Leonex

What Leonex does

Leonex (legal entity: LEONEX Internet GmbH) is a Paderborn, Germany-based full-service digital agency founded in 2010, operating with approximately 60 permanent employees. The company delivers end-to-end digital project services spanning consulting, conception, UX/UI design, technical implementation, content creation, online marketing, and managed hosting. Its core service lines are E-Commerce (primarily Magento and Shopware, plus Shopify and Sana Commerce for B2B), Website Development (TYPO3 and WordPress), Individual Software (PHP/Symfony, Angular, Vue, React), Online Marketing (SEO, SEA, social, programmatic, GA4), and Hosting/IT Services. The agency holds senior vendor certifications across its stack, including SensioLabs Certified Symfony Developer (Expert), TYPO3 Certified Integrator, Shopware Solution Partner, Pimcore Gold Partner (3 years), Vue Storefront Core Partner, and Microsoft Silver Partner. Proprietary technology assets include a TYPO3-Magento content-commerce connector and industry-specific tools (Tresorfinder, Storefinder, Water Savings Calculator).

Leonex generates revenue through project-based professional services fees, recurring hosting and managed service contracts, and ongoing online marketing retainers. Pricing is not publicly disclosed; engagements are scoped per project with one disclosed fixed-price GA4 consulting package at EUR 470. The customer base consists of mid-market and enterprise clients primarily in the DACH region, with named logos including bugatti (fashion), Volkswagen Motorsport, Bayer 04 Leverkusen, Mondelez, Hartmann Tresore, KLUDI, Wöhler Technik, SELECTRIC, HDO Druckguß, and Röhr-Bush. Distribution is direct enterprise sales with consultative engagement and dedicated sales/project management leadership. Leonex is a member of the MAI Group (Marketing, Automation, Intelligence), a holding company combining seven digital firms and approximately 300+ specialists, which provides cross-referral access to CRM (Salesforce via HANSE CRM), performance marketing, business intelligence, and data science capabilities that Leonex itself does not staff.

The technology architecture is a multi-platform stack rather than a single product, with deep integration expertise across ERP systems (SAP, Microsoft Dynamics, Navision), payment providers (PayPal, Amazon Pay, PAYONE, heidelpay), marketing automation (CleverReach, emarsys), search technologies (Findologic, Fact-Finder, Elastic), and customer support (Zendesk). Operating geographies are officially Germany, Austria, and Switzerland. The agency completed its MAI Group integration while maintaining its independent Paderborn brand identity, and has begun expanding service lines including Digital Accessibility (aligned with the German BFSG regulation effective June 2025) and Programmatic Advertising.

Name

Leonex

Legal name

LEONEX Internet GmbH

Website

https://leonex.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Leonex is a Paderborn-based German digital agency with ~60 employees delivering e-commerce (Magento, Shopware), TYPO3/WordPress websites, custom Symfony software, online marketing, and managed hosting to mid-market and enterprise clients across the DACH region, operating as a member of MAI Group.

Ownership category

akta.pro rank

Product category

Digital Agency Services (E-commerce, Web Development, Online Marketing)

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAN

Marketing Technology, AdTech & MarTech Services

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• E-commerce development
• Website development
• Digital marketing services
• Custom software development
• Managed hosting services

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. E-commerce Development: Project-based fees for designing, developing, and implementing E-commerce platforms including Shopware, Magento, Shopify, and Sana Commerce implementations. Includes custom module development, third-party system integrations, and ongoing optimization services.
2. Website Development: Fees for website design, development, and maintenance using TYPO3 and WordPress. Includes UX/UI design, responsive development, content management system implementation, and website optimization services.
3. Online Marketing Services: Recurring and project-based fees for digital marketing services including SEO, SEA, social media marketing, content marketing, programmatic advertising, and Google Analytics 4 implementation and consulting.
4. Individual Software Development: Custom software development using PHP, Symfony, Angular, Vue, and React frameworks. Includes requirement analysis, specification documents, agile development, third-party system integration, and ongoing support.
5. Hosting & IT Services: Managed hosting services including server management, monitoring, security, and performance optimization for webshop and website environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Leonex is a full-service digital agency that designs, develops, and implements e-commerce platforms (Magento, Shopware, Shopify, Sana Commerce), websites (TYPO3, WordPress), custom software (PHP/Symfony), and Progressive Web Apps for enterprise and mid-market clients in the DACH region. The agency also delivers online marketing services (SEO, SEA, programmatic advertising, social media, content marketing), UX/UI conception and design, managed hosting/IT services, and digital transformation consulting. Projects are delivered on a project-fee basis with optional ongoing hosting and marketing retainers.

Product overview

LEONEX is a full-service digital agency offering a comprehensive portfolio of e-commerce, website, and software services. The core offering spans consulting, conception, design, technical implementation, content creation, online marketing, and managed hosting. Their technology stack centers on major platforms including Magento and Shopware for e-commerce, TYPO3 and WordPress for content management, Pimcore for data management, and Sana Commerce for B2B scenarios. They develop custom software using PHP/Symfony and build Progressive Web Apps. The agency combines these platforms with integrations for payment providers (PayPal, Amazon Pay, PAYONE), ERP systems (SAP, Navision, Microsoft Dynamics), marketing tools (CleverReach, emarsys), search technologies (Findologic, Fact-Finder), and customer service solutions (Zendesk) to deliver complete digital solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Commerce Development Services
• Website Development
• Online Marketing Services
• Individual Software Development
• Hosting & IT Services
• Conception & Design
• Digital Transformation Consulting
• Digital Accessibility Services

Quantifiable outcome

• Over 100 successful projects completed
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• MAI GroupcoreStrategic or Co-development PartnerLeonex is a member of MAI Group (Marketing, Automation, Intelligence), a digital agency group combining seven successful digital companies. The partnership provides access to over 300 employees and expanded service capabilities including brand design, performance CRM, programmatic advertising, marketing automation, CRM platforms, business intelligence, data science, and market research.
• Vue StorefrontcoreTechnology or IntegrationStrategic partnership for Progressive Web App (PWA) E-commerce development. Leonex holds the highest partner status and is one of the first two Core Partners in Germany (as of May 2020), enabling technological competitive advantages through optimized speed, functionality, and usability.
• PimcorecoreTechnology or IntegrationThree-year Gold Partner with certified development team. Specialized in PIM data management, CMS integration, customer portals, E-commerce connections, and system migrations.
• ShopwarecoreTechnology or IntegrationSolution Partner with over 10 years of experience. Certified Developer, Template Designer, and Template Developer team providing Shopware implementation, migration, and hosting services.
• Magento (Adobe Commerce)coreTechnology or IntegrationLong-standing expertise with over 100 E-commerce projects completed. Specializing in module development, ERP integrations, payment provider connections, Magento 1 to 2 migration, and high-performance hosting.
• TYPO3 AssociationcoreTechnology or IntegrationTYPO3 CMS Certified Integrator with certified developers. Expertise in template creation, extension development, third-party system connections, and enterprise CMS implementations.
• Sana CommercecoreTechnology or IntegrationSANA Agenturpartner specializing in B2B E-commerce for Microsoft Dynamics and SAP ERP systems. Provides seamless integration for orders, customer data, pricing, and inventory directly from ERP systems.
• SensioLabscoreTechnology or IntegrationSymfony PHP framework certification partner. Developers hold Expert-level certification demonstrating advanced competencies in software architecture using Symfony framework.
• klaro media (MAI Group)coreGTM or Marketing PartnerMAI Group company specializing in marketing automation, intelligence, and programmatic advertising. Provides expertise in data-driven advertising and campaign optimization.
• _crsd (MAI Group)minorGTM or Marketing PartnerMAI Group company in Berlin focusing on Performance CRM, UX Excellence, and Marketing Automation.
• HANSE CRM (MAI Group)minorGTM or Marketing PartnerMAI Group company in Hamburg and Salesforce Partner for Professional Services Automation (PSA) and CRM solutions.
• KAMANO (MAI Group)minorGTM or Marketing PartnerMAI Group company in Cologne specializing in data-driven strategy and experience design.
• mediaworx (MAI Group)minorGTM or Marketing PartnerMAI Group company focusing on Growth Marketing and Business Process optimization.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/leonex
• Facebookfacebook.com/leonex
• LinkedInlinkedin.com/company/leonex-internet-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonex