portfolio of equipment rentals and proprietary technology platforms. The core offering includes equipment across 13 categories: Access Equipment, Site Accommodation, Material Handling, Lighting Towers, Power Generation, Compaction Equipment, Earthmoving/Excavation, Air Compressors, Pump Solutions, Containers/Site Storage, Traffic Management, and Welders. These are supported by three proprietary technology platforms: ONTRAK (cloud-based Total Rental Management software for real-time asset tracking and fleet management), ONTOOL (shutdown tool management system with check-in/check-out tracking), and Branch-in-a-Box (mobile on-site tool store solution for remote locations). The company serves mining, oil & gas, construction, industrial, infrastructure, and government sectors across 35+ branches Australia-wide.

Differentiator

Problem solved

Functional benefit

Brands

• ONTRAK: Cloud-based total rental management (TRM) software platform providing real-time asset tracking, fleet management, and equipment hire management for construction, industrial, and mining sectors.
• ONTOOL
• Branch-in-a-Box

Products and services

• Equipment Hire - Access Equipment
• Equipment Hire - Site Accommodation
• Equipment Hire - Material Handling
• Equipment Hire - Lighting Towers
• Equipment Hire - Power Generation
• Equipment Hire - Compaction Equipment
• Equipment Hire - Earthmoving and Excavation

Quantifiable outcome

• 96% reduction in lost equipment costs during shutdowns using ONTOOL system
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Genie (Terex)coreOthersEquipment supplier providing access equipment (boom lifts, scissor lifts, vertical lifts) from manufacturer Genie (Terex). Products specified include Genie Z-34/22IC, Genie SX180, Genie S65 XC, Genie S135 XC, Genie GS-2669-RT, Genie GS3232, Genie GS2632 models.
• Lincoln ElectriccoreOthersEquipment supplier providing welding equipment including Air Vantage 500 dual welder compressor with Lincoln Chopper Technology and Vantage 580 welder generator.
• ShindaiwacoreOthersEquipment supplier providing dual welder generators including DG500DM model with super-silenced operation and low emissions meeting Australian mine site standards.
• Austroads Safety Barrier Assessment Panel (ASBAP)coreOthersRegulatory approval body for safety barrier systems. ASBAP approval for SLED barrier end terminal to 80km/h and testing to MASH TL-3 standards.
• Federal, State and Local Government Procurement PanelscoreChannel Partner/ Reseller/ DistributorRegistered on government procurement panels across all tiers of Australian government for equipment hire services to councils, state agencies, and federal departments including defence.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• EquipmentShare: US-based tech-enabled equipment rental company with a proprietary fleet management platform (T3). Closest conceptual peer to Onsite's ONTRAK-led, software-augmented rental model, indicating where the Australian market could evolve.

Direct peers

• Kennards Hire: National Australian equipment hire company spanning general construction, access, DIY and small-business customers. Overlaps directly with Onsite in B2B access equipment, site accommodation and material handling, with a comparable multi-branch model.
• CJD Equipment: Australian distributor and rental provider of Volvo CE, Tadano and other heavy equipment. Competes with Onsite in earthmoving and material handling categories across mining, quarrying and construction.
• Tutt Bryant: Australian equipment distributor and rental provider with a strong lifting and access equipment focus. Competes with Onsite in earthmoving, cranes and access categories across mining and construction.
• Boom Logistics: Australian specialist in crane hire, elevated work platforms and access equipment. Closely comparable to Onsite's access equipment category and serves similar mining, construction and industrial customers.
• National Hire: Australian equipment hire specialist serving construction, infrastructure and industrial customers with a regional branch model. Comparable in customer segments and category breadth to Onsite's regional branches.

Broad incumbents

• United Rentals: World's largest equipment rental company with a full generalist fleet plus specialty categories and proprietary digital tools (e.g. Total Control). Not directly competing in Australia today but a global reference point for tech-enabled rental at scale.
• Ashtead Group / Sunbelt Rentals: Global #2 equipment rental group operating Sunbelt Rentals (US/Canada/UK/Europe). Represents the global incumbent benchmark against which any tech-enabled rental strategy — including Onsite's ONTRAK platform — must ultimately compete on sophistication.
• Herc Rentals: North American full-line equipment rental company with growing specialty and industrial solutions. Relevant peer for Onsite's push into managed industrial and shutdown services (ONTOOL).
• Coates Hire: Australia's largest equipment rental company with a national branch network across general construction, industrial and access equipment. Direct competitor across virtually every category Onsite serves, but with materially larger fleet and balance sheet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnsiteRentalGroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onsite Rental Group