Dealer Protection Group

What Dealer Protection Group does

Dealer Protection Group (DPG) is a dealer-centric full-service insurance brokerage focused exclusively on the insurance needs of automotive dealerships. The firm operates as the Property & Casualty division of Acrisure Protection Group, having been rebranded and absorbed into that broader brokerage structure while retaining its vertical specialization. DPG delivers industry-specific P&C insurance, Workers Compensation, Cyber Security Insurance, Surety Bonds, Employee Benefits, and Financial & Insurance (F&I) programs, complemented by loss-control solutions, training services, instant binders, personal lines for dealer owners and employees, and commercial lines for adjacent businesses. Revenue is generated through commissions on policies placed with multiple top-rated insurance carriers the broker accesses; no proprietary technology platform is disclosed, and the offering is delivered as a traditional intermediary service rather than a tech product. Distribution is sales-led and phone-driven, with a dedicated quote line (855-374-9005) and website contact form, targeting dealerships as enterprise customers under a single-segment, single-vertical strategy.

Name

Dealer Protection Group

Legal name

Dealer Protection Group

Website

https://dpg-ins.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dealer Protection Group (DPG) is a dealer-centric full-service insurance broker providing industry-specific P&C, Workers Compensation, Cyber, Surety Bonds, Employee Benefits, and F&I programs to automotive dealerships via multiple top-rated insurance carriers, now operating as the P&C division of Acrisure Protection Group.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Commercial insurance brokerage
• Dealership insurance programs
• Workers compensation coverage
• Cyber liability insurance
• Surety bond services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage/Commissions: The company operates as a full-service insurance broker offering products from multiple top-rated insurance carriers. Revenue is generated through commissions on insurance policies sold to dealer clients, including Property & Casualty insurance, Workers Compensation, Cyber Security Insurance, Surety Bonds, Employee Benefits, and F&I programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Dealer Protection Group is a dealer-centric full-service insurance broker offering industry-specific Property & Casualty insurance, Workers Compensation, Cyber Security Insurance, Surety Bonds, Employee Benefits, and Financial and Insurance (F&I) programs. The firm accesses multiple top-rated insurance carriers and service providers to assemble customized insurance packages for automotive dealerships, supported by ancillary services including instant insurance/binders, training, and loss control solutions.

Product overview

Dealer Protection Group (DPG) operates as a dealer-centric full-service insurance broker offering a unified portfolio of Property & Casualty insurance products and related services. The core offering centers on industry-specific P&C insurance and Workers Compensation, supplemented by specialized products including Cyber Security Insurance, Surety Bonds, Employee Benefits, and Financial and Insurance (F&I) Programs. The product portfolio also includes ancillary offerings such as Instant Insurance/Binders, Personal Insurance Products, and Commercial Lines Insurance for various business types. Value-added services include Loss Control and Training, all delivered through access to a network of top-rated insurance companies and service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Casualty Insurance Industry-specific customized Property and Casualty insurance products providing comprehensive coverage for automotive dealers, including commercial property, general liability, and dealer operations exposures.
• Workers Compensation Workers Compensation coverage integrated into the dealer insurance program, providing protection for automotive dealership employees and integrated with P&C placement.
• Cyber Security Insurance Specialized cyber liability coverage designed to protect automotive dealerships from digital threats, data breaches, and associated regulatory and response costs.
• Surety Bonds Surety bond products served through a multi-carrier network to satisfy dealer licensing, regulatory, and contractual bonding requirements.
• Employee Benefits Group employee benefit plans including Medical, Dental, and Life insurance offered to automotive dealerships and their employees as part of a consolidated program.
• F&I Programs Financial and Insurance (F&I) programs designed for automotive dealers to offer finance and insurance product solutions to dealership customers.
• Personal Insurance Products Personal lines coverage including Auto, Homeowners, Medical, Dental, and Life insurance offered to dealer principals and their employees to extend wallet share within the dealer relationship.
• Commercial Lines Insurance Commercial insurance products offered for various business types beyond dealerships, including retail, wholesale operations, and manufacturers.
• Loss Control Services Risk mitigation and loss-control advisory services designed to help automotive dealers minimize exposure, reduce claims, and manage total cost of risk.
• Training Services Training services provided to dealer clients as part of the comprehensive insurance and risk management support offering.

Quantifiable outcome

• Responsive service dedicated to dealer success

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Top-Rated Insurance CompaniescoreOthersThe company has access to multiple top-rated insurance companies to offer competitive P&C insurance, Workers Compensation, Cyber Security Insurance, Surety Bonds, and Employee Benefits products to dealer clients. These carrier relationships enable the comprehensive, multi-carrier approach that is central to their value proposition.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• CoverWallet: Digital commercial insurance brokerage offering online quoting and instant binding for small business accounts. Comparable as a technology-enabled broker challenging traditional phone-based models like DPG's distribution.
• Next Insurance: Digital-first commercial insurance carrier serving small businesses, including auto-related trades, with self-service online quoting and binding. Comparable as an emerging disruptor applying technology to the same SMB commercial market DPG serves via phone.
• KPA (KPA Group): Provider of risk management, insurance, and safety services tailored to automotive dealerships. Comparable as a dealer-vertical services company offering risk mitigation and insurance-adjacent products to the same customer base.

Broad incumbents

• Risk Strategies Company: Specialty-focused national insurance brokerage with a diversified commercial book including auto-related risks. Comparable as a specialty broker pursuing vertical depth, similar to DPG's dealer focus.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive automotive dealer practice. Comparable as a large incumbent with the scale to undercut smaller dealer specialists on carrier access and pricing.
• Hub International: Major North American insurance brokerage with specialty practices and broad commercial carrier access. Comparable as an incumbent broker competing for the same dealer commercial accounts with deeper resource pools.
• Brown & Brown Insurance: Large national insurance brokerage with dedicated commercial and specialty practice groups including dealer-related accounts. Comparable as a broad-line incumbent that could replicate DPG's dealer-vertical specialization at scale.
• Acrisure: Global top-10 insurance brokerage that acquired/absorbed the DPG brand into its Acrisure Protection Group structure. Comparable as the broader incumbent parent whose distribution and carrier access DPG now leverages.

Direct peers

• Dealer Insurance Group: Specialty insurance agency focused exclusively on automobile dealer insurance programs. Closely comparable to DPG in vertical focus (auto dealers) and product breadth (P&C, Workers Comp, F&I products), representing the most direct niche competitor.
• Insurance Agency of Dealers (IAD): Specialty broker dedicated to auto dealer insurance needs, offering dealership-specific P&C, garage liability, and dealer-focused coverages. Directly comparable on target customer and product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Protection Group