Infectious Media

What Infectious Media does

Infectious Media is an international programmatic media agency headquartered in London, United Kingdom, founded in 2007. The firm partners with global brands to deliver effective and efficient media campaigns, operating with a team of 51-100 employees under the leadership of co-founder and CEO Martin Kelly, Managing Director Zoe Steventon, and Chief Architect Dimitrij Denissenko. The company was selected for the Future Fifty program, a UK government-backed tech accelerator, in March 2018, indicating prior positioning within the UK high-growth technology ecosystem.

The source material aggregated for this analysis is materially thin on Infectious Media-specific operational details. No product portfolio, proprietary technology stack, customer logos, pricing model, revenue figures, or post-2018 strategic events specific to the company are disclosed in the input data. As a result, the description above reflects the full extent of what the evidence supports, and deeper operational analysis is constrained by the available data quality rather than by analytical judgment.

Name

Infectious Media

Legal name

Kepler Group

Website

https://infectiousmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Programmatic Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Programmatic media buying
• Digital media campaigns
• Brand media planning
• International media services
• Audience targeting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Kepler Group generates revenue through providing comprehensive digital marketing services to enterprise clients. Services include Media & CRM, Consulting, Commerce, Amazon, Technology & AI, B2B, Analytics, Influencer, and Creative services. The company demonstrates 40-400% business impact and 20-60% ROI increases within three months for clients, indicating a performance-based value delivery model typical of agency retainer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Infectious Media is an international programmatic media agency that partners with global brands to deliver effective and efficient digital media campaigns. The firm plans, buys, and optimizes programmatic media across international markets for brand advertisers, operating as a specialist B2B agency focused on programmatic campaign execution rather than in-house marketing operations.

Product overview

Kepler is a growth marketing company offering a unified platform (Kip™) with AI-powered capabilities. Kip serves as the core intelligence platform, while Kip AIR provides AI model visibility analysis. The company also offers complementary services including Media & CRM, Consulting, Commerce, Amazon, B2B, Analytics, Influencer, and Creative services that leverage the Kip technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Kip™: The Kepler Intelligence Platform that propels digital strategies with precision, from audience insights and planning to deployment and optimization.
• Kip AIR
• Kepler U

Products and services

• Programmatic Media Campaign Services

Quantifiable outcome

• 40-400% business impact within 3 months for new-to-market and product launches
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• PacvueflagshipTechnology or Integration · 1 January 2024Kepler became Pacvue's first agency partner for Ads in ChatGPT Pilot, marking an early mover advantage in AI-powered advertising within conversational AI platforms. This partnership positions Kepler at the forefront of emerging advertising channels in AI models.
• AmazoncoreTechnology or IntegrationKepler is a certified Amazon Advanced Partner, delivering strategies that elevate brands in the world's largest marketplace. This partnership enables specialized Amazon advertising and commerce capabilities for clients.
• GooglecoreGTM or Marketing PartnerKepler holds premier partnership status with Google, recognized as Google's #1 Partner for Brand Awareness at the Google Premier Partner Awards 2023. This represents a top-tier marketing partnership for digital advertising and media services.
• kyu PulsecoreStrategic or Co-development PartnerKepler is part of kyu Pulse, a network where top creative minds and technologists unite. Clients gain access to shared insights, resources, and a passion for ideas that drive brands and markets. Together, they deliver breakthrough impact for leading global brands.

Scale indicators6 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Croud: UK-headquartered digital marketing and programmatic agency of similar scale, using a global 'Croudie' network model to deliver paid media, programmatic, and SEO services to enterprise clients. Direct competitor for mid-market programmatic mandates.
• Goodway Group: Independent digital media agency specializing in programmatic, paid search, and analytics. Mid-sized agency serving enterprise clients with a focus on data-driven media optimization, directly comparable to Infectious Media's programmatic specialty.
• Brainlabs: Independent, data-driven digital media agency operating across paid search, programmatic, and analytics. Founded in the UK and serving enterprise clients globally, directly comparable in service mix and target market to Infectious Media.
• Tinuiti: US-based independent performance marketing agency spanning paid media, programmatic, Amazon, and CRM. Comparable to Infectious Media in offering tech-enabled, data-driven paid media execution to mid-market and enterprise brands.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media planning, programmatic, SEO, and creative services. Competes directly with Infectious Media for enterprise digital media briefs, particularly with technology and consumer clients.

Broad incumbents

• GroupM Nexus: WPP-owned global media investment group encompassing programmatic (Xaxis), search, and digital media services. Represents the scale incumbent against which mid-sized independents like Infectious Media compete for enterprise media budgets.
• Performics: Publicis-owned performance marketing agency offering programmatic, paid search, and commerce media services globally. Comparable in offering set but operates at significantly larger scale as part of the Publicis Groupe ecosystem.
• Wavemaker: WPP-owned global media agency focused on content, media, and data-driven planning including programmatic activation. Operates as a broader-portfolio incumbent that overlaps with Infectious Media's media campaign delivery capabilities.
• iProspect: Dentsu's global digital performance and programmatic media agency, serving enterprise clients across paid media, SEO, and content. Competes with Infectious Media for the same enterprise digital media RFPs at much larger scale.

Emerging players

• Adswerve: Independent digital media and analytics consultancy with strong Google Marketing Platform and DV360 specialization. Comparable as a tech-forward independent competing for programmatic and analytics engagements with mid-market and enterprise brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/infectiousmedia
• Facebookfacebook.com/InfectiousMedia
• LinkedInlinkedin.com/company/infectious-media-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infectious Media