Yogurtys

What Yogurtys does

Yogurty's is a Canadian self-serve frozen yogurt franchise chain founded in 2011 in Burlington, Ontario, and currently headquartered in Markham, Ontario. The company positions itself as the largest self-serve frozen yogurt chain in Canada, operating 30+ franchised and corporate locations across Ontario, Mexico, Costa Rica, and the United Arab Emirates. It sells a self-serve "Weigh and Pay" frozen yogurt experience built around more than 85 flavour varieties (low-fat, non-fat, tart, Greek-style, seasonal) and approximately 65 toppings, with complementary product lines spanning ice cream, vegan and dairy-free options (coconut-based soft serve, sorbets), bubble waffles, bubble tea (Yogurteas, powered by Presotea), FroyoShakes, Froyo Cakes2Go, Toppings2Go take-home bags, and Froyo2Go take-home pints. Supporting technology is conventional retail infrastructure — soft-serve machines and self-dispense equipment — together with a mobile loyalty app tied to the FroyoNation rewards program and a registered trademark portfolio across sub-brands.

The franchise system is operated by Yogurty's Franchising, Inc. and was developed by International Franchise Inc., which provides franchisees with training, real estate support, retail strategy, operations, marketing, R&D, and store opening services. Yogurty's serves two primary customer segments: individual consumers (families, students, health-conscious dessert-seekers, party and event hosts) buying product at stores, and franchise owners/entrepreneurs buying into the franchise system. End customers are reached through company and franchise retail stores, UberEats delivery, catering and a mobile food truck, school canteen distribution, and birthday party packages. The marketing mix emphasizes organic social media (Facebook, Instagram, X, YouTube, Pinterest), content marketing through the company blog and FroyoNation newsletter, co-marketing partnerships with entertainment and CPG brands (Kellogg's, Nutella, Entertainment One / My Little Pony), student discount programs (SPC), and community/charity initiatives.

The company is privately held with no disclosed venture capital or private equity funding rounds; founder and CEO Aaron Serruya leads the business. Revenue is generated via two streams: (1) franchise fees and royalties from franchise owners for the right to operate Yogurty's stores and access the brand system, and (2) direct retail revenue from a usage-based, weight-priced frozen yogurt model at stores, supplemented by take-home pints, catering, and delivery orders. No revenue figures have been publicly disclosed in the source data.

Name

Yogurtys

Legal name

Yogurty's Franchising, Inc.

Website

https://yogurtys.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Yogurty's is a Canadian self-serve frozen yogurt franchise chain operating 30+ locations across Canada, Mexico, Costa Rica, and the UAE, serving retail consumers via a weigh-and-pay model and franchise owners through its brand system.

Ownership category

akta.pro rank

Product category

Self-Serve Frozen Yogurt Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

akta.pro secondary industries

Soft-Serve & Custard Stands (THAFAGAC), Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

Keywords

• Self-serve frozen yogurt
• Frozen yogurt retail
• Frozen yogurt franchise
• Froyo toppings bar
• Dessert store chain

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Yogurty's earns revenue by recruiting and supporting franchise owners who open and operate Yogurty's self-serve frozen yogurt stores. The franchisor provides training, real estate expertise, retail strategy, operations support, marketing support, ongoing product R&D, and a store grand opening package. Franchise owners pay fees to the franchisor.
2. Retail Frozen Yogurt Sales: Customers purchase frozen yogurt by weight (Weigh and Pay model) along with toppings. Each store offers over 85 flavour varieties and approximately 65 toppings. Products include low-fat froyo, non-fat froyo, tart froyo, non-dairy sorbet, sherbet, ice cream, vegan options, bubble tea, FroyoShakes, Froyo Cakes2Go, Toppings2Go, and Bubble Waffles.
3. Froyo2Go Pints (Take-Home): Pre-packed frozen yogurt pints sold at stores for take-home consumption (e.g., 32oz pints at promotional pricing).
4. Catering and Events: Froyo2go catering program and mobile Yogurty's food truck for events, parties, and corporate functions.
5. UberEats Delivery: Frozen yogurt delivery through UberEats platform at participating locations, expanding access to customers beyond physical storefront visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Yogurty's operates a self-serve frozen yogurt chain where customers dispense their own yogurt from machines, add toppings from a 65+ topping bar, and pay by weight. The chain offers over 85 yogurt flavors (low-fat, non-fat, tart, non-dairy sorbet, vegan, seasonal) alongside ice cream, bubble waffles, bubble tea (Yogurteas, powered by Presotea), FroyoShakes, and pre-packaged take-home pints. The business is primarily franchised, with storefronts across Ontario and international markets, supported by catering, birthday parties, and a mobile yogurt truck.

Product overview

Yogurty's is a self-serve frozen yogurt (Froyo) chain offering a diverse product portfolio centered around their core frozen yogurt product. The company provides over 85 flavor varieties across low-fat, non-fat, tart, and seasonal categories, complemented by ice cream products, vegan/dairy-free options (sorbets and coconut-based soft serve), beverages (Yogurteas bubble tea, FroyoShakes), and food items (Bubble Waffle). Supporting products include Froyo Cakes2Go, Toppings2Go, Froyo2Go pints for home, and a mobile food truck. The Froyo Nation loyalty program ties the ecosystem together, while UberEats delivery extends reach. Birthday party packages and catering services support event occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Froyo Nation: Loyalty rewards program for Yogurty's customers
• Froyo Cakes2Go
• Toppings2Go
• Froyo2Go
• Yogurteas
• FroyoShakes

Products and services

• Frozen Yogurt (Froyo) Self-serve frozen yogurt in 85+ flavor varieties (low-fat, non-fat, tart, non-dairy sorbet, vegan, seasonal) made with real Canadian dairy and live active probiotic cultures, sold by weight with custom toppings.
• Froyo Cakes2Go Pre-made frozen yogurt cakes available for order for celebrations, birthdays and events.
• Toppings2Go Pre-bagged take-home toppings that customers can pair with frozen yogurt at home or on the go.
• Froyo2Go Catering Catering program delivering frozen yogurt service for events, corporate functions, and parties.
• Froyo2Go Pints 32oz pre-packed frozen yogurt pints available at participating stores for take-home consumption.
• FroyoShakes Frozen yogurt served as a shake-style beverage consumed with a straw.
• Yogurteas Bubble Tea Bubble tea beverage served at Yogurty's stores, produced through a partnership with Presotea.
• Soft Serve Ice Cream Soft serve ice cream products in classic and seasonal flavors including chocolate, pistachio, cookies n' milk, and limited-edition varieties.
• Bubble Waffle

Quantifiable outcome

• Expected to serve 1 millionth customer by end of summer 2012, just one year after opening first store
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• NutellaminorGTM or Marketing Partner · 22 July 2019Yogurty's featured Nutella as a topping and flavour ingredient in promotional offerings, including a Nutella Froyo flavour and Nutella drizzles available at participating locations. Partial or full menu items with Nutella were available at select stores across Ontario.
• Kellogg's (Froot Loops)minorGTM or Marketing Partner · 25 June 2019Yogurty's collaborated with Kellogg's to create a Kellogg's Froot Loops frozen yogurt flavour, as part of ongoing brand collaborations with major CPG companies. Additional Kellogg's collaborations include Frosted Flakes and Rice Krispies with Marshmallows flavours.
• Entertainment One (eOne)minorGTM or Marketing Partner · 5 September 2017Yogurty's partnered with Entertainment One (eOne) to create an exclusive My Little Pony: The Movie frozen yogurt flavour — a twist of Cotton Candy (Pink) and White Chocolate (Blue). A contest was run offering a private screening of the movie as a prize. The flavour was available for a limited time at participating locations.
• UberEatscoreChannel Partner/ Reseller/ Distributor · 20 April 2017Yogurty's made its frozen yogurt available for delivery through the UberEats platform at participating locations across the Greater Toronto Area, including Toronto, Mississauga, and Vaughan. This extended Yogurty's reach beyond physical storefront visits to deliver frozen yogurt to customers' homes.
• SPC (Student Price Card)minorGTM or Marketing Partner · 6 September 2016Yogurty's partnered with SPC (Student Price Card) to offer students a 10% discount on any regular priced menu item. Students can sign up for the SPC card online and present it at participating Yogurty's locations to receive the discount. This partnership targets the student demographic and drives repeat visits during the back-to-school season.
• PresoteaminorStrategic or Co-development Partner · 21 February 2014Yogurty's introduced Yogurteas bubble tea powered by Presotea, a new beverage category at Yogurty's locations. This represented a product expansion beyond frozen yogurt into the bubble tea/tea beverage market.
• DealfindminorGTM or Marketing Partner · 1 April 2012Dealfind offered Yogurty's vouchers at 50% off, making it the largest campaign in the deal site's history with nearly 40,000 vouchers sold. This promotional partnership drove significant customer acquisition and foot traffic.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• sweetfrog: Self-serve frozen yogurt franchise with comparable pay-by-weight pricing, frequent flavor promotions, and franchise-led multi-state expansion.
• Yogurtland: Largest U.S. self-serve frozen yogurt franchise chain. Directly comparable to Yogurty's in self-serve model, weigh-and-pay pricing, flavor/topping breadth, and franchise-led multi-state/international expansion.
• Menchie's Frozen Yogurt: Global self-serve frozen yogurt franchise with a comparable pay-by-weight model, broad flavor rotation, and franchise support structure — a near-identical competitive counterpart to Yogurty's.
• Pinkberry: Premium frozen yogurt chain offering a curated tart/sweet flavor rotation. Comparable in frozen yogurt category leadership and treat-occasion positioning, though Pinkberry is counter-serve rather than self-serve.
• Red Mango: Self-serve frozen yogurt and smoothie franchise with probiotic-focused positioning similar to Yogurty's. Comparable category, customer demographic, and franchise growth strategy.
• Orange Leaf: U.S.-based self-serve frozen yogurt franchise with a comparable self-serve, pay-by-weight model and broad topping variety — directly mirrors Yogurty's customer experience.
• 16 Handles: Self-serve frozen yogurt concept with a swipe-card payment and customizable swirl system. Closely aligned with Yogurty's tech-enabled, customization-led approach to the category.

Broad incumbents

• Cold Stone Creamery: Established U.S. ice cream franchise with a broader frozen dessert menu and franchise system. Competes for the same treat-occasion consumer spend as Yogurty's but with a full-serve model.
• Baskin-Robbins: Largest ice cream specialty chain globally, competing broadly with Yogurty's in the frozen dessert category while operating a much larger franchise footprint and broader menu.
• Dairy Queen: Iconic soft-serve and frozen dessert QSR incumbent. Competes with Yogurty's on soft-serve occasions and adjacent treat occasions but operates a vastly larger and more diversified system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yogurtys
• YouTubeyoutube.com/user/yogurtys
• Facebookfacebook.com/yogurtys
• LinkedInlinkedin.com/company/yogurty's-froyo?trk=top_nav_home
• Instagraminstagram.com/yogurtys
• Pinterestpinterest.com/yogurtys/pins

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yogurtys