GemFind

What GemFind does

GemFind Digital Solutions, founded in 1999 by Alex Fetanat, is a privately held, founder-owned technology and digital marketing company exclusively serving the jewelry industry from Newport Beach, California. The company is the only Shopify Plus Partner dedicated to the jewelry vertical, and its product architecture centers on JewelCloud, a B2B connected commerce platform that connects jewelry designers, manufacturers, and diamond dealers with retail jewelers via product feeds, API integrations, and real-time inventory syncing. Complementing JewelCloud are proprietary apps including DiamondLink (diamond search across Idex, Polygon, RapNet, and JewelCloud supplier networks), RingBuilder (responsive engagement ring designer), StudBuilder (matched diamond stud pair algorithm scanning ~1,000,000 combinations), GemText AI (generative AI for jewelry product content), Stuller Showcase (exclusive 140,000+ product integration), and a jewelry Wishlist app, all distributed through Shopify App Store, WordPress Plugin Directory, and Magento Marketplace. The stack integrates with Edge POS via the Econ app for omnichannel retailer operations.

GemFind monetizes through a layered model: one-time Shopify website design engagements in tiered packages (Bronze through Custom), recurring digital marketing services (SEO, Google Ads, Meta Ads, email automation, programmatic, AEO/GEO), subscription and licensing fees for its apps and JewelCloud platform, and B2B services for jewelry vendors and diamond suppliers. The customer base spans independent single-location retailers, multi-location chains, luxury brands, jewelry vendors/manufacturers, and diamond dealers, with over 100 jewelry websites launched cumulatively. Distribution combines consultative enterprise field sales (driven by industry tradeshows, referrals, webinars, and website audits) with self-serve marketplace listings.

The company has remained under founder ownership without disclosed external institutional funding, and active product investment is evidenced by the 2024 launch of GemText AI, the JewelCloud 2.0 upgrade with embedded AI tools and EDI purchase order capabilities, and the recent introduction of AEO/GEO services and a free AI search audit offering. Day-to-day operations are led by a small senior team of long-tenured specialists covering platform/AI strategy, digital production, digital marketing, and sales.

Name

GemFind

Legal name

GemFind Digital Solutions

Website

https://gemfind.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

GemFind Digital Solutions is a privately held jewelry-industry-exclusive technology and digital marketing company offering Shopify website design, proprietary commerce apps (JewelCloud, DiamondLink, RingBuilder), and AI-powered product content tools to jewelry retailers, brands, vendors, and diamond suppliers.

Ownership category

akta.pro rank

Product category

Jewelry E-Commerce Software

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430)

akta.pro primary industry

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)

Keywords

• Jewelry e-commerce platforms
• Diamond sourcing software
• Jewelry digital marketing
• Ring design applications
• Shopify jewelry integration

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development Services: Custom Shopify website design and development for jewelry retailers, including Bronze, Silver, Gold, Platinum, and Custom tiers. Services include Shopify integration, Edge POS setup, and e-commerce optimization.
2. Digital Marketing Services: Comprehensive digital marketing services including SEO, Google Ads management, Meta Ads, social media management, email marketing, marketing automation, programmatic advertising, and lead generation specifically for jewelers.
3. JewelCloud Platform: B2B connected commerce platform subscription allowing jewelry vendors to list products and retailers to access merchandise data. Includes product listing, diamond listing, and API connectivity.
4. DiamondLink App/Plugin Licensing: Diamond search application available as Shopify app, WordPress plugin, or Magento extension. Enables retailers to showcase diamonds from supplier networks.
5. RingBuilder App/Plugin Licensing: Ring designer application available across Shopify, WordPress, and Magento. Allows customers to build customized engagement rings on retailer websites.
6. GemText AI: AI-powered product data enhancement tool for generating optimized jewelry product content.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

GemFind Digital Solutions builds and operates a proprietary technology and digital marketing ecosystem exclusively for the jewelry industry. Its core offering centers on the JewelCloud B2B connected commerce platform, purpose-built apps for diamond search (DiamondLink), engagement ring design (RingBuilder), and matched diamond stud earring building (StudBuilder), plus the GemText AI content-generation tool. These are sold alongside custom Shopify website design (including Shopify Plus), Edge POS integration, and managed digital marketing services for jewelry retailers, brands, vendors, and diamond suppliers.

Product overview

GemFind Digital Solutions is a technology and digital marketing company serving exclusively the jewelry industry since 1999. The product portfolio consists of a platform-plus-modules architecture centered on JewelCloud, a B2B connected commerce platform connecting jewelry designers, manufacturers, and diamond dealers with retail jewelers. Core proprietary apps include DiamondLink (diamond search/sourcing), RingBuilder (engagement ring design), StudBuilder (diamond stud earring builder), and GemText AI (AI-powered product content generation). GemFind builds and designs Shopify jewelry stores (including Shopify Plus for enterprise), integrates with Edge POS via the Econ app, and offers a full suite of digital marketing services (SEO, Google Ads, Meta Ads, lead generation, email marketing, marketing automation, programmatic advertising, AEO/GEO). The ecosystem also includes partner integrations with Stuller, Idex, Polygon, RapNet, and Overnight Mountings. Website design services extend to jewelry vendors and diamond suppliers beyond retail-focused Shopify builds.

Differentiator

Problem solved

Functional benefit

Brands

• JewelCloud: Connected commerce platform for the jewelry industry that brings together jewelry designers, manufacturers, diamond dealers, and retailers into one centralized ecosystem for managing and distributing jewelry and diamond product data across eCommerce websites and in-store selling tools.
• JewelCloud 2.0
• DiamondLink
• RingBuilder
• DiamondLink
• RingBuilder
• GemText AI
• StudBuilder

Products and services

• JewelCloud B2B connected commerce platform for the jewelry industry allowing designers, manufacturers, and diamond dealers to upload merchandise at wholesale, enabling retail jewelers to source, showcase, or digitally display products without physical inventory. Includes product feeds, API integrations, and real-time inventory syncing.
• DiamondLink Retail diamond sourcing app available across Shopify, WordPress, and Magento platforms, enabling retailers to curate a list of diamond suppliers for online shopping. Customers can search diamonds by cut, carat, clarity, and cost. Connects to Idex, Polygon, RapNet, and JewelCloud supplier networks. Includes analytics, markup management, and advanced reporting.
• RingBuilder Responsive ring designer tool available across Shopify, WordPress, and Magento that enables customers to build customized engagement rings by selecting carat, weight, metal, and setting. Integrates with shopping cart and supplier inventories (JewelCloud, Idex, RapNet, Polygon) including Overnight Mountings NY. Social sharing and in-store inquiry features included.
• StudBuilder Diamond stud earring builder tool using a proprietary algorithm that scans approximately 1,000,000 combinations to create matched pairs based on customer criteria. Social media and POS integrations included.
• GemText AI AI-powered content generation tool for jewelry product data. Generates SEO-optimized product titles, descriptions, and product tags. Trained on jewelry-specific language, styles, and technical terminology. Reduces manual content creation time for large catalogs, platform migrations, and vendor data imports.
• Stuller Showcase Shopify App Shopify app offered exclusively by GemFind that integrates Stuller's iFrame showcase as a fully transactional eCommerce component. Provides access to 140,000+ Stuller products with live dynamic pricing and custom markup capabilities.
• Shopify Jewelry Wishlist App Shopify app allowing customers to save favorite jewelry pieces for future purchases. Increases customer engagement, repeat visits, and enables sharing with family and friends for gift purchases.
• Shopify Website Design for Jewelers Custom Shopify jewelry store design and development with tiered packages (Bronze, Silver, Gold, Platinum, Custom). Includes GemFind apps integration, Edge POS compatibility, and ongoing support. Delivered by the only Shopify Plus Partner exclusively serving the jewelry industry.
• Digital Marketing Services for Jewelers Full suite of digital marketing services for jewelers including SEO, Google Ads management, Meta Ads (Facebook/Instagram), lead generation, social media management, email marketing, marketing automation, programmatic advertising, and AEO/GEO optimization.
• Shopify Plus Implementation Enterprise-level Shopify Plus implementation for high-growth jewelry brands. GemFind is the only Shopify Plus Partner serving the jewelry industry. Supports complex catalogs, multi-location operations, custom checkout, automation workflows, and API integrations.
• Shopify Web Design with Edge POS Integration Shopify store design with seamless Edge POS integration. GemFind structures, organizes, and optimizes Edge product data for consumer-facing websites including proper categorization, metafield configuration, and advanced filtering.

Quantifiable outcome

• 257% organic traffic growth year-over-year for The Diamond Guys
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Plus Partner, exclusively serving the jewelry industry. GemFind builds custom Shopify websites for jewelers and offers apps through the Shopify App Store including DiamondLink, RingBuilder, StudBuilder, and JewelCloud.
• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads management for jewelers. Provides Google Ads, Shopping Ads, Performance Max campaigns, and local SEO optimization.
• Edge POScoreTechnology or IntegrationExclusive partnership for Edge Point of Sale integration with Shopify. GemFind transforms Edge POS data into consumer-ready Shopify websites with proper categorization, SEO optimization, and product filtering.
• American Gem SocietyminorGTM or Marketing PartnerIndustry partnership with the American Gem Society for jewelry industry networking and marketing initiatives.
• JewelCloud Vendor NetworkcoreStrategic or Co-development PartnerNetwork of jewelry designers, manufacturers, and diamond dealers including SimonG, Lashbrook, Crown Ring, Shy Creation, Shinola, RDI, IWC Schaffhausen, Citizen, Levian, Fana, Uneek, Collection 11, Lafonn, Metal Frameworks, Ostbye, and others that distribute products through JewelCloud platform.
• StullercoreTechnology or IntegrationExclusive partnership offering Stuller's Showcase shopping cart integration through GemFind. Enables access to 140,000+ Stuller products with dynamic pricing and custom markup for Shopify retailers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RapNet (Rapaport): RapNet is the world's largest diamond B2B trading network, integrated into GemFind's DiamondLink and RingBuilder apps. Directly comparable as a B2B platform connecting diamond suppliers with retail buyers and providing real-time inventory and search functionality.
• Polygon (formerly IDEX Online): Polygon is a major diamond and jewelry B2B trading platform integrated into GemFind's DiamondLink and RingBuilder. Comparable as a real-time diamond inventory and search platform used by retail jewelers to source stones.
• Authentic Web: Authentic Web is a digital marketing agency focused on the jewelry industry, providing SEO, paid media, and web design to independent and multi-location jewelers. Directly comparable as a jewelry-exclusive digital marketing agency competing with GemFind's marketing services leg.

Broad incumbents

• OuterBox: OuterBox is a digital agency and Shopify Plus partner with e-commerce design and marketing services. Comparable as a broader Shopify Plus agency competing for enterprise jeweler RFPs against GemFind's verticalized offering.
• First Pier: First Pier is a Shopify Plus agency with experience in jewelry and luxury retail e-commerce builds. Comparable as a competing Shopify Plus agency targeting similar mid-market and enterprise jeweler clients with website design and digital marketing services.
• Bold Commerce: Bold Commerce is a Shopify-focused commerce solutions provider offering checkout, subscriptions, and B2B tools across many verticals. Comparable as a broader Shopify Plus ecosystem competitor pursuing jewelry retailer accounts.
• Stuller: Stuller is one of the largest jewelry manufacturers and suppliers in North America with proprietary B2B e-commerce, digital catalogs, and exclusive GemFind partnership for Stuller Showcase on Shopify. Comparable as a jewelry-industry technology and distribution provider serving retail jewelers.

Emerging players

• StoneAlgo: StoneAlgo is a diamond pricing, search, and analytics platform serving consumers and jewelers. Comparable as a diamond-search technology adjacent to GemFind's DiamondLink and StudBuilder, though focused more on pricing transparency than retail sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Gemfind
• Facebookfacebook.com/GemFind
• LinkedInlinkedin.com/company/gemfind
• Instagraminstagram.com/gemfinddigital
• Xx.com/MyGemFind

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GemFind